L I F E. E X T R A O R D I N A R Y DIGITAL MEDIA
THE NO.1 FINE DINING RESOURCE The most prestigious bilingual dining website in Hong Kong & Macau offers a multi-platform solution to showcase your brand to affluent gourmands and discerning food lovers. Available in English and Traditional Chinese, the city s leading dining authority focuses on delivering the latest dining news, restaurant openings and reviews, promotions, in-depth features, sophisticated videos and more exclusive content produced by our team of experts and leading tastemakers resulting in the most comprehensive and multiplatform fine dining resource in town. Hong Kong Tatler Dining is the brand extension of the premier HongKongTatler. com website, the one-stop luxury lifestyle platform delivering the latest news from lifestyle trends to the most glamorous soirees, captivating and entertaining our well-heeled readership. Marketing Magazine Digital Media of the Year: LUXURY HONGKONGTATLER.COM 2011, 2012, 2014, 2015
TOPVISITED SECTIONS Hong Kong Tatler Dining features a host of unique online-only content from exclusive interviews to multimedia galleries and more. The bilingual website is fully optimized across all digital devices, providing an engaging user experience on mobile, tablet or desktop attracting a daily returning user base. Restaurants, Bars, Cafes, Quick Bites Our dedicated team of discerning editors, writers and reviewers are leaders in the field of food and drink journalism, bringing readers the latest reports on new openings and established favourites across Hong Kong and Macau. News & Promotions Keep your finger on the pulse with our daily updates in the world of food and drink from opening rumours to upcoming guest chef visits to the newest craft beer bar, our team is always the first to report on the latest and greatest on the local and international culinary scene. Wine & Spirits For discerning oenophiles, whisky aficionados and connoisseurs of a fine tipple, our Wine & Spirits section is rich and complex, with contributions from internationally renowned wine critic and Hong Kong Tatler wine editor James Suckling. Features & Stories From exclusive interviews to top lists and beautiful in-house videos, our features section is a highly curated arena for topical and timely content centred around the trailblazers and tastemakers in the hospitality scene, the latest trends and food issues, and collections of the best restaurant experiences in town.
BEST RESTAURANTS GUIDE Curated by Hong Kong Tatler Dining s in-house editorial team, along with an independent panel of food and wine experts, the annual publication Hong Kong Tatler s Best Restaurants Guide (BRG) is the No. 1 fine dining restaurant guide for Hong Kong and Macau since 1984, bringing you a prestigious annual list of the region s most sophisticated restaurants.
BEST RESTAURANTS GUIDE CUSTOMIZED COPY The year s most anticipated culinary guide also offers a customised version featuring brand and logo placements across front and back covers. Turn the annual best-selling guide into an exclusive, unique keepsake the ultimate gift to your top customers.
BEST RESTAURANTS GUIDE AWARDS NIGHT The annual Best Restaurants Guide Awards Night is the talk-of-thetown, a culinary event that unveils the new year s guide alongside an awards ceremony paying tribute to premier chefs, restaurateurs and industry experts who paved the region s culinary landscape. Coveted awards include the prestigious Restaurateur of the Year, Best New Restaurant, and the Top 20 Best Restaurants accolade. Hong Kong Tatler Dining brings you right into the action and behind the scenes of the city s most spectacular gastronomic celebration.
