Team Classification Position Objective Communications Western Water Enterprise Agreement Band 7 Level A Level D FIXED TERM ROLE Hands-on leadership role. Coordination, development and delivery of business communication, marketing and engagement requirements including internal and external communications, community relations and all reporting related to the role; Confident proactive and timely liaison with Ministerial media advisers, departmental, council and industry communication leaders. Preparation of annual cabinet submission on marketing campaigns, customer publications and online content. Create strong internal networks; and drive the team s internal and external customer focus to maximise Western Water s profile, ensuring small and large stories and updates are promoted using a range of contemporary communications tools such as video, online and traditional communications mix methods. Ensure Western Water s style standards are maintained throughout the business and introduce new approaches and ideas to refresh and reinvigorate the organisation s communications approach. Extraordinary content creation skills, particularly writing, using easy English. Hands on leadership role, coordination of team, liaising, supporting and effectively trouble shooting issues as they arise to reduce escalation to the Customer and Community relations manager. Undertake LEAP process, manage and prioritise work requirements of the team; manage the budget, Board and monthly reporting and engagement functions and ensure the team deliverables reflect organisational strategic objectives. Create an internal customer service and collaborative culture to ensure communications is valued by the business, ensuring you and the team actively reach out to optimise media and engagement potential opportunities. Ensure the team deliver high quality materials in a timely manner and a proactive schedule of media, social media, Page 1 of 7
events and engagement activities that will improve Western Water s profile and reputation. Develop and maintain stakeholder and industry relations, participating as appropriate in IWA or meeting with counterparts in organisations such as Councils, customer groups to represent Western Water. Ensure these relationships are maintained and optimised particularly during incidents. Achieve relevant performance outcomes as detailed in the Corporate Plan and monthly Balanced Scorecard and keep the team focussed on Board priority areas. Develop and implement a strong organisational profile building strategy using multiple channels, simple video content, photography, marketing, events and innovative engagement to transform the team from traditional media to contemporary communications and engagement service providers. Maintain a robust future plan of all opportunities to provide to the Executive on a weekly basis. Coordinate communications team support to incidents as required and undertake any tasks requested by the Customer and community relations manager. Key Relationships Reports to: Manager, Customer and Community relations manager Supervises: Communications team Internal: General Manager, Customer and Community Relations Executive, Senior Management team and on request, Board directors Customer experience and digital transformation adviser Senior Communications adviser, Projects and price submission Team members All Western Water staff Western Water Board of Directors External: Contractors and Consultants Customers and Community Page 2 of 7
Stakeholders, including government departments, industry, small business and community groups. Accountability and Extent of Authority Judgement and Decision Making Specialist Knowledge and Skills Day-to-day responsibility for the communications team, directing workflow and performance management of team members. Achieve relevant performance outcomes with respect to production of business reports as identified in the Strategic and Corporate Plan and monthly Balanced Scorecard. Prioritise and balance conflicting priorities and work to meet critical timelines on a number of projects simultaneously. Represent Western Water to the community. Cultural transformation to ensure team is highly regarded for its service by the business. Confidently solve problems based on prior experience and theoretical knowledge for existing and new issues and challenges. Highly analytical assessment of a range of options before recommendation is made to influence strategy development. Ability to identify and take advantage of opportunities to continuously improve processes impacting the communications team and whole of staff. Confidence in liaising in a timely manner with Ministerial and senior Council and departmental advisers and managers. Essential Proven understanding of communications principles, customer service, water industry trends, contemporary communications and engagement practices, ensuring the team provides high quality, best practice work. Proven ability to run a strong content focussed, multi-channel communications and marketing function while being hands on in delivery. Demonstrated knowledge of Western Water s long term goals and the political and legal context it operates within. Highly developed written communication skills, including proficient editing skills. Demonstrated successful project management experience. Proficient computer skills using Microsoft Office, content management systems and design software. Page 3 of 7
Desirable Ability to structure a variety of communications, engagement and marketing across a broad range of stakeholders. Ability to perform a Risk Assessment prior to each event in order to manage OH & S risks. Management Skills Interpersonal Skills Qualifications and Experience Core Competencies Prioritise and balance own and other s conflicting priorities and work to meet timelines to ensure timely reporting and development of research projects Managing external and internal resources to ensure a successful outcome. Manage contract staff and multiple external suppliers, ensuring appropriate procurement and transparent management. Demonstrated high level interpersonal skills with the ability to communicate with public, stakeholders and community groups Exceptional collaboration with other staff members to facilitate discussion and cooperation to meet strict timeframes Collaborative, friendly liaison with colleagues external to Western Water to assist in resolving specialist problems. Demonstrated ability to liaise with service providers for a favourable outcome. Capacity to adapt communication style based on the audience and required outcome. Demonstrated ability to communicate Western Water s values to staff, customers and the community. Essential Tertiary training in Communications, content management, marketing, or allied field or relevant equivalent experience. Previous team leader experience in a similar role or government department. Ability to develop online content including social media, web, video, exceptional writing skills Desirable Understanding of communications within a government business. Conceptual and Cross Functional Thinking utilise background and experience, and knowledge of the organisation to develop Page 4 of 7
practical workplace solutions or improvements to work practices, systems, processes and procedures. Integrating and Linking Information integrate and link data into coherent information, identifying relationships between pieces of information, and developing logical and sound conclusions on which future actions can be based. Planning, Organising and Structuring define priorities, creating precise plans and organising systematic execution of multiple tasks. Solving Problems and Decision Making make timely decisions based on available information and initiating appropriate responses and actions; dealing with unexpected situations, acting on one s own initiative and implementing solutions. Relating and Negotiating with others build up successful work relationships and networks of people both within and outside the organisation; working with others to achieve mutually beneficial outcomes. Advising on Expertise give succinct advice to others and developing a relationship of mutual trust with them on the basis of credibility and expertise. Demonstrating knowledge and competence. Client Focus and Orientation guide and advise internal and external clients by focusing on their needs, understanding required outcomes and developing appropriate responses or services. Being Reliable be willing and committed to contribute high quality input in order to achieve business-related objectives. To take personal responsibility for accepting accountability, and maintaining quality standards. Other Additional Current drivers licence Willing to work flexible hours to ensure customer needs are met Knowledge of AIIMS Ensure that your work meets all OH&S, Environmental and Quality requirements and is aligned with the Western Water Values. In doing so you will give due attention to minimising risk to the health and safety of others in the workplace and the general public. Although the employee has been appointed to perform the duties described in this document, other duties may be Page 5 of 7
required to be undertaken that are within the range of skills, competence and training of the employee. Page 6 of 7
Position Title Team Classification Team leader, Communications, Engagement and Community Relations Communications Western Water Enterprise Agreement Band 7 Level A Level D Update and evaluation of Position Description Signed... / / 2018 General Manager Signed... / / 2018 General Manager People and Culture Signed... / / 2018 Employee Page 7 of 7