|
|
|
- Allison Shepherd
- 5 years ago
- Views:
Transcription
1
2
3
4
5
6 $142
7
8
9
10
11 14 million
12 Call Extensions Location Extensions Location Targeting
13
14
15
16 23% more likely to have spent $500 or more on jewelry/watches/ accessories in the last 6 months Source: comscore Plan Metrix, US, January 2015, custom measure created using comscore indices and duplication. January data was used to reflect the month prior to Valentine s Day.
17 11% more likely to have spent $100 to $199 on flowers in the last 6 months 5% more likely to have spent $200 to $499 on flowers in the last 6 months Source: comscore Plan Metrix, US, January 2015, custom measure created using comscore indices and duplication. January data was used to reflect the month prior to Valentine s Day.
18 23% more likely to have spent $100 to $199 on gum or candy in the last 30 days 16% more likely to have spent $500 or more on gum or candy in the last 30 days Source: comscore Plan Metrix, US, January 2015, custom measure created using comscore indices and duplication. January data was used to reflect the month prior to Valentine s Day.
19 Have spent $100 to $199 on gift foods online in the last 30 days Source: comscore Plan Metrix, US, January 2015, custom measure created using comscore indices and duplication. January data was used to reflect the month prior to Valentine s Day.
20 8% more likely to have used paid service for gift certificates in the last 6 months Source: comscore Plan Metrix, US, January 2015, custom measure created using comscore indices and duplication. January data was used to reflect the month prior to Valentine s Day.
21 Have bought greeting cards online in the last 6 months Have spent $500 or more on greetings cards in the last 6 months Source: comscore Plan Metrix, US, January 2015, custom measure created using comscore indices and duplication. January data was used to reflect the month prior to Valentine s Day.
22 Bing Ads Search trends
23
24
25
26
27
28
29 +121% +151% +22% +91% +39% +50% +269% % +2% +2% +27% +43% +4%
30
31
32
33
34
35
36 Call Extensions Location Extensions Location Targeting
37
38
39 Words that work Top ad copy for Valentine s Day
40 Ad Title Here s how to read a heatmap Ad Description Valentine Superlatives (adjective/adverb) Style Selection Price/Pricing Online Occasion Gifts Flowers Electronics Dynamic Keyword Insertion] Delivery/Shipping Collection Call To Action Apparel Accessories % Off % Off Accessories Apparel Brand Call To Action Collection Delivery/Shipping [Dynamic Keyword Insertion] Electronics Flowers Gifts Occasion Online [Parameter Insertion] Price/Pricing Style Superlatives (adjective/adverb) Valentine [ Our study results show that a Valentine s Day ad highlighting a brand in the title and collection in the description has high Ad Quality. Great Good Bad No Data
41 Ad Title Words that work // Valentine s Day Great Good Bad No Data Ad Description Valentine Superlatives (adjective/adverb) Style Selection Price/Pricing Online Occasion Gifts Flowers Electronics Dynamic Keyword Insertion] Delivery/Shipping Collection Call To Action Apparel Accessories % Off % Off Accessories Apparel Brand Call To Action Collection Delivery/Shipping [Dynamic Keyword Insertion] Electronics Flowers Gifts Occasion Online [Parameter Insertion] Price/Pricing Style Superlatives (adjective/adverb) Valentine [
42 Top ad title and description combinations across devices Gifts Flowers Candy Cards M Superlative Superlative Superlative Online Collection Price/Pricing Call to Action Electronics Online Online DisplayURL DisplayURL DisplayURL DisplayURL DisplayURL M Parameter Superlative Brand % Off Occasion Insertion Selection Free Selection Selection Call to Action DisplayURL DisplayURL DisplayURL DisplayURL DisplayURL Price/Pricing Parameter Insertion M M M Dynamic Keyword Insertion Parameter Insertion Parameter Insertion Delivery/Shipping Delivery/Shipping Parameter Insertion Call to Action Chocolate/Candy DisplayURL DisplayURL DisplayURL DisplayURL DisplayURL Call to Action Dynamic Keyword Occasion Deals/Discount Valentine Insertion Deals/Discount Delivery/Shipping Collection Valentine Cards DisplayURL DisplayURL DisplayURL DisplayURL DisplayURL Gifts Ad copy performs best when there are Superlatives (eg. best, top, great ) in the ad title. Pair with details about Price/Pricing, Electronics or a Call to Action to increase ad quality. Flowers Flower selection is important to shoppers in search of flowers. Make sure that your ad description mentions the great Selection (eg. selection, choose ) Candy Align your Candy ad copy to what your audience is searching for by using Parameter Insertion and Dynamic Keyword Insertion in the ad title or description. Include information about Delivery/Shipping (eg. free shipping, day shipping ) to further boost ad interest. Cards The top performing Cards ad copy combination uses Call to Action (eg. send, now, make someone ) in the ad title and Deals/Discounts (eg. save, discounts ) in the description as a way to target potential customers about to take action on their card-sending plans.