READERSHIP PROFILE HongKongTatler.com, the parent brand of Hong Kong Tatler Dining, is uniquely positioned as one of the best channels connecting high-end brands with the segment of the population with the greatest purchasing power. Demographics 35% 45years old & above AGE 22% Non-Asian NATIONALITY High purchasing power Affinity index - online behaviour of Tatler users 90% AVID INVESTERS (FINANCIAL / BANKING SERVICES +WEALTH MANAGEMENT) 70% LUXURY SHOPPERS 60% AUTO ENTHUSIASTS 60% FASHIONISTAS 60% BEAUTY MAVENS 40% REAL ESTATE / RESIDENTIAL PROPERTIES 40% CONSUMER ELETRONICS 40% TRAVEL / AIR TRAVEL 30% HOME FURNISHINGS 65% 25-45 years old 78% Asian 41% Male GENDER 59% Female 44% Married MARITAL STATUS 51% Single 27% Professional 10% others CAREER LEVEL Executive 63% & Managerial *Google Analytics Affinity Reach
WEBSITE PERFORMANCE 80,000 MONTHLY UNIQUE VISITORS 25,000 NEWSLETTER DATABASE 570,000 MONTHLY PAGE IMPRESSIONS Geography 83.00% CHINA 4.00% TAIWAN 3.00% SINGAPORE 2.00% MACAU 2.00% AUSTRALIA 1.00% MALAYSIA 1.00% OTHER 4.00% DIRECT 38% 12% ORIGIN TRAFFIC CHANNELS Others SOCIAL MEDIA 22% ORGANIC SEARCH 25% DESKTOP VS MOBILE TRAFFIC MOBILE (incl. tablet) 35% DESKTOP 65% NEW VISITORS VS RETURNING VISITORS NEW 30% RETURNING 70% *Google Analytics Affinity Reach
SOCIAL MEDIA Daily updates on the world of luxury lifestyle via our social media platforms. 30,423 hongkongtatler.com hongkongtatlerdining.com hongkongtatlerdining.com ( 中文版 ) hongkongtatler.com hongkongtatler.com 7,657 hongkongtatlerdining.com 4,738 13,357 14,805 16,900 * * Status May 2016
360 APPROACH TOONLINE LUXURY MARKETING Creative banner advertising, rich media and video options to put your brand forward in the eyes of the user, encourage interaction and drive traffic to your website. DISPLAY ADVERTISING TATLER Reach our affluent and extensive member database directly in their email inbox through personalised, impactful standalone messages capturing the full attention of our readers. Connect instantly with our well-heeled readership. From intimate wine dinners to largescale event productions, Edipresse Media Asia creates bespoke, engaging experiences for its refined audiences and in partnership with luxury brands. SOCIAL MEDIA Platforms A 360-degree approach to digital marketing in an exclusive curated space for luxury brands. Choose from a range of bespoke and traditional advertising formats that suit your campaign best. LUXURY & LIFESTYLE EVENTS EMAIL MARKETING CUSTOMISED CONTENT Seamlessly integrate your marketing message with our trusted content through carefully crafted and targeted advertorials and videos by our expert editorial and design team. Bring your message and product/ service to the eyes of those you want to reach. Minisites Advertorials Video Production Photography
DISPLAY ADVERTISING DESKTOP Crazy Ad (Floating banner) Half Page Ad
DISPLAY ADVERTISING DESKTOP Leaderboard Banner LREC
DISPLAY ADVERTISING DESKTOP Skinner Skinner + Head banner
DISPLAY ADVERTISING MOBILE Homepage Take Over Banner Run-Of-Site Banner Expandable Floating Banner
DISPLAY ADVERTISING MOBILE Half Screen In Scroll Content Full Screen In Scroll Content
EMAIL ADVERTISING Endorsed E-DM Database 25,000 + Open rate 18% (Industry average 15%) Weekly E-Newsletter Banner Weekly E-Newsletter Skinner
ADVERTORIALS
SPONSORSHIPS Section Takeover Section Content Integration
