STEPHANIE CZ COMMUNICATIONS MANAGER
Most Used Social Media Sites for Business
Best Platforms Increasing Awareness Capturing Leads Communicating w/associates
Benefits of Each Platform Largest reach Shareability Lends credibility Showcase completed projects Tells your company story Lends credibility SEO Shareability Searchability Showcase completed projects Searchability Lends credibility Reviews Engage with users High post frequency Capture leads Qualified audience SEO Easy to use / maintain Engage with users Most qualified audience
General guidelines Quality trumps quantity: Pick a few platforms and learn how to use them well Don t reinvent the wheel: Lurk on pages of competitors, suppliers, partners to see what works Add value: Don t post just to fill space Share the wealth: Give credit where credit is due in the form of links to partner pages or sites Plan your posts: Create a social media calendar. Be searchable: Use hashtags and keywords Have fun: People use social media as a break from normal routines.
Be engaging: Try the 50-30-20 Rule 50% of the time entertain your audience, invite conversation, ask questions, post images & videos 30% of the time post about helpful industry info, hints & tips 20% of the time post calls to action but not buy now Schedule posts ahead of time: Dedicate some time to creating a calendar of posts, then schedule as many of them as possible. Use hashtags: But use them #sparingly Share across platforms: Just posted some beautiful new pictures on your Houzz page? Post the link on your Facebook account to spread the word to a different audience.
Cheat: Auto-post to Twitter every time you post to Facebook Share the love: Retweet posts from industry partners that you find interesting or relevant Ask questions: And answer if someone asks you questions Poll your followers: People like sharing their opinion but make your poll relevant Use hashtags: #GetCreative #PostAFew Drive traffic to : There s not a whole lot to see on Twitter but you just created a really great board on your Pinterest account that your followers should really check out.
Complete your profile: It s a competitive landscape. A half-filled out profile is not doing you any favors. Create complete projects: Get high-quality before & after pictures and as much info as possible about the project. Tag where possible: Tag what is in your photos. If you worked on a project with other professionals and their work is featured in your pictures, tag them too. Ask clients for a review: Houzz uses reviews as a way to rank businesses/professionals for user searches. Answer questions: Ones that people post on your profile & those on discussion pages for your profession.
Compile like projects to make boards: Whether it be by product, project type or something else. Vertical pins look best Use multiple pictures within a pin No need for hastags Pin company pictures: If your company is involved in the community, this is a great place to showcase what you do Drive traffic to : Pinterest is the perfect opportunity to bring users back to your website
Keep updates short & sweet: 150 characters or less is best Post about succeeding in the industry: LinkedIn is the professional social network, so post content with a career angle Show your company s personality: Give users insights into your business, how your different teams work, what it s like to work for you. And link to that Pinterest board that shows your company s community involvement. Show that you re the subject matter authority: If your company is featured in an article or the owner is quoted in a magazine, share the link to the article Encourage employees to connect with your page: They are your biggest advocates Use your page for recruiting Join a LinkedIn Group: And contribute to the conversation
Ads for Each Platform Photo Campaigns to: - Increase website traffic Pro+ Promoted Pins Sponsored Content Carousel (multiple images / videos) - Increase followers Sponsored InMail Video - Increase brand awareness Dynamic Ads Slideshow - Increase tweet engagement Display Ads Canvas (combination of elements) - Promote your video Text Ads