2018 MEDIA KIT
Leverage the Respected Executive Brand To Build Yours OVERVIEW In 2018, Executive (CE) celebrates its 15th anniversary as the first and most highly regarded business magazine for contractors. With an audience of more than 150,000+ construction business owners and top management decision-makers, CE is the leading source for authoritative articles, thoughtful analyses and industry insights designed to help financial, business and project managers improve their day-to-day contracting operations. With more than 20 editorial awards, CE s powerful, innovative content helps construction marketers successfully inform and excite the industry s largest audience of thought leaders and top purchasing influences through a variety of print and digital channels. If you re looking to do more business in 2018, make CE part of your marketing program. This media kit details a wealth of options ranging from print advertising and advertorials in our flagship magazine to digital advertising options including our website, weekly newsletter, eblasts, webinars, social media and more. Contact your CE sales rep today for a recommendation tailored to your marketing objectives, budget and timeline. 137,800* Print Audience *Includes an average of 1.6 pass-along readers per copy 26,000 Unique Visitors Each Month 30,000 Newsletter Subscribers
Target, Reach, and Influence General and Specialty CE MAGAZINE CIRCULATION Executive delivers more general and specialty contractor decision-makers to advertisers than any other industry publication. 53,000 PRINT CIRCULATION CE REACHES 100% OF ABC MEMBER COMPANIES Only Executive delivers 100% of ABC members for advertisers across all 70 chapters nationwide. 30,000 DIGITAL CIRCULATION Note: Digital circulation includes some duplication with print because CE subscribers can opt to receive the magazine in both print and digital format. CE is the national flagship publication of Associated Builders and (ABC). ABC s 21,000 member companies include thousands of the nation s largest and most active contractors, and thousands of small to medium contractors looking to grow their businesses. Only CE delivers 100% of this exclusive audience to advertisers. 88% 7% 5% 46,640 General and Specialty 3,710 Professional Service Firms 2,650 Distributors, Manufacturers and Suppliers
CE Subscribers Are Key Decision-Makers In Critical Business Areas 88% 72% Top Management Owners, Presidents, CEOs, CFOs, CXOs and GMs CE SUBSCRIBERS BY TITLE of CE Subscribers Are Owners and Top Management Decision-Makers 16% Executive Management EVPs, SVPs, VPs and Other Executives 12% Middle Management Regional, Branch, Department, and Project Managers CE SUBSCRIBERS BY REVENUE The Average Revenue for CE s 46,640 Contractor Subscribers Is 18% Over $250 Million 17% $50 to $250 Million 24% $10 to $50 Million 19% $3 to $10 Million 23% $3 Million or Less $74 Million 35% of CE contractor subscribers report annual revenue of $50 million or more. 59% do more than $10 million. Financial Management Business Management Project Management
CE Subscribers Are the Key to Major Purchasing Decisions 97% OF CE SUBSCRIBERS ARE INVOLVED IN PURCHASING DECISIONS WHY DO SUBSCRIBERS READ CE? 80% Surety Bonding and Insurance 68% Fleets, Trucks, Vans 68% Wireless, Phones, Communications 67% Equipment 65% Technology 64% Accounting and Legal Services 62% Training and Education 54% Labor and Staffing 54% Power Tools, Hand Tools 53% Building Materials 51% Building Systems 40% Mobile s and Storage 31% Concrete Formwork 95% Business Management 93% Economic News 93% Technology 93% Safety and Liability 92% Project Stories 91% Legal Issues 91% Workforce Development and Training 90% Markets/ Segments 85% Finance and Accounting 82% Green 77% Insurance and Bonding 76% Materials 67% Equipment Source: Independent study conducted by Accelera Research, April 2016 The average subscriber has 21 29% years of construction industry experience. are 45 years old or younger. The median age of a CE subscriber is 50 years old.
CE Subscribers Are Involved in Commercial Buildings, Heavy/Highway and Residential SAFETY LEADERSHIP AT ALL LEVELS Nation s Safest Encourage Employees to Speak Up on the April 2017 ABC Excellence in Awards plus Reconstructing Retail Insurance Forecast 87% BUILDING CONSTRUCTION of CE Subscribers Are Involved in Building 82% Commercial Buildings 73% Institutional 52% Industrial 49% Retail, s, Hospitality, Buildings Buildings Data Centers, Sports, Education, Health Manufacturing, Mixed-use, Museums, Care, Government, Chemical/Petrochemical, Entertainment, Other Other Other Residential Multifamily, Single Family 35% HEAVY/HIGHWAY CONSTRUCTION of CE Subscribers Are Involved in Heavy/Highway 20% Wastewater Treatment 14% Highways 11% Pipelines December 2016 Hot Products 2017 CONSTRUCTION OUTLOOK How Will the Nation s Slow-Growth Rut Impact the Building Sector? 17% Utilities 14% Bridges 7% Tunnels 17% Airports 13% Sewerage 6% Dams plus LEED Liability Historic Renovations Gives us a window into projects and ideas in other I review CE to see building trends around the country. My company parts of the country, new technology to consider, has eight locations across the U.S. and customers all over the world, and insights into businesses similar to ours. and CE helps me keep tabs on the construction industry in general.