43 Gifts M Superlative terms (eg. best, top, great ) work well for Gift ads across all devices. However, ad descriptions containing Price/Pricing wording (eg. prices, low prices, $ ) perform better with PC/Tablet, while a Call to Action (eg. shop, order now, get ) had greater success with Smartphones searchers. M Flowers Target PC/Tablet searchers by using a Parameter Insertion in the ad title and highlight your Selection (eg. selection, choose ) in the ad description. Smartphone users are more likely to click on ads with a combination of Superlative wording ( great, fast ) and Free ( free, flowers free, roses free ). Gifts Flowers PC/Tablet Superlative Price/Pricing DisplayURL Parameter Insertion Selection DisplayURL Smartphone Superlative Call to Action DisplayURL Superlative Free DisplayURL Candy M Delivery/Shipping (eg. free shipping, day shipping ) is key for Candy searchers across devices, so add these details to your ad descriptions. Details on Price/Pricing promotions ( discount, great prices, $ orders ), in the ad title grabs the attention of PC/Tablet users, while Parameter Insertion works well for Smartphone searches. M Candy Price/Pricing Delivery/Shipping DisplayURL Parameter Insertion Delivery/Shipping DisplayURL Cards PC/Tablet ad copy for Cards benefit from highlighting the Occasion (eg. valentine, valentine day ) Min the ad title, paired with the Brand. The best performing ad combination for Smartphones includes type of Cards (eg. photo postcards, ecards, valentine ecards ) in the ad title and information about Delivery/Shipping in the ad description. Cards Occasion Brand DisplayURL Cards Delivery/Shipping DisplayURL
44 Electronics Occasion Valentine DKI Online Gifts Flowers Style Call To Action Collection M Gifts: top ad copy combinations M M M M How to read this: 1. Ad quality is high 2. There aren t very many advertisers showing on these terms. Read great opportunity! Opportunities: Electronics (eg. popular gifts such as phone, iphone, ipod ) was a top performer when featured in Sitelink Extension ads and is a relatively untapped opportunity. Occasion (eg. occasions, anniversary, wedding ) and Valentine (eg. valentine day, valentine gift ) also perform well, but are underutilized by advertisers. Ad Quality Advertiser Number of # Advertisers
45 Why Bing Ads
46
47 Learn how to import your campaigns
48 slideshare.net/bingads instagram.com/bingads facebook.com/bingads Getting started youtube.com/bingads
49
Valentine s Day insights. Successful strategies for digital marketers
Valentine s Day insights Successful strategies for digital marketers Industry trends Audience insights Seasonal trends Industry trends INDUSTRY TRENDS Last year, over 50% of Americans celebrated Valentine
Search Bing for Love Valentine s Day 2017 Insights for Digital Marketers
Search Bing for Love Valentine s Day 2017 Insights for Digital Marketers Even though over 50% of Australians don't celebrate Valentine's Day, those who do, are spending more each year. 3 % increase from
Business to Consumer (B2C) Get more out of your mobile campaigns
Business to Consumer (B2C) Get more out of your mobile campaigns Table of contents Mobile user behavior trends: B2C Bing Network marketplace performance trends Best-performing ad copy Recommendations Source:
Health & Wellness Get more out of your mobile campaigns
Health & Wellness Get more out of your mobile campaigns Table of contents Mobile user search behavior: Health & Wellness Bing Network marketplace performance trends Best-performing ad copy Recommendations
Your back-to-school campaign syllabus
Your back-to-school campaign syllabus COURSE DESCRIPTION: Discover how you can be there for your client and their customers with this guide and help from Bing Ads. PREREQUISITES: A Bing Ads account and
Holiday Optimization Guide 2013
Holiday Optimization Guide 2013 Contents Yahoo! Bing Network Drives Value for the Retail Industry Audience Insights in Retail Category Optimization Strategies and Timelines Must-Haves for the Holiday Audience
The search for offline sales. How paid search drives in-store purchases during the Holidays and beyond.
