Media Planner + PestWorld magazine + PestWorld magazine microsite + epestworld weekly e-newsletter + NPMAPestWorld.org website CONTACT: Shane Holt Publication Leader (352) 333-3345 SHolt@naylor.com
About NPMA The National Pest Management Association, a non-profit organization with more than 6,000 members, was established in 1933 to support the pest management industry s commitment to the protection of public health, food and property, reflected both in the continuing education of the pest control professional and the dissemination of timely information to homeowners and businesses. Our mission is your protection. The NPMA Advantage 75% $7.5 BILLION NPMA represents over 7,000 members globally. 93 out of the top 100 pest management companies are members of NPMA. NPMA represents 75% of the gross domestic revenue of the industry. Nationally, pest management is a $7.5 billion a year industry. NPMA members spend $1.8 billion a year on products and services. Over 100,000 service personnel are employed by the pest management industry. NPMA publications reach key players in the pest management industry globally, including CEOs, Presidents, Owners, Senior Technology Officers, Chief Marketing Executives, Researchers, and more. NPMA members are always looking for the following products and services: + Pest Control Equipment/Products + Lawn Care Equipment/Products + Mold Remediation Suppliers + Cell Phones + Credit Cards + Insurance + Legal and Security Video Systems + Vehicle Equipment and Accessories + Computer Systems Technology + Software + Web Developers + Hand-Helds + Human Resource Consultants + Ad Agencies
Media Menu PestWorld dm Magazine The official bibi-monthly magazine of NPMA offers an in-depth look at important industry trends, available in both print and digital. This comm communication tool attracts the attention of the largest pest managem management companies, suppliers, and distributors in the industry. Pestworld features articles about the latest products and Pestwo services, developments in technologies, sales products, business servic applications and more. Showcase your products and services app to the nation s most successful pest management companies tthrough this important publication. PestWorld Magazine Microsite The online extension of PestWorld magazine and enewsletter provides visitors with access to current and past issues of both PestWorld and epestworld as well as compact articles on relevant industry topics. epestworld enewsletter Our weekly enewsletter, delivered to over 10,000 readers, provides members with up-to-date industry information and the latest association news. NPMAPestWorld.org Website Advertising N T official website of NPMA provides important The iinformation on industry resources and tools, relevant eevents, and related pest management news. On average, oour website receives over 61,847 page views, 16,093 vvisits, and 9,485 unique visitors every month.
PestWorld MAGAZINE Non-member Rates All rates include an ad link in the digital edition of the magazine Revisions and Proofs: $50 Position Guarantee: 15% Premium Rates are per insertion. 1x - 2x 3x - 4x 5x - 6x Double Page Spread $3,859.50 $3,669.50 $3,469.50 Outside Back Cover N/A $3,009.50 $2,879.50 Inside Front Cover N/A $2,989.50 $2,859.50 Full Page $2,699.50 $2,559.50 $2,429.50 1/2 Page $1,849.50 $1,759.50 $1,659.50 1/3 Page $1,349.50 $1,279.50 $1,209.50 1/4 Page $1,049.50 $999.50 $749.50 As a member you receive 10% off the published rate. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. For complete online guidelines, visit: www.naylor.com/onlinespecs Direct-Mail and Belly Band Opportunities Advertise your products and services by including your flier or brochure in the clear plastic bag in which PestWorld is mailed. Whether you are promoting an event, a new product or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company. You can also ensure your message is the first readers see by wrapping it around Pestworld with a belly band. Since readers must detach the belly band to access the rest of the publication, your full-color ad is ideally placed to be noticed. This is an exclusive advertising opportunity, as only one belly band will be sold per issue. Surfaces Print Distribution Only Print & Digital Distribution Belly Band $6,159.50 $6,659.50 1 Page (2 Surfaces) $3,199.50 $3,349.50 2 Pages (4 Surfaces) $3,999.50 $4,299.50 Direct-mail piece should not exceed dimensions of publication with which it will be mailed. If folding is required, additional fees apply. All pieces except the Belly Band are furnished by advertiser. Advertisers placing a display ad and direct-mail piece in same publication will receive a 25% discount, to be applied to the ad of lesser value. *Higher rate for Sept/Oct Issue due to higher distribution. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.
