CAMPAIGN TOOL KIT BY JULY 2015 Deliver creative, compelling, and relevant marketing campaigns each month to your current customers and prospects through voice, text, email, and mail. Leverage this turn-key, multi-channel seasonal Campaign Tool Kit to drive additional traffic and revenue to your dealership. Visit our online order form at www.onecommand.com/campaigntoolkit July 4th Pandemonium Event today to get started today! COMING SOON! All or Nothing Event Baseball AUGUST Just Because Day Back-to-School Vehicle Tips Dog Days of Summer End of Summer Event Did You Know? Fuel Economy SEPTEMBER Vehicle In Demand Did You Know? Tires Labor Day Vehicle In Demand Fall Event Did You Know? Football Extended Warranty
PRODUCT SPOTLIGHT SOCIAL ROOTS Get Noticed by Potential Buyers with Higher Local SEO Ranking What is Social Roots? The way people talk about brands has changed to posting reviews on popular sites like Yelp and Google Reviews. These postings, along with regular social content and correct, accurate directory listings across the web, are what fuels your ranking on local search. Local SEO looks for relevant and trusted locations. Since your dealership is a physical location, you need high local SEO ranking so potential buyers can find you. OneCommand s Social Roots is a revolutionary solution that protects your online reputation, increases your brand s online buzz, and ensures business listing accuracy to increase your website s local SEO ranking. How Does Social Roots Work? With Social Roots, you get access to a dedicated Social Community Manager who takes the burden of social media, online reputation, and directory listings off of your staff and maximizes your potential to attract potential local buyers. Enroll now and get started today! BENEFITS OF SOCIAL ROOTS Save Marketing Dollars Protect Your Reputation Increase Local SEO Ranking Correct Directory Listings Work with an Expert Generate Online Chatter Create Consistent Messaging Determine Your Ideal Buyer Social Roots creates a positive online presence for your dealership so it is seen as a trusted and relevant location by search engines to increase your website s local SEO ranking and attract internet-savvy buyers in your market area. Sign up for Social Roots today!
SEASONAL DIRECT Now is the perfect time to start planning your direct mail marketing strategy. Your dealership can drive additional sales and service traffic, and increase revenue by delivering powerful and targeted Direct Mail messaging. Check out OneCommand s Seasonal Direct Mail. You can customize each piece with your own offers, incentives, and messaging. Plus, each piece is personalized with specifics about your dealership. So, what are you waiting for? Start planning your Direct Mail campaign today. To get started, please contact us at
JULY 4TH ORDERS DUE BY JUNE 30TH. VOICE Hello, this is [Name], the [Title] from [Dealership]. The entire team at [Dealership] would like to wish you a Happy 4th of July. To observe this national holiday, we will be closed on [Date] and will reopen on [Date] at [Time]. Thank you for choosing [Dealership] for your vehicle needs. Our phone number is [Phone]. Have a safe and happy 4th of July! TEXT* *Please check with compliance for restrictions on using the text script below. [Insert Dealership Name] wishes u a Happy July 4th. We will be closed on [Insert Date].?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 155 E Happy Stars and Stripes from %%Dealer_Name%%
PANDEMONIUM EVENT LIVE CALL TRY SOMETHING NEW THIS MONTH Send a customized live call campaign to your customers Interested in sending a 1-time event live call? using OneCommand s mybdc! Our professional, highly trained BDC representatives can send out calls for appointment setting, lead generation, equity mining, special event invitations, and much more. Sign up for mybdc today! E It s Pandemonium at %%Dealer_Name%%
ALL OR NOTHING EVENT LIVE CALL TRY SOMETHING NEW THIS MONTH Send a customized live call campaign to your customers Interested in sending a 1-time event live call? using OneCommand s mybdc! Our professional, highly trained BDC representatives can send out calls for appointment setting, lead generation, equity mining, special event invitations, and much more. Sign up for mybdc today! E %%Dealer_Name%% Has the Vehicle for You
BASEBALL VOICE Hello. This is [Name], the [Title] at [Dealership]. The All-Star baseball game is here and that s why we d like to share some fun All-Star game facts. The first All-Star game was held in Chicago and Babe Ruth hit the first home run in All-Star game history. These fun baseball facts were brought to you by [Dealership]. Our phone number is [Phone]. Have a great day and batter up! TEXT* *Please check with compliance for restrictions on using the text script below. [Insert Dealership Name] baseball fact: Babe Ruth hit the 1st home run n All-Star game history. [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 160 E The All-Star Lineup is at %%Dealer_Name%%
VEHICLE IN DEMAND VOICE Hello, this is [Name], the [Title] at [Dealership]. Our records indicate that you own a [Year] [Make] [Model]. If you still own this vehicle and would consider selling it, please let us know. Again, this is [Name] at [Dealership] and our phone number is [Phone]. Have a great day! TEXT* *Please check with compliance for restrictions on using the text script below. [Insert Dealership Name] shows u own a [Insert Year Make Model]. Would u consider selling? [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 155 E %%Dealer_Name%% Wants Your Vehicle
DID YOU KNOW? TIRES VOICE Hello. This is [Name], the [Title] at [Dealership]. Did you know checking your tires on a regular basis is an important step in protecting your safety and your automotive investment? According to AAA, properly maintained tires improve steering, stopping, traction, gas mileage, and the load-carrying capability of your vehicle. This tire maintenance tip was brought to you by [Dealership]. If you have any questions, our phone number is [Phone]. Thank you and have a great day. TEXT* *Please check with compliance for restrictions on using the text script below. [Insert Dealership Name] Tire Tip: AAA recommends checking tire pressure once a month.?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 154 E %%Dealer_Name%% Provides Vehicle Education