Social Networking 101: Skills for a Growing On-line World AIRS Training & Education Conference 2010 Rochester, NY Edward Perry,CRS Resource Manager Agenda What is Social Networking? Globally Used Social Networking Sites Social Impact of Social Networking Power of Social Media Most Used o YouTube o LinkedIn o Twitter o Facebook Videos Used Creator: CommonCraft (www.commoncraft.com) Source: YouTube Social Networking in Plain English Social Media in Plain English LinkedIn in Plain English Twitter in Plain English 1
Purpose After the presentation, you will: Have a basic understanding of social networking and the power of social media. Why social media/networking is important to your business. Have a basic understanding of the FREE social networking tools available to your business and how to use them. Disclaimer Todays session on social networking will be a SOCIAL workshop. This session is meant to be a dialogue between ME and YOU. Questions are encouraged (RAISE HAND). Feel free to use your computers and mobile devices to follow along. Welcome Let's get started! 2
Poll If you have an active personal account with a social network... (active means use at least once a week) If Yes... THUMBS UP! If No... THUMBS DOWN! Poll If Yes... THUMBS UP! If your business has an active account with a social network... (active means use at least once a month) If No... THUMBS DOWN! Poll If you have every used a social networking site... If Yes... THUMBS UP! If No... THUMBS DOWN! 3
What is Social Networking? Dictionary.com defines it as: Main Entry: social networking Part of Speech: n Definition: the use of a website to connect with people who share personal or professional interests, place of origin, education at a particular school, etc. What is Social Networking? A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. What is Social Networking? Video: Social Networking in Plain English 4
What is Social Networking? What is Social Networking? In general, social networking services allow users to create a profile for themselves and share information about themselves with others. They are FREE! These methods of communication can be used by businesses to connect with volunteers, staff, boards, donors, friends, fans, followers, supporters, contact, media, etc. Globally Used Social Networking Sites Tool Audience Tool Audience Tool Audience Facebook, Twitter MySpace, LinkedIn Nexopia Worldwide North America Canada Tuenti Spain Decayenne, Europe Tagged, XING, Badoo, Skyrock Friendster, Mixi, Multiple, Orkut, Wretch, Xiaonei, Cyworld Asia and Pacific Islands Bebo, Hi5 StudiVZ, iwiw Germany Hungary Orkut, Hi5 South and Central Orkut, Facebook India 5
Social Impact of Social Networking New Term: "Groundswell" (Book by Forrester Research, 2008). "...a spontaneous movement of people using online tools to connect, take charge of their own experience, and get what they need--information, support, ideas, products, and bargaining power--from each other." Social Impact of Social Networking Contemporary youth have seen a rapid increase in curfew legislation along with loitering laws. All of which have been dedicated to the prevention of teen violence and to reduce their involvement in drugs. Social Impact of Social Networking Parents and/or guardians tend to place rules on where they can be and when they can be there. This combination of laws and household restrictions hinders and limits the area of social interaction to school and maybe with nearby neighbors. 6
Social Impact of Social Networking As a result the youth turns to on-line networks that allow them to communicate with not only their friend circle but others with similar interests. Social networks have ultimately become the best frontier for teenagers to interact and socialize. Social Impact of Social Networking Tap into the power of social good. Users benefit by interacting with a like minded community and finding a channel for their energy and giving. Power of Social Media Video: Social Media in Plain English 7
Power of Social Media Power of Social Media Identify Customer Loyalty/Champions Idea Generation Customer Communication/ Feedback Engage Consumers Benefits for Businesses Publicity/Brand Identity Solicit Donors/Donations Recuit Volunteers Power of Social Media Shows transparency Uses to Improve Your Businesses Reaches new audience/consumers Publicize special events/fundraisers/campaigns Ask for feedback Run a Contest/ Give a Prize Ask for money/volunteers Ups your businesses cool points. 8
Power of Social Media I&R use of Social Media Shifts the I&R model from reactive to proactive. Highlight the impact your center makes in the community. Highlight local programs/services in your community. Publicize call stats/trends. Publicize local resource information. Publicize special events/fundraisers/campaigns. Recruit Volunteers. Recruits Donors. Identify/engage with the champions of your cause. Raise money. Much more... 3 Planning Tools You should develop: 1. Social Networking/Media Policy. 2.Set goals for YOUR company's Social Network Activity. 3.Have a strategy for YOUR company's Social Network usage. See Handout 6 HELPFUL HINTS 1. Strategy should be a embraced by YOUR company's Board of Directors and Management staff. 2. Use of Social Networking should be encouraged during work (extension of community outreach and building cooperative relationships). 3. Give your employees access to social networking sites at work (relax your Internet Use Policies). 4. Be consistent in YOUR company's social networking use. 5. Vary your posting formats (Info, referral, video, poll, etc). 6. Engage with your fans regularly. 9
