In partnership with OMD, Marketing Mix provides expert and accurate media information, ensuring the primacy of our brand in media and m 2 PROJECT EDITOR: Alex Hattingh PUBLISHER: Terry Murphy CLIENT SERVICES: Donna Bartell Systems Publishers (Pty)Ltd Systems House 372 Jan Smuts Avenue, Craighall Tel: (011) 789-1808 Fax: (011) 326-0156 e-mail: mmix@systems.co.za D ISCLAIMER Whilst every effort has been made in the preparation of this book to ensure accuracy of the statistical and other contents, the publishers and copyright owners cannot accept a liability in respect of errors or omissions. Readers will appreciate that the data is only as up-to-date as printing schedules will allow, and is subject to change during the natural course of events. For more information and a free assessment of your current media plans, contact us at: Johannesburg: CEO - Josh Dovey (011) 884-1484 josh.dovey@omdmedia.co.za MD - Gordon Muller (011) 884-1484 gordon.muller@omdmedia.co.za Cape Town: Lynda Rubin (021) 424-2223 lynda.rubin@omdmedia.co.za Durban: Nicole McGee (031) 303-4365 nicole.mcgee@omdmedia.co.za Web site: www.omdmedia.co.za 2
OMD is South Africa s premier independent media specialist agency, servicing our clients through local offices in Johannesburg, Cape Town and Durban and, as members of the OMD worldwide group of media agencies, through direct interface with 65 offices in 42 countries around the world. OMD provides a wide range of services from strategic media planning and consultancy to media buying, co-ordination and negotiation. With annual billings in excess of R1 billion, OMD works both directly with clients and through advertising agencies. OMD operates in every media sector and our status as the largest buyer of media time and space in South Africa ensures our clients access to the best possible rates increasing media efficiencies and maximising the impact of media budgets on advertising campaigns. Increasingly, though, and in keeping with the broader demands being placed on advertising to be more accountable, the focus in media has moved beyond the relative advantage of price and cost efficiency, to the absolute contribution of media investment to the realisation of business objectives. In keeping with this philosophy, as a service to advertisers and the broader advertising industry, OMD produces the definitive annual guides to South African and African media SA Media Facts and Media Facts Africa. Producing and collating information is only the first step! It is the manner in which you manage and apply that information that creates sustainable competitive advantage. In order to ensure that our media inputs are succinct, relevant, well reasoned, practicable and, above all, increasingly clear in terms of their ROI contribution, OMD has developed a unique approach to media planning, called Normative Planning. Normative Planning recognises the reality that, in developing media strategy, we need to move beyond the head-counting paradigm of the past 20 years and acknowledge that it is the accurate transfer of information which determines the success of any advertising campaign not the number of people you reach! Welcome to Team OMD! 3
CONTENTS PAGE C ONTENTS Economic Indicators 5 Provinces & Capitals 5 South Africa in the World 6 GDP & CPI 1992 to 2002 (proj)6 GDP by Economic Activity 7 Personal Disposable Income by Province 7 Personal Disposable Income by Race 7 Demographics 8 Population Profile Adults 16+ 8 Population Distribution by Age Group 9 Population Profile by Home Language 9 The Media Markets 10 Access to Media 10 Above the line Adspend in R millions 11 Growth of Media Opportunities 11 Adspend & Consumer Price Index 12 Above the line Adspend by Category 12 Television 13 Radio 15 Newspapers: Dailies 17 Newspapers: Major Weeklies 18 Newspapers: Community 19 Consumer Magazines 20 Business To Business 22 Cinema 24 Outdoor And Transportation 26 Online Media 27 4
ECONOMIC INDICATORS Limpopo Polokwane Gauteng Provinces & Capitals Source: Statistics SA Province Capital Area Population GDP+ Squ. Km% 000* % % Eastern Cape Bisho 169 580 13.9 6 978 15.7 7.6 Free State Bloemfoontein 129 480 10.6 2 817 6.4 6.2 Gauteng Johannesburg 17 010 1.4 7 967 18.0 37.7 KwaZulu-Natal Pietermaritzburg 92 100 7.6 9 070 20.4 14.9 Mpumalanga Nelspruit 79 490 6.5 3 091 7.0 8.2 Northern Cape Kimberley 361 830 29.7 880 2.0 2.1 Limpopo Polokwane 123 910 10.2 5 671 12.8 3.7 North West Mmabtho 116 320 9.5 3 605 8.1 5.6 Western Cape Cape Town 129 370 10.6 4 250 9.6 14.1 Total 1 219 090 100 44 328 100 100 5
South Africa in the World ECONOMIC INDICATORS Source: World Bank s World Development Indicators 2002 Country GN Income Rank Average Pop GN Income Rank US$ billion growth pa millions US$ per 99-00 2000 capita World United States 9 601.5 1 4.2 282 34 100 7 Japan 4 519.1 2 2.4 127 35 620 5 Germany 2 063.7 3 3.0 82 25 120 17 United Kingdom 1 459.5 4 3.1 60 24 430 21 France 1 438.3 5 3.1 59 24 090 23 China 1 062.9 7 7.9 1 262 840 141 Canada 649.8 8 4.5 31 21 130 26 India 454.8 12 3.9 1 016 450 159 Australia 388.3 15 1.9 19 20 240 27 Finland 130.1 28 5.7 5 25 130 16 Malaysia 78.7 42 8.3 23 3 380 84 New Zealand 49.8 48 2.5 4 12 990 45 Africa South Africa 129.2 29 3.1 43 3 020 91 Egypt 95.4 38 5.1 64 1 490 120 Algeria 47.9 49 2.4 30 1 580 117 Nigeria 32.7 56 3.8 127 260 186 Kenya 10.6 82-0.2 30 350 172 Tanzania 9.0 88 5.1 34 270 184 Ghana 6.6 102 3.7 19 340 173 Zimbabwe 5.9GNP US$ 106 AVE GOWTH -4.9 POP 13 GNP 460 PER 158 Botswana 5.3 109 3.4 2 3 300 85 Gabon World low income 3.9997 122 2.04.2 12 460 3 190 410 88 Mozambique World middle income 3.75319 127 1.65.6 182 695 210 1 970 193 Namibia 3.6 130 3.9 2 2 030 101 GDP & CPI 1993 to 2004 Source: Nedcor Economic Unit Year CPI GDP Year CPI GDP % increase % increase % increase % increase 1993 9.7 1.2 1999 5.2 2.1 1994 9.0 3.2 2000 5.3 3.4 1995 8.6 3.1 2001 5.7 2.2 1996 7.4 4.2 2002 (proj)9.1 2.8 1997 8.6 2.5 2003 (proj)6.1 3.2 This table reads: in 1993 the Consumer Price Index (CPI) rose by 9.7% over 1992. The Gross Domestic Product (GDP) 1998 6.9 0.8 2004 (proj)4.4 3.5 6
