BSB51207
GAIN SKILLS ACROSS A BROAD RANGE DISCIPLINES The Diploma of Marketing (BSB51207) focuses on applying marketing theory and principles to a variety of industry and organisational contexts. You ll develop a sound understanding of strategic marketing principles to assist the organisation achieve its marketing goals. With marketing being closely intertwined with other functions within organisations, you will also gain an understanding of basic accounting, finance and organisational behaviour. > Duration This qualification will require 7 days of face-to-face training followed by assessment on each unit of competency. For more information on the length of period you have to complete your qualification, please click here. > This qualification is right for you If you have responsibility for marketing functions within an organisation, work collaboratively with marketing, or are positioning yourself to assume a management or leadership role within the marketing function. If you are required to have a thorough understanding of marketing, advertising and consumer behaviour and the creation and use of market research reports, sales forecasts, promotional budgets and a wide variety of other quantitative information. > Prerequisites To be successful you should have some exposure to marketing or sales functions in a business context or have access to workplace support to assist you with the assessments, as the assessment tasks typically requires involvement in real workplace activities, although simulated and/or hypothetical arrangements are also acceptable. If you have no marketing experience or are not currently employed, please speak to a Senior Training Advisor. AIM supports students throughout their learning and assessment and may be able to find solutions to help you complete your qualification. > Your employer will benefit because You ll develop an understanding of the interface between the organisation and the environment in which it operates. You ll be able to apply marketing principles to a variety of business contexts allowing the organisation to achieve marketing strategies and its overarching strategic plan. Development activities enhances strategic knowledge and planning, empowerment, performance consistency across different conditions, and personal and organisational growth. Completion of work-based assessments encourages workplace application of the learnings. This Qualification may also be delivered in-house as a Telstra customised program. Recognition of prior internal training (T-Way, SIM and more) may apply. The training and assessment will be designed to reflect current Telstra business needs and may result on the achievement of business outcomes. Please enquire for more information.
GAIN SKILLS ACROSS A BROAD RANGE DISCIPLINES QUALIFICATION STRUCTURE > Pre-course Prior to attending your course, you will receive an email from AIM directing you to your pre-course work. Ensure you re prepared by thoroughly reading through these materials. Make a note of areas you feel you may need further information on and of questions you want to have answered when you attend class. > Training Days AIM Programs are designed to be highly collaborative and engaging. During the course, you will have the opportunity to leverage the knowledge and experience of your facilitator while interacting with your peers to maximise your learning. You will be challenged to develop new knowledge and skills in a comfortable, supportive and learner-centred environment. On your training days, AIM will provide morning tea, lunch and afternoon tea. Please advise AIM of any special dietary requirements you may have upon enrolling for your qualification. > Assessments Your assessment is the final piece you need to complete to achieve competency in each unit and consists of knowledge questions, workplace tasks, and a third party report. Answer all the questions as best you can and include samples of documentation that supports what you are saying. Talk to other people in your organisation to get a better understanding on how things are currently done and how things can be improved based on the new knowledge you have acquired. Your assessment is a great way to become involved in key projects within your organisation and help you to transfer knowledge and information into practical skills. For further information please read the Student Handbook.
GAIN SKILLS ACROSS A BROAD RANGE DISCIPLINES BSB51207 Diploma of Marketing > Units You must complete all the following programs and associated units: Strategic Marketing 3 Days BSBMKG501B Identify and evaluate marketing opportunities BSBMKG502B Establish and adjust the marketing mix BSBMKG507A Interpret market trends and developments BSBMKG514A Implement and monitor marketing activities BSBMKG609A Develop a marketing plan The Strategic Marketing short course examines all facets of strategic marketing from market analysis and customer profiling to segmentation and brand positioning. You will learn the benefits of adopting strategic marketing tools and how they can support you in growing your organisation. Marketing Fundamentals 2 Days BSBMKG401B Profile the market BSBMKG402B Analyse consumer behaviour for specific markets BSBMKG408B Conduct market research BSBMKG506B Plan market research The Marketing Fundamentals short course explores the role of marketing within the organisation. Exploring the concepts of research, planning, segmentation and positioning, you will learn how marketing activities support the attainment of business goals. Manage Budgets 1 Day BSBFIM501A Manage budgets and financial plans The Manage Budgets short course introduces key concepts in budgetary planning, implementation and management. It covers all aspects of managing team budgets and financial plans including accurate reporting, monitoring and financial performance review. Write Persuasive Documents 1 Day BSBWRT501A Write persuasive copy The Writing Persuasive Documents short course develops your talent for producing compelling and influential copy. Exploring a range of techniques and styles, you ll gain the kills you need to express ideas in ways that engage audiences and inspire action.
GAIN SKILLS ACROSS A BROAD RANGE DISCIPLINES > AIM Facilitators AIM programs are delivered by facilitators with real-world experience. We expect the highest standards of our facilitators by focusing on the actual transfer of knowledge into a working environment rather than simply focus on theory and research. Our facilitators have all had successful careers in their chosen industry and/or public sector organisations, meaning that they can draw on a wealth of real-life examples to illustrate the application of your training to your working environment. > Further Studies After completion of the Diploma of Marketing you may consider pursuing a diploma or postgraduate pathway towards a full MBA. AIM offers the Diploma of Management, Diploma of Business, Graduate Certificate in Management, Graduate Diploma in Management and the Masters of Business Administration. Study is available in both online and face-to-face delivery. If you are interested in our postgraduate pathway you can find more at aim.com.au/businessschool or by speaking to one of our Senior Training Advisors. > FEE HELP now available! Get qualified now, pay later. VET-FEE HELP/FEE-HELP are loans that are available to Australian citizens or permanent humanitarian visa holders to help them achieve the qualification they need to further their career, without the immediate financial burden. AIM now offers VET-FEE HELP/FEE-HELP on all Diplomas and Advanced Diploma, as well as postgraduate courses including Graduate Certificate, Graduate Diploma and MBA. With no age restrictions, your qualification is now easier to attain than ever before. Receive a loan from the Australian government and repay over time if your salary matches the minimum income threshold. Find out more about FEE HELP here. > AIM - Partnering with you throughout your career journey The Australian Institute of Management began in 1941 with a vision to help managers unlock their career potential in the ever-changing business environment. As the peak body for management in Australia, we aim to develop exceptional managers and leaders who enrich the world. AIM is proudly Australia s leading provider of leadership, management and professional development and a notfor-profit entity which solely exists to develop, support, promote and practice the profession of management and leadership at all levels not just for our members and customers, but Australia at large.
GAIN SKILLS ACROSS A BROAD RANGE DISCIPLINES Great managers and leaders make decisions every day that have farreaching effects. We aim to help people realise that power for the benefit of themselves, their organisations and their wider communities. AIM s learning approach is based on the theory that 70% of learning comes from practical experience. AIM s curriculum and assessments are designed to be hands-on and practical enough that skills can be applied immediately in the workplace. CONTACT US To find out more or to register for this program, please speak to your Senior Training Advisor. If you would like to get in touch with an advisor, please contact our Client Services Team on: Phone: 1300 658 337 Email: cs@aim.com.au AIM s extensive offering is scheduled and run regularly at our state-of-the-art training centres across Australia. To find your local venue please visit aim.com.au/locations