Curriculum Vitae EDUCATION Kristin J. Stewart Ph.D. Candidate Department of Advertising & Public Relations Moody College of Communication The University of Texas at Austin 300 West Dean Keeton A1200, Austin, TX 78712 Phone: 512.850.4878; Email: kristin.jehiah@utexas.edu Ph.D., Advertising and Public Relations (May, 2015 expected) Moody College of Communication, the University of Texas at Austin, Area of Concentration: Sensory Marketing, Audition in Advertising and Affective Decision- Making Dissertation Topic: Audition in Uni and Multi-Sensory Advertising: The Effects of Stimulus Availability in Advertising on Consumers Brand Judgments and Choice Co-Chairs: Isabella Cunningham, Vincent Cicchirillo Committee: Wayne Hoyer, Anthony Dudo, Bharath Chandrasekaran M.B.A., Business Administration (Marketing) (2007) Raymond J. Harbert College of Business, Auburn University, B.S., Business Administration (Marketing) (2006) Raymond J. Harbert College of Business, Auburn University, PUBLICATIONS Refereed Journal Articles 1. Stewart, Kristin and Cunningham, Isabella. Media as an information broker: The impact of "type" on user behavior and content perceptions-a model. Journal of Advertising Research (in press). 2. Love, Brad, Himelboim, Itai, Holton, Avery, and Stewart, Kristin (2013). Twitter as a source of vaccination information: Content drivers and what they re saying. American Journal of Infection Control. Refereed Encyclopedia Chapters 1. Stewart, Kristin & Eastin, Matt. Affect and Aggression (2013). The Encyclopedia of Media Violence. 2. Cicchirillo, Vincent & Stewart, Kristin. Motivation and Gaming (2013). The Encyclopedia of Media Violence.
Page 2 of 8 Working Papers 1. Stewart, Kristin and Cunningham, Isabella. How Mobile Media Factors Influence Trust in Mobile Advertising for Millennials and Baby Boomers: A Consumer-Media Relationship Model. Targeting Journal of Marketing Research. 2. Stewart, Kristin, Cicchirillo, Vincent and Cunningham, Isabella. Nobody puts music in the corner: The effect of music prominence and musically evoked arousal in advertising, on consumers evaluative brand judgments and choice: Targeting Journal of Consumer Psychology. 3. Davtyan, Davit, Cunningham, Isabella and Kristin Stewart. Product placement versus advertising. A contingency explanation. Targeting Journal of Advertising Research. 4. Stewart, Kristin; Holton, Avery; Love, Brad and Himelboim, Itai. It's not what you write, but how you write it: Attributing effectiveness of vaccination messages on Twitter. Targeting Journal of Interactive Marketing). 5. Stewart, Kristin & Ben Wyeth. An Empirical Investigation of Emerging Patterns of Popular Music Use in Advertising. Targeting Journal of Consumer Marketing Refereed Conference Presentations 1. Stewart, Kristin and Lazard, Allison (2014). Sensory Perception and Fluency: The Effect of Audio-Visual vs. Verbal-Visual Content on Health Outcomes, McCombs Healthcare Symposium, The University of Texas at Austin, TX 2. Stewart, Kristin and Wyeth, Ben (2012). Hey what s that song: An analysis of how and what popular music is being used in video advertising. The International Association for the Study of Popular Music Conference. Austin, TX. Refereed Conference Proceedings 1. Stewart, Kristin, Vincent, Cicchirillo and Isabella Cunningham (2014). Music prominence in advertising: The effect of song lyric presence on brand choice, Understanding the Customer's Sensory Experience Conference, Temple University in Philadelphia PA 2. Stewart, Kristin, Vincent, Cicchirillo and Isabella Cunningham (2014). Nobody puts music in the corner: The effect of music prominence on consumer s perceptions of advertising. Society for Consumer Psychology, Miami, FL. 3. Stewart, Kristin, Auchter, Allison and Wyeth, Ben (2014). An analysis of music prominence in advertising: Propositions for further research. American Marketing Association, Orlando, FL. 2
Page 3 of 8 4. Thomas, K., Johnson, G., Venter, M., and Stewart, K.J. (2012). Style Re-imagined: Exploring fashion and identity among South African Smarteez. Association for Consumer Research conference, Vancouver. BC, Canada. RESEARCH FUNDING 2013 IC 2 Research Grant, Research the effect of music in advertising on consumers recall and attitude towards brand, University of Texas. Faculty Adviser, Isabella Cunningham ($6,000). 2012 IC 2 Research Grant, Research the relationship between media use and consumer trust in advertising, University of Texas. Faculty Adviser, Isabella Cunningham ($5,000). RESEARCH INTERESTS General: Advertising Integrated Marketing Communication Consumer Behavior Consumer Psychology Affect Sensory Processing. Specific: Media and Message effects on Information Processing and Behavior Affect as a Driver of Behavior in Advertising Contexts Sensory and Information Processing in Persuasive Communication TEACHING EXPEREINCE University of Texas Summer 2014 Teaching Assistant Integrated Communication Management (undergraduate) Cases and problems dealing with the management of advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Supervised student team projects on integrated marketing and communication planning. Teaching Assistant Theories of Persuasive Communication (graduate) This course is a theories seminar where students learn to explicate theory and apply it to marketing practice. 3
