NEW VALUE FOR THE FUTURE

NEW VALUE FOR THE FUTURE THROUGH DISRUPTION OF PARADIGMS SEAMLESS COMBINATION OF PEOPLE AND THINGS AND CO-INNOVATION Francesco Maselli Innovation and Solutions Director #CWIN17, Rome 28 September 2017 2017 Software AG. All rights reserved. For internal use only

WHY AM I HERE INNOVATION AND SOLUTIONS DIRECTOR History Technical Manager Italy, webmethods Project Consulting Manager, Sterling Commerce Italy Product Specialist, Sterling Commerce NL System Test Engineer, Italtel/Siemens Junior Patent Attorney, Mittler&C Education&PostGrad 2015 High Potential Program Adv MGMT, Software AG 2011 Executive Master, CFMT Org, MGMT, KAM, SDA Bocconi LIRMM, Montpellier, France ICC, Strathclyde University, Glasgow MSc Information Engineering, University of Pisa Deputy President, G-Team Charity 2

OUR SOFTWARE TO HELP CHANGE YOUR WORLD Since 1969, to make the future brighter, smarter, simpler and faster with the most independent technology solutions 3 2017 Software AG. All rights reserved. For internal use only

SOFTWARE AG CORPORATE OVERVIEW CUSTOMER BASE More than 70% of the GLOBAL 1000 2.5+ MILLION USERS 2+ MILLION DEVELOPERS 870+ MILLION GLOBAL REVENUES 4.300+ WORLDWIDE EMPLOYEES 4

WHAT IS TODAY S WORLD? VIDEO AT https://youtu.be/6chfrpeo1to 5

DIGITALIZATION IS HAPPENING EVERYWHERE IMPACTING YOUR CUSTOMERS AND BUSINESS DIGITALIZATION CUSTOMERS BUSINESS 6 2017 Software AG. All rights reserved. For internal use only

THE END OF STABILITY IT S TIME FOR NEW STRATEGIES Blurred structures & uncertain market-trends New rules & dynamics Agile business models & processes 7 2017 Software AG. All rights reserved. For internal use only

DIGITALIZATION IS IMPACTING YOUR CUSTOMERS CUSTOMER SIMPLY EXPECTS OUTSTANDING EXPERIENCE ALWAYS PERSONALIZED & SEAMLESS ACCESSIBLE CONTEXTUALIZED EXPERIENCE & FAST OFFERINGS CUSTOMER PAYMENT METHODS DIGITAL SELF-SERVICE CONNECTED DEVICES Today s customers have more influence, information and choice than ever before. 8 2017 Software AG. All rights reserved. For internal use only

TECHNOLOGY CHALLENGES THE DIGITAL BUSINESS MASTER THE 7 DIGITAL DISCIPLINES TRANSFORMATION INTEGRATION SCALABILITY CONNECTIVITY DATA APPLICATION VISIBILITY 9 2017 Software AG. All rights reserved. For internal use only

BUSINESS LOGIC UNTANGLE YOUR IT-SPAGHETTI AND REARRANGE YOUR LANDSCAPE $ CURRENT STATE FUTURE: DIGITAL BUSINESS PLATFORM TASKS (PROCESSES) SECURITY INTEGRATION PERF/SCALE STANDARDS WEB SERVICES REST MICROSERVICES SECURITY INTEGRATION PERF/SCALE STANDARDS WEB SERVICES REST MICROSERVICES DECISIONS (RULES) DATA ON PREMISES (EVENTS) INTEGRATION IF IF IN CLOUD ESB TASKS DECISIONS DATA INTEGRATION HYBRID 10 2017 Software AG. All rights reserved. For internal use only

YOUR DIGITAL BUSINESS PLATFORM YOUR DIGITAL FUTURE BUSINESS & IT TRANSFORMATION Business Process Analysis Governance, Risk & Compliance IT Portfolio Management ANALYTICS & DECISIONS Streaming Analytics Operational Intelligence PROCESS Business Process Management Agile Applications INTEGRATION Integration API Management powered by APAMA & WEBMETHODS powered by WEBMETHODS powered by WEBMETHODS CLOUD + HYBRID Enterprise Architecture Management powered by ARIS & ALFABET IN-MEMORY DATA In-memory Data Fabric powered by TERRACOTTA ON PREMISE 11 2017 Software AG. All rights reserved. For internal use only

DIGITAL BUSINESS PLATFORM YOUR DIGITAL CAPABILITIES BUSINESS & IT TRANSFORMATION ANALYTICS & DECISIONS Machine Learning Predictive analytics Alerts & Actions Process Analytics Business strategy & planning Visual analytics Streaming analytics Pattern matching Event processing Event routing & persistence Customer journey mapping Design & analysis Risk & Compliance Portfolio Enterprise architecture PROCESS Application development INTEGRATION API Dynamic orchestration Mobile enablement Application integration Big Data integration Process automation Task & work B2B integration IoT integration Case Rules Master data Services Process monitoring Content Cloud integration Managed file transfer IN-MEMORY DATA In-Memory data Messaging Distributed cache Search & Compute 12 2017 Software AG. All rights reserved. For internal use only

