Client: Lakeland Downtown Development Authority Buyer: Advertiser: Product: Lengths: 3 Sched Dates: 2/29/16-5/29/16 Dayparts: DR Network Daypart Program 569, Polk (Lakeland/Winter Haven) FOOD 1/15/216 1:8PM Est # 238446 Tampa-St. Pete (Sarasota) Nov15 C-DMA Nielsen Live+7 Start End Unit Avg Active Total Rate Date Date Dur Units/Wk Weeks Units Cost W-F 6a-6p VARIOUS 3 4 7 $16. 46 $736. HGTV W-F 6a-6p AVG. ALL WKS< 3 4 7 $16. 5 $8. ZBN9 F 6a-6p VARIOUS 3 5 7 $52. 64 $3,328. Totals 16 $4,864. Grand Totals 16 $4,864. Broadcast Month Costs - Grand Total Month Gross Cost Total Units 3/216 $1,824 6 4/216 $1,52 5 5/216 $1,52 5 Total $4,864 16 This report has been prepared using STRATA NuMath research. STRATA NuMath and report designs Copyright 216 Strata Marketing, Inc. 312-222-1555 Nielsen Audience Estimates Copyright 216 The Nielsen Company, used under license, all rights reserved Adjustments: Network Insertability and Network Carriage have been factored into calculations. Tampa-St. Pete (Sarasota) Nov15 C-DMA Nielsen Live+7 Cable Zones: Bright House, Polk (Lakeland/Winter Haven)
Disclaimer: BHMS: The number of cable homes receiving advertisements on any network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of cable homes receiving an advertisements and (2) cable audience estimates and based on NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjust internal carriages/insertion sub count by the Nielsen full footprint interconnect Universe Estimate. Zone estimates are generated based upon Nielsen Interconnect Universe Estimates and are adjusted on a pro-rated basis by internal subscriber counts by zone. (See also Nielsen VIP Report). Estimate may contain impressions outside home DMA. Company may not have the capability to insert on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The number of the subscribers capable of accessing the VOD advertising content is an estimate and may vary by the number of subscribers digital homes actually subscribing to digital cable and other factors. The information provided will periodically updated by the company. For more information please contact your advertising Sales Executive. Unless otherwise requested, Nielsen "C-DMA" ratings on interconnect schedules have been "equalized" to the DMA television Household/Population counts, and do not include viewership by satellite-only homes or those that fall outside of the market interconnect footprint. Clients acknowledge receipt of the Bright House Media Strategies Cable Advertising Terms and Conditions, and herby agrees that such Terms and Conditions are incorporated herein and apply to all advertising purchased pursuant to this order. Client Signature: Date: Title: Acceptance Signature: Date: Title:
Client: Lakeland Downtown Development Authority Buyer: Advertiser: Product: Lengths: 3 Sched Dates: 2/29/16-5/29/16 Dayparts: DR All-Wks Avrg Tampa-St. Pete (Sarasota) Nov15 C-DMA Nielsen Live+7 Notes Rate $$. RC $ Unit/ Wk Unit Tot Wk 1 - Wk 13 Women 25+ Women 35+ 1/15/216 1:4PM Est # 238446 Tampa-St. Pete (Sarasota) Nov15 C-DMA Nielsen Live+7 Prog Name Rtg CPP $$ Rch % Prog Name Rtg CPP $$ Rch % $4864. 16 $44 33.% $4 36.8% 569, Polk $4864. 16 $44 33.% $4 36.8% ZBN9-TV $3328. 64 $47 2.2% $4 23.1% F 6a-6p $52. $52. 5 64 VARIOUS 1.1 $47 2.2% VARIOUS 1.3 $4 23.1% FOOD-TV $736. 46 $8 3.7% $8 3.9% W-F 6a-6p $16. $16. 4 46 VARIOUS.2 $8 3.7% VARIOUS.2 $8 3.9% HGTV-TV $8. 5 $27 13.1% $27 14.8% W-F 6a-6p $16. $16. 4 5 AVG. ALL WKS<.6 $27 13.1% AVG. ALL WKS<.6 $27 14.8% Total $4864. 16 $44 33.% $4 36.8%
