HARNESSING DIGITAL MARKETING. May 2018
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1 HARNESSING DIGITAL MARKETING May 2018
2 Who is MetroCreate Founded in 2008 Celebrating 10 successful years in the business Located on Mass Ave in Arlington Exhibiting at booth 323 today
3 Our Corporate Partners
4 The world has changed during the last 20 years
5 DIGITAL LANDSCAPE
6 DIGITAL LANDSCAPE
7 DIGITAL LANDSCAPE
8 DIGITAL LANDSCAPE
9 DIGITAL LANDSCAPE
10 DIGITAL LANDSCAPE
11 DIGITAL LANDSCAPE
12 DIGITAL LANDSCAPE
13 MetroCreate Model Digital Guide a Digital Sherpa
14 This is not just for high tech companies 75% of the digital economy is delivered by traditional companies in traditional industries
15 A Few Ideas.
16 Begin with Strategy Business leaders often choose Tactics before Strategy
17 "All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." Sun Tzu The Art of War
18 Begin with Strategy
19
20 Ready, Fire, Aim The digital equivalent to this in the offline world
21 Or this
22 Or this
23 Or this
24 Great resources available for research Appoint 1 person to own the strategy (one of your smartest) It s as much about the questions as the answers
25 Opportunity in Mobile % of Time Spent in Media vs. % of Advertising Spending, USA, 2016
26 OVER 78% OF SITES NEED TO BE RE-DEVELOPED FOR MOBILE 46% of Fortune 500 Companies still not mobile enabled!
27 Mobile Required - Responsive or Adaptive site
28 Required - Responsive or Adaptive site User Interaction Analysis (UIA) Not just same navigation on different devices Mobile driving SEO ranking Mobile 2015
29 Required - Responsive or Adaptive site User Interaction Analysis (UIA) Not just same navigation on different devices Mobile driving SEO ranking Native Apps Mobile
30 Social Have you claimed your properties? Consistency of content critical for SEO Twitter Google+ Pinterest LinkedIn Facebook YouTube Instagram
31 Social Have you claimed your properties? Consistency of content critical for SEO Google My Business is just the beginning My Business Bing Places Apple Maps Facebook Local Directories GPS
32 Social Have you claimed your properties? Consistency of content critical for SEO Google My Business is just the beginning Reputation Management Harnessing your happy customers 1 Star on Yelp = 9% increase in revenue (Harvard)
33 Social Have you claimed your properties? Consistency of content critical for SEO Google My Business is just the beginning Reputation Management Harnessing your happy customers 1 Star on Yelp = 9% increase in revenue (Harvard) Social Selling Lead generation shift
34 How do we drive traffic? 2015 WSI. All rights reserved.
35 Search Engine Optimization
36 Search Engine Optimization
37 Search Engine Optimization
38 AdaptiveSEO Methodology
39 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
40 Facebook knows more than we can see!
41 Facebook Lookalike Engine
42 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
43 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
44 Geo-Tagging
45 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
46 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
47 Remarketing Secret Weapon
48 Remarketing Secret Weapon Increases campaign cost by 15-20% Increases performance by 50% Powerful branding impact is the bonus
49 Inbound Marketing Content marketing inbound marketing Platform leverage
50 Marketing Automation 100 VISITORS 5% LEADS/ SALES
51 Marketing Automation 100 VISITORS 95% DROUPOUT 5% LEADS/ SALES
52 Marketing Automation 100 VISITORS 95% DROUPOUT 5% LEADS/ SALES MARKETING AUTOMATION ANOTHER 5% LEADS/ SALES What is the value of your list?
53 Testing Landing Page Optimization Digital Alchemy Traffic costs don t change, but results do! Multivariate analysis DIGITAL ALCHEMY
54 Landing Page Optimization
55 Landing Page Optimization
56 PAGE A:
57 PAGE B:
58 WHICH PAGE PEFORMED THE BEST? A B
59 PAGE B GENERATED: 24% MORE SALES 47% INCREASE IN REVENUE PER VISITOR A B
60 PAGE A:
61 PAGE B:
62 WHICH PAGE PEFORMED THE BEST? A B
63 40% INCREASE IN SALES 41% INCREASE IN REVENUE PER SALE PAGE A GENERATED: A B 2015 WSI. All rights reserved.
64 ORDER TODAY
65 MARKETERS ALWAYS MEASURE!
66 Yet the Internet is still in its infancy the real opportunity is ahead
67 The Internet is Still in its Infancy The Internet will grow more in the next 5 years than it has in the last 25 years combined! -Ray Kurzweil
68 What Next?
69 A = Looking to Learn MetroCreate Blog MetroCreate Ebook or Infographics currently available on metrocreate.com Schedule a consultation with me today or some other time at expo.metrocreate.com This deck is available at metrocreate.com/2018expo
70 B = Ready to Explore Opportunity Competitive Analysis 2015 WSI. All rights reserved.
71 C = Lets Get to Work
72 Q&A
73 Thank You
74 Book a free consultation at: WSI. All rights reserved.
75 Download the deck at: WSI. All rights reserved.
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