DIGITAL BUSINESS PLATFORM YOUR DIGITAL TRANSFORMATION JOURNEY BUSINESS & IT TRANSFORMATION ANALYTICS & DECISIONS Machine Learning Predictive analytics Alerts & Actions Process Analytics Business strategy & planning Visual analytics Streaming analytics Pattern matching Event processing Event routing & persistence Customer journey mapping Design & analysis Risk & Compliance Portfolio Enterprise architecture PROCESS Application development INTEGRATION API Dynamic orchestration Mobile enablement Application integration Big Data integration Process automation Task & work B2B integration IoT integration Case Rules Master data Services Process monitoring Content Cloud integration Managed file transfer IN-MEMORY DATA In-Memory data Messaging Distributed cache Search & Compute 13 2017 Software AG. All rights reserved. For internal use only

DIGITAL BUSINESS PLATFORM YOUR DIGITAL USE CASES BUSINESS & IT TRANSFORMATION Business strategy & planning ANALYTICS & DECISIONS Customer Journey Design Visual analytics Machine Learning Streaming analytics Predictive analytics Pattern matching Alerts & Actions Omni Channel Orchestration Event processing Process Analytics Event routing & persistence Customer journey mapping Design & analysis Risk & Compliance Portfolio Enterprise architecture PROCESS Smart Branch Monitoring Application development INTEGRATION Real-Time Customer Insight API Connected Manufacturing IN-MEMORY DATA Dynamic orchestration Mobile enablement Application integration Big Data integration In-Memory data Process automation Task & work B2B integration IoT integration Messaging Case End-to-End Visibility Rules Location Based Marketing Master data Services Connected Customer Distributed cache Process monitoring Content Cloud integration Managed file transfer Search & Compute 14 2017 Software AG. All rights reserved. For internal use only

DIGITAL BUSINESS PLATFORM YOUR STATE OF THE ART ARCHITECTURE Event Driven (EDA) In Memory Data (NoSQL) Microservices (SOA) Container Management (Docker) Software Defined Architecture (Gateways) Architecture Hybrid Transactional/ Analytical Cloud Native (Elastic Scale/ Multi-Tenant) Big Data Integration Multichannel UIs (Responsive UI) APIs 15 2017 Software AG. All rights reserved. For internal use only

Messaging DIGITAL BUSINESS PLATFORM YOUR TECHNOLOGY ARCHITECTURE Business logic Process logic Integration logic UI logic Decision logic Event logic Task logic Compute Tooling Management & Administration Process engine Integration engine Rules engine UI engine Event engine Task engine Containers IS(ESB) Spring MWS Tomcat Common runtime (OSGI) In-memory data store Assets Artifacts Audit Event store 16

DIGITAL BUSINESS PLATFORM YOUR EVENT DRIVEN ARCHITECTURE Business Activity Monitoring API Management B2B Hybrid Integration Business Process Management Process Intelligence Complex Event Processing API API API API API API API Transport (Messaging) Drivers (JDBC), Connectors (HIVE) Event Persistence API RDBMS Hadoop Event Store NoSQL 17

IOT AND INDUSTRY 4.0 SOLUTIONS USE CASES Predictive Services Smart Logistics Smart Grid Internet Of Things (IoT) Smart Manufacturing Connected Car Smart Home Smart Lightning Smart City Connected Health + Smart Parking Smart Insurance Smart Retail Connected Devices 18 2017 Software AG. All rights reserved. For internal use only

IOT AND INDUSTRY 4.0 SOLUTIONS CAPABILITIES Industry 4.0 and Enterprise IoT Solutions Connected Customer Predictive Services Smart Manufacturing Application Development API Management Visual Interfaces Internet Of Things (IoT) + Application & B2B Integration Streaming Analytics In-memory Data Management Process Automation & Analysis Predictive Analytics & Machine Learning Device Management Cloud Integration Visual Analytics Historical Analytics ERP, PLM, MES, etc. & B2B Partner Networks & Lightweight Messaging Device Connectivity & Embedded Agents Edge Analytics Ecosystems Connected Devices 19 2017 Software AG. All rights reserved. For internal use only

SOFTWARE AG & CAPGEMINI JOINING FORCES FOR OUR CUSTOMERS SUCCESS A best of class and innovative SW vendor...... and a global System Integrator Best-of-breed products Innovative roadmap Deep expertise on product to maximize OOB capabilities Deep expertise in complex System Integration Methodologies, best practices and experience in Management of IT Transformation initiatives a perfect complementarity and a clear alignment to deliver successful digitalization projects 20 2015 Software AG. All rights reserved. For internal use only