The search for offline sales How paid search drives in-store purchases during the Holidays and beyond. Value of search Search has value across the consumer decision journey. It can help shoppers learn
Holiday Purchasing Habits: A Digital Advantage for Local Businesses
Holiday Purchasing Habits: A Digital Advantage for Local Businesses Consumer Preferences for Search, Social, Mobile and Email This Holiday Season Page 2 Holiday shopping season means big profits for local
EXCESS INVENTORY. Got loads of EXCESS INVENTORY. lounging around?
Eliminating Excess Inventory............................................................................................ 2 Got loads of EXCESS INVENTORY lounging around? EXCESS INVENTORY Depending on the
THE 2018 GUIDE TO DISPLAY ADVERTISING
THE 2018 GUIDE TO DISPLAY ADVERTISING Ad investment in the auto industry rose 25% in 2018. For auto dealers, digital ads are here to stay. Digital advertising investment in the auto industry increased
Social Media Checklist: Facebook
Social Media Checklist: Facebook Introduction In the world of social media, there is one social network that outpaces all the rest: Facebook. With more than 1.7 billion active users each month, Facebook
Location marketing made easy
Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location
SEO & PPC 6EFFECTIVE TACTICS TO IMPROVE SEARCH THE SMALL BUSINESS BLUEPRINT RANKINGS & DRIVE LEADS ON A LOCAL LEVEL
SEO & PPC THE SMALL BUSINESS BLUEPRINT 6EFFECTIVE TACTICS TO IMPROVE SEARCH RANKINGS & DRIVE LEADS ON A LOCAL LEVEL TABLE OF CONTENTS 3 4 8 12 13 Introduction It Begins with SEO Maximize PPC, or Lose Business
THE 2018 GUIDE TO DISPLAY ADVERTISING
THE 2018 GUIDE TO DISPLAY ADVERTISING FOR AUTO DEALERS, DIGITAL ADS ARE HERE TO STAY. Digital advertising investment in the auto industry increased 25 percent in 2017 and is expected to continue to increase
Keyword Analysis. Section 1: Google Forecast. Example, inc
Section 1: Google Forecast Below is a forecast for some example leather keywords that we recommend focus on. Before the forecast is viewed, keep in mind, that Google bases its numbers on average performance
What you ll get from this guide
Table of contents What you ll get from this guide 1. The marketing timeline 2. Creating the digital aisle 3. Influencing the journey 4. Smart incentivising 5. Getting mobile-ready 6. Extending your reach
Bing Ads Product Update. #BingAdsConnect
Bing Ads Product Update Listening and delivering what advertisers are asking for Bing Ads has a customer obsession. Customer obsession isn t a buzzword for the Bing Ads team. It s a state of mind. Danny
Give us a call at START SELLING MORE ONLINE TODAY
Give us a call at 866-832-3214 2014 SALES OF HOME FURNISHING ECOMMERCE GIANTS $200 MILLION $350 MILLION $2 BILLION Give us a call at 866-832-3214 RESPONSIVE SITE DESIGN ALL OF OUR SITES ARE RESPONSIVE
2017 GUIDE TO DISPLAY ADVERTISING
THE 2017 GUIDE TO DISPLAY ADVERTISING FOR AUTO DEALERS, DIGITAL ADS ARE HERE TO STAY. Digital advertising investment in the auto industry increased 22 percent in 2016, and is expected to jump another 17
COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS
COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS High commercial intent keywords are like invitations from prospective customers. They
ADVERTISING MEDIA KIT. Prepared by Jamie Insalaco Spyder Web Enterprises x255
ADVERTISING MEDIA KIT Prepared by Jamie Insalaco Spyder Web Enterprises jamie@sublet.com 201-845-7300x255 What is MarkTheDay.com? MarkTheDay.com is a free calendar reminder service Marktheday sends email
Where. your. consumers? are. 9 out of 10. Of the consumers are online at least once a day.