CE 2018 Editorial Calendar ISSUE ISSUE THEME MARKET FOCUS SPECIALTY TRADE FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL OPPORTUNITIES VALUE ADDED BONUS DISTRIBUTION JAN/FEB Editorial: 11/20/17 Ad Space: 12/15/17 Materials: 12/22/17 CE 15TH ANNIVERSARY Special Issue Data Centers Electrical ABC 2018 National Chairman Business Development Finance Risk Safety Technology I Smart Buildings and IoT Future Predictions Executive Roundtable on Wired Buildings 2018 ABC National Convention 2018 ABC Excellence in Awards 2018 ISC West MARCH Editorial: 12/18/17 Ad Space: 1/12/18 Materials: 1/19/18 Building a Legacy: Families That Mean Business Retrofits and Renovations Mechanical ABC Young Professional of the Year Economic Outlook Legal Risk Safety Fleet and Equipment Management 2018 Work Truck Show 2018 ABC National Convention 2018 ABC Excellence in Awards APRIL Editorial: 1/19/18 Ad Space: 2/13/18 Materials: 2/20/18 Risk Management: Is Your Business Covered? Labs and Research Facilities Fire Protection ABC Contractor of the Year, ABC Excellence in Awards, ABC National Safety Excellence Awards Finance Legal Technology Sustainability 13th Annual Insurance and Surety Bonding Special Section Leaders in Insurance and Surety Bonding Executive Insights From Leaders in Insurance and Bonding 2018 NASBP Annual Meeting and Expo MAY Editorial: 2/16/18 Ad Space: 3/12/18 Materials: 3/19/18 Small Business Revolution Architectural Design Exterior and Building Envelope Diversity Resource Groups Economic Outlook Legal Risk Safety Guide to the Bottom Line 25 Companies Making More Efficient and More Profitable Annual Software and Technology Showcase 2018 CFMA Convention 2018 AIA National Convention JUNE Editorial: 3/20/18 Ad Space: 4/13/18 Materials: 4/20/18 Workforce Development: Career Paths in K-12 and University Fencing and Scaffolding ABC National Craft Championships, ABC Craft Professional of the Year, ABC Craft Instructor of the Year Business Development Finance Risk Technology 2018 Schools of 13th Annual Law Special Section Profiles in Education Company Profiles of Leaders in Law Deluxe Logo Listing in 2018 Guide to Schools of Executive Insights From Leaders in Law 2018 ABC Legislative Week 2018 ABC Legal Conference
CE 2018 Editorial Calendar ISSUE ISSUE THEME MARKET FOCUS SPECIALTY TRADE FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL OPPORTUNITIES VALUE ADDED BONUS DISTRIBUTION JULY/AUG Editorial: 5/16/18 Ad Space: 6/7/18 Materials: 6/14/18 Project Collaboration: Achieving Excellence Among Stakeholders Highway/Heavy Excavating and Grading Benefits of ABC Membership Economic Outlook Legal Risk Safety Intelligent Machines and Intelligent s 13th Annual Accounting Special Section Company Profiles of Leaders in Accounting Executive Insights From Leaders in Accounting Directory of CPA Firms SEPTEMBER Editorial: 6/18/18 Ad Space: 7/6/18 Materials: 7/13/18 Power Generation: Reinventing the Grid Power Generation Solar and Roofing ABC Users Summit Business Development Finance Risk Safety Technology II Essential Apps Showcase Executive Insights From Technology Leaders 2018 DBIA 2018 Greenbuild 2018 Commercial UAV Expo 2018 ABC Users Summit OCTOBER Editorial: 7/20/18 Ad Space: 8/3/18 Materials: 8/10/18 Leadership: Getting to the Next Level Health Care Window and Door ABC Profiles in Leadership Economic Outlook Risk Technology Sustainability CE 2018 Hot Companies: Industry Leaders to Watch CE 2018 Hot Companies 2018 Hot Companies Marketing Package NOVEMBER Editorial: 8/20/18 Ad Space: 9/7/18 Materials: 9/14/18 Infrastructure: The Trillion- Dollar Challenge Mixed-use Commercial Security System ABC Management Competition Finance Legal Technology Safety 16th Annual Guide to Surety Bonding Surety Bonding Company Profiles Executive Insights From Leaders in Surety Bonding Surety Bonding Directory 2018 IRMI Risk Conference 2019 ABC National Convention 2019 NASBP Annual Meeting & Expo 2019 CFMA Conference PLUS Bonus Mailing to 2,000 Surety Bond Professionals DECEMBER Editorial: 9/20/18 Ad Space: 10/12/18 Materials: 10/19/18 2019 Industry Forecast Commercial Parking Garages Concrete Directory of ABC Accredited Quality Finance Legal Technology Safety CE 2019 Hot Products CE 2019 Hot Products 2019 Hot Products Marketing Package 2019 World of Concrete
