THE. Sponsorship. Prospectus

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THE AWA CONFERENCE & TOUR 2-6 MAY 2018 Sponsorship Prospectus MACKAY

What s planned 2 On behalf of the Organising Committee of the 2018 Wagyu Edge Conference, I invite you to review the opportunities offered in this prospectus, and encourage you to consider participation in our unique event. We recognise that your sponsorship of our conference helps us to grow our success. The Australian Wagyu Association conference has now become one of the largest annual events for the Australian Beef Industry and is heralded for bringing together the leading-edge of the cattle industry, innovation in research and cattle production know-how in a dynamic and progressive atmosphere. For the 2018 Wagyu Edge Conference in Mackay Queensland, we expect more than 550 national and international delegates. The timing of the event is aligned to directly feed into Beef 2018 which will draw in a large number of our existing members and a range of new members eager to learn about the Wagyu industry, our technology and support partners. Our analysis of the 2017 conference indicates that of the 480 attendees, approximately 50% of conference delegates were attending a Wagyu Association conference for their first time. The 2018 Wagyu Edge conference, therefore, provides an exceptional opportunity for your business to make contact with many familiar faces in addition to reaching a substantial number of new potential clients and raise your profile to a national and international audience from across the cattle industry. Matt McDonagh CEO, Australian Wagyu Association I look forward to welcoming you to Mackay.

AUDIENCE 500 + SPEAKERS 20 + Australia s largest beef cattle producers, feedlotters, processors, exporters and food service operators plus international visitors seeking Australian Wagyu genetics, Wagyu beef and beef industry services. Inspiring Wagyu professionals including some of the most influential names in the industry. 3 Conducted by the Australian Wagyu Association (AWA), the 2018 AWA Conference will be held at the Mackay Entertainment Convention Centre (MECC) Mackay Queensland.

Become involved with Wagyu One of Australia s fastest growing breeds with premiums of up to 100% over similarly described cattle of other breeds. Large pastoralists are utilising Wagyu to boost revenue. Major feedlots and processors are feeding, processing and marketing Wagyu. Corporate and family investors rate Wagyu as a sound long term investment.

THE AWA CONFERENCE & TOUR 2-6 MAY 2018 MACKAY contents 6 Package sponsorship summary 8 Major Sponsor event package 10 Platinum Sponsor event package 12 Gold Sponsor event package 13 Silver Sponsor event package 14 Grand Champion Wagyu Brand WBBC Sponsor event package 16 WBBC Sponsor event package 17 Coffee Sponsor event package 18 Large Display Sponsor event package 19 Sponsorship & exhibition policy 20 Sponsorship application form 21 Sponsorship terms & conditions

PACKAGE SPONSORSHIP SUMMARY The Australian Wagyu Association offers a variety of event sponsorship possibilities to suit your event budget. A summary of the packages are listed below. Refer to the sponsorship options on the following pages for detailed package offers and information. Prices listed below are GST exclusive. 6 MAJOR PLATINUM GOLD SILVER Refer to detailed package information page 8 page 10 page 12 page 13 Maximum number available 1 5 - - Address to conference delegates 15 mins 10 mins Full Conference Registrations 8 4 3 2 Table reserved at Conference Gala Dinner 10-seat Trade display stand 6m x 2m 3m x 2m 3m x 2m 3m x 2m Flyer insert - delegate satchel 2 flyers 1 flyer 1 flyer 1 flyer Logo on delegate satchel Repeat recognition during conference Logo on sponsor acknowledgment banners Logo on holding slide at coffee break Logo on session announcement slide Co-branding on conference material Logo and URL link - AWA website Banner in conference app 1 Advert - Australian Wagyu Update magazine 3x full page 3x full page full page half page Wagyu supply chain listing - AWA website (yearly) 1 1 1 1 AWA membership (yearly) 1 1 1 1 Member only discounts (AWA advertising) $20,000 $10,000 $5,500 $3,850