21 VIDEO AT https://youtu.be/gbeql4aop7w

CONNECTED CAR CAR INSURANCE TELEMATICS Use Case Customer OCTO is building a new, scalable telematics platform to deal with several millions cars and to equip it to enter new markets, moving from a bespoke, home-grown platform. Partner: Digital Business Platform products being used: Aris, Alfabet, Apama, Terracotta, Universal Messaging, webmethods OCTO Italian headquartered leading global insurance telematics provider Main offices: Rome-London-Boston 22 2017 Software AG. All rights reserved. For internal use only

SOFTWARE AG INDUSTRY 4.0 AND IOT BLUEPRINT ARCHITECTURE Event Sources Connect Speed Layer Fast Track UM APAMA Streaming Analytics Serving Layer Processes Cloud UM Universal Messaging Device, Cloud, EIT & PIT Connect Universal Messaging Batch Layer Slow Track Terracotta Context Enrichment Predictive Model Execution (PMML) Real-time Views/Queries Batch Views / Queries Alerts Human APIs Consumers Event Store / HDFS Batch Analytics Predictive Modeling Machine Learning 23 2017 Software AG. All rights reserved. For internal use only

OCTO TELEMATICS LOGICAL ARCHITECTURE Event Messaging Raw Data Integration Platform Event Messaging BPMS Platform Insurance Other Personas Device Connectivity and Integration Streaming Analytics Platform Hadoop Drivers In-Memory Data Grid (Driver Data) Data Services End User Portal Ingestion Processing Final Delivery 24 2017 Software AG. All rights reserved. For internal use only

THE CO-INNOVATION PROCESS CUSTOMER CENTRICITY AND DESIGN THINKING Ensure viability, desirability and feasibility Customer(s) Customer(s) Customer(s) Initiate CCI project Understand customer(s) Define problem Generate ideas Validate ideas Create resolution Validate resolution Learn and improve Problem statement (Tasks, Pains, Gains) Feature(s) Reasons for Go / No-Go Decision Customer Acceptance Rating *Customer Agreement *Sales *Sales *Sales Driven by Product Management Driven by Development or GCS *Deal supporting projects 25 2017 Software AG. All rights reserved. For internal use only

CO-INNOVATION RESULTS AND THEIR OWNERS GENERAL CONSIDERATIONS Results of co-innovation (concepts, code, patents, prototypes, solutions,...) Product enhancements Re-usable components that complement the Digital Business Platform OCTO-Driven Specific developments (Expert Services) on top of Software AG s products & components Customized developments through Customer or GCS/Project Team 26 2017 Software AG. All rights reserved. For internal use only Open Source Communities Needs upfront agreement from both partners on scope and terms of use Should drive standards & adoption

OCTO CO-INNOVATION INFLUENCED AREAS 2017 BUSINESS & IT TRANSFORMATION Digital books IoT modeling & analysis Smart data discovery Smart GRC Cloud transformation planning Bi-modal IT planning Digital project execution powered by ARIS & ALFABET ANALYTICS & DECISIONS PROCESS INTEGRATION IN-MEMORY DATA IoT device Interactive visual analytics Dynamic business monitoring Web tooling & event-based monitoring Dynamic case Dynamic business orchestrator Dev ops, dev flexibility, cloud operations Web tooling & exploratory analytics Integration cloud (lift & shift, connector templates) Partner cloud (onboarding, flexible processing) Microservices (container, dynamic scaling) API Management (GatewayaaS, 3rd party portal) Next generation in memory storage and computation DBP interoperability (lambda architecture) powered by APAMA & WEBMETHODS powered by WEBMETHODS powered by WEBMETHODS powered by TERRACOTTA 27 2017 Software AG. All rights reserved.

SOFTWARE AG POWERING OCTO AND OUR CUSTOMERS BUSINESS VISION Use Case Product Intelligence & Business Transformation Competitive Advantage! Pay-as-you-go car insurance and emergency services Digital Business Models Enterprise Integration and Process Orchestration Integration with business systems, e.g. billing Predictive Analytics Predictions of fraudulent activities and problems Real-time Streaming Analytics Real-time tracking of cars and driver behavior Basic Big Data Historical Analytics Connectivity Analysis of historical car usage and driver behavior Connecting OBUs and smart phones Time 28 2017 Software AG. All rights reserved.

learn how to see. Realize that everything connects to everything else ~Leonardo da Vinci~ 29

www.softwareag.it www.softwareag.com @SoftwareAG_IT @SoftwareAG 30 @francescomasell