Faculty of Arts MASS COMMUNICATION. Module Catalogue. Study Abroad Students. Semester Two

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1 Faculty of Arts MASS COMMUNICATION Module Catalogue Study Abroad Students Semester Two 2017/2018

2 Module Code: MC1001 Module Name: Media In The Twenty First Century Level: Level 4 Module Tutor: Paul Manning This module will give you opportunities to consolidate the theories and key concepts that are central to the study of media and communication and in the process of exploring the media landscape of the Twenty first Century. This landscape includes both new and old media and an important theme for the module is the importance of understanding the ways in which such media interact, converge, co exist and transform. A key skill to be practised is the analysis of media texts in their contemporary and historic contexts. By the end of the module you will know how to relate specific features of media texts, such as a social networking site or a streamed television show, to specific features in their contemporary and historic contexts. Film Studies 001: 002: Report (Analysis Of A Media Artefact In Its Context, E.G. 1920S Typewriter) Textual Analysis (1500 Words Approx. Analysis Of A 'Converged Media Text') 25% 75%

3 Module Code: MC2000 Module Name: Podcasting: Theory And Practice Level: Level 5 Module Tutor: Paul Manning Digital audio technologies have encouraged a significant growth in the production of online podcasts ranging from audio fanzines to industry standard programmes. It is now possible for former enthusiasts to become professional podcasters. This module introduces the principles of podcast production and employs a variety of theoretical approaches to critically evaluate the practice of podcasting. Media and Audio Communication Media, Communication and Advertising Media, Communication and Journalism Media, Communication and Social Media 001: Project (Short Podcast Production) 70% 002: Critical Reflection (1500 Words On Project Inc Theory & Commentary On Practice) 30%

4 Module Code: MC3000 Module Name: Social Media, Advertising And Branding Level: Level 6 Module Tutor: This module examines the various ways in which social media is used in advertising and branding. Social media has been understood as a key channel in integrated marketing communications over the past few years and a presence on social media constitutes a significant aspect of most marketing campaigns and branding strategies. The module will consider the various strategies and techniques used in advertising and branding on social media; explore basic methods of analysis in monitoring social media, consider a number of case studies in which social media have been used and examine the effectiveness and limitations (including legal and ethical issues) of social media and engagement. Students will produce a detailed plan for the use of social media in a branding or advertising campaign including the production of exemplar material for use in a campaign. Media and Audio Communication Media, Communication and Advertising Media, Communication and Journalism Media, Communication and Social Media 001: Portfolio 100%

5 Module Code: MC3003 Module Name: Dark Side Of The Net Level: Level 6 Module Tutor: Marcus Leaning The Internet has had a positive effect on the lives millions of people, it has been thought to have empowered people in terms of the information they can access, has facilitated progressive social movements and has triggered economic growth and whole new industries. However in addition to such positive features the Internet makes possible many forms of less beneficial behaviour. It has been used to conduct crime; it has afforded criminals and others a whole new range of opportunities to conduct crime. The various technologies that have permitted freedom from oppressive regimes also allow for criminals to avoid the criminal justice systems and conduct crime that proves very difficult to detect. This module will consider aspects of illegal activity online and explore how it affects the nature of online activity. Upon completion of the module students will be able to knowledgably discuss online crime and a number of the key ways in which it is enacted. Topics are updated regularly but may include: 1. Hacking and hacking groups; 2. Dark net markets for illegal goods; 3. Spam; 4. Phishing and fraudsters; 5. Cryptocurrencies such as bit coin; 6. Distributed anonymous communication systems such as TOR; 7. Terrorism s use of the darknet; 8. The ethics and politics of the dark net. 9. Copyright violations 001: Portfolio 100%

6 Module Code: MC3004 Module Name: Celebrity Culture Level: Level 6 Module Tutor: Neil Ewen This module will assess and critique from an academic perspective contemporary celebrity culture, exploring the ways conceptions of fame have in recent years exceeded their traditional origins in Hollywood due to the expansion of the media industries and developments in technology.it will, therefore, engage with the growing historiography of celebrity by locating modern versions of fame and stardom in Classical Hollywood and chart developments through the twentieth century, before focusing particularly on the production and consumption of celebrity in the contemporary milieu of social media and convergence culture. The modulewill explore a range of methodologies, including textual analysis, semiotics, political economy, and post structuralism. Key topics will include history and historiography, ethics, technology, propaganda and public relations, branding, fan cultures, and the various affective functions of celebrity in terms of class and identity issues, including nation, gender, sexualities, and race. Media and Audio Communication Media, Communication and Advertising Media, Communication and Journalism Mass Communication Media, Communication and Social Media 001: Individual Presentation 30% 002: Essay 70%