017 NEW! -DAY EVENT SPONSORSHIP OPPORTUNITIES Saturday & Sunday April & 3, 017 11am - 5pm The St. Louis Earth Day Festival reaches tens of thousands of people each year with a message of celebration and respect for our environment. Partnerships with our sponsors and the generosity of donors ensures the Festival remains free to all. Support from our sponsors allows us to promote our mission year-round with programs such as Recycling On the Go, The Green Dining Alliance, and Earth Day Action Grants. 1
CONTENTS 05 04 $3,000 - $40,000 $1,000 - $,000 Sponsorships Sponsorships 06-07 Targeted Sponsorship 06 Earth Day Stage Sponsor 06 Event Greening Sponsor 07 Volunteer Sponsor 07 MetroBus Painting Sponsor 08-10 08 Earth Day Challenge 09 Bike Valet 10 Youth Corner -STEM -Stage -Eco Art 08 Experience Sponsorship -Energy & Green Building -Reduce, Reuse, Recycle -Home & Pets -Wellness -Nature & Wildlife -Social Sustainability -Transportation & Alternative Fuels -Arts & Crafts -Earth Day Cafe 11 Recycling Extravaganza April nd, 017
Mission Statement St. Louis Earth Day makes every day Earth Day, cultivating environmental stewardship and engaging individuals, governments, businesses, schools and the nonprofit sector in celebration, education, and action to support a healthy and sustainable future. Receive an even brighter marketing spotlight this year with our two day event, and promote your brand s alignment with Earth Day through the premier high-visibility sponsorship and marketing packages. Conserve and Re-purpose level sponsors receive the greatest amount of exposure throughout. Marketing Value for the 016 Festival was over $5,000 with an estimated million impressions. The event was covered by all major network affiliates, 10 local radio stations, and 5 print and online sources. A two day festival will create a greater opportunity for media coverage on the first day to promote attendance on the second day. Connect with more than 60,000 people at the 017 St. Louis Earth Day Festival! PROMOTE YOUR BRAND, PRODUCT, AND SERVICES TO A HIGHLY-EDUCATED, CONSUMER CONSCIOUS AUDIENCE. INCREASE YOUR BRAND S VISIBILITY, STRENGTHENING ITS ASSOCIATION WITH ENVIRONMENTAL SUSTAINABILITY. HIGHLIGHT WHAT YOUR COMPANY IS DOING TO SUPPORT COMMUNITY EFFORTS AND ENVIRONMENTAL STEWARDSHIP. 3
SPONSORSHIP Sponsorship Opportunities Packages can be customized to fit sponsorship and marketing goals. Conserve $40,000 Re-Purpose $0,000 Recycle $10,000 Reuse $5,000 Reduce $3,000 EVENT BOOTH (INCLUDING TENT, TABLE, CHAIRS IF SPACE IS NOT COVERED) Location Prime Prime Prime Prime Prime Size Large Large Large Medium Medium Festival Shirt Billboards Print & Web Ads Poster & Postcard Monthly e-newsletter Stage Banner Website Sponsor Page Website Landing Page Event Grounds Festival Program Max number of sponsors Presenting Desingation Event-wide industry exclusivity Newsletter spotlight Stage Recogntion Program Ad Space VIP Parking Passes Recognition in press releases and social media Recognition in Festival report and St. Louis Earth Day annual report Vouchers for Festival t-shirts 1 Full Page 8 10 LOGO PLACEMENT SPOTLIGHT 3 1/ Page 4 8 4 6 8 1/ Page 1/4 Page 4 1 4
Premium Booth Sponsorship Opportunities Booth includes table and chairs. Community $,000 Location Size Website sponsor page w/ link Event grounds Festival program Max number of sponsors Recognition in Festival report and St. Louis Earth Day annual report Vouchers for Festival t-shirts EVENT BOOTH Muny Front Walkway 10'x10' LOGO PLACEMENT by level listing 15 SPOTLIGHT Advocate $1,000 Muny Side Walkway 10'x10' by level listing unlimited All sponsors have the ability to use the St. Louis Earth Day logo and branding to promote their own commitment to sustainability and involvement as it relates to the Festival. Conserve (presenting) sponsorship commitment due by January 31, 017 for inclusion in all promotional materials. Special programming sponsorship commitments due by January 31, 017. All other sponsors must commit by March 1, 017. Sponsors from the 016 Festival at a level of $5,000 or more receive the first right of refusal until October 15, 016. 5
