Luxe Corp s Luxury Our luxury is not about acquisition but about pleasure Our luxury is not about quantity but about experiences Our luxury is not about logic but about passion Our luxury is not rigid but creative Our luxury is not egoistic but responsible Our luxury is not taught but lived Our luxury is not selfish but selfless Our luxury doesn t need definition but expression Our luxury is a philosophy, a culture and a belief We invite you to share our luxury... 2011 Luxe Corp, Original Text
Company In the last fifteen years, the luxury industry has undergone a dramatic change. Static aesthetics has been replaced by modern innovation; unstructured business consensus has been replaced by streamlined business mechanics; international recognition has replaced local supremacy, while intelligent branding and marketing techniques have enhanced intimate relations with clients. The arrival of digital media, emerging markets and social responsibility have all accentuated this revolution. These changes formed the blueprint for the requirement of a strategic approach to the luxury business, based on vision, skill, expertise, experience and a strong culture of luxury. Luxe Corp, the pioneer luxury strategy & management consulting company, was founded on this premise. A fully independent company, Luxe Corp develops and implements advanced business solutions in strategy and operations to both established and emerging luxury companies. From the corporate headquarters at Paris legendary Rue Cambon and representatives in New York and Beijing, Luxe Corp s team of experts bring a unique understanding of the mechanics of luxury to business challenges; while fulfilling the requirement of intricately blending business know-how, aesthetic sensibility and culture. 1
Services The business of luxury is intriguing and evokes powerful emotions, passions and respect. Its operations are vast and its management systems require an intricate blending of business know-how, aesthetic appreciation and creative talent. Its strategies, techniques and processes are neither generalist nor transferable. They are unique to luxury. Their application requires unique skill and vision. This is where the challenge lies and this is where Luxe Corp s expertise becomes imperative. Luxe Corp provides advanced business solutions to the luxury industry and its affiliated sectors through three core activity areas in three business divisions. - Consulting - Executive Club - Online Magazine With a worldwide clientele of established and emerging luxury brands, Luxe Corp focuses on companies that seek proactive solutions and initiatives for continuous growth while sustaining the core values that set luxury apart. Luxe Corp enables additional value through instant access to Paris, the convergence point of the world of luxury. 2
Consulting Luxe Corp offers advanced business strategy and operations solutions, through an extensive service portfolio that covers the major sources of challenges for luxury companies. With a customized consulting approach designed to adapt to market evolution, Luxe Corp focuses on measurable and sustainable value. Luxe Corp aids both established and emerging luxury brands in solving the most complex business challenges through advanced strategy development and operational execution in six areas. Branding Strategy & Management Marketing, Creative & Client Strategy Digital Media, E-Business & Innovation Strategy Retail Network Planning & Execution Business Planning & Modelling Market & Consumer Intelligence Luxe Corp also provide market assessment and venturing advisory on the luxury industry to investors, financial institutions and private equity firms seeking practices in luxury. Our track record of excellence originates from collaborative partnership with clients and flexibility in business approaches. This, combined with business expertise, sector knowledge and vast industry experience of our unique team, provides a source of differential value that is difficult to replicate. 3
Club e-luxe Club e-luxe is an executive club for luxury digital luxury professionals, that provides luxury companies with access to the most advanced strategies, knowledge, applications, systems, tools and solutions required to thrive in the context of digital media, new technologies and innovation. Created in 2006 by Luxe Corp out of the recognition of the need to address the business challenges that luxury companies are facing in the context of the digital economy, Club e-luxe has become the reference for digital luxury. Club e-luxe congregates the leaders of the world s most respected luxury companies every January and June in Paris, for full immersive digital sessions by practicing experts, led by Luxe Corp s team of Luxury Business Strategists and Analysts. The Club e-luxe Breakfast Seminar is held every January while the Club e-luxe International Summit is held every June, both at the Ritz Hotel Paris. Presentations, Panel Debates, Live Demos, Workshops, Roundtables and One-to-one Consulting Sessions are held throughout the day by recognized international experts from luxury and technology. Club e-luxe also provides its members and participants with a package of benefits including access to Luxe Corp s Digital Luxury Lab, In-house Seminars and Workshops, Online Marketing and Adverts and others. 4
Luxe-Mag.Com Luxe-Mag.Com is the first online magazine that provides strategic analysis of key issues in the luxury business. Created in 2006 by Luxe Corp with its first edition published in January 2007, Luxe-Mag.Com provides strategic evaluations of critical issues in the luxury business through rich and extensively researched articles written to precision. Giving more than information, Luxe-Mag.Com brings an in-depth analytical dimension and serious insight to key areas of the creative and business sides of luxury. With eight frequently updated sections (weekly, bi-weekly and monthly), Luxe- Mag.Com has become the online destination for luxury practitioners and consumers seeking a profound understanding of the luxury business. Luxe-Mag.Com is produced in English and French through eight sections. - Front Page, featuring the edition s main article - Digiluxe, which provides analysis of a digital luxury initiative - Pariscope, which offers articles linked to luxury in Paris - Guest, featuring an interview with a luxury visionary - Stylite, which serves as a window to the discovery of new talents in luxury - Scoop!, which provides giveaways through competitions - Events, featuring key events in the luxury industry - Publications, which provides luxury book and publication reviews Since its launch, Luxe-Mag.Com has partnered with the luxury industry s key events, including the IHT s annual luxury conference, the China Luxury Summit, the FT Business of Luxury Summit and the Global Luxury Forum. 5