Target, 2018 CE Reach, Print Advertising and Influence Rates General and Specialty 4-COLOR NET ADVERTISING RATES AD SIZE 1x 5x 10x 15x 20x 2-PAGE SPREAD $16,595 $15,795 $14,995 $14,195 $9,995 HIGH-IMPACT OPPORTUNITIES FRENCH DOOR 1/2-PAGE HORIZONTAL SPREAD 9,895 9,395 8,895 8,395 7,895 FULL-PAGE 8,995 8,495 7,995 7,495 6,995 2/3-PAGE VERTICAL 6,795 6,395 5,995 5,495 5,195 1/2-PAGE VERTICAL 5,395 5,095 4,795 4,495 4,195 1/2-PAGE HORIZONTAL 4,995 4,695 4,395 4,095 3,795 GATEFOLD 1/4-PAGE 2,295 2,195 2,095 1,995 1,895 4-COLOR PREMIUM AD POSITION NET RATES FULL-PAGE 1x 5x 10x 15x 20x INSIDE FRONT COVER $10,995 $10,295 $9,595 $8,995 N/A INSIDE BACK COVER 10,345 9,845 9,345 8,845 N/A BACK COVER 11,245 10,745 10,245 9,745 N/A SPREADS 1x 5x 10x 15x 20x INSIDE FRONT COVER SPREAD $17,995 $17,245 $16,495 $15,745 N/A 2ND SPREAD (PP. 2-3) 16,995 16,295 15,595 14,695 N/A 3RD SPREAD (PP. 4-5) 16,795 15,995 15,195 14,395 N/A INSIDE BACK COVER SPREAD 16,695 15,895 15,095 14,295 N/A French Door Cover $17,995 Gatefold Cover (4 pages) 27,495 Gatefold Cover (3 pages) 22,495 Belly Band (full press run) 15,995 Belly Band (show copies only) 5,995 Business Reply Card w/4c page 9,995
Target, Print Advertising Reach, and Specs Influence General and Specialty 2-PAGE SPREAD 1/2-PAGE SPREAD FULL-PAGE ALL ADVERTISING SHOULD BE PROVIDED IN PDF FORMAT Supply a high-res PDF using the settings for PDF/X-1a:2001. Prior to creating the PDF, ensure all elements of the ad are a minimum of 300 dpi in CYMK color format. Trim: 16.75 10.875 Bleed: 17.25 11.125 (.125 outside trim on all sides) Live: 16.25 10.375 (.25 inside trim on all sides) 2/3-PAGE BLEED Trim: 16.75 5.0278 Bleed: 17.25 5.5278 (.125 outside trim on all sides) Live: 15.711 x 4.527 (.25 inside trim on all sides) 2/3-PAGE VERTICAL Trim: 8.375 10.875 Bleed: 8.625 11.125 (.125 outside trim on all sides) Live: 7.875 10.375 (.25 inside trim on all sides) 1/2-PAGE BLEED Advertisements supplied without a SWOP-certified color proof will be printed to SWOP (Specifications Web Offset Publications) standards. Visit swop.org for additional information on certified proofing and printing standards. If an advertisement is submitted without an acceptable color proof, Executive and its vendors assume no responsibility and/or liability for image, color, typographic and/or positioning irregularities. SUBMIT AD MATERIALS INSERTION ORDERS Trim: 5.625 x 10.875 Bleed: 5.875 x 11.125 (.125 outside trim on all sides) Live: 5.125 x 10.375 (.25 inside trim on all sides) 4.102 x 9 Trim: 4.55 10.875 Bleed: 4.68 11.125 (.125 outside trim on all sides) Live: 4.05 10.375 (.25 inside trim on all sides) Please use our webform: ce.magazinexperts.com/ads Or attach in an email: print-ads@magazinexperts.com Contact: Donald R. Berry National Sales Representative MagazineXperts LLC (973) 556-7101 dberry@magazinexperts.com 1/2-PAGE VERTICAL 1/2-PAGE HORIZONTAL 1/4-PAGE VERTICAL PRINTER PROOFS 3.055 x 9 6.75 x 4.25 3.055 x 4.25 Send all printer proofs directly to the printer, and include the magazine name and scheduled month of insertion. Bridget Fox LSC Communications 3401 Heartland Dr. Liberty, MO 64068 p: (816) 792-6316 e: bridget.m.fox@lsccom.com
Target, Build Your Reach, Brand, Drive Influence Traffic and General Generate and Sales Specialty LeadsTo Build Yours DIGITAL MARKETING OPPORTUNITIES Executive celebrates its 15th anniversary with the launch of a new website and a new weekly newsletter with targeted advertising options. CE now offers digital marketers the capability to serve ads and deliver sponsored content to select subscribers in key vertical channels like Technology, Business, Workforce, Safety and Risk, Equipment and Fleet, and more. Build your brand, drive traffic and generate sales leads with a variety of CE digital advertising options including: Website Advertising Newsletter Advertising Sponsored Content eblasts Webinars Social Media Need more information or a custom proposal? Please contact your CE sales representative today for a recommendation tailored to your marketing objectives, budget and timeline.
