D6.3: FATIMA Dissemination Strategy WP6 Market consolidation, dissemination, and training

Transcription

1 Ref. Ares(2015) /11/2015 D6.3: FATIMA Dissemination Strategy WP6 Market consolidation, dissemination, and training Evangelos Kosmidis, Panagiotis Symeonidis, Polymachi Symeonidou and Lazaros Xenidis This project has received funding from the European Union s Horizon 2020 research and innovation programme under grant agreement No

2 Document Information Grant Agreement Number Acronym FATIMA Full Title of Project Farming Tools for external nutrient inputs and water Management Horizon 2020 Call SFS- 02a- 2014: External nutrient inputs (Research and innovation Action) Start Date 1 March 2015 Duration 36 months Project website h2020.eu Document URL (insert URL if document is publicly available online) REA Project Officer Aneta RYNIAK Project Coordinator Anna Osann Deliverable D6.3: FATIMA Dissemination Strategy Work Package WP6 Market consolidation, dissemination, and training Date of Delivery Contractual 30 November 2015 Actual 30 November 2015 Nature R - Report 2015 Dissemination Level PU Lead Beneficiary 16 DRAXIS Lead Author Evangelos Kosmidis (DRAXIS) kosmidis@draxis.gr Contributions from Panagiotis Symeonidis, Polymachi Symeonidou, Lazaros Xenidis (DRAXIS) Internal Reviewer 1 Mauro Bianchi (Minerva) Internal Reviewer 2 Guido D Urso (Ariespace) Objective of document To provide a comprehensive strategy on dissemination and communication of the project as a whole and to provide details on local dissemination strategies Readership/Distribution Keywords All FATIMA Regional Teams; All WP leaders and other FATIMA team members; European Commission / REA Dissemination strategy, dissemination tools and actions Document History Version Issue Date Stage Changes Contributor Draft v0.4 16/11/2015 Draft First draft version Lazaros Xenidis (DRAXIS) Final 27/11/2015 Final Final version, Comments from reviewers included Mauro Bianchi, Guido D Urso Disclaimer Any dissemination of results reflects only the author's view and the European Commission is not responsible for any use that may be made of the information it contains. Copyright FATIMA Consortium, 2015 This deliverable contains original unpublished work except where clearly indicated otherwise. Acknowledgement of previously published material and of the work of others has been made through appropriate citation, quotation or both. Reproduction is authorised provided the source is acknowledged. Creative Commons licensing level 2 77

3 Table of Contents 1 Executive Summary Context FATIMA Dissemination Strategy Dissemination Methodology Objectives Expected results Target groups and audiences Dissemination tools FATIMA Logo FATIMA Slogans and mottos Project templates Deliverable Template Presentation template FATIMA Website FATIMA QR Code account and lists Social media Facebook page Twitter account LinkedIn group Google+ page YouTube Channel and Audiovisual productions General rules for social media use Project newsletter Promotional printable material (target group tailored dissemination documents) Leaflet Brochure Poster Info factsheet Press release template Media Kit Branded and Promotional Items Dissemination Actions Multi- actor community

4 6.2 Mass Media communication (TV, radio) Press releases Scientific publications Participation in targeted non- project events Scientific conferences Workshops and Open events Actions organized by FATIMA FATIMA workshops and pilot open days Scientific workshops and policy info days Networking and Informal person- to- person meetings Collaboration with similar projects/ initiatives Internal communication Document Sharing Chat, instant messaging, conference calls E- mail communication Project partners role in dissemination Dissemination Strategy monitoring, reporting and evaluation Dissemination Impact Indicators Action and time plan Conclusion ANNEX A Project Partners A.1 UNIVERSIDAD DE CASTILLA - LA MANCHA (UCLM) A.2 INSTITUTO TECNICO AGRONOMICO PROVINCIAL SA (ITAP) A.3 ALIARA AGRÍCOLA SL (ALIARA) A.4 ARIESPACE SRL (ARIESPACE) A.5 CONSIGLIO PER LA RICERCA IN AGRICOLTURA E L'ANALISI DELL'ECONOMIA AGRARIA (CREA) A.6 DOISECO UNIPESSOAL LDA (2eco) A.7 STICHTING VU- VUMC (VU/VUmc) A.8 INSTITUT NATIONAL DE LA RECHERCHE AGRONOMIQUE (INRA) A.9 METCENAS OPS METHODOLOGY CENTRE FOR ENVIRONMENT ASSESSMENT (METCENAS) A.10 VYZKUMNY USTAV MELIORACI A OCHRANY PUDY VVI (VUMOP) A.11 BALTIC OPEN SOLUTIONS CENTER (BOSC) A.12 MOUSEIO GOULANDRI FYSIKIS ISTORIAS (MGFI - GNHM) A.13 HELLINIKOS GEORGIKOS ORGANISMOS DIMITRA (NATIONAL AGRICULTURAL RESEARCH FOUNDATION) A.14 AGRICULTURAL UNIVERSITY OF ATHENS (AUA)

5 A.15 RED COAST INTERNATIONAL EOOD (REDCOAST International) A.16 DRAXIS ENVIRONMENTAL S.A. (DRAXIS) A.17 UNIVERSITAET FUER BODENKULTUR WIEN (BOKU) A.18 OSTERREICHISCHE AGENTUR FUR GESUNDHEIT UND ERNAHRUNGSSICHERHEIT GMBH (AGES) A.19 NIKOLAOS SPYROPOULOS (SIGMA GEOTECHNOLOGIE) A.20 MINISTRY OF FOOD AGRICULTURE AND LIVESTOCK (UTAEM) A.21 EA- TEK ULUSLARARASI ARASTIRMA GELISTIRME MUHENDISLIK Y AZILIM VE DANISMANLIK LIMITED SIRKETI (EA- TEK) ANNEX B Local Dissemination Strategies B.0 Local dissemination strategy outline B.0.1 Local Dissemination Strategy phases B.1 La Mancha Oriental B.1.1 Current situation B.1.2 Target audiences B.1.3 Specialization of the strategy B.2 Piana di Tarquinia (Lazio) B.2.1 Current situation B.2.2 Target audiences B.2.3 Specialization of the strategy B.3 Thessaly B.3.1 Current situation B.3.2 Target audiences B.3.3 Specialization of the strategy B.4 Avignon B.4.1 Current situation B.4.2 Target audiences B.4.3 Specialization of the strategy B.5 Dehtare B.5.1 Current situation B.5.2 Target audiences B.5.3 Specialization of the strategy B.6 Marchfeld B.6.1 Current situation B.6.2 Target audiences B.6.3 Specialization of the strategy B.7 Menemen (lower Gediz basin)

6 B.7.1 Current situation B.7.2 Target audiences B.7.3 Specialization of the strategy ANNEX C Key Consortium Dissemination Contacts ANNEX D Templates and printable promotional material ANNEX E Mass Media and News Agencies ANNEX F Relevant Scientific Journals ANNEX G Targeted External non- project events ANNEX H Reporting templates H1 Template for Reporting Dissemination Publications H2 Template for Reporting Dissemination Events

7 1 Executive Summary The purpose of the current deliverable is to set the dissemination strategy that will be followed and elaborate on the project s dissemination activities that will be executed throughout the duration of the project. Dissemination and stakeholder engagement is crucial to the success of FATIMA. This document provides a description of the FATIMA dissemination strategy and elaborates how this strategy will be locally applied to the pilot areas. The FATIMA consortium recognises that dissemination activities are an essential and pervasive activity throughout the project s life, and thus they will be integrated within all its work packages. This dissemination strategy describes the project s dissemination objectives and measures for achieving them throughout the duration of the project. It defines and prioritises the key objectives of the project s dissemination, identifies the main target groups and the reasons for which we want to reach them, and sets the expected results (Chapter 3.3). Moreover, it identifies and prioritises dissemination tools (Chapter 5) and activities (Chapter 6), elaborates the procedures of monitoring the dissemination impact (Chapter 9), and defines timelines for the planned dissemination activities for the first year of the project. The D6.3 FATIMA Dissemination Strategy has been elaborated with the purpose to be the main frame of reference for FATIMA project partners on their promotion and communication tasks. Evidence from similar initiatives tends to confirm that unless dissemination is built in from the beginning it does not happen. The FATIMA D6.3 Dissemination Strategy is delivered at an early stage (M9), however it will be treated as a live document and will be updated on annual basis plus ad- hoc when necessary to assist project consortium as well as individual partners maximize the impact of their dissemination actions. 2 Context The intensive crop production sector in Europe is facing the challenging task of finding the direction towards a sustainable future. Intensive irrigated agriculture is a major pillar of global and national food security and often the only driver of rural economies, while it is also the largest water consumer and a major soil and water polluter. More sustainable crop management strategies as well as new incentives and policies for ensuring the sustainability of agriculture and ecosystem services will be crucial in order to meet the demands of improving yields without compromising environmental integrity or public health. The challenge for sustainable intensive crop production is to achieve optimized yield, both in quantity and quality, and farm income with a minimum of inputs (nutrients, water, but also energy, pesticides, herbicides, money), while conserving the environment. There is still an important potential to increase quantity and quality of crop production per surface unit in intensive production systems (irrigated and rainfed). The key to improving crop production efficiency and reducing its environmental impact is in fine- tuning the management of variability, both in space (geographic location, topography, soils) and time (climate, weather, phenological growth stage). FATIMA project will provide tools and strategies for managing space- time variability of farm inputs. 7 77

8 With FATIMA the farmer is placed into the center of operations in a complex web of multiple actors: external factors (agri- business sector environment, public opinion on agricultural activities and resource use), drivers (market, seeds, global trade, policies, transport, product commercialization), site- specific and personal characteristics (farm size, soils, agro- eco zoning location, infrastructure, machinery, human resources, expertise), resources inputs and outputs (labor, money, energy), all requiring decisions to be made in real time (how much to fertilize/irrigate where and when) and in careful planning cycles at long range (e.g., crop rotation, selection of crops and seeds, cropping systems, farming systems). Farm Advisory Services have been proposed at EU and national levels, and Agricultural Extension and Irrigation Advisory Services in various configurations have been established over large- scale areas in many countries. On a smaller scale, fixed or mobile ground- based sensor networks and intelligent machinery have been deployed in precision farming systems. The technological capabilities are in place to couple and integrate all these efforts at the local and at the large scale. The overall objective of FATIMA project is to establish innovative and new farm tools and service capacities that help the intensive farm sector optimize its external input management (nutrients and water) and productivity, with the vision of bridging sustainable crop production with fair economic competitiveness. The project will be implemented through the achievement of the following specific objectives: Multi- actor community platform and prosperous farming community. To strengthen and empower the user community by setting- up and maintaining a multi- actor participatory process in all pilot areas, which puts the users in the driver s seat of development and piloting. Integrated EO- and WSN- assisted toolsets. To develop Earth observation (EO)- and wireless sensor network (WSN)- assisted pre- operational tools and services for effective and efficient precision farming and agri- environmental management. On- farm nutrient management. To review the sustainability potential of state- of- the- art soil and crop management and cropping systems and to optimize and fine- tune nutrient management at subplot to plot scale and beyond. On- farm water management. To optimize and fine- tune irrigation water management from subplot to irrigation scheme scale. Pilot demonstration and validation. To validate and demonstrate the tools and services in a set of pilots (representative for a wide range of intensive crop production systems: cereals, potato, corn, rape, vegetables, vine, fruit) and prepare their sustainable operation. Sustainable policy framework. To analyse relevant policies for synergies, conflicts and feedback loops and to develop a set of indicators that allow for characterizing an enabling environment and design innovative policy instruments for sustainable crop production. The challenge for sustainable crop production is to achieve optimized yield (in quantity and quality) and farm income with a minimum of inputs (nutrients, water, energy, pesticides, herbicides, labor, money), while preserving and protecting the environment and social fabric. The focus is on nutrients and water, while maintaining an integrated perspective of all factors. The approach and concept of FATIMA project is based on five interconnected levels for optimizing external nutrient inputs and water management namely: a) On a technology level, b) On the ground / in the field, c) Working with people in a multi- actor participative environment, d) On an economic level, and e) On a policy level. Finally the innovative FATIMA toolsets, practices, and frameworks will be implemented and demonstrated in eight pilot areas that represent a wide range of European intensive crop production systems: Spain (irrigated and rainfed wheat, corn, onion, and vine), Italy (tomato, fruit, wheat, corn, sugar beet, vine), Greece (Cotton, vine, wheat), Czech Republic (winter and spring barley and wheat, triticale, corn, oilseed rape), Austria (sugar beet, vegetables, potato, winter cereal), Netherlands (potato, sugar beet), France 8 77