Where are your consumers? 9 out of 10 Of the consumers are online at least once a day. Online Retailing in NZ 40% of online retailing in NZ is conducted via overseas sites GST savings are driving customers
PRODUCT CREATION. Single Product Category. Step 1: Click on Products Add a Product. Step 2:
Single Product Category Step 1: Step 2: Click on Products Add a Product Select Primary Category for your product o You should select up to the deepest category before clicking Select o e.g. Clothing >
GROW YOUR BUSINESS FACEBOOK ADS
GROW YOUR BUSINESS FACEBOOK ADS ABOUT VANESSA BAKER Digital Marketing Consultant for over 30 businesses. Have spent $13,748 so far in Facebook Advertising Social media Manager for 6 organizations, including
PRIMISTA ONLINE MARKETING MADE EASY
PRIMISTA ONLINE MARKETING MADE EASY Agenda Presentation Topics: 1. Introduction to Targeted Marketing 2. Ad Distribution Network 3. Primary Benefits of Targeted Marketing 4. Online Advertising Stats and
How To Set Up Your Etsy Shop to Maximize Your Profits
1 How To Set Up Your Etsy Shop to Maximize Your Profits by Nancy Alexander ETSY INTENSIVES RECAP Where YOU Should be now Shop already set up Shop Name - Username An understanding of keywords, long-tail
Marketing Plan. step-by-step. marketing plan
Marketing Plan step-by-step marketing plan marketing plan checklist Getting involved with your website is fun, and when you begin actively promoting your site, your customers will see how easy it is to
Back to School E-Commerce
The Retailer s Guide to Back-to-School E-Commerce....................................................... 2 The Retailer s Guide to Back to School E-Commerce While everyone s still soaking in the summer
Your back-to-school campaign syllabus
Your back-to-school campaign syllabus COURSE DESCRIPTION: Discover how you can be there for your client and their customers with this guide and help from Bing Ads. PREREQUISITES: A Bing Ads account and
2016 UPS How to Click with High-Tech Online Shoppers
2016 UPS How to Click with High-Tech Online Shoppers INTRODUCTION High-tech online purchasers are plugged in across all stages of the shopping experience from research and purchase to delivery and returns.
Google AdWords. Learn how to setup your AdWords account correctly and effectively target your audience. Alisha Lee, AEE Solar Marketing Mgr.
Google AdWords Learn how to setup your AdWords account correctly and effectively target your audience Alisha Lee, AEE Solar Marketing Mgr. Agenda Important Preparation Steps AdWords Setup Managing your
Are you trying to understand the complexities of MARKETING on the Internet?
Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by
CORPORATE STYLIST INSTRUCTION MANUAL
CORPORATE STYLIST INSTRUCTION MANUAL Tools for the Pro Manual Tools for the Pro is a website that was designed for stylists to order tools for their business. Tools for the Pro offers competitive pricing
Criteo Apparel Trend Report. August 2018
Criteo Apparel Trend Report August 2018 Introduction We re big fans of data at Criteo. So when we get the chance to take a deep dive across specific verticals, we re excited to share what we find especially
Global Commerce Review. France, Q3 2017
Global Commerce Review France, Q3 2017 Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets
Small Business Guide to Google Places LocalFastTrack.com 1
Courtesy of Local FastTrack (888) 776-8773 www.localfasttrack.com Small Business Guide to Google Places LocalFastTrack.com 1 Introduction As a business owner, you may have been hearing about this internet
UNDERSTANDING FACEBOOK AD TYPES & FEATURES
UNDERSTANDING FACEBOOK AD TYPES & FEATURES WHAT YOU LL LEARN Understanding Different Ad Types And Features The Ad Types & Features Available Are Based On The Ad Objective That You Use If Your Ad Objective
Setting-up a Google Ad Words pay per click (PPC) account. Part A - How to open and set-up your account. By Ann Stanley Anicca Digital Solutions
Setting-up a Google Ad Words pay per click (PPC) account Part A - How to open and set-up your account By Ann Stanley Anicca Digital Solutions Part A:1 What is pay per click? Google - Search Results Search
Global Commerce Review
Global Commerce Review Key Findings. Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets you connect
A real campaign to deliver you real results this Valentine s Day!