PACKAGE SPONSORSHIP OPTIONS The Australian Wagyu Association offers a variety of event sponsorship possibilities to suit your event budget. A summary of the packages are listed below. Refer to the sponsorship options on the following pages for detailed package offers and information. Prices listed below are GST exclusive. 7 GRAND - WBBC WBBC COFFEE * DISPLAY * Refer to detailed package information page 14 page 16 page 17 page 18 Maximum number available 1 4 1 1 Address to conference delegates 10 mins Full Conference Registrations 4 2 2 2 Trade display stand 3m x 2m 3m x 2m 3m x 2m * 6m x 6m * Flyer insert - delegate satchel 1 flyer 1 flyer 1 flyer 1 flyer Logo on delegate satchel Repeat recognition during conference Logo on sponsor acknowledgment banners Logo on session announcement slide Naming rights to WBBC category Invitation to WBBC judging panel Present award at Gala Dinner Logo and URL link - AWA website Banner in conference app Advert - Australian Wagyu Update magazine 3x full page full page half page half page Wagyu supply chain listing - AWA website (yearly) 1 1 1 1 AWA membership (yearly) 1 1 1 1 Member only discounts (AWA advertising) $10,000 $5,500 $7,000 $6,000 * See sponsorship information for more inclusions

Major Sponsor 8 $20,000 +GST (one only) CONFERENCE ADDRESS, GALA DINNER AND REGISTRATIONS Fifteen (15) minute address to conference delegates. Eight (8) Full complimentary Conference Registrations. Table reserved for you at the Conference Gala Dinner (10-seat). EXHIBITION SPACE Trade display stand (6m x 2m) in a prominent location within the conference trade display area (preferential site selection offered prior to general allocation). ONSITE ADVERTISING Two (2) flyer inserts into delegate satchel. Logo on delegate satchel. Repeat recognition throughout the conference. Logo on sponsor acknowledgment banners. Logo on holding slide at coffee break. Logo on session announcement slide in auditorium.

9 Negotiable discount for ongoing sponsorship Major Sponsor ADVERTISING Co-branding with your logo on all conference material. Logo and URL link from AWA website 2018 conference sponsor page. One (1) banner in conference app. Three (3) full page colour advertisements in Australian Wagyu Update magazine. One (1) year listing in Wagyu supply chain web page on AWA website. MEMBERSHIP One (1) year complimentary AWA membership. Receive the member only discounted rate when advertising with the AWA in the Weekly Sales email and/or enews or Website Banner advertisements, Website sale or semen catalogue.

Platinum Sponsor 10 $10,000 +GST CONFERENCE ADDRESS, GALA DINNER AND REGISTRATIONS Ten (10) minute address to conference delegates. Four (4) Full complimentary Conference Registrations. Opportunity to reserve a table for 10 at Conference Gala Dinner (balance of seats filled with your own guests and/or invited delegates). EXHIBITION SPACE Trade display stand (3m x 2m) in a prominent location within the conference trade display area (preferential site selection offered prior to general allocation). ONSITE ADVERTISING One (1) flyer insert into delegate satchel. Logo on delegate satchel. Repeat recognition throughout the conference. Logo on sponsor acknowledgment banners. Logo on session announcement slide in auditorium.

Platinum Sponsor 11 ADVERTISING Logo and URL link from AWA website 2018 conference sponsor page. Three (3) full page colour advertisements in Australian Wagyu Update magazine. One (1) year listing in Wagyu supply chain web page on AWA website. MEMBERSHIP One (1) year complimentary AWA membership. Receive the member only discounted rate when advertising with the AWA in the Weekly Sales email and/or enews or Website Banner advertisements, Website sale or semen catalogue.

Gold Sponsor 12 $5,500 +GST CONFERENCE REGISTRATIONS Three (3) Full complimentary Conference Registrations. EXHIBITION SPACE Trade display stand (3m x 2m) in trade display area (preferential site selection offered prior to general allocation). ONSITE ADVERTISING One (1) flyer insert into delegate satchel. Repeat recognition throughout the conference. Logo on sponsor acknowledgment banners. Logo on session announcement slide in auditorium. ADVERTISING One (1) full page colour advertisement in Australian Wagyu Update magazine. One (1) year listing in Wagyu supply chain web page on AWA website. MEMBERSHIP One (1) year complimentary AWA membership. Receive the member only discounted rate when advertising with the AWA in the Weekly Sales email and/or enews or Website Banner advertisements, Website sale or semen catalogue.

Silver Sponsor 13 $3,850 +GST CONFERENCE REGISTRATIONS Two (2) Full complimentary Conference Registrations. EXHIBITION SPACE Trade display stand (3m x 2m) ONSITE ADVERTISING One (1) flyer insert into delegate satchel. Repeat recognition throughout the conference. Logo on sponsor acknowledgment banners. ADVERTISING One (1) half page colour advertisement in Australian Wagyu Update magazine. One (1) year listing in Wagyu supply chain web page on AWA website. MEMBERSHIP One (1) year complimentary AWA membership. Receive the member only discounted rate when advertising with the AWA in the Weekly Sales email and/or enews or Website Banner advertisements, Website sale or semen catalogue.