All-Wks Avrg Tampa-St. Pete (Sarasota) Nov15 C-DMA Nielsen Live+7 Wk 1 - Wk 13 Wk 1 Women 5+ 2/29 '16 Prog Name Rtg CPP $$ Rch % Wk 2 3/7 '16 $37 4.4% 2 2 2 25 25 25 25 569, Polk $37 4.4% 2 2 2 25 25 25 25 ZBN9-TV $4 24.2% 8 8 8 1 1 1 1 F 6a-6p VARIOUS 1.3 $4 24.2% 8 8 8 1 1 1 1 FOOD-TV $8 4.6% 6 6 6 7 7 7 7 W-F 6a-6p VARIOUS.2 $8 4.6% 6 6 6 7 7 7 7 HGTV-TV $2 18.% 6 6 6 8 8 8 8 W-F 6a-6p AVG. ALL WKS<.8 $2 18.% 6 6 6 8 8 8 8 Total $37 4.4% 2 2 2 25 25 25 25 Wk 3 3/14 '16 Wk 4 3/21 '16 Wk 5 3/28 '16 Wk 6 4/4 '16 Wk 7 4/11 '16 Wk 8 4/18 '16 Wk 9 4/25 '16 Wk 1 5/2 '16 Wk 11 5/9 '16 Wk 12 5/16 '16
All-Wks Avrg Wk 13 5/23 '16 Tampa-St. Pete (Sarasota) Nov15 C-DMA Nielsen Live+7 Total 569, Polk ZBN9-TV F 6a-6p FOOD-TV W-F 6a-6p HGTV-TV W-F 6a-6p Broadcast Month Costs - Grand Total Month Gross Cost Total Units 3/216 $1,824 6 4/216 $1,52 5 5/216 $1,52 5 Total $4,864 16 Market Summary Tampa-St. Pete (Sarasota) Nov15 C-DMA Nielsen Live+7 Wk 1 - Wk 13 Wk 1 - Wk 13 Wk 1 - Wk 13 Women 25+ Women 35+ Women 5+ Tot $$ Unit Tot CPP GRP Rch % Freq Tot $$ Unit Tot CPP GRP Rch % Freq Tot $$ Unit Tot CPP GRP Rch % Freq $4864 16 $44 19.6 33.% 3.2 $4864 16 $4 122.4 36.8% 3.3 $4864 16 $37 132.4 4.4% 3.3 Total $4864 16 $44 19.6 33.% 3.2 $4864 16 $4 122.4 36.8% 3.3 $4864 16 $37 132.4 4.4% 3.3 This report has been prepared using STRATA NuMath research. STRATA NuMath and report designs Copyright 216 Strata Marketing, Inc. 312-222-1555 Nielsen Audience Estimates Copyright 216 The Nielsen Company, used under license, all rights reserved Adjustments: Network Insertability and Network Carriage have been factored into calculations. Tampa-St. Pete (Sarasota) Nov15 C-DMA Nielsen Live+7
Cable Zones: Bright House, Polk (Lakeland/Winter Haven) Disclaimer: BHMS: The number of cable homes receiving advertisements on any network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of cable homes receiving an advertisements and (2) cable audience estimates and based on NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjust internal carriages/insertion sub count by the Nielsen full footprint interconnect Universe Estimate. Zone estimates are generated based upon Nielsen Interconnect Universe Estimates and are adjusted on a pro-rated basis by internal subscriber counts by zone. (See also Nielsen VIP Report). Estimate may contain impressions outside home DMA. Company may not have the capability to insert on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The number of the subscribers capable of accessing the VOD advertising content is an estimate and may vary by the number of subscribers digital homes actually subscribing to digital cable and other factors. The information provided will periodically updated by the company. For more information please contact your advertising Sales Executive. Unless otherwise requested, Nielsen "C-DMA" ratings on interconnect schedules have been "equalized" to the DMA television Household/Population counts, and do not include viewership by satellite-only homes or those that fall outside of the market interconnect footprint. Clients acknowledge receipt of the Bright House Media Strategies Cable Advertising Terms and Conditions, and herby agrees that such Terms and Conditions are incorporated herein and apply to all advertising purchased pursuant to this order. Client Signature: Date: Title: Acceptance Signature: Date: Title:
TARGETED VIEWERS Age 18-34 25% 35-64 45% 65+ 3% 43% 1 2 3 4 Gender 5 57% Male Female College Graduate 2 4 6 8 1 22% NOTABLE PROGRAMMING Breaking News, Severe Weather Chef s Kitchen Florida on A Tankful Weather On the Nines $75K+ Income One 25% A Bright House exclusive property, Bay News 9 is Tampa Bay s only 24hour local news channel with around-the-clock coverage of the news and weather every day. The Bay Area s leader in breaking news and weather coverage, Bay News 9 has won numerous awards from news organizations like the Society of Professional Journalists. Get your local Ethnicity One White 82% Black forecasts, County-by-County news coverage, and live, in-depth coverage 13% Asian 2% of breaking news whenever it happens. Other 3% Hispanic 2 4 Identity 6 8 1 11% Yes 89% No Tampa/St.Petersburg, FL-BH Zones, Au14-Jl15, Scarborough - V3 TELEVISION DIGITAL - ONLINE
People Who Watch Bay News 9 Also Watch... 1. 2. 3. 4. 5. 6. Viewer Profile at a Glance... 19% households that plan to buy/lease a car $ 18% have auto loans 8% have CDs 3% have 529s 15% plan to look for a new job 7. 3% are expecting a child 4% plan to get married 8. 9. 1% plan to buy computer or major appliance 1. Tampa/St.Petersburg, FL-BH Zones, Au14-Jl15, Scarborough - V3 TELEVISION DIGITAL - ONLINE
TARGETED VIEWERS Age 18-34 25% 35-64 49% 65+ 26% 34% 1 2 3 4 Gender 5 66% Male Female College Graduate 2 4 6 8 1 2% NOTABLE PROGRAMMING Beat Bobby Flay Chopped Guy s Grocery Games Restaurant Impossible $75K+ Income One 27% Food Network viewers experience a life made richer through the power of food. Whether it s whipping up a great meal, cheering for a spirited competition or getting to know our stars, Food Network viewers are loyal and engaged. For marketers and the media community who are looking to break through and connect, Food Network offers authority, depth of programming, quality of audience and cross-platform reach that is unique and unsurpassed. Ethnicity One White 84% Black 13% Asian % Other 3% Hispanic 2 4 Identity 6 8 1 13% Yes 87% No Tampa/St.Petersburg, FL-BH Zones, Au14-Jl15, Scarborough - V3 TELEVISION DIGITAL - ONLINE
People Who Watch Food Network Also Watch... 1. 2. 3. 4. 5. 6. Viewer Profile at a Glance... 18% households that plan to buy/lease a car $ 21% have auto loans 9% have CDs 3% have 529s 15% plan to look for a new job 7. 3% are expecting a child 6% plan to get married 8. 9. 11% plan to buy computer or major appliance 1. Tampa/St.Petersburg, FL-BH Zones, Au14-Jl15, Scarborough - V3 TELEVISION DIGITAL - ONLINE
TARGETED VIEWERS Age 18-34 21% 35-64 53% 65+ 26% 31% 1 2 3 4 5 6 Gender 69% Male Female College Graduate 2 4 6 8 1 27% NOTABLE PROGRAMMING Fixer Upper Flip or Flop House Hunters Property Brothers $75K+ Income One 36% HGTV makes everyone feel at home everywhere, no matter where they live, work or play. HGTV inspires viewers to reinvent and transform their own communities, workplaces and shared spaces. Through programming that highlights the authentic stories and relevant situations that impact the design, remodeling, landscape, buying or selling of a home, HGTV gives viewers a peek into the lives, relationships and creative passions of the human family. Ethnicity One White 88% Black 6% Asian 1% Other 5% Hispanic 2 4 Identity 6 8 1 1% Yes 9% No Tampa/St.Petersburg, FL-BH Zones, Au14-Jl15, Scarborough - V3 TELEVISION DIGITAL - ONLINE
People Who Watch HGTV Also Watch... 1. 2. 3. 4. 5. 6. Viewer Profile at a Glance... 18% households that plan to buy/lease a car $ 25% have auto loans 1% have CDs 5% have 529s 11% plan to look for a new job 7. 1% are expecting a child 3% plan to get married 8. 9. 12% plan to buy computer or major appliance 1. Tampa/St.Petersburg, FL-BH Zones, Au14-Jl15, Scarborough - V3 TELEVISION DIGITAL - ONLINE