9 (wheat, tomato, corn). We also include a pilot in Turkey (accession state and important food producer for EU) with tomato, wheat and corn. 3 FATIMA Dissemination Strategy One of the main elements which are crucial for the successful implementation of FATIMA project and the sustainability of its main outcomes is the dissemination of the project results and marketable products to well- defined target audiences. Also, in order to ensure maximum awareness, information and participation of stakeholders in the pilot activities, a structured and targeted dissemination strategy is essential to be developed, aiming to maximize impact, involved throughout the whole duration of the project, from its design stage to its completion and sustainable outcomes. Such a strategy will contribute to the main objective of the project and is being done through the interaction with all partners. The main aim of FATIMA dissemination strategy therefore is to communicate properly FATIMA scope, objectives and outcomes to its target groups and audiences, and finally to engage to its activities a wide spectrum of stakeholders. The FATIMA dissemination strategy has been planned and drafted from early project stages. Starting early usually increases the impact of dissemination since experience from other projects has shown that the approach of leaving dissemination until the final year of the project is not functional as it fails to allow time for actively engaging users and finding ways of generating a feeling of ownership amongst those people and groups to whom you wish to disseminate and make an impact. Another distinct characteristic of a successful dissemination strategy is maintaining quality in every step of the strategy. 3.1 Dissemination Methodology The key for a successful dissemination strategy is the application of a dissemination methodological framework which is essential to FATIMA project due to the need to provide the consortium with a common dissemination process model and a set of common criteria, with the purpose to identify, monitor and select the suited dissemination channels. Effective dissemination can be defined as that which engages the recipient in a process of increased awareness, understanding or commitment and action. Having articulated clearly exactly what the project will be disseminating and who the target audiences/groups are, it is also essential to consider what benefits the outputs/outcomes of the project will have to offer. Nothing interests a person more than offering a potential solution to their particular problem so the essence for successful dissemination strategy will be to actively engage users and deliver what the users both want and need. Initially, the project requires its potential audience to be AWARE of its aims and objectives. Then they will become interested enough to wish a more detailed UNDERSTANDING. Involvement in both of these two stages will provide the basis for dissemination for ACTION. This dissemination methodological concept leads to three distinct types of dissemination. a) Dissemination for Awareness. This is the minimum dissemination that can be achieved by making a broad range of people to be aware of the work of the project. This particularly useful for those target audiences that do not require a detailed knowledge of the project but it is helpful for them to be aware of the project activities and outcomes. Creating such awareness for FATIMA project will promote the word of mouth dissemination type and help in building an identity and profile within FATIMA community. 9 77

10 b) Dissemination for Understanding. Moving a step further the Dissemination for Understanding seeks to approach those groups/audiences that need to be targeted directly with specific dissemination. Such groups/audiences will be identified because they can benefit from what the project has to offer and therefore it is important that these groups/audiences have a deeper understanding of the project s work. c) Dissemination for Action. When a target audience adopts products, materials or approaches offered by the project this change of practice is referred as Action. Such groups/audiences are those people that are in a position to influence and bring change within their organisations. These are the groups/audiences that need to be equipped with the right skills, knowledge and understanding of the project work in order to achieve real change. Another basic pillar of the dissemination strategy methodology is the direct involvement of all the members of the consortium in the dissemination processes especially the ones responsible for pilot implementation (Regional Teams). All project partners must feel a sense of ownership of the project and must be involved at all stages of the strategy s development. It must be ensured that each consortium member has responsibility for a particular aspect of the strategy s implementation but also a shared vision and common understanding of what has to be disseminated together with a way of describing this to the audiences outside of the project and who may benefit from the project work. This sense of ownership and team working on the project is called upon to take part in various activities that will bring FATIMA project to the attention of as many relevant people as possible. The FATIMA dissemination concept follows the community model of interconnected technical and social learning. Disseminating in a variety of ways that suit the needs of the target audiences and varying the dissemination media, tools and activities increases the chances of the strategy success. Creative new approaches will be pursued aiming at attracting the interest of a large audience. Such approaches include a range of selected communication methods, dissemination tools and actions. Tools include among others the development of the project logo, website, deliverable templates, press releases, newsletters and printable promotional material (leaflet, brochure, posters etc). Social media and networking groups (Facebook, Twitter and LinkedIn) will be used as far as possible since the degree of connectedness to social media of the project stakeholders differs greatly from one country to the other. Moreover dissemination tools to be used include promotion through visual media and mass media in collaboration with local TV professionals in each area but also by developing Pilot Stories on video, some of which will be accessible on the internet. Furthermore Dissemination actions to be taken include among others the development of the Network of Interest, writing scientific publications and the participation in relevant events. Further dissemination methodologies to be used in the project are in themselves generating maximum dissemination effect when being implemented and used by our local communities. This will be enhanced with the innovative use of stakeholder community mapping provided by WP1.1. It is envisaged that this will strengthen the commitment and cooperation of FATIMA stakeholders such as farmers or water managers by means of advanced participatory approaches, starting with the innovative use of stakeholder community mapping. This will be one of the tools to help create contagious commitment among farmers and water managers as we consider this an essential part of our work on the ground. In this context we also put in practice some elements of the Tipping Point concept, by e.g., actively seeking out and supporting people who can act as connectors within and beyond their community. Users who come from a wide variety of backgrounds, but the great majority of them are interested in gadgets /tools of Information and Communication Technologies that can provide benefits in the daily management. So they are ready, or even eager to try out new tools related to their daily work, provided that these tools are cost- efficient, intuitive and easy to use. Therefore, technology is a key entry point for social and technical learning (that are both necessary to bring about the much needed paradigm change in crop production and farm management). This process is contagious: one farmer (or one Farmers 10 77

11 Association) starts using a new toolset and soon his/her/their neighbour wants it too. This is actually how the Snowball technique will be used to create a powerful community process of technological innovation within a dynamic participatory environment therefore enhancing the impact of dissemination. Also, it has to be noted that the dissemination strategy a dynamic document that will be constantly revised throughout the project lifetime while dissemination activities will start at the beginning of the project developing the project website and releasing dissemination material (M6) and will also continue till project end. In FATIMA, the dissemination the project results are embedded throughout the Work Packages for maximum impact, while also having WP 6 dedicated solely to all aspects of dissemination, exploitation, and communication with the mission to disseminate the project activities and results in creative ways, to open markets for FATIMA products, and to raise awareness on the potential benefits of EO for sustainable food production in the wider community. Finally, it is crucial to ensure the sustainability of the dissemination strategy so that the knowledge developed within the project continues to exist beyond the life cycle of the project. Dissemination and exploitation beyond the project lifetime will be part of the roadmap for sustainable implementation developed in WP5. Aiming to form a network in which the agricultural sector will become familiar with the new system and will cope with the challenge of more sustainable and higher productivity with the minimum impact on natural resources, FATIMA s knowledge will be made accessible to stakeholders through various channels and in creative ways. 3.2 Objectives The core objective of FATIMA Dissemination strategy is to fulfil the need to disseminate the concept, methodologies, pilots and outcomes of the project to particular community or communities of target audiences. This will only be achievable and successful if, from early project stages, every member of project consortium has a shared understanding of exactly what it is you want to disseminate and why. The main objectives of the dissemination are: To raise awareness and provide high visibility of the project and its results among the target groups. To ensure the presence of a critical mass of actors participating in the pilot activities. To encourage involvement of stakeholders. To raise awareness of policy makers and public bodies. To gain acceptance and trust of the audience by opting for tailored and personalized messages, providing balanced information from different channels and by promoting dialogue and transparency within the project. To facilitate synergies with similar or complementary initiatives. To ensure transferability and scalability of results by raising awareness about the FATIMA project results to other regions / stakeholders. To create a favorable reputation and competitive advantage of the project and its solution. To make the application advantages known to the agricultural community. To promote, implement and spread the use of the service. To transfer scientific results of the project to relevant communities

12 3.3 Expected results The expected results of the FATIMA dissemination strategy are: The awareness raising about the project activities, informing the target audiences and the general public about the existence and progress of the FATIMA project. This will be done mainly during the initial stage of the project and actively supported by the dissemination tools. However, also during the whole lifetime of FATIMA project, the consortium will create publicity of the project to attract potential future stakeholders and ensure maximum impact. The explanation to the target groups which benefits the project provides and how the results can be exploited. The promotion of active participation in the project, e.g. via the attendance in the project workshops enhancing the links to other projects and stimulating the participation in the FATIMA External Expert Advisory Board. 4 Target groups and audiences The FATIMA project has a diverse range of target groups and audiences that it intends to contact, attempt to influence or serve. Some groups will be the targets of internal communication and information while other target groups are to be found outside the project. This section of the strategy will address the appropriate audiences and the dissemination tool or action for contacting and communicating with these groups. The identification of target groups by the dissemination strategy has to be widened in order to define who the potential stakeholders are, and must not be narrowed down only to base predominantly within their immediate circle of experience and where they know they are likely to be well received. The target groups for the FATIMA project are still being identified and this is therefore an evolving list. Currently the target audiences include: Farmers and farmers associations all over Europe and beyond, Rural communities, Irrigation water providers, river basin managers Water or agricultural management authorities of regional or national level, Irrigation management systems solution companies, Environmental/ agriculture consultancy and software companies, Agribusinesses, fertiliser and plant nutrient management industry, Chambers/ associations/ clusters of the abovementioned companies, Agricultural research institutes/ networks/ associations, Agricultural educational institutes/ networks/ associations, Regional/ national/ European (agricultural or not) authorities, Social networks about sustainable agriculture, Research networks and initiatives of similar context, Mass and social media, General public and civil society. The above target groups can be further categorised into four major categories. This categorisation provides a grouping of the target audiences and therefore enhances the effectivity of approaching these groups and narrowing down dissemination in order to define the appropriate dissemination tools and actions, the 12 77

13 communication objective, the key messages to convey and finally the potential benefit they will have from FATIMA project. Category 1 includes Farmers and farmers associations, rural communities, environmental and agriculture consultancies and relevant IT solution companies, irrigation management solutions companies and other agribusiness related companies and chambers, associations and clusters of the abovementioned companies. This category includes people who are work actually on the field and they are in close contact of what production process is. This category will have a central role in the project since they are the potential users of FATIMA project assets and they will be the ones to receive the direct benefits of FATIMA solutions which are increased yields and less spending on inputs. Members of this category can be approached with info- days, local workshops, printable promotional material, Video stories, social media and by the website. Category 2 includes the ones who take decisions and provide funds such as Politicians, Policy makers, Sponsors and other regional, national and European authorities. Category 3 can be approached with a targeted brochure, video stories and a short demonstration of what FATIMA project provides. Their potential benefit is that that they receive and have access to innovative tools that can help them save funds and resources while being able to resolve any arising conflicts. Category 3 includes agricultural research and educational institutes, networks and associations, the scientific community, other research networks and initiatives of similar context. They are the ones who provide and distribute knowledge. Members of this category can be approached through scientific publications, conferences and science workshops, posters and scientific results presentations, demonstrations in pilot sites while their potential benefits include the access to high quality scientific data and results. Last, Category 4 includes the ones who distribute information such as mass and social media, the civil society and the general public. Members of this category can be approached with a selection of dissemination tools such as a media kit whereas the general public can be reached with printed promotional material, video stories, social media accounts. The potential benefit of this category is the saving of funds and valuable natural resources but also food production security. The following table summarises the 4 main categories of target groups, the suitable dissemination tools and actions, the objective of dissemination, the key messages to convey and the potential benefit the category is going to have from FATIMA project. Table 1: Summary of main target groups, suitable dissemination tools and actions, reasoning Target Group Dissemination Tool/Action Dissemination Objective Key messages Potential benefit Category 1 (Farmers, Rural communities, Agribusiness, fertiliser industry, Agricultural and environmental consultancies) Info- days, workshops, Pilot demonstration, printed promotional items, video stories, Project website. To make clear that FATIMA project intends to support them with new tools and services, to enable sufficient technology and solution uptake, to leverage the provided solutions for achieving maximum advantage, to change the bottom - the base of agriculture. Earth Observations and Satellite Information is a friend of the farmer, FATIMA solutions can help to save nutrients, water and money, hi- tech is to easy- use. Increased yields and less spending on inputs. Increased resilience of agricultural sector. Innovation and technology uptake