More Planning Tools and Business Applications discussed Social Networking 201 COMING SOON! Hands on review of the four sites below. YouTube (www.youtube.com) The largest worldwide video-sharing community! Connections are called Subscribers. Allows individuals, businesses, and charities personalize a page to host their video content. Charities get to brand their own site and solicit donations. 10
YouTube (Continued) Charities can raise money through the site. Videos are hosted in the cloud. Use to post videos of information, fundraisers, events, programs, and referrals that highlight the work of local providers in our community. Content is developed, managed and uploaded by YOUR organization. YouTube (Continued) Requires staff with video camera and video editing skills. Requires training of other staff to learn these skills. Not every video has to be professional quality. Amateur videos work when conveying something informal. Experiment to find YOUR voice. DEMO 11
Video: What is LinkedIn? LinkedIn (www.linkedin.com) Business Social Network. Connections are called Contacts. Find a job or new business opportunity. Research companies. Use your network to get answers from industry experts willing to share advice. Re-connect with past and present colleagues. 12
DEMO Video: Twitter in Plain English 13
Twitter (www.twitter.com) A free social networking service that allows users to send and read messages known as tweets. Tweets are140 character maximum status updates. Answer: What are you doing? What's happening? Connections are called Followers. Twitter (www.twitter.com - Continued) Individuals can connect Twitter status updates to Facebook updates (Twitter -----> Facebook). 2-1-1 TBC nickname is @211tbc. DEMO 14
Facebook (www.facebook.com) A Global Social Network. Connections are called Friends. Add friends and send them messages, add pictures and tag your friends, and update your friends with status updates. Two types of pages: Individuals and Business/Fan Pages. Company/Business pages have fans not friends. Facebook (Continued) Company/Business can do mass email announcements to all fans. Inform fans of YOUR programs, events, fundraisers, interesting facts about our organization, information about the community and referral to local programs/services. Each staff are encouraged to have a professional facebook page. Facebook (Continued) Decide whether staff should use their personal pages or they should create a professional profiel. Encourage YOUR employees to invite their friends to YOUR Fan Page. Connect with local Political Officials to YOUR Fan Page. 15
DEMO Questions? Contact Information Edward Perry Resource Manager edwardp@211tampabay.org 16
Thank YOU! Happy Social Networking! AIRS Training & Education Conference 2010 Rochester, NY Social Networking 101: Skills for a Growing On-line World Edward Perry,CRS Resource Manager 17
Social Networking 101 Handout Alliance of Information and Referral Systems (AIRS) 2010 Conference Rochester, NY Social media can be an incredible tool for your business, providing you with more customer insight, direct communication channels and the ability to measure the effectiveness of these conversations very closely. It is important when designing your Social Networking/Media process to include three key areas into your development: Policy, Goals and Strategy. Below are information and links to some great reference material. Technology and Social Media Resource Mashable Founded in July 2005, Mashable is the world s largest blog focused exclusively on Web 2.0 and Social Media news. With more than 15 million monthly pageviews, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what s new on the web and offering social media resources and guides. http://www.mashable.com Social Networking Policy Businesses are learning that social networking, used properly, can be an effective business tool. Having your employees involved in the community can enhance the company s reputation and bring in more business so long as it s done right. You need a policy to guide employee and business use of these tools. 10 Must-Haves for Your Social Media Policy: http://mashable.com/2009/06/ 02/social-media-policy-musts/ 10 things you should cover in your social networking policy: http://blogs.techrepublic.com.com/10things/?p=875 Policy Tool for Social Media: http://socialmedia.policytool.net/ Social Networking Goals Understanding what you want out of social media and having smart goals can mean the difference between frustration and enjoyment. HOW TO: Manage Social Media Goals and Expectations: http://mashable.com/2009/07/11/social-media-goals/ Social Media Strategy Aligning Goals and Measurements: http://www.chrisbrogan.com/social-media-strategy-aligninggoals-and-measurements/ 8 Goals of Social Media: http://kherize5.com/8-goals-of-social-media/ Presenter: Edward Perry, CRS Resource Manager 2-1-1 Tampa Bay Cares, Inc. edwardp@211tampabay.org 1
Social Networking 101 Handout Alliance of Information and Referral Systems (AIRS) 2010 Conference Rochester, NY Social Networking Strategies Full social media integration often happens in stages it s an evolutionary process for companies and consumers alike. Just having a policy isn t good enough you need a plan to put it in place. The 10 Stages of Social Media Business Integration: http://mashable.com/ 2010/01/11/social-media-integration/ Social Media Business Strategies: http://mashable.com/2009/12/28/socialmedia-business-strategy/ How to Develop a Social Media Plan for Your Business in 5 Steps: http://mashable.com/2008/07/10/how-to-develop-a-social-mediaplan/ 5 Tips for Creating a Successful Social Media Contest: http://mashable.com/2010/01/12/social-media-contest/ Presenter: Edward Perry, CRS Resource Manager 2-1-1 Tampa Bay Cares, Inc. edwardp@211tampabay.org 2