PestWorld Magazine Digital Edition Digital edition available here: www.naylornetwork.com/npma-nxt In addition to print, PestWorld is available in a digital version. Viewers can flip through the pages, forward articles to colleagues and click ads to be redirected to advertiser s websites. Each issue is emailed to more than 10,000 members and industry professionals as well as posted on the NPMA website. An archive of issues is available, securing a lasting online presence for your ad. Digital Leaderboard $1,579.50 The Digital Edition leaderboard is seen prominently when viewers are looking at any page in the magazine. Digital Skyscraper $1,749.50 The Digital Skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure. Digital Sponsorship with Toolbar $1,449.50 Your message will be prominently displayed directly across from the cover of the magazine. Animation and video capabilities are available. Ad link Included in display ads Ad Links increase traffic from your ad in the digital edition to your company s website or a corporate email address. Additional fees apply where noted. The digital edition is sent to over 10,000 inboxes! Online Specifications For more information, visit: http://www.naylor.com/digitalmagspecs Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.
PestWorld 2018 EDITORIAL CALENDAR Issue Theme Features Event Distribution Space Reservation Materials Deadline Ship Date January/ February The Legislative Issue + Legislative Previews + Legislative Day 2018 + Eastern Conference + Wildlife Expo + Southern Conference October 1, 2017 October 1, 2017 December 2017 + Winning the War For Talent March/April Team Development + How to Avoid the Two Most Common Sales Management Mistakes + Recruiting Veterans: Finding Top Talent in Today s Marketplace + Managing the Generations Perspectives from Baby Boomer, Generation X and Millennial Leaders + Legislative Day January 16, 2018 January 18, 2018 February 2018 + Technology Basics: Adding Technology to Your Business May/June Technology + Business Automation: Maximizing Technology in your Business March 19, 2018 March 21, 2018 April 2018 + Safeguarding Your Tech Investment July/August Business Growth + 5 Ways to Make Your Small Business More Successful + How to Manage a Business and Turn a Profit: Getting Started + Taking Your Pest Business to the Next Level + Academy 2018 + Mid-Atlantic/ Carolinas Conference May 15, 2018 May 17, 2018 July 2018 September/ October Legal Issues + On the Job Safety: Learning from the Past to Protect the Future + Avoid the Top Five Business Legal Mistakes + PestWorld 2018 July 16, 2018 July 18, 2018 September 2018 + Where Your Customers Will Be Coming From in the Next Five Years November/ December Customer Management + What Customers Want: It s Not What You Think! + The Millennial Effect: Changes in Buying Preferences As It Relates to Pest Control September 18, 2018 September 20, 2018 November 2018 Editorial Calendar is tentative and subject to change In Every Issue: + President s Message: An update from the NPMA Presidenty + Heard from the Hill: Updates from NPMA s legislative team on issues directly affecting the industry + Marketing Corner: Tips and tricks to effectively market your company + Ask the Expert: Readers ask the tough questions, and NPMA staff provides expert answers + Membership Programs: A wrap-up of programs provided by NPMA + Calendar of Events: A list of all upcoming association events
PestWorld Magazine Microsite The 24/7 home of NPMA s industry content, this microsite provides access to current and archived issues of PestWorld Magazine. + Exclusive online-only content + Sent to 10,000 emails + The latest issue and archived issues of PestWorld + Cross-promoted in other NPMA publications and communication pieces + Year-round visibility reinforces brand recognition + Allows dynamic, time-sensitive promotion Members receive a 10% discount. Online Specifications Leaderboard 728 x 90 pixels 3 rotations $ 2,025 12 Months Skyscraper 160 x 600 pixels 3 rotations $ 1,715 12 Months Rectangle 300 x 250 3 rotations $ 1,400 12 Months For more information, visit: http://www.naylor.com/onlinespecs Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.
NPMAPestWorld.org Website Advertising Advertising on the NPMA website is a great way to reach member and non-member visitors and reinforce your marketing message. Visitors log on to NPMAPestWorld.org to learn about upcoming association events and important industry resources as well as to discover ways to maximize their NPMA membership. Advertising on NPMAPestWorld.org offers several cost-effective opportunities to position your company as a leader in front of key pest management professionals. HOME PAGE Features of NPMA website advertising: + Directs visitors to the landing page of your choice to expedite purchases + Year-round visibility reinforces brand recognition + Allows dynamic, time-sensitive promotion Leaderboard Banner 728 x 90 Run of Site (5 rotations) $3,860 12 Months Square Banner 250 x 250 Subpages Only (5 rotations each) $3,035 12 Months Members receive a 10% discount. SUBPAGES On average, NPMAPestWorld.org receives: 55,333 page views per month 19,160 visits per month 13,383 unique visitors per month *Traffic numbers from October 2016-March 2017 Online Specifications For more information, visit: http://www.naylor.com/onlinespecs Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.
epestworld enewsletter Our weekly enewsletter, delivered to over 10,000 readers, provides members with up-to-date industry information and the latest association news. Use your advertising budget wisely and position your company directly in front of our members by advertising in epestworld, our weekly enewsletter delivered to over 10,000 global readers. epestworld contains important information about the latest industry and association news that is viewed on a regular basis. Top Large Rectangles 300 x 250 2 Positions $11,000 12 Months $6,000 6 Months 1 st Sponsored Content Ad $12,500 12 Months $6,950 6 Months Members receive a 10% discount. Medium Rectangles 300 x 100 2 Positions $8,800 12 Months $4,800 6 Months 2 nd Sponsored Content Ad $10,500 12 Months $5,750 6 Months Bottom Large Rectangles 300 x 250 2 Positions $7,150 12 Months $3,950 6 Months 3 rd Sponsored Content Ad $8,500 12 Months $5,500 6 Months Online Specifications For more information, visit: http://www.naylor.com/onlinespecs Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.