14 Target Group Dissemination Tool/Action Dissemination Objective Key messages Potential benefit Category 2 (Politicians, Policy makers, Sponsors and other regional, national and European authorities) Targeted brochure, video stories and a short pilot demonstration of what FATIMA project provides To get political acceptance and support, to get funding, to change and influence top Save natural resources and funds for agriculture, development and application of innovation, international policy instrument, tool for conflict resolution Ability to make better decisions related to intensive agriculture, fund saving for agriculture, better image of policy Category 3 (Agricultural, research and educational institutes, networks and associations, the scientific community, other research networks and initiatives of similar context) Scientific publications, conferences and science workshops, posters and scientific results presentations, demonstrations in pilot sites To obtain allies in the hi- tech and innovation lobby, to obtain allies in the agricultural research and education sector FATIMA is state of the art, high quality scientific research and technology related to intensive agriculture Access to high quality scientific data and results Category 4 (Mass and social media, Civil society, General public) Media kit, printed promotional material, video stories, social media accounts, website To get the message for the essence of FATIMA project out to the general public and get and increase public support. Save natural resources, efficient intensive agriculture, enough food for all, potential to bring change Saving valuable natural resources, food production security 5 Dissemination tools The following sections describe the dissemination tools that will be used within the context of the FATIMA dissemination strategy. These tools can be further specified after consultation with local partners and in relevance to the specified priorities on local level. 5.1 FATIMA Logo As with every European project, the project s logo is the dissemination tool that aids and promotes instant public recognition while it defines the visual and graphical identity of the project as a whole. The logo also 14 77

15 communicates the uniqueness of the project and expresses its objectives. In order to design the logo of FATIMA project, a group of expert professional graphic designers were employed. The initial idea was that the logo is meant to represent the concept of FATIMA project as a whole which is sustainable agriculture. After the production of several prototypes the following logo was selected: Figure 1: The FATIMA logo Symbol: The symbol of the logo is quite clear and straightforward. It illustrates a human hand holding three plant leaves which actually can be conceived as a hand sustaining a plant therefore referring to sustainable agriculture. Furthermore the symbol of the logo is accompanied by the project s acronym along with the full acronym explanation in smaller letters. Colour: Since colour is the key element in logo design, the hand was painted with three different shades of brown referring to the soil that holds the plant, while the three leaves were painted in light blue, light green and green symbolizing water and plant growth. The small letters of the full acronym were painted with the same colours as the symbol. Finally, the logo is the core image of the project as a whole and it must and will be used in all graphic material and documents related to the project. It must be noted here that the logo of FATIMA project is an intellectual property of the project s consortium and any use for other purposes is discouraged and prohibited. A copy of the EU emblem and a text stating that the project has received funding from the Horizon 2020 programme will be included along with the logo in any dissemination material including the electronic ones. This emblem is available from the EU at the link: eu/basic- information/symbols/flag/. The EU emblem accompanied by the abovementioned text will be added as follows: Figure 2: The EU emblem This project has received funding from the European Union s Horizon 2020 research and innovation programme under grant agreement No FATIMA Slogans and mottos In order to transmit a coherent message towards the target groups, FATIMA will be linked with a catchy slogan as a mean to draw attentions. An initial motto can be Produce more with less. However more slogan and mottos will be produced during the course of the project in all project languages and in relation with the context of each pilot area. Other mottos developed by the project team are the Retrieving and 15 77

16 Integrating Data from Multiple Information Sources, Monitoring crop environment and Monitoring field reality. 5.3 Project templates Deliverable Template For the needs of the production and writing of the project s deliverables, 51 in total - public and confidential, a deliverable template has been produced in an MS Word file using a certain style. The purpose of such a template is to have a consistent and recognizable layout for the project s deliverables. The deliverable template has a cover page that displays the logo in a prominent position, the number and name of the deliverable, working package and lead authors while at the bottom of the page there is a clear information message on the funding that the project received along with the display of the emblem of the European Union as required in the Article 29.4 of the Grant Agreement. Furthermore, the second page of the template contains at the bottom, a disclaimer that excludes the responsibility of the European Commission for any use that may be made of the information contained in any deliverable as required by Grant Agreement Article In the same page a copyright message is displayed in order to protect the originality of any produced content within FATIMA project. Furthermore the second page of the deliverable template contains a table with the document related information and a table with the document history while the forth page is reserved for the tables of contents and figures. The first, second, third and fourth pages of the template remain static, do not change and contain only the information referred above. The footer of the template contains the EU emblem and the project logo. Also, the project template uses a distinctive custom colour pallet for table headings and other general use. The RGB pallet colours used can be customized manually in MS Word. The colours are: Table 2: The colours of FATIMA project Colour R G B Brown Blue Green Last, the FATIMA Deliverable template uses the Calibri fonts, which are a humanist sans serif typeface designed by Lucas de Groot. Calibri fonts features subtly rounded stems and corners that are visible at larger sizes. The use of one font type for all deliverables makes the template distinctive, increases its originality and helps to promote a uniform template image, a fact that increases the dissemination quality. The standard template formatting is as follows: Document body (Normal): Calibri 11, Paragraph: 6pt after Heading 1: Calibri Bold 20, Brown colour Heading 2: Calibri Bold 18, Blue colour Heading 3: Calibri Bold 16, Green colour Spacing: Multiple 1,1pt It has to be noted that the deliverable template can be updated during the course of the project but the idea colours and fonts will remain the same

17 Figure 3: FATIMA Deliverables template Presentation template Same as deliverables a FATIMA Project Presentation template has been created using MS PowerPoint. The presentation template uses the same graphic identity guidelines as the deliverables template in order to facilitate the recognition of the project. The presentation template will be used in all events and meetings where FATIMA results and activities are presented. The template will be updated if needed during the course of the project. The FATIMA and the European Union emblem have also been added in each one slide

18 5.4 FATIMA Website Figure 4: FATIMA presentation template The FATIMA website serves as the project s main dissemination tool and will be updated on a regular basis. The FATIMA website goal will be twofold. First, it will be used as a management tool among the project partners by offering access to all documentation and deliverables produced in the course of the project (FATIMA Partners area). Second it will be used as a dissemination tool among the FATIMA interested audience by providing information on the project s activities, progress and outcomes (Public section). A separate deliverable (D6.4) of FATIMA project is about the project s website and contains further technical details and provisions. Furthermore, the website will advertise the project to relevant stakeholders such as farmers, farmers associations, rural communities, agribusinesses and the general public. The technical realization of FATIMA website has been the product of collaboration among several professionals in the field such as graphic designers, web developers and media experts. The current version of the FATIMA website follows the project s graphical identity and presents a project overview, including objectives, project partners and the activities proposed within the project. The FATIMA web presence serves as a central point of entry to all public materials, such as public deliverables, reports, newsletters, informational material (brochures, leaflets, and posters), presentations and promotional videos developed as part of the project. Since the FATIMA website will be the core communications hub of the project, it has to support at least the languages of involved partners and pilot countries. For that reason the website will be available in Spanish, Italian, French, Czech, Greek, German, Turkish and English. The website multilingualism is particularly important in order to maximise the dissemination impact. The website translations will be done using the WordPress Multilingual Plugin 1 which has been installed for this reason. Also the FATIMA website has been designed taking into account specific provisions and requirements related to obligations to the EU, gender and target groups/stakeholders. The first version of the website is available in the following web addresses h2020.eu and project.eu. The first address is the primary address of the project while the second just automatically redirects to the first one. During the course of the project, the website will be constantly developed while additional areas will be added. Also the structure and especially the content of the FATIMA web site will be subject to modification, updated with news, diagrams, graphic material, other info, downloads and links. Website activity will be monitored using Google analytics, a tool that helps to analyse visitor traffic and gives a complete picture of the website audience and their needs. Google analytics will be used in order to improve website quality and to evaluate the website use as a dissemination tool

19 Furthermore, the FATIMA website will contain a Partners area. This is the most important page of the FATIMA website in terms of workflow and the progress of the project as a whole. This page is not publicly available and it appears in the menu bar after the user has completed the login process. Access to Partners Area will be granted upon request to registered consortium members, European Commission, and Advisory Board members. The Partners Area includes all the information that project partners need for keeping up with the project work. The first object displayed is the TeamUp project calendar that includes all dates for project meetings, external events, public holidays, team members on holiday and on travel. Also the Partners Area includes all distribution lists, templates for deliverables and presentations, FTP access credentials, further photographs and videos and all the finalized deliverables (Public and Private). Last within FATIMA Partners Area the Document Revisions WordPress 2 plugin has been embedded in order to enable the project partners to collaborate on documents while allowing document version control. Figure 5: FATIMA website home page screenshot 2 document- revisions/ 19 77

20 5.5 FATIMA QR Code A QR code has been created in order to allow mobile users to quickly access FATIMA website. The QR code will be included in different types of dissemination material, such as printed leaflets and posters, in order to raise public awareness on the project and increase user engagement. Figure 6: FATIMA project QR code account and lists For the needs of official communication, the main account of FATIMA project has been established. The address is info@fatima- h2020.eu. This account will be included in all used dissemination tools, such as the project website, social media accounts, printed material etc. DRAXIS, as the coordinator of the project, will be responsible managing of this account, while enquiries, comments, and information will be forwarded by DRAXIS to project partners if necessary. In addition, several mailing lists have been established for associate partners, stakeholders, for those with other broad interests in the project, and for potential FATIMA output users. These mailing lists are accessible via the FATIMA website for self- registration. Opportunities to participate, project updates and an electronic copy of the newsletter, will be sent out to these lists to maintain contact with the community throughout the project. Also each partner is encouraged to develop and maintain an list related to the partner s country of origin and field of interest. The mailing lists are managed by DRAXIS SA, using MailChimp application. MailChimp was selected since it offers a plenty of advanced reporting options that can be accessed from anywhere. Materials to be distributed to these lists should be sent to DRAXIS SA. The sign up form for all of the mailing lists, including the FATIMA Newsletter, can be accessed at the homepage of FATIMA website. 5.7 Social media In order to complement the FATIMA web presence and to increase the project s dissemination capacity, the use of social media and networks was pursued. Contemporary social media are a suitable, innovative way to boost the imminent dissemination of the project s methods and results but also a creative new approach to attract the interest of a large audience and to enhance stakeholder engagement efforts 3,4. Social media will be used as far as possible since the degree of connectedness to social media of the project s stakeholders differs greatly from one country to the other. Last but not least, most of social media platforms provide services for measuring and analyzing user traffic and interaction thus providing a way to evaluate the effectiveness of the dissemination strategy. 3 Waters, R. D., Burnett, E., Lamm, A., & Lucas, J. (2009). Engaging stakeholders through social networking: How nonprofit organizations are using Facebook. Public Relations Review, 35(2), Lovejoy, K., Waters, R. D., & Saxton, G. D. (2012). Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less. Public Relations Review, 38(2),

21 Currently, FATIMA has active Facebook and LinkedIn pages, Twitter, Google+ and YouTube accounts which are directly linked to the project s website. All social media accounts and pages are managed by DRAXIS SA, the project partner responsible for all dissemination activities. For the beginning of the project social media presence will be used primarily as a dissemination channel for news, events, information about the project. However it is expected the as the project evolves, results and stakeholder experiences will be shared and publicized Facebook page The Facebook page of FATIMA project can be found in the following link: Access to Facebook page is also provided in the homepage of the website. The official language of the page will be English; however there is no restriction in the use of other languages especially the ones from the pilot areas. The Facebook page displays at a prominent position the number of Facebook users who liked the page content and provides tools for comment, picture, and video uploading while there is a calendar option to publicize upcoming events or meetings. Facebook page has been established be DRAXIS SA staff and it is possible that as the project evolves additional page administrators will be assigned from the rest of the project partners. DRAXIS will be the administrator of the Facebook page. The administrator s role is to manage all aspects of the page including messages dispatch and publication of posts, confirmation of posts and comments, assignment of page roles. Moreover, since other partners have the potential to promote the page to a wide network of stakeholders, they will also be added as editors. The editor has the same roles with the administrator except for assigning Facebook page roles. Additional editors may be added during the development of the project. The page will be open to everyone to follow. A brief description of the project will be added to the FATIMA Facebook page in order to inform the general public about the objectives of the project. The links to the FATIMA website will be also displayed in the FATIMA Facebook page. The page will be shared to various directions in order to maximise its popularity. More specifically, it will be shared to: Targeted Facebook groups Other Facebook pages that project partners manage Partners Facebook accounts etc Pilot partners will be asked to take advantage of the dissemination channels to which they have access, in order to raise awareness at local/ regional level in areas where user engagement is a priority