Grand Champion Wagyu Brand WBBC Sponsor 14 $10,000.00 + GST (one only) CONFERENCE ADDRESS, GALA DINNER AND REGISTRATIONS Ten (10) minute address to conference delegates. Four (4) Full complimentary Conference Registrations. Invitation to participate in the WBBC judging panel. Naming rights to WBBC Grand Champion Wagyu Brand. Name on winning certificate. Company representative to present the Grand Champion Wagyu Brand award at the Gala Dinner. EXHIBITION SPACE Trade display stand (3m x 2m) in a prominent location within the conference trade display area (preferential site selection offered prior to general allocation). ONSITE ADVERTISING One (1) flyer insert into delegate satchel. Logo on delegate satchel. Repeat recognition throughout the conference. Logo on sponsor acknowledgment banners.

15 Sponsor one of the categories in the Branded Beef Competition. The event showcases the leading brands in Australia promoting Wagyu beef. The awards will be announced at the Conference Gala Dinner. ADVERTISING Logo and URL link from AWA website 2018 conference sponsor page. Three (3) full page colour advertisements in Australian Wagyu Update magazine. One (1) year listing in Wagyu supply chain web page on AWA website. MEMBERSHIP One (1) year complimentary AWA membership. Receive the member only discounted rate when advertising with the AWA in the Weekly Sales email and/or enews or Website Banner advertisements, Website sale or semen catalogue.

WBBC Sponsor 16 $5,500 +GST (four only) CONFERENCE REGISTRATIONS Two (2) Full complimentary Conference Registrations. Naming rights to the category. Invitation to participate in the judging panel. Name on class certificates. Company representative to present awards at the Gala Dinner. EXHIBITION SPACE Trade display stand (3m x 2m) in trade display area (preferential site selection offered prior to general allocation). MEMBERSHIP One (1) year complimentary AWA membership. Receive the member only discounted rate when advertising with the AWA in the Weekly Sales email and/or enews or Website Banner advertisements, Website sale or semen catalogue. ONSITE ADVERTISING One (1) flyer insert into delegate satchel. Repeat recognition throughout the conference. Logo on sponsor acknowledgment banners. ADVERTISING One (1) full page colour advertisement in Australian Wagyu Update magazine. One (1) year listing in Wagyu supply chain web page on AWA website.

Coffee Sponsor 17 You have the opportunity to provide a cappuccino machine fully serviced with your own Barista offering delegates real coffee from your display area. Promote your organisation through this area with the coffee cart incorporated into your trade stand. $7,000 +GST (one only) CONFERENCE REGISTRATIONS Two (2) Full complimentary Conference Registrations. EXHIBITION SPACE Trade display stand (3m x 2m) with additional 2m x 2m space adjacent for coffee machine. Opportunity for Barista to be dressed in your branded shirt and/or cap (sponsor to supply) Logo on environmentally friendly coffee cups (either quality reusable cups or recyclable throw away cups) supplied by sponsor. (Should you choose not to provide branded cups, plain cups will be supplied as part of the package). ONSITE ADVERTISING One (1) flyer insert into delegate satchel. Repeat recognition throughout the conference. Logo on sponsor acknowledgment banners. Note - package includes the service of 500 cups per day. Additional coffee service will be at the discretion of the sponsor based on an additional $3 per cup served. ADVERTISING One (1) half page colour advertisement in Australian Wagyu Update magazine. One (1) year listing in Wagyu supply chain web page on AWA website. MEMBERSHIP One (1) year complimentary AWA membership. Receive the member only discounted rate when advertising with the AWA in the Weekly Sales email and/or enews or Website Banner advertisements, Website sale or semen catalogue.

Large Display 18 $6,000 +GST Vehicle and/or machinery (one only) Set-up a display space outside the front of the conference building to display vehicles and/or machinery. This is a high traffic area that all delegates will use each day to attend the conference and welcome function - an ideal opportunity to give delegates a hands on experience with your product. CONFERENCE REGISTRATIONS ADVERTISING Two (2) Full complimentary Conference Registrations. One (1) half page colour advertisement in Australian Wagyu Update magazine. One (1) year listing in Wagyu supply chain web EXHIBITION SPACE Trade display (6m x 6m of external/outdoor display space). page on AWA website. MEMBERSHIP Note power to the site is not included. If required can be arranged at an additional charge. ONSITE ADVERTISING One (1) year complimentary AWA membership. Receive the member only discounted rate when advertising with the AWA in the Weekly Sales email and/or enews or Website Banner advertisements, One (1) flyer insert into delegate satchel. Website sale or semen catalogue. Repeat recognition throughout the conference. Logo on sponsor acknowledgment banners.

