National Tobacco Control Cell Ministry of Health & Family Welfare Government of the People's Republic of Bangladesh
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1 National Tobacco Control Cell Ministry of Health & Family Welfare Government of the People's Republic of Bangladesh
2 A Model District on Tobacco Advertisement, Promotion and Sponsorship (TAPS) Ban National Tobacco Control Cell Ministry of Health & Family Welfare Government of the People's Republic of Bangladesh
3 Published by: National Tobacco Control Cell Ansari Bhaban (4th Floor) 14/2 Topkhana Road, Dhaka 1000, Bangladesh Web site: Dhaka, December 2013 Disclaimer: Photograph used in this document are for promoting tobacco control.
4 Contributors: Mr Md. Amin Ul Ahsan Project Manager, NTCC Dr M. Mostafa Zaman National Professional Officer - NCD, WHO Dr Syed Mahfuzul Huq Technical Officer -Tobacco Control, WHO Dr Md. Alauddin Civil Surgeon, Naogaon Mr Md. Abdus Sobur Statistical Officer Civil SurgeonÊs Office, Naogaon Implemented by: Civil Surgeon's Office, Naogaon & National Tobacco Control Cell (NTCC) Ministry of Health & Family Welfare Government of the PeopleÊs Republic of Bangladesh Supported by: World Health Organization, Bangladesh
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6 Secretary Ministry of Health & Family Welfare Government of People s Republic of Bangladesh PREFACE WHO FCTC article 13 states that, A comprehensive ban on advertising, promotion and sponsorship would reduce the consumption of tobacco products. In light of that Bangladesh banned Tobacco Advertisement, Promotion and Sponsorship (TAPS) through tobacco control law in However, as the enforcement of the law is weak, tobacco industry is continuing TAPS, sometimes in disguise, sometimes bypassing the law and often through violation. Objective studies on violation of TAPS ban in Bangladesh are limited. Therefore the National Tobacco Control Cell (NTCC) of Ministry of Health & Family Welfare (MOHFW) undertook this project to find out the current situation of TAPS in a North- Western district of Bangladesh and to test a model on enforcing TAPS ban. The project was evaluated through pre and post assessment by an independent agency. The background, methods and outcome of the project is presented in this report, which shows that, TAPS can be effectively controlled through creating public awareness, advocacy with stakeholders and enforcement of law. The model can be replicated all over Bangladesh to stop TAPS. M.M. Neazuddin
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8 Acknowledgement Mr Md. Shafiqul Islam Lasker Additional Secretary (PH&WHO), MOH&FW Mr Md. Azam E Sadat Deputy Secretary (WHO), MOH&FW Dr Najmanara Khanum Deputy Commissioner, Naogaon Mr Enamul Haque Deputy Commissioner, Naogaon Mr Md. Kaiyumuzzaman Khan Superintendent of Police, Naogaon Ms Naima Hossain Senior Assistant Secretary, MOH&FW
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10 Table of contents Executive summary 01 Background 03 About Naogaon district Objectives 05 General objective Specific objectives Methods 05 Project duration and implementing authority Pre and post assessment Activities undertaken Results and discussion 07 Configuration of shops Advertisement Advertisement in general Advertisement at POS using posters Advertisement at POS using coloured flyers Advertisement at POS using cigarette packs Promotion Offering free sample or other gifts to the retailers Offering free sample or other gifts to the consumers Sponsorship Enforcement of TAPS ban: the best practice 12 Distribution of free sample and surrogate advertisement: a case study 13 Conclusion 14 Way forward Annex 1. Check list 15 Annex 2. Questionnaire 16 Annex 3. Copy of poster prepared to create public awareness 17 Reference 18
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12 Acronyms CSR FCTC GATS MOH&FW NCD NGO NTCC TAPS WHO Corporate Social Responsibility Framework Convention on Tobacco Control Global Adult Tobacco Survey Ministry of Health and Family Welfare Non-communicable Disease Non-government Organization National Tobacco Control Cell Tobacco Advertisement, Promotion and Sponsorship World Health Organization
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