GDP by Economic activity 1995 vs 2001 Source: Statistics South Africa Q4 2001 estimates ECONOMIC INDICATORS R millions at constant 1995 prices Activity 1995 2000 R millions % R millions % % inc Primary sector Agriculture, forestry, fishing 19 317 3.9 24 590 4.2 27.3 Mining, quarrying 34 830 7.0 33 865 5.8-2.8 Secondary sector Manufacturing 106 180 21.2 116 913 20.0 10.1 Electricity, water 17 408 3.5 20 103 3.4 15.5 Construction 15 774 3.2 17 805 3.1 12.9 Tertiary sector Wholesale, retail trade, hotels, restaurants 71 768 14.3 80 029 13.7 11.5 Transport, communication 44 538 8.9 63 354 10.9 42.2 Finance, real estate, bus. services 82 162 16.4 114 488 19.6 39.3 Community, social & pers. services 13 690 2.7 15 404 2.6 12.5 General Government services 80 831 16.2 81 136 13.9 0.4 Other producers 13 855 2.8 15 663 2.7 13.0 Total 500 352 100 583 350 100 16.6 Personal Disposable Income by Province 2000 Source: Bureau of Market Research, UNISA Province % Personal Disposable Income by Race Source: Bureau of Market Research, UNISA B Eastern Cape 8.9 Free State 5.9 Gauteng 35.4 KwaZulu-Natal 16.4 Mpumalanga 5.7 North West 5.9 Northern Cape 1.8 Limpopo 5.4 Western Cape 14.5 C I W This table reads: According to the Bureau of Market Research, UNISA, Whites accounted for 69.4% of Personal Disposable Income in 1960, with a per capita of R981.00 per annum. By year 2000, White proportion of the total had fallen to This table reads: According to the Bureau of Market Research, UNISA, Eastern Cape accounted for 8.9% of Personal Disposable Income in 2000. Per Capita per annum B R84 R146 R578 R2667 R7567 C R152 R292 R1097 R4867 R12690 I R176 R378 R1619 R8191 R25541 7
DEMOGRAPHICS Population Profile Adults 16+ Source: AMPS 01 (B) Demographic 000 % Total 29 007 100% Race Black 21 650 74.6 Coloured 2 465 8.5 Indian 756 2.6 White 4 136 14.3 Mpumalanga 1 950 6.7 Limpopo 3 072 10.6 Gauteng 6 126 21.1 North-West Province 2 373 8.2 Demographic 000 % Sex Male 14 042 48.4 Female 14 965 51.6 Age 16-24 7 743 26.7 25-34 7 363 25.4 35-49 7 650 26.4 50+ 6 251 21.5 Household income pm R1-499 3 453 11.9 R500-899 6 470 22.3 R900-1399 4 828 16.7 R1400-2499 3 922 13.5 R2500-3999 3 169 10.9 R4000-6999 3 218 11.1 R7000-11999 2 339 8.1 R12000+ 1 608 5.5 Community 250000+ 9 897 34.1 40000-249999 3 926 13.5 500-39999 3 628 12.5 Less than 500 11 557 39.9 Province Western Cape 2 858 9.9 Northern Cape 592 2.0 Free State 1 963 6.8 Eastern Cape 4 127 14.2 kwazulu/natal 5 947 20.5 Metro area Durban 1 679 5.8 Pietermaritzburg 292 1.0 Greater JHB/Soweto 1 845 6.4 Reef 2 494 8.6 Pretoria 1 209 4.2 Vaal 652 2.2 Cape Town 1 831 6.3 Cape fringe 274 0.9 Port Elizabeth/Uiten. 744 2.6 East London 374 1.3 Kimberley 130 0.4 Bloemfontein 282 1.0 Read/Understand Yes 26 801 92.4 No 2 206 7.6 Education No school 2 678 9.2 Some primary 3 878 13.4 Primary completed 2 033 7.0 Some high 11 173 38.5 Matric 6 604 22.8 Technikon degree 961 3.3 University degree 623 2.1 Other post matric 1 058 3.7 Living Standards Measure Group 1 3 038 10.5 This table reads: According to AMPS 01B, the adult population Group 2 is 29.0 million. Of these 4 069 21.7 million 14.0 Group 3 4 160 14.3 8
DEMOGRAPHICS Population distribution by age Source: Statistics South Africa based on Census 1996 Age % 0-9 22.4 10-19 21.7 20-29 18.4 30-39 14.1 40-49 9.4 50-59 5.8 60-69 4.1 70-79 2.1 80+ 0.8 Unspecified 1.2 This table reads: The 0-9 age 30-39 Population by home language Source: Statistics SA based on 1996 Census Language % Zulu 22.8 Xhosa 17.9 Afrikaans 14.4 Pedi 9.2 English 8.6 Tswana 8.2 Sotho 7.7 Tsonga 4.4 Swazi 2.5 Venda 2.2 Ndebele 1.5 9
THE MEDIA MARKETS Access to Media Source: AMPS 01B All Races Black Coloured Indian White Population 000 29 007 21 650 2 465 756 4 136 % % % % % Any of 16 AMPS daily newspapers Average issue 16.4 11.5 24.6 34.3 33.6 Any of 22 AMPS weekly newspapers Average issue 29.6 21.9 41.2 71.2 54.8 Any of AMPS freesheet/community Average issue 20.9 10.7 45.8 58.4 52.4 Any of AMPS magazines Weeklies 19.1 10.4 35.6 25.4 53.7 Fortnightlies 11.9 9.5 14.5 13.3 22.3 Monthlies 32.1 26.0 33.7 46.8 60.2 Any AMPS magazine 40.7 31.8 52.0 54.4 77.8 Any AMPS newspaper/ 55.5 44.9 75.4 88.2 92.8 magazine Cinema/Drive-in Past 3 months 9.7 4.3 12.2 27.2 32.9 Radio Last 7 days 91.0 92.0 85.8 93.9 88.1 TV Last 7 days 78.5 73.3 90.9 95.8 95.0 Internet Accessed last 4 weeks 4.5 1.1 4.5 10.2 21.1 Outdoor Billboards last 4 weeks 84.0 84.4 74.9 91.9 86.1 Store 89.7 91.2 81.5 92.0 86.3 This table reads: according to AMPS 2001B, 16.4% of all adults were reached by the average issue of all 16 daily newspapers monitored by the survey. Penetration was highest amongst Indians (34.3%) and lowest amongst Blacks (11.5%). 10
