Every business will become a software business, build applications, use advanced analytics and provide SaaS services.

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Every business will become a software business, build applications, use advanced analytics and provide SaaS services. - Satya Nadella Intelligence Income ~80% margin 1 $100M 2 driven by apps, analytics, and services in 2020 Average increase in income for the most digitally transformed enterprises Things 30B 2 2020 2009 Sources: 1 McKinsey, How IoT Can Support A Dynamic Maintenance Program, 2016 2 IDC, 2016

IoT means business model change IoT is no longer just for early adopters Change offers tremendous opportunity IoT $130B New monetization avenues due to IoT-related services The Chasm 40% Top 100 manufacturers will provide product-as-a-service by 2018 Innovators Early adopters Early majority Late majority Laggards 80% Companies that increased revenue as a result of IoT implementation References in notes

Chillers now run 9x faster than unconnected equipment, avoiding more than $300,000 in hourly downtime costs Gathers data from sensors and systems to create valuable business intelligence and reduce downtime by 50% Cutting fuel usage by 1% could save $250,000 per plane per year Improves access to production and supply chain data worldwide, reducing downtime costs by as much as $300,000 per day

Moving from action to insights Reduced development time and cost by 80% by gathering and analyzing data more efficiently and increasing automation across the company. Improving equipment to weather the storm Gained visibility into equipment usage and a path to predictive maintenance using machine learning. Filtering the signal from the noise Used analytics to discover actionable insights around fuel usage, predictive maintenance and stop unscheduled delays.

Transforming the urban landscape Gathered data from sensors and systems to create valuable business intelligence and shift from reactive to proactive maintenance. Empowering global operations Collected data from 40,000 sensors around the world to create a best-in-class forecast that helps customers make critical operational decisions. Building efficiency with IoT Smart Connected Chillers initiative collected approximately 14 million records each day to inform more efficient building equipment.

Thermoplan Smart Equipment Building smart & connected coffee equipment Objectives Connect tens of thousands industrial coffee machines worldwide for asset management, predictive service management, remote update of product recipes and synchronized product launches at global scale. Tactics Built a highly scalable, multitenant Software-as-a- Service solution, enabling the system to adapt to the characteristics of customers of all size and different user demands. Results Savings of up to 4 million US$ per update / product launch for global customers. Built a first fully functional pilot system in less than one man year using the Azure IoT Suite services. Having costs of less than 2$ per device per year Thermoplan produces professional coffee machines that enjoy a great reputation all over the world for their reliability, functionality and their unique features and benefits.

Difficult to maintain cohesive security Time-consuming to stand up Incompatible with current infrastructure Hard to scale

38 Azure regions around the world AZURE REGIONS More than AWS and Google Cloud combined

Industry-leading security Open platform Comprehensive portfolio Extensive partner ecosystem Large-scale SaaS experience From endpoint and connection through to data and the cloud Any device, OS, data source, software, or service Only mega-scale cloud vendor to offer SaaS and PaaS for IoT, and a commitment to continual innovation Industry leaders ready to collaborate with your business Prepared to deliver powerful, userfriendly solutions