TARGETED SPONSORSHIPEarth Day Stage Sponsor The St. Louis Earth Day Festival will feature our Earth Day stage near the Earth Day Cafe showcasing St. Louis homegrown and thriving music and culture. Vendor/Exhibitor booth in desired area (10x10 with tent, if needed) Naming/Presenting right to the stage Prominent branding on stage banner and onsite entertainment schedules Stage-specific branding in printed program and online schedule Event Grounds banners Festival Program Logo Highly visible stage signage and promotion of the entertainment lineup make this sponsorship a good option for any marketing objectives. Event Greening Sponsor Recycling On the Go (ROG), St. Louis Earth Day s award-winning event greening program, was born from strategies developed at the Earth Day Festival. $5,000 ROG is implemented at over 100 area events each year to help organizers reduce their event s environmental impact. Brand recognition aligned with the Festival s zero waste and sustainability efforts Vendor/Exhibitor booth in desired area (10x10 with tent, if needed) Special recognition on website and event program sections that promote our sustainability practices Onsite signage at signature waste sorting stations Event Grounds banners Festival Program Logo $5,000 6
Volunteer Sponsor Earn the brand loyalty of our dedicated volunteers and enjoy continued logo presence as volunteers wear their t-shirts through the remainder of the year! Your brand is highly visible as volunteers help during the Festival weekend. Exclusive branding rights on volunteer t-shirts (Approximately 350) Vendor/Exhibitor booth in desired area (10x10 with tent, if needed) Online recognition on volunteer website pages and social media Opportunity to provide food and beverages for volunteers as an in-kind donation, in addition to cash donation Opportunity to provide branded signage or banner in volunteer HQ Invitations to our volunteer appreciation party Event Grounds banners Festival Program Logo Volunteer t-shirts are the most sustainably produced shirts available: grown, sewn and dyed in the USA! $7,000 Metro Bus Painting Sponsor This hands-on activity for all ages supports a local artist and provides a lasting public art creation, serving as an educational reminder that everyone can contribute to sustainability, every day. The end result a painted MetroBus will include the brand of the sponsor and will remain on the streets for one year. Hosted in partnership with Metro Arts in Transit. Commitment deadline: January 31,017 Brand recognition in all promotion of MetroBus activity (web, social, media, etc.) Vendor/Exhibitor booth in desired area (10x10 with tent, if needed) Special recognition on website and event program that promote this popular activity Logo placement and sponsorship acknowledgement on the tail end of bus ($5,000 value) Event Grounds banners Festival Program Logo $5,000 7
EXPERIENCE SPONSORSHIPExperience Area Sponsor Festival exhibitor, vendor, and activity booths are grouped within the event layout according to established categories called Experiences. Presenting sponsors of Experiences may choose from the following categories (9 available): Energy & Green Building Reduce, Reuse, Recycle Presenting designation for selected experience 10x0 booth space in the Experience area of choice Custom feather banner in experience area with your logo Website logo placement on visitor s guide list of Experience areas Event Grounds banners Festival Program listing & logo on festival map Earth Day Challenge In its seventh year, the Earth Day challenge is heavily promoted through pre-event marketing and outreach to encourage attendees to: 1. Bring a refillable water bottle. Bring a reusable bag 3. Use alternative transportation to travel to the Festival Home & Pets Wellness Nature & Wildlife Social Sustainability Transportation & Alternative Fuels Arts & Crafts Earth Day Cafe Pit Stop $,000 ea. Those who achieve at least of the 3 challenges receive an eco-friendly prize at a specified booth. Thousands of people participate annually. Recognition specific to the promotion of the Earth Day challenge (newsletter, website, social media, event program, select advertisements) 10x10 booth in area of choice with tent, table, and chairs provided Special recognition on website and event program that promote popular family activity Festival Program Logo on Earth Day Challenge pages of the program Logo presence on Challenge-related signage Opportunity to provide brand-related prizes (must be aligned with Earth Day values) $,000 8