Luxury Business Circle The Luxury Business Circle is a series of full-day Luxury Business Strategy Consulting Sessions initiated by Luxe Corp for new, young and emerging luxury brands in fashion, leather goods, fragrance, cosmetics, beauty care, jewellery, watches, home fashion, accessories, retail, wines & spirits, personal shopping, concierge services, hospitality, gastronomy, automobile, transport, arts, culture and other luxury categories. The objective of the Luxury Business Circle is to enable new, young and emerging luxury brands, designers and entrepreneurs to understand and apply the strategic business requirements that are essential in developing luxury brands; and to facilitate a strong positioning and continuous growth in the luxury market. Held three times every year in Europe, Asia and the Americas, the Luxury Business Circle features full-day interactive and consulting sessions with presentations, workshops, scenario assessments, case analysis, demos and one-to-one consulting led by Luxe Corp s team of Business Strategists and Analysts. Luxury industry leaders and investors are also regularly invited to bring key expertise to the sessions. Each session admits a limited number of participants in order to maintain the one-to-one personal attention given to each participant and their business venture. Profiles admitted are brand founders, co-founders, designers, creators, curators, business managers, investors and those directly involved in developing a luxury brand of five years or less. 6
Clients & Collaborators Since its creation, Luxe Corp has been privileged to collaborate with established luxury companies, corporate luxury conglomerates, familyowned luxury brands, emerging brands, young designers, entrepreneurs, conceptors, media companies, department stores, independent boutiques, investors and other companies and individuals seeking advanced practices in the luxury sector. Luxury Corp s portfolio of clients and collaborators include internationally renowned luxury brands and emerging talents across different geographical regions. Luxe Corp has successfully executed projects all over Europe, Asia Pacific, South-East Asia, North America, South America, the Middle East, and Africa. Luxe Corp has a team of luxury business and creative experts based in Paris, New York and Beijing, from where the company reaches its global clientele and collaborators. Some of the words that Luxe Corp s clients have used to describe the company s approach and execution include intensive, excellent, inspiring, energetic, bespoke, quality, superb, insightful, pleasure" and a host of other accolades. 7
Publications & Press Luxe Corp has not only pioneered the emergence of luxury business strategy and execution, but has also introduced a general consciousness of the business requirements of luxury through its major publications, including the books Luxury Fashion Branding and Luxury Online; its journal articles and its vast features in the international press. Luxury Fashion Branding Trends, Tactics, Techniques, (2007) written by Luxe Corp s Executive Director & Founder and published by Palgrave Macmillan, is the ground-breaking first book that addresses the business of luxury from a strategic viewpoint. The book critically analyses the essential aspects of luxury management through tracing its origins, analysing its current state, assessing its consumer behaviour, retailing tactics, brand building strategies, marketing strategies, e-business techniques, the new luxury competitive markets, customisation methods, business modelling and best and worst practices. The book has been described as a benchmark and essential resource for the luxury industry. Luxury Online Styles, Systems, Strategies, (2010) written by Luxe Corp s Executive Director & Founder is the pioneer text that provides a critical analysis of luxury in the context of the internet, digital media and new technologies. It insightfully analyzes the place of digital media in luxury and addresses critical areas like social media, multi-media, e- commerce, e-merchandizing, e-customization, mobile marketing, the luxury e-consumer and more. It also examines website design, the e- experience and several other areas. 8
Global Presence In response to the globalization of the luxury industry, and as the pioneer luxury Strategy & Management Consulting company, Luxe Corp is present in the international luxury scene, with its corporate headquarters in Paris, the convergence point of the luxury world. Luxe Corp also has business representations in New York and Beijing, uniquely positioning the company to reach its worldwide clientele from vantage points. With a client portfolio of both established and emerging luxury companies in Europe, Asia, North America, Middle East, and Africa, Luxe Corp s expertise and influence in shaping the growth of luxury brands resounds worldwide. Luxe Corp has a team of luxury business experts based in Paris, New York and Beiing. The company s established network of partners and collaborators are based worldwide. 9
Luxury is not a product, it is not an object, it is not a service neither is it a concept nor a lifestyle. It is an identity, a philosophy and a culture. It has always been and will always remain a part of humankind. As an industry that thrives on aesthetics, creativity, culture and innovation, the luxury sector s worldwide growth has been unprecedented in the last few decades and the industry remains an economic and social force worldwide. In the twenty-first century however, luxury must find its place in a world of globalization, culture convergence, technology, digital media, hyper-interconnectivity and social responsibility. As a business sector and management discipline, these elements signify the requirement of intricate strategies that require integration in a creative environment. Luxe Corp s unique understanding of the mechanics of the luxury business gives the company a solid advantage in bridging the gap between creativity and business, while ensuring a sustainable growth as the industry continues to evolve.
LUXE CORP 21, Rue Cambon Paris 75001 FRANCE Tel: +33 (0) 1 49 26 06 15 Fax: +33 (0) 1 49 26 06 71 Email: business@luxe-etc.com www.luxe-corp.com www.luxe-mag.com