Global Commerce Review. Spain, Q3 2017

Transcription

1 Global Commerce Review Spain, Q3 2017

2 Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets you connect with more of today's mobile-first shoppers. Apps account for for retailers who invest in both mobile web and shopping apps. Combining cross-device data lets you understand the entire shopper journey. are preceded by a click on a mobile device. Combining intent data lets you see more shopping dollars per shopper. Shoppers matched on another device spend an per order. 2 Source: Criteo data, Worldwide and in Spain, retail advertisers, Q

3 MOBILE GROWTH Mobile web usage reaches maturity, and smartphone keeps growing Sales by device, Q and Q3 2017, Apps excluded 60% 50% 40% Q3 16 Smartphone + Tablet 37.5% Q3 17 Smartphone + Tablet 42.6% Q3 YoY +24.8% 30% 20% -16.8% 10% 0% Q Q Q Q Q Q Q % Smartphone Tablet Desktop 3 Source: Criteo data, Spain, retail advertisers, Q3 2017, apps excluded.

4 MOBILE GROWTH Fashion/Luxury and Home/Gardening are the two retail subcategories with the highest share of mobile sales. Share of mobile sales for select retail categories, Q3 2017, Apps excluded FASHION / LUXURY 48% HOME / GARDENING 47% SPORTING GOODS 46% HEALTH / BEAUTY 42% 4 Source: Criteo data, Spain, retail advertisers, Q3 2017, apps excluded.

5 Apps account for 63% of mobile sales Source: For retailers who generate sales on both mobile web and in-app. Criteo, Western Europe, Q

6 APP OPPORTUNITY Mobile is the majority for retailers with a shopping app. Western Europe Share of Ecommerce Transactions by Environment 20% 46% Mobile Web In-App Desktop 34% 63% Western Europe In-App Share of Mobile Ecommerce Transactions 37% Mobile Web In-App 6 Worldwide YoY Increase of the Share of In-App Transactions, Globally Q Q % 28% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 64% YoY Increase Source: Criteo data, Worldwide and Western Europe, retail advertisers, Q3 2017, Apps Included.

7 APP OPPORTUNITY In most world regions, mobile now accounts for more than 50% of online transactions, and in-app sales dominate. Europe North America Latin America APAC All retailers combined, apps excluded Retailers who generate transactions on all environments Mobile Web App Middle East & Africa Desktop 7 Source: Criteo data, Worldwide, retail advertisers, Q3 2017

8 APP OPPORTUNITY In Europe, retailers with a shopping app now generate 44% of their sales on mobile devices. Share of online transactions by device* 17% Share of transactions excluding apps* 39% Europe 56% 27% 61% Committed retailers* All retailers* App Mobile Web Desktop 8 *Share of online transactions by device for retailers with a shopping app (left) and for all retailers, excluding apps (right). Europe, retail, Q

9 SHOPPING MOMENTS Desktop usage dominates working hours, while mobile wins nights. Sales by Device Type and Hour of the Day Night (0-5) Early Morning (6-8) Morning (9-12) Afternoon (13-17) Early Evening (18-20) Evening (21-23) Smartphone Tablet Desktop 9 Source: Criteo data, Spain, retail advertisers, Q

10 COMBINING DATA Combining cross-device data lets you understand the winding shopper journey. 35% of all desktop transactions in Spain are preceded by a click on a mobile device. 35% click on a mobile device. 10% click on another desktop. 45% of post-click desktop transactions come from another device. 10 Source: Criteo data, Spain, retail advertisers, Q

11 COMBINING DATA Combining intent lets you see more shopping euros per shopper. Average order values are significantly higher for matched shoppers: +18% on average. Fashion / Luxury 124 Home / Gardening 107 Health / Beauty 107 Mass Merchant Source: Average order value for matched shoppers by retail category, for every 100 spent by unmatched shoppers. Criteo data, Spain, retail advertisers, Q

12 OMNICHANNEL MATTERS Offline sales boost shopper knowledge - and online results. Omnichannel retailers that can combine their offline and online data can apply over four times as much sales data to optimize their marketing efforts*. SALE $29 $29 12 *Criteo data, Q3 2017, US retail advertisers who combine online and offline sales data.

13 ^ Home For the latest on how shoppers are browsing and buying around the globe, check out our About Criteo Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. Over 2,700 Criteo team members partner with 17,000 retail and brand clients and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need and love. Designed for commerce, the Criteo Commerce Marketing Ecosystem sees over $550 billion in annual commerce sales data.