THE MEDIA MARKETS Above the line Adspend in R millions Source: AC Nielsen s AdEx Category Year Year Year 1991 2000 2001 R m% R m % R m % Daily newspapers 410.1 16.8% 1 307.2 15.6% 1 437.7 16.7% Weekend newspapers 155.0 6.4% 583.3 7.0% 659.5 7.6% Black/Coloured/ 1.8 2.1% 172.8 2.1% inc. in other cat. Asian n'papers Community newspapers 133.9 5.5% 411.6 4.9% 423.0 4.9% Consumer magazines 292.8 12.0% 873.5 10.4% 944.8 10.9% Trade, technical, financial 81.4 7.4% 373.1 4.5% 334.5 3.9% TOTAL PRINT 1 225.0 50.2% 3721.5 44.4% 3 799.4 44.0% TV 857.6 35.1% 2 977.1$ 35.5% 3 053.8$ 35.4% Radio 262.4 10.8% 1224.6 14.6% 1 205.8 14.0% Cinema 29.1 1.2% 69.8 0.8% 62.3 0.7% Outdoor 66.3 2.7% 326.9 3.9% 381.9 4.4% Knock & drop 50.0# 0.6% 73.8 0.9% Internet 13.7+ 0.2% 52.7 0.6% TOTAL 2 440.3 100% 8 383.5 100% 8 629.7 100% Rounding off occurs.* inc knock & drop 1999. # 6 months of 2000 only, + 4thQ of 2000 only. $ Important note: excludes self promotion by TV stations on TV in 2000 and 2001. This table reads: According to AdEx, TV accounted for R857.6 million (35.1%) of the R2440.3 million Growth of Media Opportunities Source: Media Manager MediumDec Dec Dec Dec Dec 1975 1991 1997 1998 1999 2000 2001 TV stations nil 7 36 37 48 56 65 Radio stations (separate buys)7 34 120 120 110 105 100 Daily newspapers 24 22 22 22 22 21 21 Major weeklies 25 25 26 26 27 27 28 Consumer magazines 180 250 420 450 475 480 500 Business to business 219 300 500 550 575 580 560 Community newspapers not counted 250 255 255 260 265 DStv audio services 58 48 50 Web pages 1b 1.4b 2b This table reads: there were no TV channels in 1975. In December 2001 there were 65. Comment: TV: includes DStv commercial and non-commercial stations. Radio: estimated to be actively broadcasting at any one time. Print media: churn levels are higher amongst consumer and business to business titles than at any time in the past. Internet: 1999 data from Inktomi, 2000 and 2001 accessed via Google. 11
Adspend vs CPI Source: AC Nielsen s AdEx, Nedcor THE MEDIA MARKETS Year Adspend CPI % Base % Base 1992 19.2 100 13.9 100 1993 13.1 113 9.7 110 1994 20.3 136 9.0 120 1995 14.8 156 8.6 130 1996 12.9 176 7.4 139 1997 20.0 212 8.6 151 1998 17.8 249 6.9 162 1999 11.5 278 5.2 170 2000 12.5 313 5.3 179 This table reads: in 1992 adspend as monitored by Nielsen s AdEx was 19.2% up on the previous year. The consumer Price Index (CPI) was 13.9% up. On a base of 100 in 1992, by 2001 AdEx was 339 and the CPI was 190. Note: for continuous comparison adspend includes self promotion of TV stations on TV. Above the line Adspend by Category Source: AC Nielsen s AdEx 2001 R m% Food 379.9 4.4 Beverages 614.0 7.1 Health & Beauty 768.2 8.9 Home 898.0 10.4 Banking/Insurance 883.1 10.2 Travel & Transport 1139.6 13.2 Tobacco & related 8.3 0.1 Retail 2206.7 25.6 Business to Business 1083.6 12.6 Education/misc 648.3 7.5 BANKING/ TRAVEL & TRANSPORT HEALTH & BEAUTY BUSINESS TO BUSINESS EDUCATION/ MISC Total 8629.7 100 This table reads: according to AC Nielsen s AdEx, above the line expenditure on Food 12
TELEVISION The market: the growth of etv (launched October 1998) and satellite DStv is pressurising the TV mix. Viewership trend: remains in flux, as stations jostle for audience. Station Ownership/ Comment Last 7 days viewership Language 000 AMPS 01 (B) Black Coloured Indian White SABC 1 SABC / State Free-to-air. 15089 1928 632 1900 All official languages SABC 2 SABC / State Free-to-air 10175 1739 377 2628 All official languages SABC 3 SABC / State Free-to-air 5058 1205 523 2532 All official languages M-Net M-Net / Private Analogue pay TV station, 463 711 173 2259 Mainly English predominantly upper income audience. Subscriber base under 466 000 and shrinking in favour of DStv. (audience inc. open time and digital) DStv Multichoice / Private Digital satellite pay station, 207 99 71 900 Mainly English over 60 channels, 25 major opportunities carry advertising, including digital M-Net. Subscriber base plus 590 000 (SA only) and growing. (audience non-m-net) etv Midi / Private Free-to-air. Launched Oct 98 3469 1046 412 1781 Mainly English Bop SABC / State Free-to-air and satellite. 716 26 5 17 13
Top 5 programmes TELEVISION W/c 25 March 2002. Base: all adults Station Programme Day AR SABC1 Generations Tue 18.2 Bold & Beautiful Tue 17.0 Generations Wed 16.8 Emzini Wezinsizwa Thu 16.5 Generations Thu 16.0 SABC2 Lottery Game Show Wed 9.5 Nuus Tue 9.1 Pacific Blue Mon 9.1 Nuus Mon 9.0 Nuus Wed 8.7 SABC3 Dark Angel Fri 10.6 Isidingo: The Need Wed 6.1 Cricket Sat 6.1 Law and Order Tue 6.1 Isidingo: The Need Thu 6.0 M-Net Big Brother Reunion Sun 3.5 Egoli-Place of Gold Mon 3.5 Egoli-Place of Gold Tue 3.3 Egoli-Place of Gold Thu 3.2 Pop Idols (UK) Fri 2.9 e.tv Lethal Weapon IV (movie)sun 13.8 Women of Wrestling Wed 9.2 TV Performance Station SABC1 SABC2 SABC3 M-Net etv Cost 20x30 spots R594 500 R319 500 R379 000 R341 660 R320 000 Performance in AR All adults 149.1 74.5 68.0 22.2 97.1 English/other 76.9 52.0 111.9 34.6 104.9 Afrikaans/both 81.2 120.7 89.3 51.9 112.1 Nguni 223.4 46.3 39.6 2.6 88.1 Sotho 212.6 73.2 40.5 2.2 83.9 Income high 59.2 79.9 75.7 55.0 73.8 Income medium 167.1 76.0 70.7 14.7 101.5 Income low 218.0 64.1 51.9 5.6 112.0 Spots spread 15h00-23h00 Mon-Sun week commencing 25th March 2002. Times per Media Inflation 14