Sponsorship & exhibition policy 19 The sponsorship and exhibition policy for the Australian Wagyu Association is to create mutually beneficial partnerships between the AWA and our commercial supporters. We aim to do this by: SPONSORSHIP ENQUIRIES To discuss these exciting high value opportunities at the 2018 AWA Conference and Tour contact: Bradley Hayden AWA Conference Manager 0412 461 392 bradley@wagyu.org.au Extensively promoting the event throughout our industry networks in a manner that will help achieve our goal of 400+ delegates at the annual conference. Promoting the event through our industry publication, social media and the AWA Website. Ensuring we give sponsors and exhibitors every possible opportunity to reach their target audience, through the programming and exhibition layout. Providing branding recognition to our sponsors so that a quality return on investment can be provided. Providing excellence in customer service to our sponsors and exhibitors - we want to make sure you enjoy coming to the AWA conference and that you want to come back!

Sponsorship form 20 To initiate your participation in the Conference, complete the form below, scan and return the AWA Conference Manager (details below). Payment is not required with this form - you will be invoiced upon receipt. CONTACT DETAILS Company : Contact person : Address : State : Post Code : Phone (daytime) : Mobile : Email : SPONSORSHIP LEVEL OF SPONSORSHIP (refer to individual package for details. All prices excl. GST) DECLARATION Upon receipt of your sponsorship conformation form, the Australian Wagyu Association (AWA) will issue a tax invoice for the full amount. Name : I agree to the payment and the terms and conditions as described right and in the Sponsorship prospectus. Signature : Major sponsor (one only) - $20,000 Platinum sponsor - $10,000 Gold sponsor - $5,500 Silver sponsor - $3,850 Wagyu Branded Beef Competition (WBBC) (four only) - $5,000 WBBC Grand Champion Wagyu Brand (WBBC) (one only) - $10,000 Coffee sponsor (one only) - $7,000 Date : SUBMIT THIS FORM Please email your signed confirmation form to : Large display (one only) - $6,000

THE 21 Terms and conditions AWA CONFERENCE & TOUR 2-6 MAY 2018 MACKAY Placement and size of logos included in the Conference material will be at the discretion of the Conference committee and will reflect the level of support given by your organisation. All signage is to be designed to suit the requirements of the venue. The Australian Wagyu Association (AWA) requests each sponsor who is provided with a URL link from the AWA Conference web pages, to respond with a reciprocal link from your organisations website to the AWA Conference web home page. All company representatives attending the conference must complete a conference registration form (for name tag and catering purposes). All company representatives attending and participating in the Conference must register and pay the nominated sponsor registration fee. Some packages include sponsor registrations in which case this fee is not payable, however a completed registration form is still required. Sponsor registrations include a nametag, Conference satchel, day catering (M/T Lunch and A/T) during Conference hours and both of the evening functions. Additional sponsor registrations may be purchased for company staff at the discounted rate of $440 per person (inclusions as per above). A completed and signed Sponsorship Form must be submitted to initiate sponsorship. A Tax Invoice will be provided upon receipt of confirmation form. Booth allocations A map of the trade display will be provided prior to conference to allow sponsors to select three preferences for their desired booth location. Allocations of preferences will be made firstly based on the level of sponsorship investment, then by date of sponsorship confirmation. Confirmation of sponsorship is only made once payment is received. PAYMENT Upon receipt of your sponsorship form, the AWA will issue a tax invoice for the full amount. CANCELLATION POLICY Once sponsorship is confirmed. Due to the considerable administration associated with this Conference, a cancellation fee equivalent to 50% of the full payment amount will be incurred should confirmed agreements be cancelled before 1 February 2018. Cancellations after 1 February 2018, confirmed sponsors will pay a cancellation fee equal to 100% of the full payment amount of the confirmed agreement. All requests for cancellations must be made in writing to the AWA Conference Manager (Sponsorship & exhibition policy).

THE AWA CONFERENCE & TOUR 2-6 MAY 2018 MACKAY CONNECT WITH US