Attachment 2:2015 4As Kam Fan Awards Winners List Medal Advertiser Entry Title Agency KAM FAN Grand Kam Fan Hang Lung Properties Fashion Intelligence Integrated Kam Fan Hang Lung Properties Fashion Intelligence Promo and Activation Kam Fan CYBER Mobile (Mobile Marketing) Hang Lung Properties Fashion Intelligence GoGo Van GoGo Free-niture Mobile (Mobile Application) THE $150 BANKNOTE MARKETING CAMPAIGN Leo Burnett Hong J. Walter Thompson Hong Mobile (Mobile Web) GoGo Van GoGo Free-niture Leo Burnett Hong Social Media (Social Media Marketing) My Signature : ) Social Media (Content Placement [including copy/image/audio/video placement]) Chant ) Social Media (User Generated Content) My Signature : ) Social Media (Response/real-time activity) My Signature : ) Social Media (Community Building/management) Bayer HealthCare J. Walter Thompson The Code Word Hong Hong Offline digital - Outdoor and In-store Innovation Nike Hong Ltd Step Back in Time
Best Use of Digital Technology & Innovation (Online media, mobile, OOH) THE $150 BANKNOTE MARKETING CAMPAIGN OUTDOORS Outdoors Single - Beverages, Food, Snacks, Confectionery Mars Foods Inc. Hungry Slip-Ups Outdoors Single - Electronics Sony Corporation of Hong Outdoors Campaign The art of Ultra-slim Mars Foods Inc. Hungry Slip-Ups J. Walter Thompson Hong BBDO/Proximity Hong Hong BBDO/Proximity Hong Ambient Cats Society (Hong Leo Burnett Hong Locks for Knocks ) Field Marketing Hang Lung Properties Fashion Intelligence Samsung Electronics Lightweight Challenge Cheil BOAZ International Dyslexia Day Education Institute KKBOX Secret Stage Cheil Point of Sale Nike Hong Ltd Air Max 95 Collectables DESIGN Flyers, Tickets, Cards, Invitations and Other Greetings Nike Hong Ltd Air Max 95 Collectables Packaging design Pizza Hut Hong (Jardine Restaurant Group) Brand Environments and Space Design Sci-Fi Nike Hong Ltd Step Back in Time Promotional Items BOAZ International Education Institute Cats Society (Hong ) Dyslexia Day Locks for Knocks Leo Burnett Hong
Gold Pizza Hut Hong Blockbuster Box FILM TVC Film Single - Corporate Image & Branding (including Sponsorships & Events ) City Chain Co. Ltd. Audrey & Tom TVC Film Single - Others PCCW MEDIA 2014 Christmas ununfriend TV PCCW Media Ltd - NOW LIMITED Other Screens / Non-TV Boardcast Film / Webisode Single Bayer HealthCare J. Walter Thompson The Code Word Hong Hong Amazon The Charm of Reading Hong Yakult Co. Dentsu Hong Dr. Shirota Ltd Social Video ) RADIO & AUDIO Radio Single Hong Automobile Association CRAFTS Print/Outdoors Crafts - Chinese Copy Chant A Chance Encounter with Big Mac Crash Radio Best Mars Foods Inc. Hungry Slip-Ups Print/Outdoors Crafts - Art Direction Hang Lung Properties Film/Radio & Audio Crafts - Chinese Copy ) TSL TSL Fashion Intelligence Chant A Chance Encounter with Big Mac Thank You for Loving Me - Her Version Thank You for Loving Me - Him Version Amazon The Charm of Reading Cheil BBDO/Proximity Hong Film/Radio & Audio Crafts - Art Direction Best Amazon The Charm of Reading ) Chant A Chance Encounter with Big Mac PCCW Media Sacrifice-Chef Corner PCCW Media Ltd - NOW Teaser TV Hong Yakult Co. Dentsu Hong Dr Shirota Ltd
Film/Radio & Audio Crafts - Direction Hong Yakult Co. Dentsu Hong Dr Shirota Ltd. Amazon The Charm of Reading City Chain Co. Ltd. Audrey & Tom Film/Radio & Audio Crafts - Editing 2015 LTO Black & White Touches Ltd Restaurants Ltd 4th Flavor Film/Radio & Audio Crafts - Cinematography Best Amazon The Charm of Reading Hong Yakult Co. Dentsu Hong Dr Shirota Ltd. City Chain Co. Ltd. Audrey & Tom Film/Radio & Audio Crafts - Sound Effect / Sound Design Amazon The Charm of Reading Film/Radio & Audio Crafts - Animation / Special Effect FWD Life Insurance Company (Bermuda) Savie Cyber/Mobile Crafts - Animation/ Motion Graphics, Illustration and Graphic Design, Use/Curation of image(s). Animal Friends Death Broadcast Cheil PengTai MEDIA Media Single - Best Use of Screens TODAY'S AMBITION IS TOMORROW'S LEGACY (Lan Kwai Fong) TODAY'S AMBITION IS TOMORROW'S LEGACY (Forward Winsome) TODAY'S AMBITION IS TOMORROW'S LEGACY (Luen Thai) Fortune Pharmacal No Pain Lab Campaign Leo Burnett Hong Media Single - Best Use of Outdoor Fortune Pharmacal No Pain Lab Campaign Leo Burnett Hong Samsung Electronics : Walk Along with Starcom MediaVest H.K. Co. Ltd. Samsung Galaxy Note 4 Group Sony Corporation of The art of Ultra-slim Hong Hong Media Single - Best Use of Digital Platforms Crown Motors Ltd. The Unrecorded The Gate Worldwide Ltd My Signature : ) KKBOX Secret Stage Cheil