RADIO The market: the medium is in a state of flux as stations vie for audience and revenue. The large number of community stations which started broadcasting in 1996 are yet to make a significant impact in listenership research or revenue. Listenership trend: audience fragmentation and fluctuation is the new order. Category/Station Language/ Format/Target Ave. Day Language Ownership All Races Aud. AMPS 01 (B) 000 % National stations 5fm English Popular music format to all major 680 2.3 SABC / State metropolitan areas countrywide Metro English Contemporary black orientated 2 698 9.3 SABC / State music, news & talk shows targeted to trendy sophisticated blacks in major metropolitan areas SAfm English Full service content. "for the 284 1.0 SABC / State well informed." National Radio Sonder Grense Afrikaans Full service national community/ 1 020 3.5 SABC / State cultural station Radio 2000 Eng/Afr Mainly sports. Audience fluctuates with 61 0.2 SABC / State events covered. Shares signal with Radio Pulpit Radio Pulpit Eng/Afr Religious. Shares signal with Radio 2000 287 1.0 SABC / State English/Afrikaans regional/inter-regional stations 702 English Mainly talk format to greater 168 0.6 Independent Gauteng and beyond on medium wave. 94.7 (Highveld)English Adult contemporary music format 554 1.9 Independent with humour, news & sports bulletins to Gauteng Classic FM English Classic and good music, Gauteng 66 0.2 Independent based. Includes netcast Kaya FM English Adult contemporary music for urban 375 1.3 Independent blacks in greater Johannesburg Radio Bop English Contemporary black orientated 247 0.9 SABC / State talk & music to Gauteng, North West and parts of Free State YFM English Youth station (mainly black) to greater 772 2.7 Independent Johannesburg Jacaranda Eng/Afr "Oldie" contemporary music format 731 2.5 Independent with news, sports bulletins & morning talk to N. Gauteng and beyond Good Hope FM Eng/Afr Adult contemporary music format 462 1.6 SABC / State with news & sports bulletins to Western Cape Kfm Eng/Afr Adult contemporary music with news, 431 1.5 15
RADIO Independent sports and entertainment info to Western Cape metropolitan areas 567 Capetalk Eng Talk for Cape metropolitan area. 57 0.2 Independent P4 Radio English Regional station broadcasting 161 (KZN)0.6 Independent W. Cape & KZN metropolitan areas. 125 (Cape)0.4 East Coast Radio Eng/Afr Adult contemporary music with news 709 2.4 Independent sports & talk shows to KwaZulu-Natal Category/Station Language/ Format/Target Ave. Day Language Ownership All Races Aud. AMPS 01 (B) 000 % Algoa Eng/Afr Adult contemporary music with news 211 0.7 Independent and talk to Eastern Cape Oranje (Ofm)Eng/Afr Adult contemporary music with news 219 0.8 Independent sports & talk shows to Free State, N. Cape & NW Province Lotus fm Eng/Indian Community/cultural station for 295 1.0 SABC / State Indian communities in KwaZulu-Natal, Gauteng & other areas African language stations Ukhozi FM Zulu Full service station for Zulu speakers 4 838 16.7 SABC / State in kwazulu-natal, Gauteng, Mpumalanga & other areas. Has split broadcast facility Umhloba Wenene Xhosa Full service station for Xhosa speakers in 3 111 10.7 SABC / State Eastern Cape, Gauteng, S. Free State and other areas Motsweding FM Setswana Full service station for Setswana 2 000 6.9 SABC / State speakers in NW Province, N. Cape, NE Free State & Mpumalanga Lesedi Sesotho Full service station for Sesotho speakers 2583 8.9 SABC / State in Free State, Gauteng, N. & E. Cape, NW Province & Mpumalanga Thobela FM N. Sotho Full service station for N. Sotho 1 748 6.0 SABC / State speakers in from the Free State, through Gauteng to Limpopo. Munghana-Lonene Tsonga Full service station for Tsonga 969 3.3 SABC / State speakers in Limpopo, NW Province & Gauteng Phalaphala FM Venda Full service station for Venda 617 2.1 SABC / State speakers in far N. Limpopo & Gauteng CKI FM Eng/Xhosa Music station for Xhosa speakers 360 1.2 SABC / State in East London/former Ciskei. Ikwekwezi FM Ndebele Full service station for Ndebele 721 2.5 16
NEWSPAPERS: DAILIES The Market: traditionally each major urban centre has had its own set of competing English and/or Afrikaans dailies. The 1980's saw a contraction of the number of titles and the 1990's a shift in ownership. Circulation trend: long-term, most of the larger English dailies are experiencing softening circulation whilst most smaller niche titles are holding or increasing circulation. Readership trend: many of the larger English dailies are showing a Black readership in excess of 50%., blurring the traditional lines between Black and White categories. Area/Title Group Lang. Appears ABC Circ. Readers PSCCM PSCCM Jul-Dec 01 AMPS 01 (B) B/W F/C 000 000 Exc VAT Exc VAT Bloemfontein Volksblad Naspers Afr AM 29.5 118 R35.15 R51.28 Cape Town Cape Times INC Eng AM 48.7 235 R51.30 R82.08 Cape Argus INC Eng PM 77.5 391 R60.70 R97.12 Burger Naspers Afr AM 110.9 473 R75.50 R102.20 Durban The Mercury INC Eng AM 39.0 212 R44.52 R71.23 Daily News INC Eng PM 60.1 328 R52.78 R84.45 Isolezwe INC Zulu AM launched Apr. 2002 Per FC R36.00 East London Daily Dispatch Dispatch Eng AM 35.2 179 R31.35 R57.15 Johannesburg Business Day BDFM Eng AM 42.9 116 R79.00 R112.50 Citizen Caxton Eng AM 100.1 572 R75.00 R110.00 Sowetan NAP Eng AM 198.4 1839 R103.00 R167.00 Star INC Eng AM/PM 164.0 625 R106.00 R169.60 Beeld Naspers Afr AM 101.7 365 R84.43 R118.35 Kimberley Diamond Fields INC Eng AM 8.3 52 R14.60 R23.36 Adv. Pietermaritzburg Natal Witness Naspers Eng AM 24.0 131 R24.75 R49.57 Port Elizabeth EP Herald Johnnic Eng AM 34.5 166 R35.51 R62.14 Pretoria 17
