Destination Worcestershire Membership International Promotion Marketing and Advertising Publications Online Marketing Networking Discounts
Family Fun Prize Draw www.visitworcestershire.org/familyprizedraw 2x TICKETS 4x TICKETS WORCESTERSHIRE THE HOME OF FLAVOUR... Go Ape Wyre Forest 4x TICKETS West Midland Safari Park Find out about the delicious food and drink produce available in Worcestershire from fresh hand-picked asparagus and plums to pickles and preserves, as well as award winning wines, sausages, cheeses and much more! New for 2012, you can now buy a growing range of Worcestershire food and drink online and delivered to your door. Tasty treats for you and the family or as a perfect gift! 2x TICKETS Who are Destination Worcestershire? Severn Valley Railway West Bromwich Albion FC IT S ALL HAPPENING IN www.tastes.org.uk WORCESTERSHIRE! Olympic Torch Relay l Diamond Jubilee Celebrations l Music Festivals l Food Festivals Arts Festivals l Sporting Events l Events for all the family plus so many more! www.visitworcestershire.org/events Text: WOREVENTS to 60777 and you will receive up to date information at no extra cost straight to your mobile. Initial text charged at a Standard Network Rate. The official tourism partnership for Worcestershire helping to develop and promote the county to domestic and international markets. A not for profit organisation where all money raised goes back into promoting the county as a tourism destination. An organisation working alongside VisitEngland, the national tourism body as well as businesses and local authorities in Worcestershire. Part of the Herefordshire and Worcestershire Chamber of Commerce - supporting local businesses to grow and succeed. Advocates for sustainable tourism development. 1
What are the Destination Worcestershire Membership Benefits? Destination Worcestershire s activities are designed to help your business grow and develop. Our marketing activities are designed to help raise the profile of your business, we also offer a variety of other essential services. Be Included In International Promotion By becoming a member of Destination Worcestershire your business can benefit from being promoted to an international tourism market via a number of marketing activities aimed at increasing the awareness of Worcestershire as a tourism destination and the attractions, accommodation providers, festivals and events and places to eat on offer. Be included in Visit Worcestershire Advertising and PR Campaigns By becoming a member of Destination Worcestershire you can be included in themed marketing and advertising campaigns including Family Breaks, Romantic Breaks, Green Breaks, Tasty Breaks, Pet Friendly Holidays, Farm Breaks, Heritage Breaks, Mind, Body and Soul plus many more campaigns being launched in the future. Destination Worcestershire also arranges journalist visits and regularly responds to media enquiries. The press are kept up-to-date with members activities via the Media e-newsletter which is sent out on a monthly basis to local, regional and national media contacts. Be included in Visit Worcestershire Publications Destination Worcestershire Membership includes the A4 bi-annual Visit Worcestershire Guide which includes the Official Stay Guide for the county. The Guide is distributed via the official VisitBritain Magazine, local, regional and national Tourist Information Centres, direct mail campaigns, at exhibitions and events as well as via the International Trade Team to distribute to overseas markets. Destination Worcestershire also produces the Explore Worcestershire Guide which is distributed nationally as well as the Eating Out Guide for Worcestershire. Members get FREE basic listings with discounted advertising opportunities. Members will be approached for advertising before non-members Members receive 20% discount on adverts Members receive a FREE basic listing in the publications worth 50 Opportunity to submit FREE editorial to be considered in the Visit Worcestershire Guide worth up to 1,575 2
Internet Marketing Be on the Website The official tourism website for Worcestershire www.visitworcestershire.org receives up to 50,000 visitors a month and is a great tool for promoting your business to an international tourism market. Our website provider is an expert in tourism website development, supplying the official tourism websites for Visit Cumbria www.golakes. co.uk, Visit Peak District www.visitpeakdistrict.com plus many other iconic destinations. The website is available in 48 different languages including your website listings. Full listings for all members across multiple natures including images. Easier to use events database which links events to your business entry. Cross promotion via Nearby recommendations. Manage your own business listings. Online accommodation booking. E-ticketing for attractions and events. An e-shop to sell merchandise and local produce. Be Included in E-Newsletters Promote your business to a growing database of recipients via the monthly Visit Worcestershire e-newsletter by sending FREE editorial or via discounted banner advertising. Be Included in Social Media Share your marketing messages with a growing Visit Worcestershire community. Banner advertising available at reduce rates. Display and manage your special offers included on your entry. Promote your press releases via the media section. Third party websites host online accommodation booking with availability driven from www. visitworcestershire.org Events are fed to a growing number of third party websites including Visittheheart.com, Wherecanwego.com, Whatson4me.co.uk and Redonline.co.uk 3