22 5.7.2 Twitter account Figure 7: FATIMA Facebook page The FATIMA Twitter account will be used as a primary feed for disseminating projects news and announcements and to promote project activities, particularly attendance of events, meetings, conferences. DRAXIS SA staff will have the account s editorial control, however, each project partner, as well as any Twitter user, will be able to add links to announcements using the FATIMA hashtag and make retweets. Twitter activity will be measured through follower counts for the project account. Additional statistics will also be available via the new Twitter Analytics service ( Twitter 22 77

23 Preferred hashtag for project tweets: #Fatima_H2020 Figure 8: FATIMA Twitter account homepage LinkedIn group LinkedIn is the world s largest professional network with over 225 million members. It is a business- oriented social networking service and differs from other social media since it is mostly used for professional reasons. FATIMA LinkedIn group has been created and managed by DRAXIS staff. The group will be used, will be mainly used for building up a professional network with experts and other groups in the fields of Sustainable Agriculture, Precision Agriculture, Agriculture & Unmanned Aerial Vehicles (UAV) and Water Technologies. In this social network, LDA can raise awareness about it among the target- groups as many are registered here. However, as attracting people to a given group might be difficult and very time consuming, due to the large number of groups available, the strategy of LDA concerning LinkedIn is to post information and news in different already establish groups focusing on the topics approached in the project. Thus, the following groups are considered as relevant: The FATIMA LinkedIn group name is FATIMA H2020 Project

24 5.7.4 Google+ page A Google+ page has been established in order to provide a clear central profile to associate with the FATIMA YouTube presence and any further Google tools which can be adopted. A link has been made between the Google+ Page and the main FATIMA website in order to provide more effective search results for those looking for the FATIMA Project. It is envisioned that initially YouTube videos will provide the main content for the Google+ page, but this will be extended to additional updates. Automated posting to Google+ from the FATIMA Twitter account will be investigated as this would provide a simple mechanism for project partners to contribute or have their contributions recognised on this page. The link to the FATIMA Google+ page is:

25 Figure 9: Google+ page screenshot YouTube Channel and Audiovisual productions For the needs of FATIMA project a YouTube Channel has been established and managed by UCLM and DRAXIS. It will be used as a media channel for the distribution and sharing of audio- visual material that will be produced during the course project including presentations, promotional spots or other videos associated with the project. The link to the FATIMA YouTube channel is: Stories play a special role in attracting a wider audience of heterogeneous backgrounds and transmit powerful messages. As noted in the project proposal, videos of pilot stories will be created in order to illustrate the context of farming in pilot areas and the development of the current paradigm of intensive crop production, as well as capturing the vision of stakeholders of a sustainable future. A communications professional company will be employed to make audio- visual production of the FATIMA stories. Furthermore, short introductory videos of FATIMA project will be produced. All produced audio- visual material will be uploaded and be accessible on FATIMA YouTube channel

26 Figure 10: YouTube channel screenshot General rules for social media use The FATIMA website, will remain the Project s primary online source for information. Social media will be used to complement the website s information and broaden the reach of messages through multiple channels. No confidential information will be posted to any social media under any circumstances. Comments containing any of the following shall not be allowed and will be removed by social media accounts managers: Comments not topically related to the particular site or article being commented on. Profane language or content. Content that promotes, fosters or perpetuates discrimination on the basis of race, creed, color, age, religion, gender, marital status, status with regard to public assistance, national origin, physical or mental disability, or sexual orientation. Sexual content or links to sexual content. Conduct or encouragement of illegal activity. Content related to advertising or promotions. Information that may tend to compromise the safety or security of the public or public systems. Content that violates a legal ownership interest of any other party. 5.8 Project newsletter A short, regular newsletter is a key dissemination tool to inform relevant target audiences and will be produced and circulated appropriately every six months consisting of brief articles and updates from across the FATIMA work packages and partners. The FATIMA newsletter will be circulated in electronic form 26 77

27 through appropriate lists and be available as a PDF files via the project website. Paper copies may be printed if needed for distribution to stakeholders, community members or attendees of special events. The newsletter will provide a route to communicating key updates about the project and a mechanism for relevant stakeholders to be kept informed and engaged with the project between initially indicating interest and the roll out of deliverables. Content for the newsletter based upon reports filed by partners on events attended; key updates on development; presentations, workshops, and demonstrations delivered; reports, publications and media interest. Partners will be contacted by DRAXIS for these contributions and/or for their approval of news items. The newsletters template can vary according to the subjects covered, but the cover page will follow the FATIMA project graphical identity clearly identifying the project as being part of an EU- funded programme and including the project logo. Some of the topics that will be addressed by the FATIMA newsletters are: Presentation of the project (1 st issue) Announcements of the project s progress in brief articles News from the pilot cases Dates, details, comments regarding project related conferences, meetings, events or publications. In order to engage as many stakeholders as possible, the FATIMA partners are encouraged to distribute the newsletters to their contacts who may be interested in the project. Apart from this, interested parties can subscribe to the newsletter on the project s website. The newsletters template, presented in ANNEX D Templates and printable promotional material, follows the FATIMA project graphical identity and clearly identifies the project as being part of an EU- funded programme. 5.9 Promotional printable material (target group tailored dissemination documents) Leaflet Leaflets are a simple means of informing the different audiences of the purpose, progress or findings of the project. Leaflets can address general project issues since they will be printable in- house and will allow a fast replication. Leaflets will be editable and printable by any of the project partners, and therefore, will be tailorable both in terms of content and language. In order to raise awareness of the project even at the initial stage, the consortium has created a first version of a leaflet to be distributed through all partners to any dissemination event they participate in. The paper size of the leaflet will be A5 and special folding and cutting will be applied. For the initial needs of the project 1000 leaflets will be printed. They are also available for download from the project website. However, pilot partners are strongly encouraged to translate the leaflet in their language and distribute it to the pilot sites in order to maximise engagement. The leaflet will be circulated by or printed and distributed at events. The initial version of the FATIMA leaflet is included in the current deliverable in ANNEX D Templates and printable promotional material Brochure The project brochure will be one of the main promotional materials of the project, to be delivered and sent to the various stakeholders, allowing a fast understanding of the project s aims, activities, pilots and expected results. The brochure will be in A4 size and will have multiple pages. It is a more official document and will contain more information and graphics than the leaflet

28 5.9.3 Poster Posters are dissemination means that are mainly used in events that can be either organised by the project or can be external conferences, symposia, workshops, seminars or others in relevant domains. Such posters will be provided as necessary. Among others, the FATIMA poster will include the following main items: FATIMA Logo Slogan Key Words EU emblem and statement of the EC funding Links for the project website and FATIMA QR code Eye catchy images to attract attention. The initial version of the FATIMA leaflet is included in the current deliverable in ANNEX D Templates and printable promotional material Info factsheet The info factsheet will be a single sheet printed A4 (one or two sided depending on the amount of text) paper containing information on the project as a whole but also can contain and analyse specific parts of the project e.g a Work Package fact sheet or a factsheet dedicated to serve a specific audience. The main difference with the leaflet is the layout. Different fact sheets will be produced during the course of the project and will be available in the website. The factsheet will be disseminated in formal events (e.g. workshops, conferences, etc.) in order to inform all relevant stakeholders about the key points of the FATIMA project. The factsheet will be also available in an online version through the FATIMA website Press release template The press release is the most important form of written information that must be sent to journalists and other media, and it must be issued at the start of all projects or when a major milestone of the project has been achieved. The FATIMA press release template includes elements such as the purpose of the project, the beneficiaries, and also the results achieved so far. It also incorporates the EU logo and mentions that funding was provided by the EU. If a press conference is planned, the press release must include the name of the person who will be present at the press conference, if appropriate. A press release template leaflet is included in the current deliverable in ANNEX D Templates and printable promotional material Media Kit The media kit is a pre- packaged set of promotional material of the project for the purpose to be distributed in the members of the press and media. Media kit is not a distinctive dissemination material itself. For FATIMA it will include a conference folder, a leaflet, a factsheet, the latest newsletter and a USB stick Branded and Promotional Items Branded and promotional items of FATIMA project are products that aim to maximise the dissemination efforts of FATIMA project and also to act as gifts to selected stakeholders. These include Ball point pens / pencils, T- shirts, Hats, Conference folders, Notepads and USB flash drives. T- shits and hats will be distributed to farmers while USB flash drives will be distributed including the project deliverable and other material at the end of the project. Promotional items must be distributed when specified in the communication strategy of a project (usually only for major projects). All kinds of promotional items (such as T- shirts, caps and pens) can be produced by implementing partners or contractors as supporting material 28 77

29 for their information and communication activities in the framework of their programme and/or project. Photos of branded and promotional items are included in the current deliverable in ANNEX D Templates and printable promotional material. 6 Dissemination Actions The following sections outline the dissemination activities envisioned to be carried out in the scope of the FATIMA project. 6.1 Multi- actor community FATIMA follows a people- centered approach, in line with the multi- actor concept. In order to form a strong alliance of users and other key stakeholders, we are setting up interconnected multi- actor community platforms in each pilot area. A dedicated Workpackage (WP1.1) has been established for this purpose. This includes physical meetings ( Regional Meetings every 6 months), access to the central webgis hub (as a participatory information- sharing tool) and groups in social media. At the core of it are the Core Users, i.e. those local users that collaborate in the FATIMA tools and services design and evaluation throughout the project. Each platform is coordinated by a Regional Manager. The multi- actor community platform will also act as a main dissemination pole for the engagement of further stakeholders with the aim of transforming them into actors. The overall aim of the multi- actor community platform is to foster a strong collaborative multi- actor partnership/community with a sense of co- ownership and responsiblity of/for FATIMA tools and to create the enabling environment for implementation, market uptake, and sustainable financing. This includes setting up a participatory process focused on assessing major sustainability issues in the pilot areas aimed at promoting the engagement and cooperation of all actors in the development of a shared vision for sustainable crop production. This activity spans communities from the local level (Core Users groups) to international networks (like EIP operational groups). 6.2 Mass Media communication (TV, radio) Obtaining news coverage, whether at a national or local level, can increase the profile of the project at a great extent and reach a very wide body of people. The main target is journalists, related TV/radio shows, columns in newspapers. The scope of the mass media communication activities will be to inform the general public through mass media about the FATIMA project, to obtain news coverage at a national or local level, in order to increase the profile of the project and reach a very wide body of people. These activities will target a wide variety of news agencies and mass media with general or specialised interests, individual journalists with a special interest FATIMA related topics, related TV/radio shows or columns in newspapers. The FATIMA consortium intends to disseminate the FATIMA project through TV and radio channels, web media, and newspapers and magazines - either printed or electronic ones. Such a channel is the official web portal of the European Commission ( that reaches a wide audience and provides information on EU- funded research. Through this website information on and links to the FATIMA project will be accessible to the general public, the research community, policy- makers and the media. EurActiv ( is another portal to which posts relevant to the FATIMA project will be 29 77

