Intellectual Property Commercialisation Building Business on Your Ideas Waterford Institute of Technology 21 st November 2013 Joe Doyle Intellectual Property Manager Enterprise Ireland
Agenda 1. IP, Intellectual Asset Management in Commercialisation Strategy YOU! 2. Supporting Innovative Business Growth 3. Collaboration, IP licensing & Knowledge transfer
1. Intellectual Property & Intellectual Asset Management In Commercialisation Strategy
How do we think about strategy? Innovation Development Processes Create Innovation Is Good! Invest in R&D/NPD Risk for Return Stay Ahead
How do we think about strategy? Market Development Processes Profit Is Good! Invest in marketing Customer need Capture our Share Commercialise
How do we think about strategy? Innovation Development Processes Market Development Processes STRATEGY Create Commercialise Something s Missing!
How can we make use of innovation if we don t capture it? Innovation Development Processes STRATEGY Market Development Processes Create Capture Commercialise Intellectual Property and Intellectual Asset Management
IP is for Everyone Every business has Intellectual Assets in some form which result from your creativity and must be managed to achieve maximum return.
Intellectual Asset Management Assets + Patents Trade Secrets Know How Copyright Documents, Drawings, Recipes Trademarks Designs Domain Names
Intellectual Asset Management - Assets + Processes + Licences, Assignments Patents Trade Secrets R&D Records Employee Rewards Know How IP Audit Contracts Copyright Documents, Drawings, Recipes Relations NDAs, JVs Trademarks Designs Agreements Domain Names
Intellectual Asset Management - Assets + Processes + Information Novelty Search Licences, Assignments Patents Trade Secrets R&D Records Employee Rewards Entry Barriers Technology Trends Know How IP Audit Contracts Copyright Documents, Drawings, Recipes Relations NDAs, JVs Trademarks Designs Agreements Domain Names Partners, Licensors Infringement Competitor Analysis
IP Commercialisation Exploiting the value of creativity
Types of Intellectual Property? Patents Relate to new technical inventions Right to stop others from making using or selling the invention Describes how the invention works Applies in the territories where the Capability Ethics patent is filed Competition Lasts for 20 years All images and brands are the copyright of the owner Dyson Industries Ltd and Group
Types of Intellectual Property? All images and brands are the copyright of the owner Dyson Industries Ltd and Group Registered Designs Relate to visual appearance of a product Right to stop others from copying a design Describes the look and feel of a product Ethics Applies in the territories Competition where filed Lasts for up to 25 years
Types of Intellectual Property? All images and brands are the copyright of the owner Dyson Industries Ltd and Group Trademark Relates to mark or sign that distinguishes products from those of competitors Right to stop others from using your brand on their products Distinctive but not descriptive of the product Applies in the territories where filed 10 years initially, renewable every 10 years
Types of Intellectual Property? All images and brands are the copyright of the owner Dyson Industries Ltd and Group Copyright Relates the expression of an idea, not the idea itself Right to stop others from copying Applies to original expressions of literary, music, artistic, visual, software etc. Automatic right Ethics applies in most countries Competition Lasts for up to 70 years after creator s death
Intellectual Property Strategy Maximising Value Reputation Intellectual Assets Intellectual Property Open Innovation Coolness Patents Brand Reinforcement Reg. Design Certification Sustainability All images and brands are the copyright of the owner Dyson Industries Ltd and Group
2. Enterprise Ireland Supporting innovative businesses to grow
Enterprise Ireland Our Role! WHY? Create Capture Commercialise The Intellectual Assets (IP) of a business are its key differentiators in the global innovation driven market-place where Irish businesses compete. Intellectual Property IP is not a stand alone support but is a component of several EI products!
EI Financial and Strategic Supports for Innovation Collaboration Supports Direct Supports 3 rd Level Enterprise Supports for R&D, IP Commercialisation & Innovative Business Development Supports to Increase Collaboration on market led R&D, Tech Transfer & Commercialisation between Industry and 3 rd Level
EI Financial and Strategic Supports for Innovation Innovation Voucher Scheme Commercialisation Fund Innovation Partnership Programme TTSI (Tech Transfer Strengthening initiative) I-HPSU Framework Programme 7 R&D Fund Incubation Centres & New Frontiers Prog 3 rd Level Enterprise Commercialisation Specialists Financial Supports Strategic Supports Technology Transfer Specialists Technology Gateways Central Technology Transfer Office Intellectual Property Manager Enterprise Europe Network
R&D Funding Instruments Innovation Voucher Scheme Commercialisation Fund Innovation Partnership Programme Financial Supports I-HPSU Framework Programme 7 R&D Fund 3 rd Level Enterprise In-house and Collaborative R&D Funding
Funding for IP Protection TTSI (Tech Transfer Strengthening initiative) Financial Supports I-HPSU R&D Fund 3 rd Level Enterprise Include a Component of Patent Funding
Infrastructure and Expertise R&D, Start-up expertise and infrastructure Incubation Centres & New Frontiers Prog. 3 rd Level Enterprise Strategic Supports Technology Gateways
How Technology Does EI Transfer support and the Commercialisation Creation and Commercialisation of IP? License and commercialise technology. Access external technology and expertise in the 3 rd level and across the EU. IP guidance. 3 rd Level Enterprise Commercialisation Specialists Strategic Supports Technology Transfer Specialists Central Technology Transfer Office Intellectual Property Manager Enterprise Europe Network
3. Collaboration You can access vast capability, resources and IP from outside your business
Putting Public Research to Work for Ireland? Published by Government (DJEI) in June 2012. Recommendation of the Report of the Innovation Taskforce, 2010. National policy for commercialisation of publicly funded IP. Framework for industry and RPO* engagement on R&D and Commercialisation http://tinyurl.com/busdvko * RPO Public Research Performing Organisations
National IP Protocol for Publicly Funded R&D - Highlights A single national system for converting state investment in R&D/IP into enterprise activity Supporting Technology Transfer Offices to negotiate flexibly for mutual benefit Intellectual Property is managed in a professional and transparent manner Central Technology Transfer Office More open innovation through multiparty collaborations on R&D and Commercialisation Bringing predictability to license and collaboration negotiations Making commercial terms attractive for industry and entrepreneurs
Central Technology Transfer Office Under Development Host Institution Policy and Reporting Support TTOs Industry outreach Repository for standard templates and documentation Update and evolve the Protocol Central point of access to R&D capability and commercial opportunities Facilitate and support negotiations Guidance and Best Practice Online portal to resources Promote IP with commercial potential Targets and metrics
Thank You For Your Attention! joe.doyle@enterprise-ireland.com