NEWSPAPERS: MAJOR WEEKLIES The Market: most large urban centre had a Saturday/Sunday edition of the relevant dailies. Nationals grew from Johannesburg. Availability has been more dynamic than dailies, with name changes, and various launches over the past few years. Circulation trend: long-term, static to softening for most titles. Readership trend: per dailies. Area/Title Group Lang. Appears ABC Circ. Readers PSCCM PSCCM Jul-Dec 01 AMPS 01B B/W F/C 000 000 Exc VAT Exc VAT National City Press Naspers Eng Sun 201.6 2473 R132.00 R188.0 Mail & Guardian M&G Media Eng Fri 41.7 246 R68.00 R108.00 Soccer Laduma Naspers Eng Wed 208.8 1743 R62.00 R84.00 Sunday INC Eng Sun 38.0 249 R62.00 R99.20 Independent Sunday Sun Naspers Eng Sun 104.3 NA R50.00 R72.00 Sunday Times Johnnic Eng Sun 503.9 3279 R283.00 R452.00 Sowetan Sunday NAP Eng Sun 131.6 940 R65.00 R90.00 World Rapport Naspers Afr Sun 332.7 1625 R237.00 R363.00 Bloemfontein Naweek Volksblad Naspers Afr Sat 26.0 117 R23.44 R39.56 Cape Town Weekend Cape INC Eng Sat/Sun 103.8 Sat: 343 R65.30 R104.48 Argus Sun: 306 Burger Naspers Afr Sat 122.0 557 R72.50 R102.20 Durban Ilanga Mandla-Matla Zulu Mon/Thu 111.9 536 R47.37 R81.00 Post INC Eng Wed/Fri 44.8 331 R30.63 R61.57 Independent on INC Eng Sat 61.3 340 R53.22 R85.15 Saturday Sunday Tribune INC Eng Sun 109.1 671 R76.13 R121.81 Johannesburg Citizen Caxton Eng Sat 82.2 853 R55.00 R80.00 Saturday Star INC Eng Sat 136.1 637 R69.00 R110.56 Naweek Beeld Naspers Afr Sat 87.6 238 R72.76 R101.32 Port Elizabeth East Cape Johnnic Eng Sat 32.6 135 R36.72 R64.26 Weekend This table reads: City Press is published by Naspers in English on Sundays. Its ABC circulation Jul-Dec 18
NEWSPAPERS COMMUNITY The Market: SA has over 300 newspapers targeted to local communities. Those in urban areas tend to be free distribution and large circulating. Those in country areas tend to be sold and smaller circulating. Circulation trend: those in many urban areas have put on circulation in line with the increase in urbanisation. Area/Title Group Lang. Appears Circulation Col. cmcol. cm Latest B/W F/C 000 Exc VAT Exc VAT Gauteng: Greater Johannesburg Gauteng: Greater Johannesburg Alberton Record Caxton Eng Weekly 27.6 free R28.66 BW+50% Boksburg Advertiser Caxton Eng(+Afr)Weekly 35.1 free R30.50 BW+50% Germiston City News Caxton Eng(+Afr)Weekly 29.1 free R25.00 BW+50% Krugersdorp News Caxton Eng/Afr Weekly 20.8 free R27.07 BW+50% Randburg Sun Caxton Eng Weekly 51.0 free R34.43 BW+50% Roodepoort Record Caxton Eng/Afr Weekly 60.7 free R36.73 BW+50% Sandton Chronicle Caxton Eng Weekly 63.2 free R39.32 BW+50% Southern Courier Caxton Eng(+Afr)Weekly 50.4 free R31.21 BW+50% Gauteng: Pretoria Record Centurion Caxton Afr/Eng Weekly 33.2 free R32.45 BW+50% Gauteng: Vaal Vaal Ster Naspers Eng/Afr Weekly 63.7 free R43.06 BW+50% North West Potchefstroom Herald Naspers Afr(+Eng)Weekly 6.3 sold R18.90 R28.35 Rustenburg Herald Caxton Eng/Afr Weekly 14.6 sold R17.17 BW+50% Mpumalanga Lowvelder Caxton Eng/Afr Tue & Fri 10.9 sold (Fri)R17.48 BW+50% Free State Ons Stad Naspers Afr/Eng Weekly 38.2 free R18.48 R33.93 Vista Naspers Afr(+Eng)Tue & Fri 32.7 free (Fri) R20.37 R35.82 KwaZulu-Natal S. Coast Herald Caxton Eng Weekly 14.2 sold R20.30 BW+50% Zululand Observer Caxton Eng(+Afr)Mon & Thu 11.8 sold (Thu)R21.95 BW+50% Eastern Cape P. E. Express Naspers Eng(+Afr)Weekly 76.7 free R27.00 R46.05 Cape Town Tygerburger (6 editions)naspers Afr(+Eng) Weekly 129.7 free R70.40 R101.40 Western Cape 19
CONSUMER MAGAZINES The Market: SA has over 350 consumer titles, most of which are small circulating and highly niched. Churn of titles is high. The top 5 publishers dominate circulation and adspend. Circulation trend: depends on the category. The important Women's sector is under pressure due to increased number of competing titles together with consumers reducing range of titles purchased. Subject/Title Group Lang Appears ABC Circ. Readers FP FP Jul-Dec 01 AMPS 01 (B) B/W F/C 000 000 Exc VAT Exc VAT Black Interest Bona Caxton Eng+3 Monthly 126.7 3 660 R18 008 R2 572 Drum Naspers Eng Weekly 107.1 1 787 R13 355 R22 250 Pace Caxton Eng Monthly 50.2 1 556 R13 300 R19 000 Tribute Penta Eng Monthly 11.1 216 R10 350 R12 075 True Love Naspers Eng Monthly 136.5 1 970 R16 200 R27 000 Consumer Computing Computer Mag., SACB Eng Monthly 20.1+ 294 Per FC R13 450 SA Current Affairs Insig New Media* Afr Monthly 14.3 70 R8 900 R12 500 Time Magazine Time Warner Eng Weekly 87.0+ 297 R19 450 R27 800 General Interest/TV Huisgenoot Naspers Afr Weekly 366.1 2 112 R25 470 R42 450 People Caxton Eng Fortnightly 100.6 609 R7 350 R10 500 Reader's Digest Digest Assoc. Eng Monthly 124.4 1 064 R15 488 R19 845 Dish/Skottel Multichoice Eng/Afr Monthly 743.5 737 Per FC R48 000 M-Net TV Guide TV Plus Naspers Eng/Afr Monthly 115.3 999 R6 579 R9 400 You Naspers Eng Weekly 239.1 1 978 R19 670 R28 100 Lifestyle/Entertainment Country Life, SA Caxton Eng Monthly 33.7 150 R8 820 R12 600 De Kat Penta Afr Monthly 14.0 125 R11 385 R13 225 Longevity Johnnic Eng Monthly 29.4 129 R12 705 R15 125 SL Intelligence Eng Monthly 17.3 215 Per FC R14 150 Style Caxton Eng Monthly 18.2 264 R8 890 R12 700 Wine Ramsays Eng Monthly 10.8 91 R8 750 R13 000 Men's Interest FHM Naspers Eng Monthly 69.4 341 Per FC R27 408 GQ Conde Naste Eng Monthly 33.4 246 R18 000 R24 000 Mens Health Touchline* Eng Monthly 78.1 522 R20 350 R26 400 Motoring Bike SA Bike SA Eng Monthly 35.8 276 Per FC R10 965 Car Ramsays Eng Monthly 109.0 841 R18 650 R27 250 Drive Johnnic Eng Monthly 15.2 351 R10 396 R13 000 Topcar Kemsley Eng Monthly 38.1 466 R15 345 R20 047 Music/Youth Top 40 Iso Pub. Eng Monthly N/A 58 R5 796 R10 020 20