30 uploaded. EurActiv is an independent and multilingual EU policy portal that targets mainly the community of EU actors: EU institutions, industry and unions, non- governmental organisations (NGOs), media, countries, regions and cities. Only selected information will be published in mass media, and the information will be presented in a clear and accessible format for people of all educational levels. Mass media will be fed through the following dissemination tools: press releases audiovisual material that will be uploaded at YouTube channel project results and newsfeed that will be available at the project s website audiovisual or printed material with information about the FATIMA meetings project s presentations and partners interviews that could be performed during the organisation of targeted events or participation in non- project events. In order to avoid discrepancies among the information that will be communicated in mass media from the project partners, the DRAXIS the project partner responsible for dissemination is going to prepare an indicative interview template. The FATIMA partners are encouraged to disseminate the FATIMA project through mass media on a regular basis. However, the official contact with the mass media will be held by DRAXIS through the official account of the FATIMA project. Press conferences will be given only after such decision has been made by the Project Board and Coordinator. An indicative list of mass media active in the countries of the project partners is presented in ANNEX E Mass Media and News Agencies. 6.3 Press releases The press release is the most important form of written information that must be sent to journalists. Press releases will be prepared in English. However, all partners are encouraged to translate them in their native language. Where the implementing partner launches the press release it should liaise with the Project Coordinator and the partner responsible for dissemination before sending it out. The press release will include elements such as the purpose of the project, the partnership between the EU and the beneficiaries, and also the results achieved so far. The release will incorporate the EU logo, mention that funding was provided by the EU, mention the amount of EU funding in Euro and in the local currency. The release must be dated at the top. Generally, journalists prefer to be able to use the release immediately, in this case 'For immediate release' must be written at the top of the document. However, it is sometimes appropriate to embargo the release until, for example, the publication of financial figures. In this case, a simple expression such as 'Not to be used before 10:00 hours, 15 October' must be included at the top of the document. The FATIMA press release template has already been prepared, its size is kept to one side of an A4 paper and it contains a heading, a strong leading paragraph summarising the essential facts, the main body of the story, quotes, some background information, and contact details for further information. The release should be kept to one side of an A4 page whenever possible; if it is longer, 'more follows' must be written at the bottom of every subsequent page. At the end of the document, make sure to write 'End'. After 'End', the press release should provide the name of at least one person whom the journalist can contact for further information. Where possible, both a work and a home telephone number should be provided. FATIMA target is 30 entries at European, national, regional and local press (printed or online) describing the goals of the project in a simple, jargon- free language. Whenever possible, press releases will highlight the 30 77

31 benefits for the municipality/region/country and the importance of the local partner being part of an EU consortium. All press releases will be archived and will be available to the public through the project website. The FATIMA press releases will be disseminated to the EC Research & Innovation website, which is heavily involved in communicating the results of EU- funded research to the media and the general public ( The FATIMA press releases may, also, be submitted in the Community Research and Development Information Service (CORDIS) Wire ( which offers to journalists the ability to download press releases relevant to EU- funded research. AlphaGalileo ( is another resource for European research news which the FATIMA consortium will contact so that it publishes FATIMA press releases. Partner DRAXIS will register at the website as a contributor in order to have the right to post press releases, event information, access the address book and view the complete reference library. Other channels through which the FATIMA press releases can be disseminated are the press office of the European Environment Agency ( and the Digital Agenda for Europe ( agenda/en). The FATIMA partners are, also, encouraged to issue press releases at European Commission s representation offices of their countries ( Moreover, an indicative list of national and local media for potential distribution of FATIMA press releases is presented in ANNEX E Mass Media and News Agencies. The list can be further enriched during the course of the project. 6.4 Scientific publications It is expected that the FATIMA project will result in a number of publications in scientific, peer- reviewed journals. Project partners are encouraged to collaborate with each other and jointly prepare publications relevant to the FATIMA project. Scientific journals that provide open access (OA) to all their publications will be preferred, as it is required by the European Commission. In specific, as it is required in FATIMA Grand Agreement article 29.2 each beneficiary must ensure open access (free of charge online access for any user) to all peer reviewed scientific publications relating to its results. In particular, it must: a) as soon as possible and at the latest on publication, deposit a machine- readable electronic copy of the published version or final peer- reviewed manuscript accepted for publication in a repository for scientific publications. Moreover, the beneficiary must aim to deposit at the same time the research data needed to validate the results presented in the deposited scientific publications, b) ensure open access to the deposited publication via the repository at the latest: (i) on publication, if an electronic version is available for free via the publisher, or (ii) within six months of publication (twelve months for publications in the social sciences and humanities) in any other case, and finally c) ensure open access via the repository to the bibliographic metadata that identify the deposited publication. The bibliographic metadata must be in a standard format and must include all of the following: - the terms "European Union (EU)" and "Horizon 2020"; - the name of the action, acronym and grant number; - the publication date, and length of embargo period if applicable, and - a persistent identifier

32 It is envisaged that a project scientific committee will be formed among project partners to review publications of FATIMA partners before submitting them to the journals. The same committee will define the process of publishing after the end of the project. In ANNEX F FATIMA Relevant Scientific Journals all the potential scientific journal that can be used for publishing are presented in a table. The list can be further enriched during the course of the project. 6.5 Participation in targeted non- project events A common way to achieve an effective dissemination is the participation of FATIMA project partners in targeted non- project events (events not organised by the project) where FATIMA project as whole or specific actions and results of it can be presented. These events can include scientific conferences and symposiums, workshops and other open events relevant to the project objectives. By participating in such events, project partners will be able to promote project activities and outputs beyond partnership and involved territories. However, prior to any participation in targeted non- project events, project partners must notify the project board, the coordinator (UCLM) and partner DRAXIS responsible for dissemination. This notification process is compulsory for dissemination monitoring and evaluation purposes Scientific conferences Scientific conferences and symposiums are key venues to present new scientific knowledge and methodologies emerging from FATIMA project. Partners representatives are encouraged to participate in major conferences of relevant fields presenting the FATIMA project and related scientific results. If a poster is included in the participation, it must follow the poster template of the project and other visibility guidelines related to source of funding as described in section 5.2. A detailed list of conferences and symposiums relevant to FATIMA project is available in ANNEX G Targeted external non- project events. The list will be updated with new conferences and symposiums during the whole duration of the project Workshops and Open events FATIMA project partners are encouraged to participate in key workshops in the fields of agriculture, precision agriculture, irrigation, webgis solutions, Earth Observation throughout the duration of the FATIMA project in order to increase the project s visibility and build the FATIMA contact list and the Network of Interest. Furthermore, other Open Events such as Agricultural Fairs or Shows will be also useful means to disseminate the FATIMA project in different target audiences than those attended workshops. Participation in Agricultural fairs to be held in FATIMA pilot countries can generate excitement and interest in the project, engage related stakeholders and find potential customers. All partners are encouraged to inform partner DRAXIS about such events to be held in their region. A detailed list of workshops and other Open events relevant to FATIMA project is available in ANNEX G Targeted external non- project events. The list will be updated during the course of the project. 6.6 Actions organized by FATIMA As the project matures and further results become available, the FATIMA consortium will organise selected dissemination events in order to engage further external stakeholders, such as public organisations, NGOs, strategic decision makers, policy makers, think tanks, scholars, public and private administrations etc

33 The following options will be strategically decided and integrated with the sequence of Regional Meetings, which are taking place in each pilot area every six months and which normally have a consortium- internal part as well as a stakeholder- actors part FATIMA workshops and pilot open days These workshops will be set up in order to provide an overview of the project objectives and activities, present and discuss the results of the project, and share experiences and lessons learned to local stakeholders and scientific community. The workshops will be organised by the Regional Managers in coordination and collaboration with the leader of WP6 and particular attention will be paid to the participation of the members of the FATIMA multi- actor community platform. Initially, emphasis will be given to the design of the pilots, while at later stages the focus will be on the assessment and validation of the results of the operation of the pilots. Prior to all pilot workshops, a co- developing of local dissemination strategies workshop has already implemented. The workshop took place during the 1 st plenary meeting of FATIMA project in Albacete, Spain and was organized by DRAXIS SA, the Lead partner of WP6 - Market consolidation, dissemination, and training and the participants were all partners from all the eight pilot areas of FATIMA project. Furthermore in the context of pilot workshops special actions for women and families, elementary and high schools but also for stakeholders and civil society will be organised Scientific workshops and policy info days Scientific- technical workshops in relevant research areas can serve to communicate interim and final project results, and help validate project outcomes in cooperation with project partners and the respective scientific and academic community. Workshops with external stakeholders aim to facilitate the policy debate around the various means and mechanisms that could be applied at regional, national and European level to reinforce the adoption of similar patterns and practices. More specifically, policy workshops can help communicate project results to external stakeholders and key decision makers, while also gathering feedback to further fine- tune FATIMA research context (from the policy point of view). 6.7 Networking and Informal person- to- person meetings Networking will be performed through the participation in relevant events linked to the project theme, operating by all project partners throughout the duration of the project. This will be coupled by informal person- to- person meetings with relevant stakeholders. These are additional activities to the project events organized in FATIMA for dissemination (i.e. project workshops) and other purposes (i.e. multi- actor community meeting in WP1.1, among others). 6.8 Collaboration with similar projects/ initiatives The consortium will network with other relevant initiatives and projects, such as the e- Agriculture Community ( and the Community on Agricultural Policy Implementation and Geo- Information (CAPIGI, The e- Agriculture Community is a global community of practice where people exchange information, ideas and resources related to the use of ICT for sustainable agriculture and rural development. The Community counts over 12,000 members from 170 countries and territories worldwide, among which there are researchers, farmers, policy makers, and development 33 77

34 practitioners. The scope of this network is to improve decision- making policies concerning the vital role of ICTs to empower rural communities, and build sustainable agriculture and food security. Making and maintaining contact with other projects might maximise resources. Even if only FATIMA project was selected under the call SFS- 02a- 2014: External nutrient inputs, it is worth finding out what other projects working in the same subject area or around the same topics are doing and then approaching them with a view to collaborating since such a contact will probably improve the impact of dissemination as well as reduce overall costs. Some other indicative networks are presented below: Table 3: Similar projects and networks Name The e- Agriculture Community ICT- AGRI- 2 (follow- up of an fp7 project) Community on Agricultural Policy Implementation and Geo- Information (CAPIGI) International Network for Information Technology in Agriculture url agriculture.org/ agri.eu/ Internal communication This Chapter aims to define the internal communication guidelines that will ensure: That all partners have access to the same information at the same time, That information is equally fast transmitted to all partners, That the rules of behaviour are obeyed, That consistent formats and communication procedures are used, That the transmitted information minimises overload, is fast accessible and reduced to the essential. 7.1 Document Sharing For fulfilling the need of accessing and sharing materials around the project, FTP storage tool will be used since it provides plenty of useful storage space for project partners to share and store data so they can work together from anywhere. FTP access credentials are available in the Partners area of the website. In order for the FTP to be as useful and navigable as possible all partners who have access to the folder should follow the following guidelines: 34 77

35 Documents must be filed under the appropriate Work package. A top- level folder has been established for each Work Package and existing materials have been, where possible, reorganized into this structure. Documents must be filed under the specific appropriate deliverables. Any file or document deposited in FTP must include the date, version and author details for version tracking. Documents must be named in a consistent way that indicates date and version. Furthermore as stated above the FATIMA Website partners are contains the Document Revisions WordPress plugin 5 that can be used in order to enable the project partners to collaborate on documents while allowing document version control. Finally, for further document storage and co- authoring, partners are free to use any of the commercially available such as Dropbox, Google Drive or Microsoft Cloud after checking compatibility with the IT departments of their institutions. 7.2 Chat, instant messaging, conference calls For fulfilling the communication needs among project partners the use of Skype is recommended. Skype can be used for chat, instant messaging communications and for conference calls since it is already being widely used across the project to connect partners who are widely geographically spread. Additional conference call facilities will depend on each partner and it is therefore up to individual Work Package leaders to ensure that their choices of real- time communication tools are appropriate and accessible to all attendees of their meetings/virtual meetings. Additional tools such as WebEx or Google+ Hangouts will be used if needed. 7.3 E- mail communication A mailing list for the internal communication between the project partners has already been created. This Chapter further defines the internal communication guidelines through the FATIMA mailing list as follows: 5 document- revisions/ 35 77