Page 4 of 8 Fall 2014 Spring 2013 Summer 2012 Assistant Instructor Advertising and Popular Culture An introduction to the role advertising plays in American society, and the values and relationships offered in the messages that are delivered. Teaching Assistant Integrated Communication Management (graduate) Cases and problems dealing with the management of advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Supervised student team projects on integrated marketing and communication planning. Taught the lecture on marketing research; and developed class assignments. Teaching Assistant Qualitative and Quantitative Research This course examines formulate and structural marketing problems and recommends the research that should be undertaken to solve those problems. Supervised student statistical analysis and individual projects Invited Guest Lectures and Talks Spring 2014 Fall 2013 Media Representation in Advertising presented to undergraduate students at the Umoja Black Women Symposium-Advertising Workshop Music in Advertising presented to undergraduate students in Advertising and Popular Culture Music in Advertising presented to undergraduate students in International Advertising Spring 2012 Marketing Survey Research and Cross tabulation Analysis presented to graduate Students in Integrated Communication Management TEACHING INTERESTS Advertising & Public Relations Integrated Marketing Communication Consumer Behavior Marketing Management Marketing Research E-Marketing 4
Page 5 of 8 ACADEMIC EXPEREINCE University of Texas 2011-2013 Graduate Research Assistant Center for Transportation Research, Responsible for managing an inter-agency contract between the Texas Department of Transportation, and CTR and the Department of advertising. Constructed Monthly reports and assisted research resulting in a tailored integrated marketing program. Auburn University 2007-2008 Graduate Assistant Student-Athlete Support Services, Athletic Department Responsible for quality control and program management of student athlete class attendance and experience HONORS AND AWARDS 2014-2015 Texas Advertising Continuing Fellowship Moody College of Communication, University of Texas at Austin ($4,000). March, 2014 Office of Graduate Studies Professional Development Award to present Nobody puts music in the corner: The effect of music prominence on consumer s perceptions of advertising at the Society for Consumer Psychology ($400). 2013-2014 Tracy-Locke/Morris Hite Endowed Presidential Scholarship Moody College of Communication, University of Texas at Austin ($2,500). 2012-2013 Tracy-Locke/Morris Hite Endowed Presidential Scholarship Moody College of Communication, University of Texas at Austin ($2,500). 2013-2014 Texas Advertising Continuing Fellowship Moody College of Communication, University of Texas at Austin ($6,000). October, 2012 Warfield Center Travel Awards to present paper "Style Reimagined: Exploring Fashion and Identity" at the ACR conference October 3-7, 2012 ($350). 5
Page 6 of 8 PROFESIONSAL SERVICE Service to the Field Academy of Marketing Science Conference Reviewer (2014) Society for Consume Psychology Conference Reviewer (2013) Marketing Doctoral Student Association Secretary (2013-2014) Service to the School University of Texas at Austin Black Media Council Representative (2012-2013) Advertising Doctoral Association Co-Founder and Co-President (2013-2014) Auburn University MBA Class of 2007 Year Book Committee Asst. Editor (2007) PROFESIONAL EXPERIENCE 2011-2013 Marketing Consulting Keturah Collections (Duluth, GA) Proposed strategic business plan and marketing initiatives for startup Worked with team to create successful Kickstarter campaign Constructed business plan and advise product, price, and promotion strategy. 2009-2011 Director of Marketing Workforce Technology Partners (Lilburn, GA) Clients: Battleground Restaurants; South Carolina Bank and Trust Directed promotion and marketing initiatives. Managed marketing and sales managers. Managed customer support and services. 2007-2009 Marketing Manager Workforce Technology Partners (Lilburn, GA) Supported Sales team and constructed marketing materials. Managed promotion partnerships 2007-2008 Community Relations Intern Auburn Athletics Marketing Department (Auburn, AL) In charge of constructing the Auburn Tiger sportsmanship Initiative Supported marketing team and oversaw outreach events Assisted athlete appearances and requests. 6
Page 7 of 8 2006-2007 Office Assistant/Marketing Intern Workforce Technology Partners (Lilburn, GA) In charge of website maintenance Assisted office management SKILLS AND CERTIFICATES Fall 2013 Supervised Teaching Workshop, Center for Teaching and Learning, University of Texas at Austin ORGANIZATION MEMBERSHIPS Professional Affiliations American Academy of Advertising (AAA) Association for Education in Journalism and Mass Communication (AEJMC) o Graduate Students in Advertising Division o Graduate Students in Comm Theory & Methodology Division American Marketing Association(AMA) American Psychological Association (APA) o Division 23, Society for Consumer Psychology (SCP) The PhD Project o Marketing Doctoral Students Association (MDSA) School Affiliations UT Advertising Doctoral Society (ADS) UT Black Media Council (BMC) UT Black Graduate Student Association (BGSA) UT Graduate Student Association (GSA) RELEVANT COURSEWORK Advertising and Psychology Advanced Seminar in Advertising: Issues in Advertising Theory & Research (Pat Stout) Advanced Seminar in Advertising: Consumer Insight (Kevin Thomas) Advanced Seminar in Advertising: Consumer Behavior (Pat Stout) Advanced Seminar in Advertising: Media Psychology (Matt Eastin) Advanced Seminar in Advertising: Advanced Advertising Theories 1 (Mike Mackert) Advanced Seminar in Advertising: Advanced Advertising Theories 2 (Anthony Dudo) Seminar in Education Psychology: Motivation and Emotion (Erika Patal) Seminar in Psychology: Fundamentals of Cognition (David Schnyer) 7
Page 8 of 8 Marketing Analysis of Consumer Behavior (Brian Bourdeau) Marketing and Consumer Theory (Daniel Butler) Methodology and Statistics Experimental Design and Inferential Statistics (Gary Borich) Advanced Correlation and Regression Methods (Anthony Dudo) Quantitative Analysis for Business Decisions (Mark Clark) Qualitative Research Design (Pat Somers) Advanced Advertising Research Methods 2 (Wei-na Lee) Supervised Teaching (Isabella Cunningham) 8