Bike Valet Attendees are encouraged to travel to the Festival using a sustainable mode of transit. For the hundreds of attendees who cycle to the Festival, free bike valet parking is provided by our partner, Trailnet. A second valet location was added in 016 to meet the demand of the hundreds who use this service. $5,000 presenting Available Sponsors Brand recognition in the promotion of biking to the Festival (web & print) 10x10 Vendor/Exhibitor booth in desired area Special recognition on website and event program promoting this popular family activity Branded signage at valet areas Event Grounds banners Festival Program Logo $1,000 supporting 1 3 50% discount You provide listing 4 1 9
EXPERIENCE The Youth Corner is a hands-on, educational programming designed to challenge and engage youth of all ages in one easyto-navigate area. Performances on the community Stage will captivate and entertain. Attendees can join the Teachers Recycle Center and VanGo! For an Eco-Art Activity to create one-of-a-kind masterpieces Commitment deadline for STEM or entire Youth Corner is January 1, 017 Available sponsorships (if overall Youth Corner sponsor is not identified) Presenting designation for specified activity 10x10 Vendor/Exhibitor booth in desired area Recognition on website and event program promoting each activity Opportunity to contribute as an activity facilitator Branded signage Festival Program logo Recognition in Festival report and St. Louis Earth Day annual report SPONSORSHIPYouth Corner with unique materials. Programming that connects sustainability with science, technology, engineering, and math (STEM) learning objectives will provide interactive activities designed to explore and inspire discovery of solutions for the world s environmental challenges $10,000 SPONSORS THE ENTIRE YOUTH CORNER OR... STEM $7,000 1 Community Stage $3,000 1 ECO -ART $,000 1 10
Recycling Extravaganza The Recycling Extravaganza, a one-stop collection event for hard-to-recycle items, will be the kick-off event for Earth Month. This popular annual event moved to the beginning of April in 016 to avoid conflicts with the Festival. 560 vehicles unloaded in only 4 hours. After dropping off donations, participants can grab a bite to eat or drink, and pick up promotional materials for the Earth Day Festival. Donated materials are repurposed or recycled by participating for-profit and nonprofit organizations. Date, time, and location for 017 TBD. Presenting $5,000 Supporting $,500 Patron $1,000 Available sponsorships Logo presence on billboards Logo presence on volunteer t-shirts Logo presence on each collector sign Ability to have a booth to promote your brand or sell your service Brand recognition in the promotion of Recycling Extravaganza (web & print) 10x10 Vendor/Exhibitor booth at Festival April -3 Special recognition on website resource page for Recycling Extravaganza Event Grounds banner Recognition in Festival report and St. Louis Earth Day annual report Vouchers for Extravaganza t-shirts 1 Tent included 6 3 4 5 50% Discount you provide 11
To Visitors Center North EARTH DAY CAFÉ STAGE EXHIBITOR BOOTHS BIKE VALET EARTH DAY CAFÉ To Boat House & Zoo BIKE VALET EXHIBITOR BOOTHS SPONSOR ROW MUNY COVERED WALKWAY YOUTH CORNER COMMUNITY STAGE PRIME SPONSOR LOCATION To Upper Muny Parking Lot To Hampton Ave EXHIBITOR BOOTHS Deadlines: Conserve Sponsor (for inclusion in all promotional materials): January 31, 017 Special programming sponsorships (Metro Bus Painting, STEM Activities, and Stages): January 31, 017 All other sponsorships: March 1, 017 Sponsors at the $5,000 level or above (including Targeted Sponsorship Opportunities) receive first right of refusal until October 15, 017 for the 018 Festival Contact Information: Jen Myerscough jen@stlouisearthday.org 314.458.5367 Connect: www.stlouisearthday.org @stlouisearthday St. Louis Earth Day @stlouisearthday If you are seeking opportunities to spread your sponsorship over the year, consider supporting our year-round programs: Recycling On the Go and the Green Dining Alliance. St. Louis Earth Day is a 501c3 non-profit organization. Donations are 100% tax deductible and support the programs of the organization. Our Federal Tax ID number is 43-193150. See our website to view the St. Louis Earth Day Privacy Policy. St. Louis Earth Day, a BBB Accredited Charity, has received an A+ rating and meets all 0 Standards for Charity Accountability. 1