36 For contacting all partners at once, a mailing list has been created. The mailing list will be maintained and updated if needed by the project coordinator and the partners responsible for Dissemination. All changes of the mailing list must be sent to the coordinator who will adapt the list as soon as possible. To ensure high and continuous coverage when distributing information it is highly recommended that partners use this mailing list. The e- mail subject should be clearly marked; ideally, all e- mails concerning FATIMA shall start with FATIMA in the subject, followed by the topic. Partners should refrain from sending large files via e- mail but rather use the documenting sharing means that will be agreed in order to upload the file and send out only a text e- mail to the target group with the notification about the new content. All partners have to be aware of computer viruses. The list is being hosted and is available in the Partners area of the project website. 8 Project partners role in dissemination The FATIMA consortium consists of partners with significant links with stakeholders that have potential interest to the project and with experience in disseminating similar activities. All project partners are in a strong position to develop an effective personal dissemination strategy, building on key existing channels. These channels and links will provide direct access to the target groups and will act as core channels that will support the project s sustainability and its effective exit strategy. The responsibilities of each project partner for the dissemination of FATIMA, they are summarized in the following table: Table 4: FATIMA project partners individual roles in dissemination Partner DRAXIS UCLM Rest of partners Role in dissemination Monitor and evaluate the dissemination activities, Prepare the project logo, Develop the project website, Produce all printed material, Organise project workshops, Organise project events, Establish and manage the Network of Interest Evaluate effectiveness of dissemination, Make corrections and suggestions where needed, Decide upon Project scientific committee, Decide upon participation in external events, Evaluate scientific publications, Expand and strengthen the ties with scientific community, Apply the dissemination strategy in Spain Disseminate the results to the public and to target groups related to their area of expertise Apply and advance the dissemination strategy in their country Participate and present the project in events organised by third parties Feed information to website and social media Publish articles, Translate and develop informational material Suggest contacts for the project mailing list and the Network of Interest Provide performance data to the WP6 leader DRAXIS 36 77

37 9 Dissemination Strategy monitoring, reporting and evaluation To ensure accurate monitoring and reporting of dissemination activities, FATIMA deliverables include a number of reports linked to dissemination activities. The WP6 leader will be responsible for drafting the content of these reports, in collaboration with Project coordinator UCLM and partner UTAEM. The following sections outline the FATIMA reporting schedule, as well as the requirements for individual partners to provide information on their own dissemination activities. The reporting schedule for the formal FATIMA dissemination deliverables is as follows: Table 5: WP6 deliverables schedule Time M6 M9 Deliverable name D6.4 Project Website and Dissemination Material D6.3 FATIMA Dissemination Strategy M18, 32 D6.5 FATIMA Training Strategy & Material M18, 36 D6.6 Gender Action Report As mentioned above, the leader of WP6 will be in charge of the overall monitoring of all dissemination activities and will report to the project coordinator in case of any problem. However, each partner will be in charge of locally monitoring its own dissemination activity and reporting the progress and pitfalls to the WP6 leader. All partners are responsible for liaising with national and local media for dissemination purposes, and for ensuring that they engage enough stakeholders to properly enlarge the community. Each partner has already nominated a dissemination contact point who will send the following to the WP6 leader on a regular basis (i.e. whenever there are activities to report on, at latest a week after the activity): A description of all dissemination publications published or posted by project partner or other organisations, using the template for monitoring dissemination activities in Annex H1 Template for Reporting Dissemination Publications A description of all dissemination events held using the template for dissemination events in Annex H2 Template for Reporting Dissemination Events. To facilitate reporting, these templates have been designed to be as simple and easy to fill in as possible. The WP6 leader stresses the importance of receiving this information to allow the accurate monitoring and adjustment of dissemination activities as necessary. Moreover, all project partners are asked to send to the WP6 leader any photocopy, print- out, photo, link, screenshot, etc. relevant to the project whenever they find them. Regarding the evaluation of FATIMA dissemination activities, a specific ongoing evaluation procedure will be executed so that the impact of the dissemination strategy can be measured in all the project phases from its very beginning to its end. The main issues that will be evaluated are the quality of the dissemination tools and activities, and the impact of the dissemination activities on the target groups defined by the project, emphasizing on the impact of the project on FATIMA related stakeholders. As described in the following chapter, the achievement of the objectives of the FATIMA dissemination strategy will be evaluated by assessing the dissemination impact indicators in comparison with the predefined target values. Regular updates of the project achievements will be communicated, including 37 77

38 results (presentations, press releases, participation in events, etc.) which will be highlighted on the FATIMA website, social media groups/accounts, etc. For each of the dissemination activities, one or more measurement or feedback mechanisms will be used to measure the effectiveness of the dissemination. Indicatively: Website: Setup Google Analytics and measure the number of visitor/ traffic to the website/ amount of time spent on the site and all the rest of the available variables Facebook: Number of likes in project page LinkedIn, Twitter, Google+, YouTube: Number of group memberships Project events: Number of FATIMA events organized by the consortium; number of participants Non- project events: Number of non- project events in which FATIMA is presented; number of participants Newsletter: Number of newsletters promoted; number of subscribed people Project printed material: Distribution rate versus website traffic Publications: Number of publications and audience per publication; traffic rate on the website Press releases/ articles: Coverage (number of media), frequency (positive or negative media evaluation), level of involvement of news agencies in dissemination Network of Interest: Number of stakeholders registered Other initiatives: Level of collaboration with other similar initiatives; number of joint events. 10 Dissemination Impact Indicators Impact with regard to dissemination and exploitation can help partners to understand the reach and sustainability of the project s results. Furthermore, the impact can also be used to measure and assess the promotion activities in terms of their relevance, quality, and promotion channel. Both quantitative and qualitative will be used to monitor the impact of dissemination activities. Some of the proposed indicators are included in the table below: Table 6: FATIMA Dissemination impact indicators Indicator Target Source and methodology Number of visits to the project website 9300 Website registered in Google analytics Number of followers in the social media accounts that will be opened Number of distributed printed/digital promotional materials Number of stakeholders registered in the FATIMA Network of Interest 1000 Accounts data 3000 Regular reporting on dissemination activities by project partners 1000 List of stakeholders Number of e- newsletters promoted 10 Copies of the entries Number of newsletter recipients record, mail list record Number of non- project events where FATIMA is presented 10 Regular reporting on dissemination activities by project partners 38 77

39 Number of participants in the project events Level of satisfaction of participants in the project events 450 Participant lists 4 Evaluation questionnaire using a satisfaction scale from 1-5 (where 5 is very satisfied) Number of scientific papers published 2 Regular reporting on dissemination activities by project partners Number of distributed printed material 2000 Partners regular reporting on dissemination activities within the project Number of viewers of project related audiovisual material 1000 Number of views through YouTube 11 Action and time plan The dissemination activities and the relevant action plan that will be executed within the first year of the FATIMA project are presented in the following Table. Table 7: FATIMA Dissemination strategy first year timeplan (Indicative subjected to change) Activity FATIMA website - Finalise website s initial content - Upload FATIMA website Month Create links to the project website through the project partners webpages FATIMA mailing lists - Create the FATIMA internal mailing list - Create the FATIMA external mailing list for dissemination material distribution Deliverables - Prepare and submit deliverables D6.3, D6.4, Social media - Create LinkedIn, Facebook, Twitter, Google+, and YouTube groups/accounts - Invite members/friends/followers for FATIMA social media groups/accounts 39 77

40 Month Activity Brochure, leaflet, factsheet - Prepare content for project brochure, leaflet and factsheet - Distribute leaflet to project partners - Distribute brochure, leaflet and factsheet in relevant events, similar initiatives, and interested stakeholders Newsletter - Prepare and distribute FATIMA newsletters Poster - Prepare and print the project s general poster Publications/ Articles - Distribute scientific/ technical articles about the project in journals - Articles about the project in various sectoral editions (magazines, newsletters of associations, etc.) Press releases - Identification of European and national media with high visibility - Identification of important project milestones and events for which press releases should be prepared - Preparation of content and dissemination of press releases Audio- visual material - Preparation of FATIMA audio- visual material Participation in relevant events - Identification of international events, seminars and conferences and information of other partners - Identification of events, seminars and conferences at national level - Poster/ presentations in international events - Presentations in similar initiatives events 40 77

41 Month Activity Project events - Discussion/ agreement on the events context - Agreement of project events to be organised in 2016 Collaboration with similar projects/ initiatives - Identification of similar projects/initiatives - Communication with similar projects/initiatives 12 Conclusion Through the implementation of this Dissemination Strategy, FATIMA will maximise its impact to the agricultural world and policy makers across Europe. Its impact depends on the successful configuration of the implementation of the pilot projects. As the project evolves, the Dissemination Strategy will be adjusted to match the results and impacts of the project

42 ANNEX A Project Partners A.1 UNIVERSIDAD DE CASTILLA - LA MANCHA (UCLM) The Instituto de Desarrollo Regional (IDR) is an RTD centre belonging to the higher education and research entity of Universidad de Castilla La Mancha (UCLM). Th Remote Sensing and GIS Section (Sección de Teledetección y S.I.G.), participates in FATIMA project as coordinator and as a research partner. The team brings accumulated expertise gained since 1996 on Remote Sensing and GIS based methods for agro- environmental modelling, crop classification and mapping techniques, evapotranspiration, water balance and crop growth monitoring by using time series of EO images. This expertise has been achieved through the participation in numerous national and international research projects, and through the collaboration with other important research centres in Europe. IDR- UCLM has been collaborating for over fifteen years with farmers, Water Use Associations and authorities to achieve an optimum water management in irrigated areas by using EO. This collaboration has led to an operational EO- based service for irrigation water management, paid by the users jointly with the regional government and the river- basin authority (project ERMOT, renewed annually). A.2 INSTITUTO TECNICO AGRONOMICO PROVINCIAL SA (ITAP) The ITAP is an institute belonging to the Provincial Council of Albacete. It is responsible for the effective management of Investigation and Experimentation Agrifood Services and especially concerning the planning and management of water for irrigation. In 1988, ITAP created the Irrigation Advisory Service (SAR) with the main objective of development, support and management irrigation of the Mancha Oriental y el Alto Segura ( ha). In 1990, ITAP launched the Fertilization Advisory Service, (SAF) to help farmers and technicians on fertilization related to criteria of productivity and quality, all based on the evaluation of the potential of the crop capacity and under technical, socioeconomic and environmental restrictions imposed by each particular situation. Within the area of Research and Development, the Section of Remote Sensing and GIS participates in various projects aimed at setting their water needs by remote sensing (field and satellite radiometry). A.3 ALIARA AGRÍCOLA SL (ALIARA) Aliara Agrícola S.L., is an SME which has been providing agronomic advice to farmers in Castilla- La Mancha region for more than ten years. AA has focused in new technologies such as in- field sensors and remote sensing, as farm management decision support tools. At present, AA is involved in the agronomic management of several thousand hectares in a wide range of farms, rain feed and irrigated. Aliara Agrícola has a team of agricultural technicians with the appropriate equipment in order to keep a daily and closed contact with farmers and their crops

43 A.4 ARIESPACE SRL (ARIESPACE) ARIESPACE (S.R.L.) is a small- sized enterprise (SME), established in the year 2006 as the first spin- off company of the University of Naples Federico II. ARIESPACE provides ready- to- use and user- friendly Decision Support Systems (DSS) based on satellite observations, geospatial data and biophysical models. Our aim is to fill the gap between current available geospatial tools and quantitative information needed by people working in the field. A.5 CONSIGLIO PER LA RICERCA IN AGRICOLTURA E L'ANALISI DELL'ECONOMIA AGRARIA (CREA) The Agricultural Research Council (CREA) is a National Research Organization which operates under the supervision of the Italian Ministry of Agriculture, with general scientific competence within the fields of agriculture, agro- industry, food, fisheries and forestry. It has 40 Research Centre/Research Units all over Italy, and it s organized in four Departments: 1. Vegetal Biology and Production; 2.Animal Biology and Production; 3. Transformation and valorization of Agro- Industrial Products; 4. Agronomy, Forestry and Land Use. The Research Centre for the Soil/Plant System (CRA- RPS) of Rome is involved in the following research fields: Development of techniques improving plant growth, nitrogen nutrition and agricultural production; improvement of the qualitative characteristics of agricultural products; the strategic importance of the soil for the environmental sustainability: soil- water functions, applied pedology, GIS models, remote sensing soil and environmental monitoring. The Centre supports the Ministry of Agriculture in the revision of the legislation related to soil, through the extension of official methods of analysis (chemical, physical, microbiological, mineralogical, biochemical) and land evaluation. CRA- RPS has been involved in 36 research projects, both national and international. A.6 DOISECO UNIPESSOAL LDA (2eco) 2eco is a SME created in May 2011 as a spin- off of the Centre for Environmental and Sustainability Research (CENSE) of the New University of Lisbon (UNL). The mission of 2eco is to promote the transfer of knowledge and uptake by end- users of results generated by the R&D activities of CENSE in the areas of ecological economics and environmental management, to the benefit of society. 2eco is focused in the interface between ecological and economic systems to promote societal transitions towards sustainable development. Activities developed by 2eco include applied research, consultancy, studies, training and capacity building in environmental and sustainability assessment, socio- economic assessment, environmental policy instruments, valuation of ecosystem services, sustainable business strategies, environmental governance and planning, participation and decision support. It addresses horizontally all sustainability dimensions and main environmental issues, although with a particular focus in water management and biodiversity conservation. A.7 STICHTING VU- VUMC (VU/VUmc) The Institute for Environmental Studies, VU University Amsterdam is the oldest multidisciplinary environmental research institute in the Netherlands, founded in It is part of the VU s Faculty of Earth and Life Sciences and consists of 4 main departments: Environmental Policy, Environmental Chemistry and Ecotoxicology, Environmental Economics and Environmental Geography. The 4 departments work closely together on a host of global and local environmental problems, nationally and internationally, including 43 77

