FEAST food and drink festivals are the outdoor, younger, seasonal sisters to the established and well loved BBC Good Food Shows. FEAST festivals are

Size: px

Start display at page:

Download "FEAST food and drink festivals are the outdoor, younger, seasonal sisters to the established and well loved BBC Good Food Shows. FEAST festivals are"

Terence Reynolds
5 years ago
Views:

3 FEAST food and drink festivals are the outdoor, younger, seasonal sisters to the established and well loved BBC Good Food Shows. FEAST festivals are set within the stunning and iconic Historic Royal Palaces. In 2018, we anticipate that the three events will attract over 60,000 food lovers and over 300 quality food and drink producers, brands and street food traders.

BBC Good Food s FEAST festivals offer a unique

food lovers in a vibrant, fun and unique environment.

Working with us guarantees direct access to a

continue to deliver spectacular days out.

4 BBC Good Food s FEAST festivals offer a unique opportunity to engage with a targeted audience of food lovers in a vibrant, fun and unique environment. It is proven that live events offer heightened engagement, giving your brand the chance to fully immerse the 5 senses. Working with us guarantees direct access to a growing and diversifying audience. Our visitor satisfaction and loyalty ratings are high, and strong word of mouth ensures that we continue to deliver spectacular days out. We would love to work with you and look forward to discussing how you can be part of the biggest celebration of food and drink in the UK.

5 This unique event in partnership with Hampton Court Palace allows visitors to enjoy FEAST and the Palace. The backdrop of both the Palace and it s magnificent gardens make this event totally unique and memorable a perfect opportunity for you to retail, sample and build your brand in front of thousands of targeted, affluent visitors. Heading into its 5 th year, the show is going from strength to strength and has seen an 86% increase in visitor numbers over the past two years August ,000 Visitors Average Age 40 Average Household Income 69,600 76% ABC1 91 Average Spend 67% Female 33% Male

and heritage of its setting, making for a

street food and brilliant entertainment,

6 This brand new event is taking place at one of London s most iconic landmarks. Located in the Moat with the Tower as a backdrop, this is the first event of it s kind. It combines the culinary cutting-edge of FEAST with the prestige and heritage of its setting, making for a day out for food lovers like no other. A hand-picked collection of artisan producers, quality food and drink brands, street food and brilliant entertainment, FEAST is the ideal platform through which to illustrate your brand to young, affluent, trendsetting foodies. 7 9 September ,000 Visitors Average Age 47 Average Household Income 66,400 78% ABC1 78 Average Spend 79% Female 21% Male

7 An intimate outdoor event for around 80 producers and brands in the setting of London s Hampton Court Palace. Visitors are immersed in the delights of Christmas, enjoying speciality food and drink within the atmospheric Base Court, Clock Court and Fountain Court of the Palace. This event is atmospheric, festive and perfected year on year, providing great exposure to thousands of affluent foodies in the run up to Christmas. 7-9 December ,500 Visitors Average Age 46 Average Household Income 63k 90% ABC1 65 Average Spend 83% Female 17% Male

8 Some of our fantastic exhibitors from 2017, to name just a few: 8-10 December

foodie audience and communicate with visitors in a fun and vibrant atmosphere Build on your connections and client database Media and Marketing

Palace 25 27 August 2018 1782 3600 5500 Tower of London 7-9 September 2018 1908* 5500* Hampton Court Palace 7 9 December 2018 1206 2848 (Subsidised

9 Stand options at the UK s biggest line up of food and drink festivals Build brand awareness, the Shows are a great platform to meet new customers Boost sales Launch new products - A great opportunity to gain valuable customer feedback and build brand and product awareness Reach a highly engaged foodie audience and communicate with visitors in a fun and vibrant atmosphere Build on your connections and client database Media and Marketing coverage each Show is supported by a comprehensive marketing and PR campaign 3m x 3m Marquee 4m x 4m Chinese Hat 5m x 5m Chinese Hat Hampton Court Palace August Tower of London 7-9 September * 5500* Hampton Court Palace 7 9 December (Subsidised rates available for small producers on application) (All rates are + 65 reg fee + VAT) *Includes complimentary logistics support due to restricted access to the Tower

