WWW.IBISWORLD.COM January July 2017 2014 1 Follow on head on Master page A July 2017 Fame Factor: Five Industries Affected by Pop Culture Trends By Anya Cohen Favored consumer trends and celebrity influence have woven their way into the US economy and affected companies and industries IBISWorld is taking a look at three pop culture crazes that have had strong recent influences on massive US industries With the abundance of social media platforms, news outlets and online streaming services, access to popular culture is more available than ever. To that end, it s no surprise that favored consumer trends and celebrity influence have woven their way into the US economy and notably affected companies and even entire industries. From Top 40 musicians to beloved television programs, IBISWorld is taking a look at three pop culture crazes that have had strong recent influences on massive US industries. Pinterest, HGTV and the D-I-Y movement With more than 150 million users to date, Pinterest is the ideal social network for crafty and creative consumers. Founded in 2010, the website allows visitors to search for and share hobby-related images ranging from food and drink recipes to travel guides and photos. With crafts and home décor representing two of the most popular Pinterest categories, a large share of the website s users consult the database for inspiration when sprucing up their homes. Stepby-step instructions for D-I-Y (doit-yourself) projects reign supreme on Pinterest, and it s no wonder that the advent of the social media site helped boost revenue for the Home Improvement Stores industry. Having experienced steady revenue declines just prior to Pinterest s launch, home improvement stores turned the corner in 2010 with 1.9% growth in demand. In the years that followed, the Home Improvement Stores industry experienced year-on-year revenue gains of 4.0% or higher. This included growth of 8.0% in 2016, the year that Pinterest announced a 50.0% yearon-year increase in usership. Industry growth has also correlated with the popularity of the Home & Garden TV network (HGTV), which airs programs such as Property Brothers and Flip or Flop, reality shows focused on renovating or flipping houses. The 2013 release of the network s most popular show Fixer Upper accompanied a 7.7% gain in network viewership, as well as an 8.0% increase in revenue for the Home Improvement Stores industry. Over the five years to 2017, IBISWorld estimates that total industry revenue will increase at an annualized rate of 4.5%, totaling $176.3 million, as consumer interest in D-I-Y household improvement has persisted. Macklemore s Thrift Shop Due to its countercyclical nature, the Used Goods Stores industry typically thrives when the economy flounders. Therefore, used goods stores were predictably catapulted by the recessionary period, with revenue increasing a robust 8.5% in 2010 and an even more significant 12.2% in www.ibisworld.com 1-800-330-3772 info@ibisworld.com
WWW.IBISWORLD.COM July 2017 2 2011. While the historical ebbs and flows of this industry suggest that it would struggle during postrecessionary recovery, an unforeseen pop cultural phenomenon caused just the opposite. Despite a 2.4% increase in per capita disposable and a 9.9% decline in the unemployment rate in 2012, the Used Goods Stores industry experienced an 11.2% boost in revenue for the year. While the increase in demand was the result of many factors, one such influencer was Macklemore s musical hit Thrift Shop. Released in the summer of 2012, the chart-topper was an ode to the hidden treasures found in used goods stores. The popularity of the song and a newfound consumer interest in searching for in-store gems helped grant this countercyclical industry an unprecedented revenue surge. Throughout the five years to 2017, IBISWorld estimates that revenue growth for the Used Good Stores industry outpaced its historical average and increased at an annualized rate of 4.9% to $18.7 billion, despite significant economic growth. The Beyoncé effect Ranked by Forbes as the most powerful female in entertainment and a top contender for person of the year, R&B artist Beyoncé Knowles-Carter has as much consumer influence as she does vocal range. Although Beyoncé s clout has been evident throughout the past decade, the 2016 release of her album Lemonade revealed just how easily she can influence business. Even the album s beverage namesake experienced a boost in sales; according to Huffington Post, several juice companies, including Uncle Matt s and Natalie s Orchid Island Juice company, posted 20.0% to 50.0% growth in lemonade sales directly following the album s release. In part due to the artist s influence, IBISWorld estimates that the Juice Production industry, which has experienced revenue declines since 2014, will experience revenue gains this year, Used Goods Stores Revenue Growth 2007-2017 15 10 % growth 5 0-5 *Shaded region represents Thrift Shop time on Billboard Top 100 chart -10 2007 2009 2011 2013 2015 2017
WWW.IBISWORLD.COM July 2017 3 About IBISWorld Inc. Recognized as the nation s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit www.ibisworld.com or call 1-800-330-3772. growing an estimated 0.2% in 2017. Beyonce s influence can also be seen in respect to hot sauce, a product mentioned in Lemonade s first single entitled Formation. While the Hot Sauce Production industry posted revenue gains under 1.5% between 2013 and 2015, the condiment experienced a 3.2% demand surge in 2016 and is expected to expand an additional 4.2% in 2017. Formation also paid homage to Red Lobster, a seafoodfocused casual-dining restaurant chain; following Beyoncé s 2016 Super Bowl 50 halftime show, featuring a rendition of the song, the eatery reported a 33.0% sales increase on that Sunday compared to the previous Super Bowl. IBISWorld expects that the Red Lobster boost helped support 1.5% revenue growth for the Chain Restaurants industry in 2016, an industry slated to experience a 1.4% increase in revenue in 2017 to total $112.3 billion. Contact: Media Relations media@ibisworld.com IBISWorld Sales & Subscriptions Phone: 1-917-267-0351 www.ibisworld.com
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WWW.IBISWORLD.COM July 2017 5 Five www.ibisworld.com Industries Affected 1-800-330-3772 by Pop Culture Trends info@ibisworld.com At IBISWorld we know that industry intelligence is more than assembling facts. It is combining data with analysis to answer the questions that successful businesses ask. Identify high growth, emerging and shrinking markets Arm yourself with the latest industry intelligence Assess competitive threats from existing and new entrants Benchmark your performance against the competition Make speedy market-ready, profit-maximizing decisions Who is IBISWorld? We are strategists, analysts, researchers and marketers. We provide answers to information-hungry, time-poor businesses. Our goal is to give you the real-world answers that matter to your business in our 700 US industry reports. When tough strategic, budget, sales and marketing decisions need to be made, our suite of Industry and Risk intelligence products give you deeply researched answers quickly. IBISWorld Membership IBISWorld offers tailored membership packages to meet your needs. Join and become an industry expert! Disclaimer This product has been supplied by IBISWorld Inc. ( IBISWorld ) solely for use by its authorized licenses strictly in accordance with their license agreements with IBISWorld. IBISWorld makes no representation to any other person with regard to the completeness or accuracy of the data or information contained herein, and it accepts no responsibility and disclaims all liability (save for liability which cannot be lawfully disclaimed) for loss or damage whatsoever suffered or incurred by any other person resulting from the use of, or reliance upon, the data or information contained herein. Copyright in this publication is owned by IBISWorld Inc. The publication is sold on the basis that the purchaser agrees not to copy the material contained within it for other than the purchasers own purposes. In the event that the purchaser uses or quotes from the material in this publication - in papers, reports, or opinions prepared for any other person - it is agreed that it will be sourced to: IBISWorld Inc. Copyright 2016 IBISWorld Inc