SPONSORSHIP PROPOSAL

Transcription

1 SPONSORSHIP PROPOSAL

2 TABLE OF CONTENTS S H O W O V E R V I E W A B O U T T H E O N E O F A K I N D A T T E N D E E S A B O U T T H E O N E O F A K I N D A R T I S A N S S P O N S O R S H I P O P P O R T U N I T I E S C O N T A C T U S ONE OF A KIND SPONSORSHIP PROPOSAL

3 SHOW OVERVIEW PAGE 1 ONE OF A KIND SPONSORSHIP PROPOSAL

4 OUR MISSION The One of a Kind Show is one of the largest and best-attended craft shows in North America, featuring unique, handmade crafts and the talented, dedicated artisans who make them. Our mission is to bring together makers and buyers who share a commitment to handmade excellence and a passion for buying local. Since we started in 1975, we have been celebrating craftsmanship, cultivating creativity and connecting the community with the aim of delivering a shopping experience that is truly one of a kind. PAGE 2 ONE OF A KIND SPONSORSHIP PROPOSAL

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6 THE FLAGSHIP DESTINATION TO SHOP HANDMADE SINCE 1975 OUR HERITAGE 39TH 43RD This year we are celebrating our... One of a Kind Spring Show and our annual One of a Kind Christmas Show LARGEST CONSUMER SHOW Of its kind in North America SUPPORTING LOCAL SINCE MILLION Shoppers since its inception MADE Everything sold is made by hand in North America by Canadian and American artisans, makers and designers PAGE 4 ONE OF A KIND SPONSORSHIP PROPOSAL

7 CONNECTING MAKERS AND BUYERS YEAR-ROUND ONE OF A KIND ONLINE SHOP oneakindonlineshop.com launched in May 2014 to provide shoppers with a year-round venue to support handmade under the One of a Kind brand. 63% of all Online Shop sales during the 2016 Christmas Show were for exhibitors who were at the Show. OUR REACH 159,195,464 29,035 22,600 9,353 2, ,000 NEWSLETTER SUBSCRIBERS MEDIA OOAK 2016 PAGE 5 ONE OF A KIND SPONSORSHIP PROPOSAL

8 "The OOAK Show is as unique as its name states it to be. Canadian and local businesses gather in one large event to bring you the most incredible handmade items and delicious Twitter PAGE 6 ONE OF A KIND SPONSORSHIP PROPOSAL

9 WHAT MAKES US ONE OF A KIND? WE'RE SELECTIVE It is a juried show and each application is reviewed by a selection committee GREAT VARIETY 850+ exhibitors at the Christmas Show 500+ exhibitors at the Spring Show ATTENDANCE The Christmas Show attracts over 140,000 shoppers and signifies the start of the holiday shopping season in Toronto, while our Spring event draws over 60,000 shoppers BUILDING RELATIONSHIPS Visitors come to the Show to meet the artisans, discover their stories, and support these independent businesses by buying directly from the makers SPENDING Annual cumulative spending between the two Toronto Shows is over $15,000,000 which does not include any orders placed after the event or future work commissioned at the show PAGE 7 ONE OF A KIND SPONSORSHIP PROPOSAL

10 ABOUT THE ONE OF A KIND ATTENDEES PAGE 8 ONE OF A KIND SPONSORSHIP PROPOSAL

11 WHO ATTENDS THE ONE OF A KIND CHRISTMAS SHOW? 91% are women 22% combined household income of just under $100,000 per year THEY 16% average household income of $150,000 per year THE SHOW 51% Years Old 97% of visitors made at least one purchase at our Show 88% are regular attendees 33% come from outside the Greater Toronto Area 250 Average Amount Spent Per Visitor 80% are "very satisfied" with the diversity and quality of items for sale PAGE 9 ONE OF A KIND SPONSORSHIP PROPOSAL

12 WHO ATTENDS THE ONE OF A KIND SPRING SHOW? 94% are women 24% combined household income of just under $100,000 per year THEY 22% average household income of $150,000 per year THE SHOW 63% Years Old 95% of visitors made at least one purchase at our Show 85% are regular attendees 27% come from outside the Greater Toronto Area 250 Average Amount Spent Per Visitor 80% are "very satisfied" with the diversity and quality of items for sale PAGE 9 ONE OF A KIND SPONSORSHIP PROPOSAL

13 OUR CORE ATTENDEES ARE... TASTEMAKERS MILLENIALS TRENDSETTERS INFLUENCERS MEDIA DESIGN SAVVY LOYALISTS YOUNG FAMILIES PAGE 10 ONE OF A KIND SPONSORSHIP PROPOSAL

14 "Makers make it better. This is truly a revolution and I couldn't be happier to be a part of Twitter PAGE 11 ONE OF A KIND SPONSORSHIP PROPOSAL

15 HANDMADE REIGNS SUPREME OUR CUSTOMERS SHARE THEIR LOVE FOR ONE OF A KIND Posts from PAGE 12 ONE OF A KIND SPONSORSHIP PROPOSAL

16 "By buying from local makers who make high-quality, long-lasting products, we are supporting the local economy and contributing to a more sustainable way of Twitter PAGE 13 ONE OF A KIND SPONSORSHIP PROPOSAL