Other Membership Services? Be Included in Group Travel Promotion Have a dedicated Group Travel listing in the groups section of the website: www.visitworcestershire.org/groups Submit free editorial and itineraries to be included in the dedicated Group Travel e-newsletter. Be Included in Wedding Promotion Have a dedicated Weddings listing in the weddings section of the website: www.visitworcestershire.org/weddings Be part of wedding campaigns. Be Included in Conferences, Meetings & Events Promotion Be part of Conference Worcestershire marketing campaigns including promotions to local businesses via the Herefordshire and Worcestershire Chamber of Commerce network. Have a dedicated conference, meetings and events listing on www.conference-worcestershire.org Be part of the FREE Venue Finding Service offered to event organisers. (8% commission charged on bookings) Opportunity for news items to be included in the Conference Buyers e-newsletter FREE of charge. Other Benefits Discounts including Leaflet Distribution, Banner Advertising, Adverts in Publications, Credit/Debit Card Processing etc. Invitations to Training and Networking Events with 20% discount on training courses. Access the members section of the website for Tourism Industry News. Purchase discounted banner advertising on the group travel website and group travel e-newsletter. Be part of Group Travel Campaigns. Purchase discounted banner advertising on the weddings section of the website. Be included in the A4 Conference Worcestershire Digital Brochure with the opportunity to take out a discounted advert. Opportunity to submit FREE editorial into the bi-monthly Business Direction Magazine produced by Herefordshire & Worcestershire Chamber of Commerce for the Conference Worcestershire page. Purchase discounted banner advertising on conference website and e-newsletter. Receive monthly Members e-newsletter with details of Destination Worcestershire activities. Free Use of Image Library. Discounts available for Herefordshire and Worcestershire Chamber of Commerce Membership. 4
Be a Strategic Member The Destination Worcestershire Strategic Membership option is for businesses who would like to raise their profile and be Tourism Ambassadors for Worcestershire. The Strategic Membership Package will include the following: Guaranteed free editorial in one of the Visit Worcestershire bi-annual tourism magazines. One free months banner advertising on the website and 50% discount thereafter. Help with uploading key events to help your business with effective marketing and promotion. Invitation to the Chamber Business Leaders Forum. A Training package for your employees at 30% discount on training rates. Reduce rate on Chamber networking events. Access to Chamber Chargeable Services including AA Roadside Assistance, Westfield Health Business Specific Cash Plan and AXA Business Choice Health Care. Reduced rate on a text messaging service which is a great way to get in touch with your customers. HR in Action - access to a number of local, quality assured and experienced HR experts. Free advert in the A4 Conference Worcestershire Digital Brochure worth 100 Overseas marketing via the International Trade Team. Increased promotion on website including the Highlights section and enhanced events listings with browse images 5
Destination Worcestershire Membership Categories Small Businesses Free Entry Attractions up to 100,000 visitors pa Paid Entry Attractions/Venues up 50,000 visitors pa Guest Accommodation 1-7 bedrooms, Self Catering less than 10 units, Camping and Caravanning up to 50 pitches Restaurants, Pubs, Cafés, Farm Shops and Delicatessens Conference Worcestershire Support Services Conference Worcestershire JustRooms (venues offering a meeting room without a full conference service) Small Independent Retailers Medium Businesses Free Entry Attractions over 100,000 visitors pa Paid Entry Attractions/Venues 50,000-150,000 visitors pa Hotels and Guest Accommodation 8-20 bedrooms, Self Catering over 11 units, Camping and Caravanning over 51 pitches Non-Residential Conference and Event Venues Large Businesses Paid Attractions 150,000 visitors pa Hotels and Guest Accommodation with over 21 bedrooms Residential Conference and Event Venues Strategic Large Attractions, Hotels and Conference Venues Support Services Blue Badge Guide, Coach Operators/Tour Operators, Festival and Event Organisers Taxi/Car Hire, Festivals and Events, Local Food and Drink Producers 6
Be a Member and Pay Just One Membership Fee Businesses with multiple natures in one location will only need to pay one fee for their membership which will include multiple website entries where applicable. If your business has multiple sites across the county please contact one of the Destination Worcestershire team to discuss your application and the membership fees. Business Category Price of Membership Vat Total Small Business Medium Business Large Business Support Business Strategic DW Member 120 250 450 60 1,200 Membership Payment Options 24 50 90 12 240 144 300 540 72 1,440 Destination Worcestershire Membership can now be paid for via a number of methods: Monthly Direct Debits BACS Debit/Credit Card Cheque Destination Worcestershire Herefordshire and Worcestershire Chamber of Commerce Severn House, Prescott Drive, Warndon Business Park, Worcester, WR4 9NE Tel: 0845 641 1540 Email: tourism@visitworcestershire.org www.visitworcestershire.org