CONSUMER MAGAZINES Y Mag Yired Pub. Eng Monthly 13.4+ 262 Per FC R10 450 Newspaper Supplements Rapport Tydskrif Naspers Afr Weekly see Rapport 1 261 R21 000 R31 000 S. Times Johnnic Eng Weekly see S. Times 2 112 R30 769 R41 532 Magazine Travel/Adventure Getaway Ramsays Eng Monthly 99.0 630 R16 100 R22 900 Religion Joy Caxton Eng Monthly 17.0 186 R3 388 R4 840 Subject/Title Group Lang Appears ABC Circ. Readers FP FP Jul-Dec 01 AMPS 01 (B) B/W F/C 000 000 Exc VAT Exc VAT Sport Complete Golfer Ramsays Eng Monthly 21.9 108 R11 800 R14 960 Kickoff Touchline* Eng Fortnightly 61.1 1 854 R13 200 R18 600 Man/Magnum Man, SA Eng/Afr Monthly 25.8 136 R5 745 R9 250 Sports Illustrated, Touchline* Eng Monthly 48.3 663 R17 400 R20 500 SA Stywe Lyne/Tight Stywe Lyne Afr Monthly 36.5 202 R4 367 R6 820 Lines (+Eng) Women's/Home Interest Cosmopolitan Associated Eng Monthly 106.5 850 R21 700 R31 800 Elle Johnnic Eng Monthly 44.6 362 Per FC R26 552 Essentials Caxton Eng Monthly 84.1 368 R14 000 R20 000 Fair Lady Naspers Eng Fortnightly 95.5 796 R17 088 R28 480 Femina Associated Eng Monthly 60.5 491 R17 100 R25 900 Finesse Carpe Diem Afr Monthly 70.5 261 Per FC R13 995 Food & Home Caxton Eng Monthly 25.6 378 R8 904 R12 720 Entertaining Garden & Home, Caxton Eng Monthly 94.6 660 R16 450 R23 500 SA Gardening, SA Primedia Eng Monthly 43.9 296 Per FC R17 500 House & Garden Conde Naste Eng Monthly 40.9 402 R18 000 R24 000 House & Leisure Associated Eng Monthly 33.4 306 R14 525 R20 460 Living & Loving Caxton Eng Monthly 48.4 684 R9 923 R14 175 Marie Claire Caxton Eng Monthly 64.1 375 R17 500 R25 000 Rooi Rose Caxton Afr Monthly 161.4 815 R15 400 R22 000 Sarie Naspers Afr Fortnightly 132.5 728 R13 200 R22 000 Shape Touchline* Eng 10xpa 43.4 113 R14 500 R18 900 Vrouekeur Caxton Afr Weekly 60.3 330 R5 992 R8 560 Woman's Value Naspers Eng Monthly 127.9 636 R13 860 R23 100 21
BUSINESS TO BUSINESS The Market: SA has over 500 Business to Business journals & annuals, most of which are small circulating and highly niched. Turnover of titles is high and category is under pressure. The financial weeklies, particularly Financial Mail dominates the whole category. Circulation trend: pressure on print and distribution (ie, postage) costs is forcing each professional publisher to continually weed-out non-core market circulation. Subject/Title Group Lang. Appears ABC Circ. Readers FP: B/W FP: F/C Latest AMPS 01 Exc VAT Exc VAT 000 (B) 000 Agriculture Farmers Weekly Caxton Eng Weekly 11.2 118 R3 850 R5 500 Landbouweekblad Naspers Afr Weekly 42.3 270 R8 700 R14 950 Architecture/Building SA Architect Primedia Eng 6xpa 3.8 Per FC R8 250 SA Builder/Bouer Malnor/BIFSA Eng/Afr Monthly 4.8 Per FC R6 395 Building Johnnic Eng 5xpa 4.5 Per FC R6 500 Automotive/Transport Auto. Eng. & Spares Swift Eng 6xpa 17.7 R9 540 R12 240 Automobile M&M Eng Monthly 9.4 R8 500 R9 500 (+Afr) Fleet Watch IHS Eng Monthly 6.0 Per FC R8 695 Catering/Hotels Hospitality Johnnic Eng 6xpa 8.0+ Per FC R8 800 Hotel & Restaurant Ramsays Eng Monthly 8.5 R6 750 R11 180 Computers/IT Business 2.0 Intelligence Eng Monthly 11.8 Per FC R19 350 Computerweek Systems Eng Monthly 6.2 Per FC R17 700 Strategist Computing SA Johnnic Eng Weekly 12.3 R13 500 R14 400 Electrical/Electronics Electricity + Control Crown Eng Monthly 4.9 R6 640 R8 260 Vector EE Pub. Eng Monthly 4.5 R6 428 R8 160 Fashion & Clothing Pursuit Johnnic Eng 6xpa 4.5 R8 337 R8 920 Finance & Business Enterprise Mafube Eng Monthly 19.8 93 R12 532 R16 000 F&T Finance Week Naspers Eng Weekly 13.7 93 Per FC R13 100 F&T Finansies Naspers Afr Weekly 16.3 90 Per FC R15 900 & Tegniek Financial Mail Johnnic Eng Weekly 28.9 176 R20 205 R27 880 Human Resources HR Future Osgard Media Eng Monthly 10.2 R5 335 R6 747 Industry Civil Eng. Contractor Brooke Pattrick Eng Monthly 3.7 R5 150 R6 800 Construction World Crown Eng Monthly 4.6 R6 150 R6 850 22
BUSINESS TO BUSINESS Engineering News Martin Eng Weekly 18.1 Per FC R10 500 Creamer Marketing AdVantage Primedia Eng Monthly 4.8 R8 550 R9 500 Marketing Mix Systems Eng Monthly 2.9 Per FC R11 400 Medical CME SA Medical Eng/Afr Monthly 10.6 R6 130 R9 560 Assoc. Modern Medicine IHS Eng Monthly 7.2 R6 170 R9 850 Subject/Title Group Lang. Appears ABC Circ. Readers FP: B/W FP: F/C Latest AMPS 01 Exc VAT Exc VAT 000 (B) 000 Mining Mining Mirror Brooke Pattrick Eng Monthly 3.3 R5 150 R6 800 Mining Weekly Martin Eng Weekly 17.6 Per FC R9 400 Creamer Municipal/Government Government Digest Malnor Eng Monthly 2.5 Per FC R6 950 Urban Green File Brooke Pattrick Eng 6xpa 4.2 Per FC R5 600 Pharmacy Modern Pharmacy IHS Eng Monthly 3.8 R4 930 R7 420 SA Pharmaceutical Medpharm Eng/Afr Monthly 4.5 R5 000 R7 700 Jnl Printing 23
CINEMA The market: Cinema chains are continually building, upgrading and revitalising cinema houses. Nevertheless, attendances are under pressure. Cinema has provided one of the lower media inflation rates over the long term. Area/Centre Screens Group Capacity Ave. Weekly Rate Attendance 30 Jun-Dec 01 Non-peak Gauteng Sandton Cine 16 Ster-Kinekor 2 394 17 140 R5 400 Hyde Park Metro 10 Nu Metro 1 497 7 439 R2 525 Rosebank Nouveau 10 Ster-Kinekor 1 137 7 726 R2 685 Randburg Cresta Cine 10 Ster Kinekor 1 521 13 369 R3 905 Montecasino Metro 15 Nu-Metro 3 361 10 172 R3 215 Southgate Cine 7 Ster-Kinekor 957 4 019 R1 370 JHB CBD Carlton Cine 5 Ster-Moribo 754 2 062 R610 Roodepoort Westgate 10 Ster Kinekor 1 411 8 581 R2 855 Benoni Cine Centre 6 Avalon 700 2 015 R700 Boksburg East Rand Mall 9 Ster Kinekor 1 427 9 258 R2 685 Pretoria CBD Arcadia Sterland 13 Ster-Kinekor 2 704 7 643 R2 625 Hatfield Metro 8 Nu Metro 1 119 4 889 R1 460 Brooklyn Mall Cine 9 Ster Kinekor 1 566 12 399 R3 735 Mpumalanga Nelspruit Riverside Mall 8 Nu-Metro 1 382 6 005 R1 925 Witbank Saveway Metro 5 Nu-Metro 840 2 958 R860 North West Rustenburg Cine 5 Ster-Kinekor 952 4 053 R1 190 Potchefstroom Kine 5 Ster-Kinekor 638 3 332 R940 Limpopo 24