A real campaign to deliver you real results this Valentine s Day! Flowers are the real essence of romance, they can bring smiles for weeks and are a true way to show someone you love them. So this Valentine
magento_1:special-promotions https://amasty.com/docs/doku.php?id=magento_1:special-promotions
Last update: 2017/11/09 09:44 magento_1:special-promotions https://amasty.com/docs/doku.php?id=magento_1:special-promotions For more details see the Special Promotions extension page. Special Promotions
Copy Testing Emotional Selling Propositions
1.Search Copy Testing Emotional Selling Propositions Background Digital skills training is a high growth niche across the globe. Most students of the Digital Marketing Institute decided to study with us
Day Two. November 20, Getting the Most Out of Social Media. Search Engine Optimization. Digital Advertising
MARKETING BOOTCAMP Day Two November 20, 2014 Getting the Most Out of Social Media Search Engine Optimization Digital Advertising DIGITAL ADVERTISING Marketing Bootcamp Session #3 AGENDA 1 Google AdWords
HOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY:
HOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY: Index 3 Introduction 5 Facebook Statistics 6 Top 7 Benefits Of Facebook Advertising 10 Types of Facebook Ads 17 Conclusion Introduction
Welcome to Broward SCORE. Take Advantage of the Resources Available
Welcome to Broward SCORE Take Advantage of the Resources Available About Broward SCORE What We Do 90+ Experienced Executives Successful and Experienced Business Owners and Executives Providing Free Volunteer
2018 Year-End Event Guide. Tips to plan, promote, and execute a successful event to increase year-end sales
2018 Year-End Event Guide Tips to plan, promote, and execute a successful event to increase year-end sales Why host an event? Hosting an event to showcase the practice s top products and services towards
A MUST READ FOR ALL RUSSELL STOVER CANDIES RETAIL STORE EVALUATORS
A MUST READ FOR ALL RUSSELL STOVER CANDIES RETAIL STORE EVALUATORS IF THIS TRAINING IS NOT READ AND ADHERED TO WE CANNOT USE YOUR EVALUATION. USE THIS AS A REFERENCE FOR FUTURE ASSIGNMENTS. Evaluator s
Working of Pay per Click
Pay Per Click Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
2016 GIFT GIVING. Executive Summary
2016 GIFT GIVING Executive Summary Introduction Commercial Radio Australia and Presslaff Interactive Revenue are pleased to provide CRA member stations with the results of this most recent Finding Consumer
SELLING YOURSELF & CREATING A GREAT CUSTOMER EXPERIENCE
SELLING YOURSELF & CREATING A GREAT CUSTOMER EXPERIENCE Director of Business Development & Dealer Program Manager for ARI - Marine 9+ years of industry experience in Marine, RV, Powersports and Outdoor
Intent Traffic. Gold Medal. Intent Traffic 2/22/2018
Intent Traffic Gold Medal Best Quality (Gold): Intent Traffic Good Quality (Silver): Advertising Low Quality (Bronze): List Targeting Intent Traffic The person is searching for something. They have a specific
NPR DIGITAL. A Record of Innovation
NPR DIGITAL A Record of Innovation A RECOGNIZED DIGITAL LEADER NPR Across Digital Platforms NPR has emerged as: The most successful hybrid of old and new media Fast Company One of the few media organizations
Cost of Acquiring Customers for Online Stores (India)
Acquiring Customers for Online Stores (India) How much does it cost an online ecommerce store to acquire new customers? This is a question asked by many who want to run a profitable online business The
Photography Marketing & Selling Guide Transform your passion into a profitable online business
Photography Marketing & Selling Guide Transform your passion into a profitable online business You may be the most talented photographer in your genre, but unless you have an excellent web presence and
Facebook by Ad Objective
Supplemental Document 1 Facebook by Ad Objective Learn how Facebook, as a paid media channel, will benefit your dealership. Facebook has emerged as a powerful tool for connecting auto dealerships to consumers,
School Store POS Workshop. Why Start (or keep) a School Store?
