GENERATING LEADS FOR ESTATE AGENTS SOLD Cucompare helps you get more property listings in your chosen areas. This pack contains the information needed for agents to obtain qualified leads through Cucompare. We will generate more listings for our participating agents locally and also provide the opportunity to branch out into other areas with minimal effort. ESTATE AGENT PACK
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TABLE OF CONTENTS SITE PREVIEW 2 INTRODUCTION 4 THE PROCESS 5 HOW IT WORKS 6 FREQUENTLY ASKED QUESTIONS 8 ABOUT US 10 CONTACT US 11 Cucompare promotes both your brand and marketing proposals in front of property owners 24-7, 365 days a year 3
INTRODUCTION Cucompare offers estate agents, a risk free and an easy way to generate more business by providing qualified leads for residential sales and lettings. We offer property owners an objective view of the local estate agent scene whilst offering you the opportunity to showcase your brand, marketing and estimated fee proposition to a large audience of homeowners. We are Northern Ireland s only estate agent comparison site, designed around you. What we provide you Increased productivity - qualified local leads delivered instantly, with no upfront cost, reducing reliance on flyers and local marketing. How much do you spend on traditional advertising? Promoting your brand and proposal instantly to property owners, no matter the time of day, the very minute they get the urge to enquire. Stand out and be noticed! Demonstrate forward thinking, and set yourself apart from local and online competition. A way to expand your catchment area, either through competitive fees or testimonials confirming your superb sales service Risk free - you only pay us when you get paid, delivering risk free Return on Investment. When was the last time a newspaper refunded you due to a lacklustre response? Directory listing we list practically every agent in Northern Ireland in our directory. All participating agents receive premium listings to include branding, media, full contact details and a link to your website Benefits Brand enhancement - Your presence on our site will increase your brand awareness. By being presented to every property owner on our site, multiple times, and future sellers just browsing, your brand recognition and recall increases Targeted marketing campaigns easy to extend the areas you wish to market in. Increased leads - from your local area (and beyond) Save s - you can choose to buy your market share with costly advertising campaigns and promotions, set up expensive referral systems amongst affiliated businesses, expand your business into new areas with premises and staff costs. And that s fine! We aim to be an extremely low cost way of bringing you those same new clients, risk free. 4
THE PROCESS 5 1 Agent set up mins Log into the agent area and complete a profile of your business and your automated response to enquiries. Here you can select your areas and provide an estimate from a range of fee types and include information about your business and experience. You re ready to go! 2 Property When an owner adds a new property for sale or let onto cucompare.co.uk we will notify you. Initially the system provides the owner their first instant automated estimate, generated from your fee and quote template on your dashboard in your agent area. You then have 72 hours to provide a revised estimate including fees and services, based on the owners estimated value and address. We will forward this on to the property owner for review. 3 Quote If your quote has been successful we will email you the property owners contact details for you to arrange a valuation and discuss marketing strategy. You deal directly with the owner from this point. 4 Contract When a property is sold and contracts have been exchanged, the successful agent agrees to pay cucompare a small referral fee. 5
HOW IT WORKS The property owner submits some property details including an estimated value. The customer receives an immediate estimate from all participating agents operating in the area and essential information about the Agency. You will be notified that an estimate has been generated with a link to the property When you have reviewed all the property information you then have the opportunity to send the owner a revised or more considered quotation. These leads are generated for you completely free of charge. 6
The owner can review all proposals received and connect with one or more agents requesting a valuation of their property. Owners contact details are emailed to selected agents and agents contact the owner directly. Once the valuation process has been completed the property owner will then choose the agent they would like proceed with. If it s you, congratulations! We will notify you if you have been selected as the successful agent. The owner can instruct you directly of course! Once you have let or sold the property all you need to do is confirm this in your dashboard. 7