CINEMA Pietersburg Cine 6 Ster-Kinekor 1 062 3 606 R1 030 Western Cape V&A Waterfront Metro 11 Nu-Metro 1 542 15 848 R5 025 Cavendish Cineplex 8 Ster Kinekor 1 496 16 084 R4 750 Tokai Blue Route 6 Ster Kinekor 806 5 232 R1 530 Area/Centre Screens Group Capacity Ave. Weekly Rate Attendance 30 Jun-Dec 01 Non-peak Goodwood N1 City 7 Nu Metro 1 073 5 728 R1 835 Bellville Tygervalley 10 Ster-Kinekor 1 474 16 627 R5 260 Somerset West Mall Cine 6 Ster-Kinekor 913 7 223 R2 480 Eastern Cape Port Elizabeth Greenacres Bridge 8 Ster-Kinekor 1 095 6 676 R2 175 Walmer Park Metro 8 Nu-Metro 1 277 5 076 R1 540 East London Vincent Park 5 Ster Kinekor 710 4 274 R1 190 Northern Cape Kimberley Kine 4 Independent 420 1 517 R440 Free State Bloemfontein CBD Mimosa Mall 7 Ster-Kinekor 914 7 971 R2 480 Loch Logan Metro 6 Nu Metro 1 022 3 873 R1 200 KwaZulu-Natal Durban CBD 25
OUT OF HOME The market: South Africa has a very vibrant and entrepreneurial outdoor media sector. Contractors provide many different variants of the medium, from skywriting to A4 ads placed in public toilets. The following variants are strategically important. Variant/format Comment Base Rate per unit per month excl. production Spectaculars/Supersigns Any size, landscape or portrait, Placed in strategic positions On quotation mainly illuminated 96 sheet billboard 96 & 48 sheet billboards @ R3000 3m deep x 12m wide are the dominant outdoor non-illuminated variant in terms of size and 48 sheet billboard number of sites. Available @ R1800 3m deep x 6m wide nationally non-illuminated Increasing number of smaller 16 sheet billboard units are being erected in @ R850 2m x 3m strategic locations 12 sheet billboard @ R625 1,5m x 3m Six sheet posters Located mainly in or adjacent @R400 1.8m x 1.2m to retail outlets in urban & rural locations. Available Four sheet posters nationally. R200 upwards "1,56m deep x 1,05m wide" Major contractors favour 6 sheet depending on variant (60inches deep x 40inches wide)sizes. Electronic bulletin boards Many different formats Located in strategic positions, On quotation garage forecourts etc. Provide colour and movement. Some variants updated by telephonic link. Bus shelters Various formats depending on Located along many urban @ R1100 illuminated contractor & municipality bus routes. new JHB style Trains/Buses/Taxis Opportunities range from posters Availability subject to transport R2000 overall painted pasted on vehicles to painted companies carrying Megabus all-over trains. Plus interiors. advertising. Most R950 overall painted units in metropolitan areas. Megataxi Trailer Ads Normally adaptations of 48 sheets Major metropolitan areas From R1100 per day for 5 days to fit on trailer towed by car inc some allow. for mileage 26
ONLINE MEDIA The medium of continued hype and speculation. SA has some 50 major and numerous smaller internet sites that accept or would like to accept commercial advertising. The bigger sites have sub-communities to attract specialist targets. A selection of more interesting sites follows: Category/ Address/ Comment Performance Base site owner ABCe* rates CPM Business & finance Business Day Online www.businessday.co.za Online edition of the daily 1 197.1 R350 BDfm and more Financial Mail www.financialmail.co.za Online edition of 164.8 R350 Interactive BDfm premier weekly Moneymax www.moneymax.co.za Investment site 1 089.9 R300 Mweb Summit www.summit.co.za SA s business TV N/A R350 BDfm channel online. Motoring Cartoday www.cartoday.com Car magazine online 701.6 R300 Ramsay Son & Parker News/current affairs dm&g www.mg.co.za Mail & Guardian online N/A R180 Mail & Guardian Sunday Times www.sundaytimes.co.za lus community zones: 1 610.8 R250 Johnnic e-ventures business, sport, lifestyle, health, education, jobs Portal iafrica.com www.iafrica.com Content hub from major 17 880.8 R200 Metropolis service provider. Includes number of communities. Independent Online www.iol.co.za Content hub feeding from 8 054.9 R250 Independent News & Independent News daily Media and weekend newspapers. M-Web Network www.mweb.co.za Content hub. Includes N/A R150 MWeb IT Web and others News24 www.news24.com A content hub feeding 12 807.0 R150 Naspers from Media 24 newspapers and magazines Recruitment Career Junction www.careerjunction.co.za Registers CV s, respond 1 585.1 R250 RGI WorkNet to jobs Search engines Ananzi www.ananzi.co.za SA s premier search 6 396.8 R250 Braby s engine Sport 27