School Store POS Workshop Why Start (or keep) a School Store? Reasons: Stimulates Business & Leadership skills Reasons: Stimulates Business & Leadership skills Teaches Computer Tech. Skills Reasons: Stimulates
AD COPY CHAMPIONSHIPS: TESTS, TRICKS, & TACTICS TO CRAFT THE PERFECT PPC ADS
AD COPY CHAMPIONSHIPS: TESTS, TRICKS, & TACTICS TO CRAFT THE PERFECT PPC ADS ABOUT NETELIXIR OUR TEAM: 120+ fanatically analytical search marketers, operating in three countries. OUR PARTNERSHIPS: We are
Omnishopping in the Connected World Consumer Electronics Category Analysis
Omnishopping in the Connected World Consumer Electronics Category Analysis 1 Omnishopping in the Connected World CE UK Executive Summary Consumer Electronics (CE) is a category where the term omnishopping
Do You Need to Grow Your. Social Media Audience?
Do You Need to Grow Your Social Media Audience? Do You Need to Grow Your Social Media Audience? Audience growth has become a controversial topic in the social media space. While many marketers are still
Membership Has Its Privileges!
Leadership: Attract, Recruit, Retain Members: Educate, Empower 2 LUXURY + PASSION + ENERGY = PROFIT For Agents and Market Centers 3 EXCLUSIVITY Elegant properties with price points representing the top
REGULATIONS. 2. Validity period The promotion is valid from 9/1/2018 to 29/11/2018. The discount vouchers must be used no later than 2/12/2018.
Regulations for the Benefeet Every step brings a benefit 2018 1. What it is Every step brings a benefit is an exclusive promotion for subscribers to our Benefeet program: with every purchase of a Geox
THE DEFINITIVE GUIDE TO MARKETING YOUR EYE CARE PRACTICE
THE DEFINITIVE GUIDE TO MARKETING YOUR EYE CARE PRACTICE TABLE of CONTENTS 2 THE MAIN FOCUS What are the keys to a successful marketing strategy? Highlight Your Call the Action Track Your Marketing Efforts
A REAL-TIME COMMUNICATION PLATFORM WHICH ALLOWS USERS TO FIND PEOPLE INSIDE RETAILS WHILE MONETIZE WITH ACTIONS
A REAL-TIME COMMUNICATION PLATFORM WHICH ALLOWS USERS TO FIND PEOPLE INSIDE RETAILS WHILE MONETIZE WITH ACTIONS PROBLEM MASSIVE USE OF DEVICES HAS REDUCED DISTANCE BETWEEN FAR PEOPLE BUT ESTRANGED CLOSE
Winning The Back-To-School Race For Revenue. How To Make The Most Of Your Online Marketing Budget This Fall
Winning The Back-To-School Race For Revenue How To Make The Most Of Your Online Marketing Budget This Fall 1 Ecommerce Opportunity It s high summer, and every parent, student, and retailer who caters to
HOW TO MASTER DIGITAL MARKETING
HOW TO MASTER DIGITAL MARKETING Defining Industry Terms Intimidated by marketing industry terms and techie business lingo? Well then, this handy dandy cheat sheet is for you. You re welcome. Organic SEO
By: Aderatis Marketing
By: Aderatis Marketing 01803 362 026 enquiries@aderatis.com Google AdWords for Small Businesses: Mistakes to Avoid Not getting much luck from your AdWords campaign and ready to admit defeat? Don t feel
Introducing Fishbowl s. 5 Easy Ways to. Build your list. during the holidays
Introducing Fishbowl s 5 Easy Ways to Build your email list during the holidays We all know the holiday season is among the busiest times of year for restaurant marketing. Increased advertising, gift card
Dealer Paid Search Playbook
Dealer Paid Search Playbook WHY ARE PAID SEARCH CAMPAIGNS IMPORTANT? To grow consistent traffic from relevant search results across all tiers, Search Engine Marketing (SEM) and Pay-Per-Click (PPC) ads
LOCAL BUZZ. Local Buzz June 2016 Release. Did you know that optimization of local listings can help you get found by your potential customers faster?