Live shows are the most engaging form of marketing, giving brands face-to-face exposure to the audiences

FEAST Festivals are filled with exciting and inspiring editorial content that can be sponsored the perfect

We have helped deliver successful bespoke campaigns for food & drink brands, supermarkets, technology

10 Live shows are the most engaging form of marketing, giving brands face-to-face exposure to the audiences they target. FEAST Festivals are filled with exciting and inspiring editorial content that can be sponsored the perfect opportunity to achieve memorable brand stand-out. We have helped deliver successful bespoke campaigns for food & drink brands, supermarkets, technology manufacturers, high street retailers, household brands, finance companies, tourism agencies & utility providers. Our shows are ideal environments to engage HNWIs passionate about food, drink, lifestyle and seasonality. The following opportunities are available for sponsorship, and bespoke activations can be specifically tailored to align with marketing objectives: FEAST Kitchen Interview Stage Skills Tent Seating Areas VIP & VIP Lux Product Supplier Masterclasses Restaurants & Bars

11 Brand exposure As a key show partner, you will benefit by being part of our multi-platform marketing and PR campaign that reaches millions pre and post-show. Potential Brand inclusion in: Press releases Magazine pages Social Media / Blogger forums Direct Marketing E-Shots Official Showguide Editorial on Show website and MPU banners Pre-event competitions Exit surveys and data collection

12 250k Visitors at BBC Good Food Shows and festivals UK s no.1 selling food magazine 12.5m Monthly UUs - UK s biggest food website 42m UK monthly page impressions 1.3m Readers No.1 Food & Women s lifestyle digital edition 3m BBC Good Food TV 2m Mobile app downloads

Social Following Our social media following can be deconstructed into 10 distinctive tribes with a sphere of influence totaling over 70 million.

13 Social Following Our social media following can be deconstructed into 10 distinctive tribes with a sphere of influence totaling over 70 million. Analysing and segmenting this data provides actionable insights into opportunities to strategically grow social audiences, that can then be directly targeted by our digital campaigns in the build up to a show. 28,300 followers 46,700 followers 118,000 followers Tribe 1: Cooking shows and celebrity chef following Tribe 2: Local independent food business Tribe 3: Chefs and hospitality workers Tribe 4: London foodies Audience size: 17,254 60% female Largest age group: (41%) Engaged with BBC programmes Most likely to share tweets from BBC and charitable causes Sphere of influence c million Audience size: 12,373 74% female Prominent age group: (35%) Consumers engaged with food brands, cooking products/ equipment, healthy living and other foodies. Likely to buy local and support the community Sphere of influence c million Audience size: 9, % female Largest age group: (41%) Follow chefs, and hospitality workers, promote selves and their food on twitter, food trends, critics Engage in competitions, share sport related posts and recipes (curate and consume content) Sphere of influence c. 6 million Audience size: 9, % female Largest age group: (42.5%) London-centric food fanatics, work hard and indulge in eating out and dinner parties, follow food and travel bloggers for latest and best Smallest tribe but largest sphere of influence c 22.5 million

14 Our Core Demographics for media targeting Contemporary Workers years 30-39k income No children Career driven Online shoppers & bankers Social media activists Successful Families years k income Advancing careers School-aged children Sainsbury's & Waitrose shoppers Online shoppers Social media activists

15 Brands we worked with in 2016

16 We are experts in what we do. Our shows are proven and deliver results time and time again

17 Emily Cloke Show Director Roxanne Jelley Sales Manager River Street Events Ltd 1 Becketts Wharf Lower Teddington Road Kingston upon Thames KT1 4ER

FEAST food and drink festivals are the outdoor, younger, seasonal sisters to the established and well loved BBC Good Food Shows. FEAST festivals are

FEAST food and drink festivals are the outdoor, younger, seasonal sisters to the established and well loved BBC Good Food Shows. FEAST festivals are set within the stunning and iconic Historic Royal Palaces.