USEFUL CONTACTS A useful source for updated contact and other information on most of the following organisations, and others is SA Advertising, Marketing & Media On-line (hosted by Brewers at www.brewers.co.za) INDUSTRY INTEREST BODIES Advertising Media Forum (AMF) Previously Media Directors Circle (MDC) JHB: Tel: 083-444-8475 E-mail: bwortley@iafrica.com Contact: Ms. Brenda Wortley (Chairperson) CT: C/o Ogilvy & Mather, PO Box 1142, CAPE TOWN 8000 Tel: (021) 467-1156 E-mail: bryan@ogilvy.co.za Contact: Mr Bryan Gibson (Chairperson) Association of Advertising Agencies (AAA) 444 Jan Smuts Avenue, BORDEAUX, 2194 PO Box 2302, PARKLANDS, 2121 Tel: (011) 781-2771 Fax: (011) 781-2797 E-mail: lia@aaaltd.co.za Web: www.aaa.co.za Contact: Dr Nina de Klerk (Executive Director) Association of Marketers (ASOM) To merge with Direct Marketing Assoc. of Southern Africa and Institute of Marketing Management. 8 Sloane Street, BRYANSTON, 2021 PO Box 98859, SLOANE PARK, 2152 Tel: (011) 706-1633 Fax: (011) 706-4151 E-mail: fiona@asom.co.za Contact: Mr Howard Gabriels (Executive Director), Ms. Fiona Wardle (PA) Creative Directors Forum (CDF) PO Box 4651, RIVONIA 2128 Tel: (011) 233-8970 Fax: (011) 233-8840 E-mail: arlene@jupiter.co.za Contact: Mrs Arlene Donnenberg (Administrator) The Direct Marketing Association of Southern Africa (DMASA) To merge with Association of Marketers and Institute of Marketing Management. 2 Clamart Road, RICHMOND, 2092 PO Box 977, AUCKLAND PARK, 2006 Tel: (011) 482-6440 Fax: (011) 482-1200 E-mail: dma@dma.org.za Web: www.dma.org.za Contact: Mr Davy Ivins (Executive Director) The Institute of Marketing Management (IMM) To merge with Association of Marketers and Direct Marketing Assoc. of Southern Africa. Marketing House, 2 Hermitage Terrace, RICH- MOND, 2092 PO Box 91820, AUCKLAND PARK, 2006 Tel: (011) 482-1419 Fax: (011) 726-3639 E-mail: imm@icon.co.za Web: www.imm.co.za Contact: Mr James McLuckie (CEO) Public Relations Institute of SA (PRISA) The Atrium, Cnr 7th Avenue & Rustenburg Road, MELVILLE, 2092 PO Box 31749, BRAAMFONTEIN, 2017 Tel: (011) 726-7356 Fax: (011) 726-7082 E-mail: info@prisa.co.za Web: www.prisa.co.za Contact: Ms Margaret Moscardi (Director) Public Relations Consultants Chapter C/o PRISA, The Atrium, Cnr 7th Avenue & Rustenburg Road, MELVILLE 2092 C/o PRISA, PO Box 31749, BRAAMFONTEIN, 2017 Tel: (011) 726-7356 Fax: (011) 726-7082 E-mail: virginiafourie@iafrica.com Contact: Ms Virginia Fourie (Chairperson) Southern African Marketing Research Association (SAMRA) Marketing House, 2 Hermitage Terrace, RICH- MOND, 2092 PO Box 91879, AUCKLAND PARK, 2006 Tel: (011) 482-1419 Fax: (011) 482-4609 E-mail: samra_hanli@global.co.za Web: www.samra.co.za Contact: Ms Heather Kennedy MEDIA OWNER BODIES National Association of Broadcasters (NAB) Willowview, Burnside Island Office Park, 410 Jan Smuts Avenue, CRAIGHALL PARK PO Box 412363, CRAIGHALL, 2024 Tel: (011) 886-9560 Fax: (011) 886-9563 E-mail: lara@nabsa.co.za Web: nab.org.za Contact: Ms Lara Kantor (Executive Director) Outdoor Advertising Association of SA 28
USEFUL CONTACTS (OAASA) North Wing, 5th Floor Nedbank Gardens, 33 Bath Avenue, Rosebank, 2196 PO Box 1006, PARKLANDS, 2121 Tel: (011) 788-0765 Fax: (011) 880-2638 E-mail: oaasa@icon.co.za Contact: Mr Les Holley (General Manager) Print Media Southern Africa (PMSA) 5th Floor Nedbank Gardens, 33 Bath Avenue, ROSEBANK, 2196 PO Box 47180, PARKLANDS, 2121 Tel: (011) 447-1264 Fax: (011) 447-1289 E-mail: grahaml@printmedia.org.za Contact: Mr Graham Langmead (CEO) Community Press Association of Southern Africa(CPA) Per PMSA Newspaper Association of Southern Africa (NA) Per PMSA Magazine Publishers Association of Southern Africa (MPA) Per PMSA MEDIA INDUSTRY BODIES Advertising Benevolent Fund of Southern Africa (ABF) C/o Ogilvy & Mather, Block 1 Brand Building, 15 Sloane Street, BRYANSTON 2021 PO Box 652302, BENMORE, 2010 Tel: (011) 709-6851 Fax: (011) 709-3005 E-mail: abfjhb@ogilvy.co.za Contact: Mr Andre Cronje (General Manager) Advertising Media Association of SA (AMASA) JHB: PO Box 71025, BRYANSTON, 2021 Tel: (011) 322-3102 Fax: (011) 322-3335 E-mail: sue.walker@tbwa.co.za Web: www.amasa.org.za Contact: Ms Sue Walker (Chairperson) Audit Bureau of Circulations (ABC) 5th Floor, Nedbank Gardens, 33 Bath Avenue, ROSEBANK, 2196 PO Box 47189, PARKLANDS, 2121 Tel: (011) 880-4268 Fax: (011) 880-1582 E-mail: sharong@printmedia.org.za Contact: Ms Sharon Grundy (Admin. Manager) Audit Bureau of Circulation, electronic (ABCe) Previously Audit Bureau of Internet Standards (ABIS) 5th Floor, Nedbank Gardens, 33 Bath Avenue, ROSEBANK, 2196 PO Box 47189, PARKLANDS, 2121 Tel: (011) 880-4268 Fax: (011) 880-1582 E-mail: gregc@abc.org.za Contact: Mr. Greg Couvaras (Auditor General) SA Advertising Research Foundation (SAARF) 54 Queens Road, BRYANSTON 2152 PO Box 98874, SLOANE PARK, 2152 Tel: (011) 463-5340 Fax: (011) 463-5010 E-mail: saarf@saarf.co.za Web: www.saarf.co.za Contact: Dr Paul Haupt (Managing Director) INDUSTRY CONTROL BODIES Advertising Standards Authority (ASA) Willowview, Burnside Island Office Park, 410 Jan Smuts Avenue, CRAIGHALL PARK PO Box 41555, CRAIGHALL, 2042 Tel: (011) 781-2006 Fax: (011) 781-1616 E-mail: executive@asasa.org.za Web: www.asasa.org.za Contact: Ms Deline Beukes (Executive Director) Independent Communications Authority of SA (ICASA) Blocks A&B (Telecommunications), Blocks C&D (Braodcasting), Pinmill Farm, 164 Katherine Street, SANDTON Private Bag X10002, SANDTON 2146 Tel: (011) 321-8300 Fax: (011) 321-8547 E-mail: white@icasa.org.za Web: www.icasa.org.za Contact: Mr. Mandla Langa (Chairperson), Ms. Charmaine White (Secretary) 29
MEDIA DIRECTION SECTION HEADING E CONOMIC NOTES A CTIVITY
SECTION HEADING MEDIA DIRECTION NOTES
JOHANNESBURG: 6 BENMORE DRIVE, BENMORE GARDENS, SANDTON, 2196, JOHANNESBURG SANDTON 2196 PO BOX 785584, SANDTON, 2146 TEL: (011) 884-1484 FAX: (011) 884-1418 CAPE TOWN: 1st FLOOR ROZENHOF OFFICE COURT, 20 KLOOF STREET, CAPE TOWN, 8001 PRIVATE BAG X23, VLAEBERG 8018 TEL: (021) 424-2223 FAX: (021) 424-1240 DURBAN: NORIPOP BUILDING, 87 GOBLE ROAD, MORNINGSIDE DURBAN, WESTVILLE, 3630 TEL: (031) 303-4365 FAX: (031) 303-1610