Target, CE 2018 Reach, Website and Advertising Influence Rates General and Specialty CE LAUNCHES REDESIGNED WEBSITE IN 2018 For its 15th anniversary, CE is launching a new website in January 2018 with three dedicated editors. Exec.com will consolidate over five years of magazine, web and newsletter content previously published on four different websites into one master site. SUPER LEADERBOARD 970X90 NOTE: Advertisers who start in January will benefit from CE s promotion and marketing campaign in Q4 2017 and Q1 2018. RUN-OF-SITE (ROS) ADS Run-of-Site (ROS) ads are served across all CE website channels and article pages. RUN-OF-SITE AD UNITS STYLE SIZE SOV PRICE/MONTH SUPER LEADERBOARD 970x90 25% $2,500 MEDIUM RECTANGLE 300x250 25% 1,000 LEADERBOARD 728x90 25% 750 MEDIUM RECTANGLE 300X250 Up to four ads may be served in rotation in all ROS positions. LEADERBOARD 728X90
Target, CE 2018 Reach, Website and Advertising Influence Rates General and Specialty CE website advertisers also have the option to target groups of users in specific categories. MEDIUM RECTANGLE 300X250 CATEGORY ADS Reach CE website visitors when they are reading articles related to your areas of interest. These targeted ads are served only on website pages in your choice of channels: Business Technology Safety and Risk and Fleet Legal and Regulatory Markets MEDIUM RECTANGLE 300X250 WIDE SKYSCRAPER 300X600 CATEGORY AD UNITS STYLE SIZE SOV PRICE/MONTH MEDIUM RECTANGLE 300x250 100% $1,250 WIDE SKYSCRAPER 300x600 100% 2,000 MEDIUM RECTANGLE (IN POST) 300x250 100% 1,500 Advertisers receive 100% of all ad impressions in your selected content channel. Three different ad sizes and positions are available in each channel. For more impact, check out the CE This Week newsletter which also offers content channel advertising.
Target, Reach, and Influence CE This Week Newsletter General and Specialty CIRCULATION HIGHLIGHTS EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT CE LAUNCHES NEW WEEKLY NEWSLETTER Beginning in 2018, CE This Week takes the place of Risk Management, Managing Your Business and Tech Trends. Subscribers can personalize the content delivered in each issue giving advertisers the ability to target only those readers subscribed to select channels. LEADERBOARD 728X90 RUN-OF-SITE LEADERBOARD AD Every CE This Week subscriber receives the week s top construction news served with a 728x90 Leaderboard ad in the top position. CONTENT CHANNEL MEDIUM RECTANGLE AD Recipients can personalize their CE This Week newsletter by selecting up to seven different content channels: and Fleet Safety and Risk Markets Business Technology Legal and Regulatory Only one 300x250 Medium Rectangle ad is available in each targeted content channel per issue. Select one or more channels to reach a targeted group of subscribers. NEWSLETTER SCHEDULE CE This Week is published 4x per month, 48 issues per year. Choose one cycle to advertise 12x, two cycles to advertise 24x, or all four to advertise in every issue. MEDIUM RECTANGLE 300X250 NEWSLETTER AD UNITS STYLE SIZE TYPE SOV LEADERBOARD 728x90 ROS 100% $1,500 MEDIUM RECTANGLE 300x250 Category 100% 400 Cycle 1 - Issues 1, 5, 9, 13, 17, 21, 25, 29, 33, 37, 41, 45 Cycle 2 - Issues 2, 6, 10, 14, 18, 22, 26, 30, 34, 38, 42, 46 PRICE/ISSUE Cycle 3 - Issues 3, 7, 11, 15, 19, 23, 27, 31, 35, 39, 43, 47 Cycle 4 - Issues 4, 8, 12, 16, 20, 24, 28, 32, 36, 40, 44, 48