44 climate change and land use policy, ecosystem services and biodiversity, and water resources management. Besides scientific research, the institute has its own multidisciplinary MSc course on Environmental and Resource Management, attracting every year between 80 and 100 international students. The department of Environmental Economics will lead in this proposal and focus on the economic analysis underpinning the design of novel, innovative farming practices and policy instruments to stimulate sustainable farming behavior and transitions to a more optimal use of external inputs. This includes the economic assessment and valuation of environmental externalities related to changes in nutrient and water inputs, the provision of ecosystem services and socio- economic impacts on farm community livelihoods and vulnerability. Following successful experiences in previous large- scale European research projects, a common socioeconomic research design will be developed to facilitate cross- country comparisons based on the pilot studies foreseen in the project, and draw lessons learned. A.8 INSTITUT NATIONAL DE LA RECHERCHE AGRONOMIQUE (INRA) INRA participation ini FATIMA project will be coordinated by the EMMAH laboratory located in Avignon. The laboratory has about 80 permanent staff including 35 scientists. Its main objective is to contribute to the analysis and prediction of the impacts of global changes (climate, land cover, agricultural practices) on ground water quantity and quality, agricultural production and water cycle, and soil physical and biogeochemical behaviour, in particular in Mediterranean landscapes and territories. To address such issues, researches rely on the use of remote sensed data, the monitoring of experimental sites, laboratory measurements and methodological developments to better understand and model the functioning of Mediterranean ecosystems. INRA will contribute to EO data assimilation scheme in crop models to develop combined N and irrigations recommendation for crop as wheat, sunflower, corn and tomato. EMMAH has contributed to the development the STICS crop model and has developed data assimilation schemes adapted to this model. The laboratory has a strong background in radiative transfer models and has an expertise in field sensors to measure soil moisture and the leaf area index. It can provide experimental facilities (equipped experimental sites, drone) and a network with local farmers that will be involved in demonstration studies. A.9 METCENAS OPS METHODOLOGY CENTRE FOR ENVIRONMENT ASSESSMENT (METCENAS) METCENAS o.p.s. is as an independent non- profit international research and training center aiming to set up technical and research cooperation amongst countries of Central and Eastern Europe and Third countries (Balkan, South Asia and Latin America). Thematically, activities of METCENAS are focused on climate change and landscape management, integrated environmental assessment (IEA), integrated water resources management (IWRM), flood risk management and resource efficiency. Started by researchers and practitioners and driven by the explicit requirements of the institutional network, METCENAS provides a broad spectrum of practical and advisory services. A.10 VYZKUMNY USTAV MELIORACI A OCHRANY PUDY VVI (VUMOP) The Research Institute for Soil and Water Conservation (VUMOP), is a public research institution, devoted to a broad range of research activities in soil science, water resources, land and agricultural management, 44 77

45 geo- ecology and water quality, irrigation and drainage issues. VUMOP provides expert assessments, design and realization of many subject- related state, commercial or private projects and works. The Institute creates and maintains a unique soil database for the whole area of the Czech Republic in the scale up to 1:5.000 that covers all the agricultural land of the country. Furthermore, VUMOP proposes delineation and management of water supply protective zones within drinking water reservoir basins of the Vltava river watershed. Specialization and the research intentions of VUMOP meets the main goal of FATIMA, which is to establish innovative and new farm tools and service capacities that help the intensive farm sector to optimize its external input management (nutrients and water) and crop productivity. A.11 BALTIC OPEN SOLUTIONS CENTER (BOSC) BOSC is a spin- off research and development company based in Latvia with focus on both directional transfer of expertise between Latvia and Czech Republic and participation on European Research. BOSC specialists have more than seven years work experience in 5th, 6th and 7th framework projects and other and more than 30 years of experience in scientific work. Main partners in research and solutions development are Institute of Mathematics and Computer Science, University of Latvia (IMCS UL) and non- profitable Czech association CCSS. BOSC is able to use resources on IMSC and CCSS and has access to large ICT infrastructure, but also to large amount of existing software infrastructure, mainly in the area of Web GIS. The main goals of BOSC are to participate in research activities, new development, new models of collaboration, testing and exploitations of new systems and technologies for data collection, data analysis and communications. The main specialization is rural development, sensors and ICT for agriculture. BOSC customers are public sector companies and private companies. BOSC is working in the area of environment, agriculture and public services. A.12 MOUSEIO GOULANDRI FYSIKIS ISTORIAS (MGFI - GNHM) The Goulandris Natural History Museum is devoted to the study, conservation and protection of the natural environment. It has developed efficient scientific activities for the confrontation and reduction of environmental threats against the planet and for the rehabilitation of natural resources for the preservation of life. The Soil Ecology and Biotechnology Laboratory of Gaia Centre is equipped with state- of- the- art analytical instruments for measuring soil, water and specific atmospheric pollutants. The main research focus is the sustainable management of agricultural land for the purpose of reducing chemical contaminants, conserving natural resources while at the same time enhancing production. The research programs of Soil Ecology and Biotechnology Laboratory have been extended, in close collaboration with other laboratories in Greece, the European Union, the United States and Australia, and are focused on the development of sustainable management practices in agriculture. The laboratory has extensive research experience in the field of remote sensing technologies for promoting site specific management in agro ecosystems. Real- time multispectral sensors are currently tested for their ability to detect plant health and to predict crop yield in cotton, wheat and vineyards. A.13 HELLINIKOS GEORGIKOS ORGANISMOS DIMITRA (NATIONAL AGRICULTURAL RESEARCH FOUNDATION) The Directorate General of Agricultural Research of the Hellenic Agricultural Organization Demeter is the national body responsible for agricultural research and technology in Greece, functioning as a Legal Private Entity sponsored by the Ministry of Agriculture. It is also in charge of research for technological 45 77

46 improvement and development in agricultural, forest, and fish production, it is also concerned with topics of veterinary, management of marine resources, soil science, land reclamation, processing and preservation of agricultural products, as well as agricultural economy and sociology. The Institute of Soil Mapping and Classification is in charge of carrying out research on soil science including soil genesis and classification, soil fertility and plant nutrition, soil and water pollution etc. The Institute of Soil Mapping and Classification has a great experience on Greek soils obtained through the National Project for the compilation of the Soil Map of Greece. During the last years, the Institute was involved in projects related to integrated soil and water management, application of earth observation data for agriculture and the environment, and development of geographical information systems for the integration and processing of data in precision agriculture. A.14 AGRICULTURAL UNIVERSITY OF ATHENS (AUA) The Water Resources Management Division of Agricultural University of Athens (AUA) consists of several Labs and units, one of which is the Water group (AUAWAT), including also a Remote Sensing and GIS group, which participates in FATIMA consortium as a research partner. The team brings expertise on irrigation water management and networks, agricultural hydraulics, soil physics and chemistry, surface and groundwater hydrology, land surface- atmosphere interactions, remote sensing and GIS in agriculture, environmental hazards, climate variability and change: impacts- mitigation- adaptation, geo- informatics in agriculture. This expertise has been achieved through numerous national and international research projects, as well as collaboration with several research centers in Europe. Moreover, AUAWAT has been in continuous collaboration with several farmers unions, local and district agricultural water authorities. A.15 RED COAST INTERNATIONAL EOOD (REDCOAST International) Red Coast International is a newly established private company based in Sofia (Bulgaria) investing in research, development and provision of services for new technologies, laboratory instrumentation and design in agricultural and environmental sciences. The first project of the company in the area of agricultural sciences concerned the testing of new fertilizer products for the private industry (Roullier Group, France) in long- term greenhouse and field experiments in order to evaluate crop growth, product quality and fertilizer use efficiency of wheat, barley and table grapes. The company is further investing in collaborations with industry in remote sensor technologies and electronics (Holland Scientific) in order to aggressively explore emerging applications in the field of precision agriculture for increasing crop yields and protecting the environment. For this purpose and for setting a solid scientific background, the company proceeded to collaborate with Dr. James S. Schepers, former director of USDA Agricultural Research Service and expert in precision agriculture technologies, and assign him as its principal scientific advisor and consultant. A.16 DRAXIS ENVIRONMENTAL S.A. (DRAXIS) DRAXIS was founded in 2000 in Thessaloniki, Greece, to focus on providing consulting, solution development, implementation and management of environmental technologies. DRAXIS helps local authorities or private organizations in the improvement of natural resource usage and integration of environmental management issues into the decision- making process. Through the combined use of Geographic Information System technologies, environmental know- how and environmental remote sensing and database software products, DRAXIS' clients can achieve substantial improvements in their 46 77

47 environmental performance. DRAXIS provides excellent services, high environmental performance and information security through its management system implemented in accordance with ISO 9001:2008 (Quality Management), ISO 14001:2004 (Environmental Management) and ISO 27001:2005 (Information Security Management). A.17 UNIVERSITAET FUER BODENKULTUR WIEN (BOKU) The University of Natural Resources and Life Sciences (BOKU) is a public teaching and research center combining natural sciences, engineering and economic sciences to support ecologically and economically sustainable use of natural resources. The Institute (IVFL) focuses on applied remote sensing and geo- spatial technologies. In this project, IVFL will be responsible for the activities in the Austrian pilot site (Marchfeld) and will be involved in the development and validation of the EO processing chain. IVFL profile matches the expertise required for these tasks in several aspects. The Institute has been directly engaged in the development of operative solutions for vegetation (health) monitoring and irrigation water management based on remote sensing, including transfer of technology to applications (for irrigation, drought, yield monitoring). This includes the implementation of automated data processing and advisory services for agriculture: at course resolution (regional scale with MODIS data), currently assessing the crop productivity in Brazil and running an operative drought monitoring system in Kenya. At finer spatial resolution (parcel level with Landsat- like data) IVFL supports irrigation and crop management in Marchfeld. The team has also investigated and developed methods for the exploitation of new sensors data (e.g. PROBA- V, Sentinel- 2 & - 3 missions), has a wide practical experience in field campaigns for validation of satellite products and evaluation with users. A.18 OSTERREICHISCHE AGENTUR FUR GESUNDHEIT UND ERNAHRUNGSSICHERHEIT GMBH (AGES) AGES is a government owned agency with public mission and research organisation attached to the Austrian Federal Ministry for Health and to the Federal Ministry of Agriculture, Forestry, Environment and Water Management. Key responsibilities of AGES are agriculture, food safety and food security, nutrition, food quality and public health. AGES seven business areas are Agriculture, Veterinary Medicine, Food Control, Human Medicine, Medicines and Medical Devices, Statistics and Risk Assessment and Analytical Competence (National Reference Laboratories). AGES employs a staff of persons, of whom more than one third is scientists or experts with academic degrees in nearly all disciplines related to food and health safety (approx. 300 PhDs and 15 scientists teaching at Universities). The department for Soil Health and Plant Nutrition is responsible for soil and fertiliser analysis (e.g nutrients N, P, K; organic matter), soil monitoring and fertilisation tasks in the context of sustainable plant production. The department for Field Trials and Experimental Facilities holds 4 reference stations in the main Austrian crop production areas, one of them in Marchfeld. It carries out field experiments investigating sustainable crop production systems (fertilisation, tillage) and variety testing. A.19 NIKOLAOS SPYROPOULOS (SIGMA GEOTECHNOLOGIE) Nikolaos Spyropoulos Geotechnologie SIGMA is a privately owned personal entity headquartered in Munich, since SIGMA is committed to true infomobility science including geomatics and is experienced in the use of telematic networks to provide fast, reliable and up- to- date strategic information for various highly demanded actors working in fields of geo- sciences, telecoms, visual forensics vision science and visual technology. SIGMA is also specialized in Security applications (Security and Intelligence) 47 77

