thetimesnewscom Times-News Maximize your online presence with TheTimesNews.com

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1 Maximize your online presence with TheTimesNews.com AD... NAME... SIZE (pixels) Leaderboard...728x /2 Page...300x Medium Rectangle...300x Skyscraper...160x600 WEB-READY AD DEADLINE 3 Business Days prior to campaign start date IN-HOUSE PRODUCTION AD DEADLINE 7 Business Days prior to campaign start date

2 Standard Banner Advertising TheTimesNews.com is the leading news and information website in the Alamance County area with over 167,000 unique visitors each month. Our banner advertising is high impact and drives customers to visit your website and your business. PLACEMENT AND RATES (IN COST PER THOUSAND) Run of Site (Leaderboard, Medium Rectangle, Skyscraper)... $15 Section Targeted (Leaderboard, Medium Rectangle, Skyscraper)... $18 Section Targeted (1/2 Page)... $28 Home Page (Leaderboard, Medium Rectangle, Skyscraper)... $20 Home Page (1/2 Page)... $30 MAKE YOUR AD EXPANDABLE FOR ONLY $5 CPM MORE!

3 Sliding Billboards THE LARGEST AD ON THE PAGE CAN BE YOURS! Billboard expands when a user first visits the homepage. After several seconds, the ad collapses, leaving a call to action and ability to expand the ad again. Build awareness of your business in a prime location that actually pushes down the rest of the page temporarily! Showcase your products and specials with huge photos or graphics. You pick the days to run. First come, first served for space reservations. STRIP AD REMAINS AFTER AD IS MINIMIZED Investment: $300 per day

4 Online Post-Its WITH POST-ITS, YOUR AD CANNOT BE OVERLOOKED! CORNER AD REMAINS ON THE PAGE AFTER POST-IT HAS BEEN MINIMIZED Online Post-Its are the first thing a user sees when landing on TheTimesNews.com After several seconds, the ad disappears but the corner ad remains for top of mind awareness Build awareness of your business in a prime location that minimizes the rest of the page temporarily. You pick the dates to run. First come, first served basis for space reservations. Investment: $250 per day

5 Corner Peel A UNIQUE WAY TO MAKE SURE YOUR AD GETS ATTENTION Corner Peel (aka Peelback or Tearback) ads appear in the top-right corner of a user s screen and looks as though the corner of the Web page can be peeled back much like the page of a book or magazine. When the user clicks on the ad, the ad expands to reveal a larger advertisement underneath. Investment: $250 per day

6 Maximize your online presence with Yahoo! REACH 80% OF YOUR LOCAL MARKET ONLINE! 2013 ADVERTISING RATES Most Popular Ad Sizes: 425x600 - Starting at $9/cpm (runs mostly in Yahoo! Mail) 300x250 - Starting at $8/cpm Also Available (not pictured) 728x90 - Starting at $7/cpm Behavioral targeting starting at $15/cpm 120x600 - Starting at $6/cpm Behavioral targeting starting at $15/cpm ASK ABOUT YAHOO BEHAVIORAL TARGETING! Extend your reach by 30% in the market with your investment in Yahoo. The combined reach of Yahoo and our local news site provides complete online reach.

7 Pay Per Click Advertising Consumers are searching online for you right now! We offer a cost-efficient suite of local search products and services, helping you reach new customers! And, we begin with a personalized consultation to create a solution that meets your unique marketing objectives. Search Marketing Drives Business Local businesses are using search engine marketing because it works! In fact, this year about 94% of internet users will use search engine marketing to find information about local businesses, products, and services! If you re not utilizing search engine marketing, how will they find you? And, we know that consumers take action from search engine results! In fact, more than 85% of consumers using search to find businesses, products and services, follow up with a phone call or an in-store visit. More importantly, 52% make a purchase as a result of finding a business through a search! Partnership with TheTimesNews.com Benefits 1 2 Sponsored Links 3 Gives you visibility in search results across ALL TOP SEARCH ENGINES including: Yahoo, Google, BING, and Ask. You control your business ranking on the search engine results pages. You have creative flexibility over keywords, business description, and contact information You can create and optimize keyword lists You have the ability to track the success of your paid search advertising campaigns Andrea Cephus acephus@thetimesnews.com

8 TheTimesNews.com Store Fronts Maximize Your Message with a Store Front! It is the easiest, most cost-effective way to drive traffic to your business! It is an inexpensive solution to the high cost of building and maintaining your own website. Because your Store Front is hosted within the TimesNews.com s Business Directory, you gain the benefits of an established online presence and rank highly in a search engine. In fact, 75% of internet users rely on search engines to find products and services!* * Source: Marketing Sherpa, 2009 Fully Customizable Header Features of a Store Front: Search engine optimized micro-site Priority Placement in our Directory Call Tracking with robust reporting Unique URL at no extra charge Photo gallery, video and slideshow Contact info, map & driving directions Full blogging capabilities Testimonials, reviews and ratings Upload coupons, menus, product lists Multiple Tabs Your Business Contact Information Links to Other Websites Location and/or Hours Premium Store Front: $199 Receive a fully optimized website that you can manage.

9 TheTimesNews.com Wallpaper Takeover WALLPAPER TAKEOVER Make our Homepage YOURS for 24 Hours!! High Impact Advertising Surrounding background wallpaper Complete coverage of all banner ads Brand messaging Announce your BIG event Investment $1200 per day Contact your digital media specialist today: Andrea Cephus Rebecca Wagoner

10 Mobile Advertising The Mobile Internet Revolution is now. Shouldn t your business benefit from it? Mobile consumers are engaged and ready to by 75% of smartphone shoppers report their purchase decisions were influenced as a result of using a smartphone. Mobile Marketing Can Help! Drive Customers to Your Business Drive increased store, kiosk and e-commerce traffic. Drive Customer Loyalty Build brand awareness and purchase intent with your target audience. Promote unique, timely and personalized offers. Achieve Better Campaign Results Integrate mobile into traditional marketing, making your campaigns more effective. Achieve higher response rates and create immediate sales. Pricing: $30 CPM Pricing: $30 CPM Ask how these specials can fit into your marketing plan!

11 Spotlight Rotator Advertising TheTimesNews.com is the leading news and information website in the Alamance County area with over 167,000 unique visitors each month. Advertising on our site is high impact and drives customers to visit your website and your business. Investment: $500 per day