Did you know that optimization of local listings can help you get found by your potential customers faster? Local Buzz June 2016 Release i Table of Contents What is Local Buzz?... 1 Local Buzz is Good
A global retailer. Working with words I Sales and advertising. Starting point (%, I J H
s... (%, I J H JÊÊ Talking Learning objectives in this unit about sales and advertising Talking about obligation and permission using modal verbs Interrupting and avoiding interruption Controlling the
THE NEW, THE NOW, THE NEXT DIGITAL MARKETING STRATEGIES
THE NEW, THE NOW, THE NEXT DIGITAL MARKETING STRATEGIES Lance Bachmann President & CEO 1SEO.COM DIGITAL AGENCY As a digital marketing specialist and owner of 1SEO.com Digital Agency, Lance works with businesses
A 101 Guide to Social Referral Programs. Amplifying Your Brand Reach via Social Referral Programs
Amplifying Your Brand Reach via Social Referral Programs April 2012 Harnessing the Power of Your Brand s Advocates via Social Referral Programs S ocial referral programs, by nature, tap into consumers
Holiday Shopper Insight 2018
Holiday Shopper Insight 2018 The tools you need to expand your reach this holiday season. Who Will You See Spending This Season? 51% WOMEN 49% MEN 18-24 (19%) 25-34 (26%) 35-44 (21%) 45-54 (17%) 55-64
thetimesnewscom Times-News Maximize your online presence with TheTimesNews.com
Maximize your online presence with TheTimesNews.com 1 2 3 4 AD... NAME... SIZE (pixels) 1.... Leaderboard...728x90 2... 1/2 Page...300x600 3... Medium Rectangle...300x250 4... Skyscraper...160x600 WEB-READY
T WI T T E R FO R B U SINESS
T WI T T E R FO R B U SINESS This tactical toolkit is designed to help you create an effective content strategy, grow your community of followers, drive business results and measure your impact. TABLE
Put your money where your app is.
White Paper Put your money where your app is. 4 retail app trends that are driving mobile revenue. Naturally, a large chunk of that revenue will come from shoppers who are using their devices to simply
Hello.
=! Hello. ; @Danny_Blackburn @stickyeyes www.stickyeyes.com What is content? This is content too, right? Content? Strategy Research Assets Content` Strategy Research Assets Content Strategy Research Assets
online rate card 2011
table of contents EXECUTIVE SUMMARY 1 CHATTANOOGA MARKET 1 BRANDING VS. CALL-TO-ACTION 1 PROPER EXPECTATIONS OF RESPONSE FROM ONLINE ADVERTISING 1 BEYOND CLICKS VIEW THROUGH 1 RATES AND BUDGET PACKAGES
Consumer Insights into the U.S. Gift Card Market: 2011
Consumer Insights into the U.S. Gift Card Market: 2011 By First Data and Market Strategies International 2011 First Data Corporation. All trademarks, service marks and trade names referenced in this material
How do I become a Rewards member? Simple, either ask to join while you are in the store or visit the Rewards page on our website to sign up.