PRINT SPECIFICATIONS PestWorld Magazine Magazine Trim Size: 8.375" x 10.875" DOUBLE PAGE SPREAD WITH BLEED INCLUDED FULL PAGE NO BLEED FULL PAGE WITH BLEED INCLUDED 1/2 PAGE HORIZONTAL 1/2 PAGE LONG VERT. 1/2 PAGE VERTICAL/ ISLAND 1/3 PAGE SQUARE LIVE AREA: 15.417" x 9.5" LIVE AREA: 7" x 9.5" 17" x 11.125" 7" x 9.5" 8.625" x 11.125" 7" x 4.583" 3.333" x 9.5" 4.583" x 7" 4.583" x 4.583" 1/3 PAGE HORIZONTAL 7" x 3" 1/3 PAGE VERTICAL 2.166" x 9.5" 1/4 PAGE HORIZONTAL 4.583" x 3.333" Note: Text placed outside the LIVE AREA within any full-page or DPS ads may be cut off. Please keep important elements 0.25" away from trim and center fold. Artwork Requirements 1/4 PAGE VERTICAL 3.333" x 4.583" All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or Bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Ad Material Upload Go to the Naylor website at www.naylor.com, click on Client Support. Under Advertisers menu option on the bottom left, click on Ad Upload. Locate your publication code, advertising order number and advertising code in the box at the top righthand side of your Advertising Space Contract. Simply fill in your company s contact information along with these three pieces of information, attach your files and click Submit. Production Services, Proofs and Revisions Proofs of ads produced by Naylor are available upon request at a charge of $50. Revisions are rework for Naylor and are subject to a $50 surcharge. Specs for Outsert/Inserts 1 Page / 1 surface: 8.375" x 10.875" 1 Page / 2 surface: 8.375" x 10.875" 2 Page / 4 surface: 8.375" x 10.875" Postcards: 6" x 4.25" Heavy Card Stock Insert: 8.25" x 10.75" Postal Flysheets: 8.5" x 11" ONLINE SPECIFICATIONS For more information, visit www.naylor.com/onlinespecs NPMAPestWorld.org Leaderboard Banner 728 x 90 pixels JPG, GIF or Flash/SWF accepted Animation must be no longer than 25 seconds Square Banner 250 x 250 pixels JPG, GIF or Flash/SWF accepted Animation must be no longer than 25 seconds PestWorld Magazine Microsite Leaderboard 728 x 90 pixels JPG, GIF or Flash/SWF accepted Animation must be no longer than 25 seconds Skyscraper 160 x 600 pixels JPG, GIF or Flash/SWF accepted Animation must be no longer than 25 seconds Rectangle 300 x 250 pixels JPG, GIF or Flash/SWF accepted Animation must be no longer than 25 seconds epestworld enewsletter Large Rectangles 300 x 250 pixels JPG only (no animation) Sponsored Content 180 x 150 thumbnail graphic Can be logo or product image (.JPEG or.png file, @72 dpi, RGB). Can have no more than a small tagline of text. No contact info included. Not to be treated as a regular banner ad. Headline: Advertiser supplies 3-6 words. Summary text: Advertiser supplies 30-50 words. Web Link: Advertiser supplies URL to link at bottom of text. Medium Rectangles 300 x 100 pixels JPG only (no animation) PestWorld Magazine Digital Edition Digital Sponsorship 7.6389 x 6.6667 inches @300dpi Creative accepted: PDF, JPG, PNG VIDEO accepted: MP4 & MOV @ 24FPS (frames per second) VIDEO length: 2-3 mins No max file size Digital Skyscraper 200 x 783 pixels @ 300dpi Creative accepted: JPG, PNG NO VIDEOS No max file size Digital Toolbar 250 x 50 pixels @ 300dpi Naylor will create Creative accepted for logo: JPG, PNG Customer supplies 100-200 words, recommended for the expandable text box. Digital BellyBand 8.375 x 4.5 inches @ 300dpi Creative accepted: PDF, JPG, PNG NO VIDEOS No max file size