Target, CE Sponsored Reach, Content and Influence and Resources General and Specialty SPONSORED CONTENT Sponsored content is a unique way to speak to CE s audience in a native format, providing high quality branded content to help contractors solve business problems through thought leadership. With the exception of branding, sponsored content is held to CE s high editorial standards and will be professionally edited. Your sponsored content article lives on Exec.com forever and is also published in one issue of the CE This Week newsletter. Sponsored content is also promoted in a tweet to 42,000+ CE followers. $1,500 RESOURCES Resources is a cost effective way to to promote your existing content such as whitepapers, webinars, videos and more to CE s audience. Provide your landing page, headline, image and a short description to have your resource listed in a searchable directory. Resources lives on the Exec.com website for one year and is published in one issue of the CE This Week newsletter. Coming in Q2 $750
Target, 2018 CE Reach, eblasts and and Influence Webinar Rates General and Specialty CE eblasts Get immediate results with a CE eblast that delivers a dedicated HTML email to more than 30,000 subscribers with only your marketing message. A/B and Multi-Variant Testing Suppression Lists Statistics HTML Design Service Available eblast NET RATES 1x 2x 3x 4x $2,999 $2,799 $2,599 $2,399 CE WEBINARS Attract decision-makers, promote your brand, interact with an engaged audience and receive highly-qualified leads. Choose up to five questions to ask leads on your webinar registration form Provide up to five handouts available for download during and after the webinar Use up to 20 polls during the webinar to keep your audience engaged Unlimited survey questions following the webinar We provide a full report that includes all of the information given by leads We continue to promote the webinar archive through all CE media channels Full Webinar Package Only $9,995 137,800+ Print + Digital Edition Subscribers 47,000+ CE Social Media Followers Via Twitter, Facebook and LinkedIn 30,000+ Custom eblast Driving Webinar Registration
2018 CEReach, Target, Social and Media, Influence Digital Edition General and Specialty Announcement and Mobile App Rates CIRCULATION HIGHLIGHTS EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING BANNER AD SOCIAL MEDIA BLAST CE DIGITAL EDITION EMAIL CE will publish your large format 640 400 image Whenever a new issue of the magazine is with 280 characters of text (including web link) published, CE sends an email to 30,000+ digital in a social media blast to 47,000 followers on edition subscribers. For the first time, CE is Twitter, plus posts on LinkedIn and Facebook. offering two ad placements in each Digital Edition email announcement. Marketers can schedule a bi-weekly or weekly social media blast for continuity and ongoing branding, or schedule an intensive series of blasts in support of a new initiative, event or product announcement. BANNER AD A 640x165 banner ad with link positioned directly below the top story. $1,000. FEATURED CONTENT Includes a large 640x400 image, headline, optional subtitle, one paragraph of text, and link. $1,500 SOCIAL MEDIA BLAST RATES 1x 3x 6x 12x 26x 52x $595 $495 $445 $395 $295 $195 Materials are due by the 15th of the month prior to publication date. Send materials with link to digital-ads@magazinexperts.com. CONTACT
Target, Contact Reach, Us and Influence General and Specialty EDITORIAL LAUREN PINCH Editor-in-Chief (202) 595-1792 pinch@abc.org JOANNA MASTERSON Senior Editor (202) 595-1793 masterson@abc.org MAGGIE MURPHY Digital Editor murphy@abc.org MARLA MCINTYRE Associate Digital Editor mcintyre@constructionexec.com JESSICA PORTER Associate Digital Editor porter@constructionexec.com ADVERTISING SALES PRODUCTION AND CUSTOMER SERVICE DONALD BERRY National Sales Manager (973) 556-7101 dberry@magazinexperts.com JESSICA KOLAYA Media Sales Representative (973) 556-7104 jkolaya@magazinexperts.com CYBELE TAMULONIS General Manager (973) 556-7105 cybele@magazinexperts.com JENNIFIR PEKAREK Art Director (973) 556-7102 jpekarek@magazinexperts.com MICHAEL RUTH IT Manager (973) 556-7103 mruth@magazinexperts.com AD MATERIALS PRINT: print-ads@magazinexperts.com DIGITAL: digital-ads@magazinexperts.com