FREQUENTLY ASKED QUESTIONS Why do people list with us? Whilst some people have and will take time to ring round every agent in the area, people are busy and getting busier. In today s fast moving world, the majority of property owners want a convenient and quick way of connecting with many local agents. This is it! How long do we have to post a quote? Your automated estimate is instantly provided to the property owner. You then have 72 hours to send a revised, more personal, private quotation. We recommend returning to your agent area regularly to review your leads. Will Cucompare keep us informed if we are successful or unsuccessful? Yes, we will inform you at each stage via email and also in your agent area dashboard when we have any feedback from the property owner during the allowed period. What are the fees? We deliver leads with no risk or upfront cost whatsoever but In order to maintain the service we do share in your success a little! Sales: If you are instructed and subsequently sell the property, the fee is fixed at 99 plus VAT. Rentals: If you are instructed and subsequently let the property, you agree to pay cucompare 55 plus VAT. If you fail to receive an instruction or fail to market a property to completion, there is no charge We don t want you to reduce fees. This service is not just about price. It s about consumer convenience. It s about getting your brand in front of your target audience whilst providing an easy connection to you, at any time of the day. 8
FREQUENTLY ASKED QUESTIONS What areas can I receive leads from? Each agent can receive leads from 2 postcode areas, 1 of which must be at the agents registered address. Multiple practices can also receive 2 postcodes for each registered address. Can I get more postcode areas? Yes we will be offering this option very soon Where do you advertise? Amongst many advertising channels, we will be investing primarily on the 2 main property portals in Northern Ireland (Propertynews and Propertypal) with a permanent presence on Propertynews initially. We intend to be seen by every property owner browsing these sites as they think of their next move and who to use. Will Cucou be selling property? Absolutely not, we are a consultancy and refer 100% of our sales listings to local agents. FREE TRIAL Our launch campaign offers up to 4 postcodes per practice as a thank you for using us and is totally free of charge for up to 90 days if you are on board prior to our launch to the public. Once launched we will be offering a free 60 day trial for a limited period. During our research we obtained the following results from individuals (property owners) who were selling their property (Feb 2016). - 68% said they contacted 3 or more estate agents before putting their property on the market. - 58% said they valued the estate agent s reputation as most important when selecting their agent. - 39% said they valued the estate agents fee as most important when selecting their agent. - 87% said they would be very likely to use an online comparison site to compare agents fee s and services. Almost all expressed frustration with the hassle of obtaining a valuation and getting quotations. 9
About us Developed from the Cucou brand (a property consultancy already delivering leads to many local agents), we are a company that makes introductions to estate agents, homeowners, landlords and developers, connecting them at the click of a mouse. We aim to enhance the experience of agents and property owners when it comes to selling and letting properties. We provide important brand exposure and leads for your business. We put you in front of property owners no matter what time of the day it is. We have over 40 combined years experience in the property and financial services industry, giving us the know how to help consumers save money and time whilst generating more enquiries, opportunities and revenue for estate agents. Simple today s world is in your hand and on your pc. Why? Our experience in the mortgage and property market, delivering 100 s of mortgages to home movers, always had similar feedback couldn t get through, can t get a quote or they were frustrated that when they were available, the agent wasn t. Our clients only option was to get on the phone or email multiple times and arrange some appointments; a week later they finally had the information as to who they might use. In these days of online agencies and comparison sites, people expect answers instantly. We now see online agents becoming more active and aggressive with their marketing campaigns directed at property owners in your area. We believe it s time to level the playing field and provide an online platform for all agents to showcase their brand and proposition. What s next? If you haven t already received your login details, you can sign up for FREE by simply visiting the Agents area at cucompare.co.uk. Once you have entered your details you will receive your login credentials. Then simply login and get quoting for new customers - it s that easy! 10
NEED MORE INFO? OR WANT A DEMO? T: 028 9065 5999 E: info@cucompare.co.uk W: www.cucompare.co.uk A: 16 18 Belmont Road, Belfast, BT4 2AN Homeowners effectively start their sale online when they first start to get the notion of moving home - long before they arrange a viewing of their first property. We will be there. Will you? 11
FLYING THE NEST, TO BRING YOU MORE CUSTOMERS