Rondo Avenue, Incorporated 1360 University Ave. PO Box 140 St Paul, MN 55104 Phone: 651.315.7676 www.rondoavenueinc.org "Recognizing the Past, Honoring the Present and Soaring into the Future" Dear Sponsorship/Marketing Coordinator: Rondo Avenue, Inc. (RAI), a 501(c)3 non-profit organization, is dedicated to preserving the core values of the former predominately African-American Rondo community and accurately interpreting the contributions of those residents to the City of St. Paul. The Rondo Community was a thriving community that helped to establish Minnesota s African American institutions, community values, and educational aspirations. Descendant luminaries from the Rondo community, pre I-94 era, such as: Marvin Roger Anderson and Floyd G. Smaller, Co-Founders of Rondo Avenue, Inc. and the Rondo Days Festival; Lisa Lissamore, Deputy Director, Minnesota Athletic Association; Dave Winfield, Major League Baseball Hall of Fame; Debra Montgomery, Retired St. Paul Police and St. Paul City Council Member are just a few of the constituents of the Rondo neighborhood that have contributed significantly and paved successful paths for many that can attribute their life s progressions to these pillars of the Rondo neighborhood. This community was displaced by the construction of Interstate I-94 in the late 1960 s. Every 3 rd weekend in July, for the past 32 years, RAI has sponsored the Rondo Days festival as a means to transmit the history and rich cultural traditions of the Old Rondo neighborhood and connect them with the new generations of an ever-evolving community. Over the years, the Rondo Days 5K Walk & Run, the Grande Parade, the Festival and the Dance/Drill Team Competition draws anywhere up to 30,000 plus spectators from a diverse background of cultures, ages, income brackets and localities. 65 percent of the funding for the festival is derived through private and corporate sponsorships, contributions and grants. As a sponsor of the July 16, 2016 Rondo Days Celebration, you will receive expansive media attention through the marketing and promotion efforts for the Rondo Days Celebration, that may also include the associated events and activities. Your business or organization will have the opportunity to infuse your brand into a massive audience. Enclosed you will find a Sponsorship Fact Sheet and detailed Sponsorship Proposal for your review. If after reading this proposal, you are interested in becoming a sponsor of the 33 rd Annual Rondo Days Celebration, please don t hesitate to contact RAI directly to discuss this exciting opportunity to partner with a growing organization. As with many business arrangements, the value of time becomes increasingly significant the closer we get to the BIG day. There will be a follow up communication effort to you to discuss moving forward with a sponsorship agreement. Sincerely, Ronald Charles Buford Ronald Charles Buford President, Rondo Avenue, Inc. 651-315-7676, ext. 101 RondoAvenueInc@gmail.com
SPONSORSHIP FACT SHEET WHAT: Rondo Senior Dinner, Frank Adams 5K Walk & Run, Rondo Days Grande Parade, Rondo Days Festival and the Rondo Days Dance Crew Competition. WHEN: Thursday through Saturday, July 14 through 16, 2016 WHERE: Various streets in the Rondo Community, the Rondo Education Center field & parking lot at 560 Concordia Ave in St. Paul and other venues. WHY: This is a time, every 3rd weekend in July, when members of the Rondo community and abroad can come together and celebrate the history of Rondo through entertainment, food & service vendors, social camaraderie, business relationships, historic education, youth activities and more. AUDIENCE: The highly anticipated Rondo Days Celebration draws up to 30,000 plus spectators and participants throughout the day. Although the audience is predominantly of African-American descent, each year RAI witnesses a more culturally diverse spectrum of visitors, vendors and participants. SPONSORS: RAI is seeking corporations, businesses and individuals interested in supporting the Rondo Days Celebration and related events through cash sponsorship and/or in-kind donations. Sponsorship opportunities available from $500 to $10,000.
