HOW MOBILE. TRANSACTIONS Speaker images KILLING SOCIAL FOR DIGITAL COMMERCE. Sponsored by

Transcription

1 HOW MOBILE PAUL DEMERY Managing Editor, B2B E-Commerce Internet Retailer BOB EGNER VP Product Management EPiServer IS KILLING SOCIAL FOR DIGITAL COMMERCE TRANSACTIONS Speaker images Sponsored by

2 Online still growing strong

3 The B2B Opportunity $1, (in billions of U.S. dollars) $1, $ $ $ $ $0.00 $ Billion Retail e-commerce, U.S., 2014 $780 Billion to $1.13 Trillion B2B e-commerce, U.S. (estimated)

4 2015 Mobile 500 overall sales and growth

5 2015 Mobile 500: By the numbers 1.75%... Mobile conversion rate (blended smartphone & tablet) $135.. Mobile average ticket (blended smartphone & tablet) Source: 2015 Internet Retailer Mobile 500

6 Shopping time spent on mobile Branding Brand, the leading m-commerce technology provider to merchants in the 2015 Internet Retailer Mobile 500, has measured traffic to its leading retailer clients for years. The tipping point came in August 2014, when 51% of retail traffic stemmed from smartphones and tablets. The Ascension of Mobile Commerce The percentage of retail traffic, mobile versus desktop, , ending in August 2014 Source: Branding Brand (September 2014)

7 Buying into Social Media More shoppers interact with Facebook posts More Facebook users are liking, sharing and commenting on retailer posts Retailers are increasingly earning exposure on Facebook by posting compelling content that encourages shoppers to interact with their posts. Those interactions make it more likely that those users friends will see the brand s post. Source: Adobe Systems Inc.

8 Social media branding challenge Facebook fans aren t seeing many posts from brands Facebook s algorithm that determines which posts users see in their news feeds has made it increasingly difficult for a retailer s posts to be seen. Source: Edgerank Checker

9 HOW MOBILE PAUL DEMERY Managing Editor, B2B E-Commerce Internet Retailer BOB EGNER VP Product Management EPiServer IS KILLING SOCIAL FOR DIGITAL COMMERCE TRANSACTIONS Speaker images Sponsored by

10 Agenda 10 EPiServer and history of survey 2015 results Demographics Digital channels Mobile Investment B2C vs. B2B Conclusion / Q&A Bob Egner VP Product Management July 21, 2015

11 Who is EPiServer 11 Our Vision Where Three Worlds Converge

12 Digital Experience Cloud 12 Rich, Compelling, Contextual Content Digital Marketing Personalization & SEO Self-optimized Landing Pages Marketing Facebook, LinkedIn, Twitter Channel Optimization Persona Management Quick Campaigns Conversion Analytics Content Management Editing and Workflow Forms & Taxonomy Intelligent Content Responsive Design Visual Page & Site Creation Personalization & Targeting A/B & Multivariate Testing Web Analytics Digital Commerce Multi-market, Multi-brand Pricing & Fast Promotions Multi-category Merchandizing Responsive and Adaptive Omni-channel Fulfillment Social Commerce Product Catalog Behavioral Analytics Platform Digital ExperienceHub (DXH ) Plug and Play Adaptors Extensive Connector Library EPiServer ESYNC Multisite & Globalization Agile, Iterative Delivery Elastic Scalability Guided, Optimized, Personalized Engagement

13 History 13 Annual Survey

14 Demographics 14 Survey group IRCE attendees who are trading online today Over 100 respondents 89% B2C 11% B2B

15 Digital channels 15 Channels driving business How much of your business s sales comes through these channels? Web is consistent with 2014 Mobile continues to increase Social has dropped from 2014 survey level

16 Digital channels 16 Channels driving traffic How much of your traffic sales comes through these channels? Consistent with previous years consistently high

17 Mobile 17 Mobile strategy Are you happy with your mobile strategy today? More than half of ecommerce traffic is on mobile (UK Q3-2014) More than half of Google searches are on mobile (May 2015) internetretailer.com/2014/09/02/mobile-visitorsovertake-desktop-visitors-rthe-uk searchengineland.com/its-official-google-says-moresearches-now-on-mobile-than-on-desktop

18 Mobile 18 Mobilegeddon Have you seen any difference in mobile traffic with the Google algorithm changes? Long term impact may not be obvious searchengineland.com/mobilegeddon-beginningnot-ending

19 Investment 19 Acquisition Which do you feel are the most important traffic sources for new customer acquisition? Organic and Paid are up from 2014, displacing and Social Signals more spend for acquisition

20 Investment 20 Investment Which channels to you plan to invest in for the coming year? (Select up to 3) Website is consistently top investment area for every year we have surveyed Social has been shrinking each year since 2013

21 B2C vs B2B 21 Channel for acquisition Which do you feel are the most important traffic sources for new customer acquisition? Similar for Organic Similar for Paid + Advertising, but different mix not in B2B sample B2C B2B

22 B2C vs B2B 22 Channel for investment Which channels do you plan to invest in for the coming year? (Select up to 3) Similar across channels consistently lower B2C B2B

23 Summary 23 Key takeaways 74% of respondents say social drives less than 20% of business (up from 68% last year) Transacting in social channels is not being adopted 61% of respondents say web continues to be the most important asset to drive business With interest in mobile investment nearly as high as web

24 Thank you. 24 Questions?