Fortune Pharmacal No Pain Lab - Ad- Leo Burnett Hong Skipping Ad Manulife (International) Price of Living 2040 Wyeth Nutrition The Sound of Talent OMD Hong Media Single - Best Use of Mobile Devices KKBOX Secret Stage Cheil Media Single - Best Use of Social Media Chant ) DCFE ( ) A Stage for a New Age ) My Signature : Manulife (International) PHD Hong Price of Living 2040 Media Single - Best Digital Performance Base Marketing Strategy Sheraton Macao Hotel Sheraton Macao Tactical Maxus Hong Campaign Galaxy Entertainment PHD Hong Search ROI Campaign Group Media Single - Best Use of Special Events and Stunt/Live Advertising BOAZ International Dyslexia Day Education Institute AIDS Concern Hong Free Coffee Made By TBWA\ Hong People with HIV American Eagle TBWA\ Hong The AEO Tattoo Outfitters Hong KKBOX Secret Stage Cheil ECCO Shoes Virtual Fitting Room PHD Hong Swire Properties Sea of Happiness Saatchi & Saatchi Hong adidas Hong Boost Your Summer Hong Media Single - Best Use of Branded Content & Sponsorship Crown Motors Ltd. The Unrecorded The Gate Worldwide Ltd The World's First Friendly ''Hi-Jack'' ) Sony Corporation of Sony Dreams Come True Hong Hong Wyeth Nutrition Media Single - Best Use of Ambient BOAZ International Education Institute 's First Pre-pregnancy Knowledge Bank Dyslexia Day
Cats Society (Hong ) Media Single - Best Use of Audio Hong Automobile Association Media Campaign - Best Use of Outdoor Sony Corporation of Hong Cafe de Coral Fast Food Media Campaign - Best use of Digital Platforms Manulife (International) Hong Disneyland Resort Media Campaign - Best use of Social Media Expedia Asia Pacific Locks for Knocks Crash Radio The art of Ultra-slim Half an Idea Products from the Future Discover the Coolest Summer Destination - ''Frozen'' Village Expedia x Street Fighter Freeze Motion Challenge Pernod Ricard Hong A Tribute To The Modern Gentlemen Manulife (International) Price of Living 2040 Media Campaign - Best Digital Performance Base Marketing Strategy Galaxy Entertainment Search ROI Campaign Group Media Campaign - Best Use Special Events and Stunt/Live Advertising adidas Hong Boost Your Summer The Swatch Group Tissot Limitless (H.K.) Ltd Challenge 2015 ECCO Shoes Virtual Fitting Room Leo Burnett Hong Cheil Hong Mindshare Hong Mindshare Hong Geometry Global PHD Hong PHD Hong Hong Maxus Hong PHD Hong Media Campaign - Best use of Branded Content & sponsorship Bayer Healthcare The Code Word Maxus Hong OMD Hong ) A Dim Jack Hi-Jack Wyeth Nutrition The Sound of Talent OMD Hong Media Campaign - Best use of Ambient Calbee Four Seas Co. Leo Burnett Hong Opening Good Times Ltd. Nike Hong Ltd Step Back in Time Media Campaign - Best Small Budget Campaign (up to $0.5 M)
AIDS Concern Hong Free Coffee Made By TBWA\ Hong People with HIV My Signature : ) Media Campaign - Best Integrated Media Campaign TODAY'S AMBITION IS TOMORROW'S LEGACY Hong Disneyland Resort Discover the Coolest Summer Destination - ''Frozen'' Village Mindshare Hong The Dairy Farm Company Like Always for 70 Years adidas Hong Boost Your Summer Hong Cafe de Coral Fast Food Half an Idea Media Campaign - Best use of Insights Bayer Healthcare The Code Word Maxus Hong PROMO & ACTIVATION Use of Promo & Activation - Use of Ambient (Large and Small Scale) Pizza Hut Hong Blockbuster Box Nike Hong Ltd Air Max 95 Collectables Use of Promo & Activation - Use of Field Marketing Samsung Electronics Lightweight Challenge Cheil KKBOX Secret Stage Cheil AIDS Concern Hong Free Coffee Made by TBWA\ Digital Arts People with HIV Network\ Hong Use of Promo & Activation - Use of Customer In-store Experience My Signature : ) Nike Hong Ltd Step Back in Time Promo & Activation: Digital & Social - Use of Mobile Marketing KKBOX Secret Stage Cheil Promo & Activation: Digital & Social - Use of Social Media My Signature : ) CLIENT AWARD Bayer HealthCare Hong
AGENCY OF THE YEAR Creative & Digital - Media - Carat Hong