Get Rolling And Become A Member Get more out of every purchase you make at David s World Cycle and participating Trek Bicycle Stores. DWC Rewards is a free loyalty program that allows members to earn points
Google Advertising Overview
Google Advertising Overview Welcome. If you ve had any exposure to online advertising, you re probably familiar with Google Adwords - the leader in online advertising. Adwords is best known for its Paid
Build a Digital Marketing Strategy That Gets Results WHITEPAPER
3 Media Web Build a Digital Marketing Strategy That Gets Results WHITEPAPER WHITEPAPER Build a Digital Marketing Strategy That Gets Results While great websites can lead to leads, sales and overall marketing
MSP Marketing Engine. Ready-to-Go Programs
Ready-to-Go Programs Introduction MSP owners understand the increasing importance of digital marketing to help with business growth. What is less clear, however, is where to start. Between social media,
Introduction AdWords Guide
2018 AdWords Guide Introduction In the perfect scenario, you would be able to advertise to potential customers at the exact moment they show purchase intent. That is exactly what Google AdWords does. AdWords
In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers
October 2013 In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers thinkinsights WHAT WE WANTED TO KNOW How do beauty consumers use digital in their shopping process? 2 WHAT WE FOUND Many beauty
Introduction to Amazon Marketing Services
Introduction to Amazon Marketing Services Name Position Date Agenda 1. Advertising at Amazon 2. Amazon Marketing Services 3. Starting Strategies 4. Success Stories 5. Next Steps Advertising at Amazon Observing
We would recommend you read this blog because it gives an insight of the following:
Digital marketing is one of the growing fields of online business today. It will continue dominating in the coming years, therefore will generate enough job opportunities in Digital Marketing. Before the
Special Report. Ecommerce Optimization: A holiday playbook for procrastinators
Special Report Ecommerce Optimization: Just as shoppers often wait until the last minute to finish their holiday shopping, online retailers often find themselves behind on their holiday optimization. Procrastinators
Best Practices & Feed Optimization
Best Practices & Feed Optimization Google Shopping Campaigns Best Practices As we enter the holiday season once again, it s a great time to take a look at your Google Shopping Campaign product listings.
unlock your POTENTIAL
unlock your POTENTIAL BRANDING MARKETING DESIGN BRANDING A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes
2012 U.S. Online Retail Holiday Shopping Report
2012 U.S. Online Retail Holiday Shopping Report E A R L Y E D I T I O N Covering Search Advertising Trends in the United States Updated through Release Date: December 7th, 2012 Ke nsh oo, Inc. 20 12 CO
# 1 African retailer. Jumia Content Guidelines Shoes
# 1 African retailer Jumia Content Guidelines Shoes First step is to log-in to Seller Center with your Email and Password. 1 2 3 On the homepage, click products and then add a product. When you are on
Personalized Discount Coupons
1 Personalized Discount Coupons We care for our customers. Story Almost every business idea has a few common core objectives increase the sales, maintain good profitability, and retain your high value
Gregg Burkhalter Digital Marketing Consultant
Gregg Burkhalter Digital Marketing Consultant WELCOME To Make It Loud! CONNECT TO THE INTERNET Wi-Fi Name: MIL_Guest Password: Volkswag3n Social Media / Web October 2014 PAY TO PLAY Boost A Post Sponsored
Not Too Cool for School: Who s Buying Back-to-School Apparel? {A MaxPoint Interest Index}
Not Too Cool for School: Who s Buying Back-to-School Apparel? {A MaxPoint Interest Index} The school year is over, and summer vacation has begun. But while kids can take a break, retailers can t. In just
Kilimall Seller Center Operation Guide
Kilimall Seller Center Operation Guide Content List: I. Basic summary of Seller Center II. Operation guide: 1. Product Management 2. Order Management 3. Promotion Management 4. Shop Information and Decoration
ACCOUNTING What is the difference between Direct and Fulfillment Orders?
What is the difference between Direct and Fulfillment Orders? At least 95% of your orders are Direct Orders. This means that once the sale is made on your site the broker processes the transaction, meaning
Let s get started, shall we?
1 When it comes to selling your crafts or handmade goods online, you have an important decision to make: do you list your products on Etsy or sell through your very own online store? While the mass appeal
Copyright 2014 by Pearson Education, Inc. All rights reserved Chapter Nine. Digital Marketing
Copyright 2014 by Pearson Education, Inc. All rights reserved. 9-1 9 Chapter Nine Digital Marketing Marketing Zen 9 Shama Kabani founder Social media Twitter Shift in nature of communication Started as
Grab More Business Fast with Quick Response Codes
Grab More Business Fast with Quick Response Codes Signs By Tomorrow USA, Inc. www.signsbytomorrow.com 877-728-7446 Culture on the Go We live in a mobile culture. Whether your customers are businesses or