Businesses searching for creative and interactive ways to reach new, loyal and active customers are invited to partner with Rondo Avenue, Inc. (RAI). By partnering with RAI you can increase your business exposure within the Twin Cities Metro area and directly with the Rondo community, as well as potentially enhance your customer base. The cross-marketing opportunities will benefit your business and strengthen your roots in the community and surrounding areas. We offer many sponsorship opportunities that can be tailored to fit your marketing goals and budget. Get face to face with thousands of potential new customers! Interstate 94 within The Rondo Community 1 P age
The following opportunities will give your business recognition across all Rondo Days events and will potentially put your company s name, logo and link in front of an audience of 100,000+ from the marketing and promotion efforts through social media, various web sites, email marketing recipients, event spectators and participants, and the distribution of print and audio/visual marketing vehicles. RAI aims to provide significant value to sponsors by: Providing opportunities for you to market your products and/or services to a massive audience of participants, vendors, website visitors and social media followers. Providing you with opportunities to become actively involved in community events. Helping to enhance your profile as an active supporter of a worthwhile initiative that promotes the dignity of work, the value of education, the necessity of social interaction, respect for self and other, health, wellness and the pride of historic preservation. Platinum Gold Silver Bronze Patron Value $10,000 $5,000 $2,500 $1,000 $500 Sponsorships Available 3 5 10 15 Unlimited Recognition as a title sponsor (i.e. Rondo Days Grande Parade, Festival or Dance Crew Competition presented by [your company]) in all communications and materials Plaque for recognition Category exclusivity for specific event Opportunity to sponsor a cash prize Name & Logo Placement Rondo Days T-shirts Logo Logo Logo Promotion Rondo Days Website Logo & link Logo & link Logo & Link Logo & link Name Social Media Postings Media promotion and press releases Radio Interviews & mention in PSA s Recognition in email marketing Printed flyers and posters Logo Logo Name Festival Day Benefits Vendor Tent Space Parade Placement Signage/Banner at events Title Banner Logo Logo Announcements from Ent. Stage 5 Mentions 3 Mentions 2 Mentions 1 Mention Rondo Days T-Shirts 20 10 6 4 1 Premium parking passes 3 2 1 1 1 2 P age
Other Sponsorship Opportunities * In-Kind Opportunities Many of our sponsors are able to provide us with great products and services in exchange for sponsorship recognition! If you are interested in adding in-kind value to your cash sponsorship or providing a full in-kind sponsorship, please contact RondoAvenueInc@gmail.com. * Other Ideas Are you interested in providing support to the Rondo Days Festival and Events with something that is not mentioned in this proposal? Do you have a unique idea of how you can partner your business with Rondo Avenue, Inc.? Sponsorship proposals can be customized to meet your business needs by contacting: Ronald Charles Buford 651-315-7676, ext. 101 The Rondo Days Festival & Events provides wide exposure through a variety of media outlets and marketing channels. Please use the below information as a basic guide to the types of advertising, public and community relations opportunities afforded by a Rondo sponsorship. Website: www.rondoavenueinc.org Social Media: Facebook, Twitter, LinkedIn and Instagram Avg. 30,000+ page views during May, June & July 2600+ Rondo Facebook Page & Group followers Avg. 4500+ unique visitors during May, June & July 28,000+ KMOJ Facebook Page followers e-newsletter 6500 Subscribers Flyers & Posters 10,000+ Flyers 500+ posters Radio PSA s 45-60 days on 45-60 days on KFAI KMOJ Radio Radio Print Advertising MN Spokesman/Recorder Insight News Event Signage Banner placement based on Sponsor level 2.77 Unique page views per visitor 6000+ combined Twitter and Instagram followers 15,000+ combined LinkedIn connections St. Paul Magazine 3 P age
Please fill-out the following form to confirm your chosen sponsorship level. Completed form can be faxed to 651-538-6511 or emailed to Ronald C. Buford at RondoAvenueInc@gmail.com or mailed to Rondo Avenue, Inc., 1360 University Ave., PO Box 140, St. Paul, MN 55104. Please don t hesitate to contact me with any questions at (651) 315-7676, ext. 101. Yes! I would like to be a Sponsor of the 33 rd Rondo Days Celebration As a Sponsor, I would like to participate in the Parade As a Sponsor, I would like to be a Vendor I am unable to be a Sponsor, but would like to: Make a donation Volunteer Donate non-cash items Be contacted next year Company Name: Company Contact: Title: Address: Suite: City: State: Zip: Phone: Email: Sponsorship Supporter Levels $10,000 and above Platinum $5,000 - Gold $2,500 - Silver $1,000 - Bronze $500 - Patron (All packages are customizable. Ask for more details to sponsor specific events!) Please select your T-Shirt sizes and provide quantity based off your level of sponsorship 3X # 2X # XL # L # M # S # (Call 651-315-7676 for sizes larger than 3X) PAYMENT INFORMATION Please send me an invoice I have enclosed a check made payable to Rondo Avenue, Inc. Please charge my credit card. Please circle card type: VISA / MC / AmEx / Discover Card Number Expiration Date Security Code $ Total Sponsorship Commitment Authorized Sponsor Signature Date PLEASE EMAIL YOUR HIGH RESOLUTION (300 dpi) COLOR and or BLACK & WHITE LOGOS (.EPS or vector format) TO RONDOAVENUEINC@GMAIL.COM. CALL 651-315-7676, EXT. 101 IF YOU HAVE QUESTIONS. THANK YOU! 1 P age
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