MULTIMEDIA OPPORTUNITIES Tatler TV Video Series Image Galleries Event Coverage
RATE CARD DISPLAY ADVERTISING - DESKTOP AD FORMAT MATERIAL SPECS/ CREATIVE FORMAT (WXH) MAX. FILE SIZE FORMAT HOMEPAGE (CPM) CATEGORIES (CPM) ROS EXCL. HOMEPAGE (CPM) Crazy Ad 980px x 400px 200KB JPG/GIF/SWF HK$ 1,500 N/A N/A Half Page Ad 300px x 600px 150KB JPG/GIF/SWF HK$ 1,200 HK$ 950 HK$ 800 Leaderboard Banner 980px x 90px / 728px x 90px 80KB JPG/GIF/SWF HK$ 1,000 HK$ 750 HK$ 600 LREC Banner 300px x 250px 100KB JPG/GIF/SWF HK$ 1,000 HK$ 750 HK$ 600 Skinner 180px x 1000px 80KB JPG/GIF/SWF HK$ 1,500 HK$ 1,200 HK$ 1,050 Skinner + Head banner Skinner: 180px x 1000px Head banner: 1040px x 400px, safe zone 980px x 400px Skinner: 80KB Head: 200KB JPG/GIF/SWF HK$ 1,800 HK$ 1,500 HK$ 1,350 Special Creatives Please contact our sales representatives On request AD FORMAT Homepage Takeover Banner DISPLAY ADVERTISING - MOBILE & TABLET MATERIAL SPECS/ CREATIVE FORMAT (WXH) Default: 640px x 1140px Safe zone: 640px x 832px MAX. FILE SIZE FORMAT HOMEPAGE (CPM) ROS EXCL. HOMEPAGE (CPM) 100KB JPG/HTML5 HK$ 1,500 N/A Expandable Floating Banner Expanded: 750px x 350px Collapsed: 750px x 90px 100KB JPG/GIF HK$ 1,100 HK$ 700 Full Screen In Scroll Content (Takeover) 750px x 594px 50KB JPG/GIF HK$ 1,100 HK$ 700 Half Screen In Scroll Content (LREC) 750px x 250px 80KB JPG HK$ 1,000 HK$ 600 Run-of-site Banner 750px x 90px 50KB JPG HK$ 1,000 HK$ 600
RATE CARD ADVERTORIAL FORMAT DESCRIPTION RATE Product Endorsement Homepage Carousel, website listing, e-newsletter feature, social media post $30,000 Editor s Pick or Shopping Guide Product feature with Homepage exposure $20,000 Crazy Rouge event coverage Event photography and photo gallery by celebrity photographer $60,000 VIDEO OPPORTUNITIES FORMAT DESCRIPTION RATE Video Advertorials Homepage Carousel, website listing + production $50,000 Custom Video series Homepage Carousel, website listing + production Upon request Video Event coverage Homepage Carousel, website listing + production Upon request Live streaming Homepage Carousel, Tatler TV, website listing + production Upon request
RATE CARD SPONSORSHIPS FORMAT DESCRIPTION RATE Section Takeover 100% SOV on banners across entire section of site. Ad units can include, standard, video and expandable banners Upon request Section Content Integration Content sponsorship and logo integration within a particular section within the webstie Upon request SPECIAL CREATIVES FORMAT DESCRIPTION RATE Minisites Bespoke minisite developed according to brand needs and objectives within HongKongTatler.com Upon request EMAIL MARKETING AD FORMAT MATERIAL SPECS/ CREATIVE FORMAT (WXH) MAX. FILE SIZE FORMAT RATE Endorsed edm (1/2 Database) 728px x variable, max. 1000px 300 KB JPG/GIF, HTML $25,000 Endorsed edm (Full Database) 728px x variable, max. 1000px 300 KB JPG/GIF, HTML $45,000 enewsletter Banner 728px x 90px 80 KB JPG $20,000 enewsletter Skinner + Banner (takeover) 728px x 90px 180px x 1000px (each side) 100KB JPG $30,000
CONTACTUS Andy Cheng Sales Director, Best Restaurants Guide & HongKongTatlerDining.com T: +852 2859 4386 E: andy.cheng@edipressemedia.com Edipresse Media Hong Kong Limited 6/F Guardian House, 32 Oi Kwan Road Wanchai, Hong Kong T: +852 2547 7117 F: +852 2858 2671 E: hkinfo@edipressemedia.com W: www.edipressemedia.com