17 ABOUT THE ONE OF A KIND ARTISANS PAGE 14 ONE OF A KIND SPONSORSHIP PROPOSAL

18 THE BEST CANADIAN HANDMADE TALENTS FROM COAST TO COAST We travel the country to discover the best handmade talents and bring them to the Show 60% of our exhibitors are from Ontario, while 40% of them are from different regions of Canada WELL REPRESENTED Our events showcase makers working in a wide variety of mediums, some of which include ceramics, glass, wood, textile, paper and metal THE PULSE OF THE CANADIAN COMMUNITY One of a Kind Show is not simply a place to sell. It is a meeting place for handmade excellence. Many of our exhibitors come to the Show to network, to share tips with other small business owners, to survey trends, and to be inspired by their peers A WORTHWHILE INVESTMENT Over 75% agrees that being a part of the One of a Kind Show is a good investment of time and money PAGE 15 ONE OF A KIND SPONSORSHIP PROPOSAL

19 SPONSORSHIP OPPORTUNITIES AT THE ONE OF A KIND SHOW & SALE PAGE 16 ONE OF A KIND SPONSORSHIP PROPOSAL

20 WHAT CAN WE OFFER? BRAND VISIBILITY We ll work with your brand to create brand awareness, increase brand loyalty and reinforce your brand image, all with the aim of helping you to promote your purpose, products or services and boost your sales. ACCESS TO 140,000+ ATTENDEES & 500+ MAKERS Our bespoke activations will allow you to engage with both our artisans and our attendees. We offer various benefits including: On-site Sampling; Displays, Demos, Literature Distribution Opportunity to Present on the Main Stage On-site Sales Rights Right to Conduct a Sales Overlay Participation in Promotions or Contests Right to Create Co-Branded Products or Services EXTENSIVE MEDIA COVERAGE The Show receives extensive media coverage on television, radio, newspaper, magazine, online and social media. In the past, media outlets have included blogto, The Huffington Post, Toronto Star, Chum FM, Food Network, CP24, Global News, CHCH Morning Live, Rogers Daytime, and Global Morning. PAGE 17 ONE OF A KIND SPONSORSHIP PROPOSAL

21 ACTIVATION AND PARTNERSHIP OPPORTUNITIES MAIN STAGE CENTRE AISLE CAFÉ CUSTOMER LOUNGE A great opportunity to reach a wider audience owing to the popularity of the seminars and fashion shows. With inspiring content from lifestyle experts and influencers, it is also an ideal venue to reinforce your brand image. Situated in an area that receives a high level of traffic, you will be able to increase brand visibility, create awareness around a new product offering and showcase product attributes. A popular area for those who want to refresh and recharge, the lounge is an ideal location to launch a new product and engage with customers on a one-to-one level. PAGE 18 ONE OF A KIND SPONSORSHIP PROPOSAL

22 ACTIVATION AND PARTNERSHIP OPPORTUNITIES BOX OFFICE FLAVOURS COMPETITION DISPLAY The gateway to the Show and constantly busy, you will be able to introduce your brand to the 140,000+ attendees that walk through our doors and make an impact. One of the most popular neighborhoods, showcasing a wide variety of gourmet treats from across the country. Programming can be customized to help you draw in the crowds and boost your sales. The most photographed area of the show. You will expose your brand to 140,000+ attendees and a global audience, giving you a unique opportunity to garner media attention. The theme of the competition can be adapted to tie in with your brand image. PAGE 19 ONE OF A KIND SPONSORSHIP PROPOSAL

23 ACTIVATION AND PARTNERSHIP OPPORTUNITIES LATE NIGHT POP-UP CONTESTS CUSTOM The opportunity to display and sample your products during our popular Late Night Shopping Event will enable you to engage with our trendsetters and tastemakers and increase awareness of your brand. Choose to host a contest either online or onsite and help us to give back to our artisans and attendees. Sponsor logos will be included on contest signage and/or on any pre-show marketing. Use this opportunity to gather customer data and sign ups to your mailing lists. Custom opportunities available on request. Please contact janice@oneofakindshow.com for more information. PAGE 20 ONE OF A KIND SPONSORSHIP PROPOSAL

24 WHAT CAN WE OFFER? PAGE 21 ONE OF A KIND SPONSORSHIP PROPOSAL

25 WHY COLLABORATE WITH ONE OF A KIND? The One of a Kind Show offers a variety of exciting and customizable opportunities to showcase your brand and connect to an audience of design-savvy trendsetters, influencers and handmade enthusiasts. At One of a Kind we understand that corporate sponsorship is an important component of supporting the arts and crafts community in Canada. We value our relationships with all of our sponsors and in close collaboration we aim to promote our brands in tandem through high-quality experiences that reinforce the 6 C's: CELEBRATING CRAFTMANSHIP CULTIVATING CREATIVITY CONNECTING THE COMMUNITY PAGE 22 ONE OF A KIND SPONSORSHIP PROPOSAL

26 PAST SPONSORS & PARTNERS At One of a Kind we are very grateful for the support of our wonderful sponsors over the past 42 years and would like to sincerely thank you for helping us to bring together our talented makers and loyal customers. PAGE 23 ONE OF A KIND SPONSORSHIP PROPOSAL

27 We look forward to bringing your sponsorship to life in a manner that achieves your brand objectives, celebrates craftsmanship, cultivates creativity and connects the community. EVENT LOCATION: Enercare Centre, Exhibition Place, Toronto WEBSITES: oneofakindshow.com oneofakindonlineshop.com FACEBOOK: oneofakindtoronto TWITTER, PINTEREST, CONTACT INFORMATION Janice Leung Show Director, One of a Kind Shows & Sale, One of a Kind Online Shop janice@oneofakindshow.com PAGE 24 ONE OF A KIND SPONSORSHIP PROPOSAL