48 integrating digital geographic data and Iris based biometric systems. The company s efforts are directed respectively by founder Dr. Nicos Spyropoulos. Dr. Spyropoulos oversees and manages all aspects of empirical infomobility science incorporated into the work conducted by SIGMA Working internationally as EOSAT, Space Imaging, Definiens AG Munich, ZOElectronic, Cosmoline, KBI 5CI executive and as project manager in various Directorate Generals (DG- XI, XII, XIII, Comett, MedSpa, ACTS, Interreg III- C, European Social Fund) of the European Commission. Dr. Spyropoulos is uniquely qualified to manage the company s research and development and its implementation of infomobility into all phases of geomatics work. A.20 MINISTRY OF FOOD AGRICULTURE AND LIVESTOCK (UTAEM) UTAEM is one of the institutes that work under the General Directorate of Agricultural Research and Policies within the Turkish Ministry of Food, Agriculture and Livestock. It is a research and training center which focuses on international co- operation in land and water management. The objectives of the Centre are: to identify the constraints that are actually limiting sustainable performance, to develop and test appropriate cost- effective responses to address the constraints, and to guide and accelerate the learning of individuals so that they realize their potential. UTAEM is collaborating with local institutes and universities in the Aegean Region on soil and water management issues. Administratively, UTAEM works in collaboration with regional universities, mainly with Ege University, and (48) affiliated research institutes and country wide extension offices of the ministry in both research and training activities. UTAEM organizes international training courses on topics related to agriculture every year. It works as a bridge between research and the real agricultural sector by acting on agricultural research and dissemination of information by training and consultation activities. UTAEM has five technical units on soil management, irrigation management, basin management, economics, and mechanization and information, which supports the proposed project at multi levels in knowledge and experience. The Institute has been carrying out various projects on soil and water resources form basin to field scales. A.21 EA- TEK ULUSLARARASI ARASTIRMA GELISTIRME MUHENDISLIK Y AZILIM VE DANISMANLIK LIMITED SIRKETI (EA- TEK) The basic objective of EA- TEK is to carry out multidisciplinary scientific and technological research and applications for sustainable management of natural resources, including the environment in general and water and land resources in particular. Within this framework, EA- TEK deals with problems and projects related to natural resources, natural hazards, water resources management, agriculture, energy, and urbanization through research and application projects, socioeconomic analyses for water management, feasibility studies, consultancy and preparation of environmental impact assessment reports, marketing, training, and organization of meetings/workshops. The members of the research team at EA- TEK carry out training, research, and project activities devoted specifically to water resources planning and management, irrigation management, water pollution control, erosion control, hydrologic modelling and simulation, environmental data management, software development, database development, development of decision support systems, and remote- sensing & image processing for water/land and coastal zone management. EATEK has participated in several EU funded projects as contractor and sub- contractor. EA- TEK is a spin- off enterprise of SUMER, the Water Resources Management Research and Application Center at Dokuz Eylul University in Izmir, Turkey

49 ANNEX B Local Dissemination Strategies B.0 Local dissemination strategy outline Within the context of the overall Dissemination Strategy of the project, specialized local dissemination strategies have been developed, in order to provide guidelines for the planning and implementation of each one of the Local Dissemination Strategies in the pilot areas. The Local Dissemination Strategy outline is ensuring, on the one hand, a common approach of the use of the dissemination activities and tools, while, on the other hand, is providing the conditions for the necessary specialization on each distinct area. For this to be realised, a 4- phase approach is being outlined, aiming to engage all the involved parties on local level in order to implement the Dissemination Strategy, based on the specific needs and conditions of each area. As already mentioned a co- developing of local dissemination strategies workshop has already implemented. The workshop took place during the 1 st Plenary Meeting of FATIMA project during 7-9 October 2015 in Albacete, Spain and was organized by DRAXIS SA, the Lead partner of WP6 - Market consolidation, dissemination, and training and the participants were all partners from all the eight pilot areas of FATIMA project. During the workshop Regional Partners from pilot countries discussed and designed together their local dissemination strategies. B.0.1 Local Dissemination Strategy phases Local dissemination strategies are structured in four distinct phases in order to make use of a variety of activities and tools. Using distinct channels through a circular flow of 4 dissemination streams, the local dissemination strategy aims to combine global knowledge and expertise with local first- hand experience, in creating local action motivation, in order to raise awareness and enhance participation. 1 st Phase: Commitment of the Multi- actor community platform During the first phase, the project partners who are responsible for the implementation of the local dissemination strategy make use of the project s communication tools and channels to ensure commitment of experts from related fields with high- level of knowledge and experience in precision agriculture. The objective is to form a Multi- actor platform in order to act as a main dissemination pole to the next phase. 2 nd Phase: Knowledge exchange During the second phase the project, partners together with the Multi- actor community platform provide the necessary knowledge dissemination towards the most interested and active parties on local level. Through a number of interactive information and knowledge exchange events (workshops etc.) targeted to local stakeholders including local authorities and business bodies and other stakeholders concerned on local level (journalists, local media, etc.), knowledge and experience is being exchanged, with the objective to build synergies in order to co- organise participatory targeted events. 3 rd Phase: Action motivation During the third phase a set of participatory events will be organised jointly by the project partners with the interested parties from the 2 nd phase. The activities will be especially targeted to enhance participation of stakeholders from local level, disseminating the projects objectives towards them, while providing them with the appropriate tools and motivate them to participate actively in the activities of the project in order to communicate their own message to the parties concerned (local authorities, policy making bodies, etc.)

50 At the same time, the results of the participatory events will provide useful experience data for experts (Network of Interest) in order to expand and assess the current knowledge and disseminate the project s outcomes. 4 th Phase: Feedback and Dissemination The fourth phase includes all dissemination streams that will result from the experience gained by the first three phases. All the above concerned parties (project partners, field experts, local stakeholders etc.) will make use and exploit the experience from the dissemination activities (information events, participatory events), as means of communicating themselves and creating a positive pressure stream towards the stakeholders concerned with policy making and environmental policy, on local and global level. The project s outputs from the 4 th phase will be publications and mass media entries, newsletters and information and publicity activities (e.g. participation in events, public presentations, etc.) aiming to diffuse the knowledge and experience gained, targeted to all concerned parties on local and global level (academia & experts, policy making stakeholders, local authorities, NGOs, etc.). Furthermore, all the participating parties are expected to act as multipliers of the project s outcomes, using the tools provided, in creatively expressing and communicating themselves in the public sphere, creating further dissemination streams towards the targeted audiences. B.1 La Mancha Oriental B.1.1 Current situation The Mancha Oriental area is characterized by having a relatively flat surface with an average height of 650 m. It is located in the South- East of the Iberian Peninsula, at 39.7N- 38.6N and 2.53W- 0.9W, in the Jucar River Basin. It occupies about km² of which more than ha are devoted to agriculture. It has a semi- arid climate with an annual precipitation below 350 mm and an evapotranspiration above 1200 mm. Its main characteristic is a high variation between seasons and between years, according to the Mediterranean- Continental type. The averages temperatures vary between 5 ºC on January to 24 ºC on July. The oscillation between dry and wet years ranges from 124 mm to 750 mm. The total population is close to people and the biggest settlement are Albacete ( inhabitants) and La Roda ( inhabitants). The soil is shallow with limestone bedrock. It is highly variable with sandy loam, loam and clay loam texture, often stony but easy to cultivate and quite fertile under appropriate agronomic management. The area features mainly medium to large farms with 70% of the farms being larger than 100 ha. Around 10% of the farms practice organic agriculture and 7,5% conservation agriculture. Dominant crops cultivated in the area are presented in the table below. Table 8: Dominant crops in the La Mancha- Oriental region Crop type total area (ha) within Pilot Area Largest area Wheat/barley (rainfed) (irrigated) 2 nd largest Vineyard (rainfed) (irrigated) 3 rd largest Maize (irrigated) 4 th largest Alfalfa (irrigated) 50 77

51 5 th largest Onion (irrigated) Other Garlic Poppy Legume (irrigated) (irrigated) (rainfed) The water for irrigation is mainly supplied by groundwater (93%). Agriculture is the largest water consumer summing up to 95% of the water demand, with a share of 89% of the supplied water being used by individual farmers and 6% by water user associations. Regarding irrigation technology only pressurized systems are used, in annual crops: central pivot (75%) and other sprinkler systems (25%), in woody crops: drip irrigation (100%). The Mancha Oriental Aquifer is a large groundwater body that is connected to the Jucar River in terms of drainage and recharge. The groundwater level lies at a depth of m. The aquifer is threatened by over- extraction and features no good status as defined in the EU Water Framework Directive. The biggest part of the area is designated Nitrogen Vulnerable Zone, the amount of applied nitrogen is restricted. The major problems identified in the area related to agriculture are the increased energy cost for pumping water, the need balance between quality against quantity, the fact that sustainable agriculture not used in big farms, low crop yields, the Unpredictability of rainfall and the variability of product process. The main challenges identified are: Aquifer depletion. Nitrate aquifer pollution. Increased energy cost for pumping water. Predominance of low added- value crops. High volatility of commodities price. Soil degradation and desertification. Irrigated crops CO2 balance B.1.2 Target audiences Farmers: The type of technology developed by FATIMA is only suitable for the most innovative sector, so in the first phase communication effort should focus on the quality and not the quantity of the audience, without underestimating the possibility of reaching a wider audience but less receptive. Farmers need to be confident with new technologies because cultivation routines can be done in another way. They should be involved in the process. Also young farmers, who are lacking in the region, under setting up process are also considered, in this case personal from FATIMA can take advantage of training courses organized by local authorities participating in the program definition and teaching. Current farmers: first phase 15 (12 male, 3 females) innovative leaders, already identified in Spanish Pilot Area. Second phase, several hundred (most of them male) in the pilot area and beyond in cooperation with agribusiness partners (see below) Setting up young farmers: 80 (fifty- fifty). Agribusiness: big cooperatives, inputs and machinery companies are in need of innovations to convey to their customers an attractive message tied to its products able to create value and loyalty. In many cases the FATIMA final services and products fit in their approach, with the additional advantage to be supported by prestigious universities and research centers. Therefore it can be 51 77

52 stated with some of them some kind of collaboration that contributes to the dissemination of the achievements of the FATIMA project. Big cooperatives: 4 regional. Fertilizer companies: 2 national companies. Irrigation equipment companies: 3 local enterprises. Crop protection and seeds companies: 4 multinationals and their commercial network of distributors and retailers all over Spain. Policy makers and other authorities: people of political and administrative relevance to be informed on the progress in technology and agricultural knowledge aimed at optimizing agricultural inputs. They can create favorable scenario where these initiatives can grow and develop with the implication of all agriculture agents. Become believers (really ones) or new tools for water management and nutrients. Policy makers: Farmers Unions (2), Delegate of the regional government (1), regional government Minister (1), Albacete Councilor (1). Other authorities: President of Jucar river basin (1), President of Junta Central de Regantes de La Mancha Oriental (main water users association) (1). Students from agricultural institutes and university: in the pilot area there are several agronomic study centers where any new and complementary contribution to the official program will always be welcome, in this regard the issues addressed by FATIMA could be of interest to students. University of Castilla La Mancha School of Agronomic: 30 students. Center of Professional Studies of Aguas Nuevas: 20 students. Consumers and general public: public opinion in Spanish Pilot Area, despite living in an agricultural environment, has a great lack of understanding and generally perceived farmers as pollutants and destroyers of the environment. In this regard, it is particularly important to communicate the research and technology transfer efforts are being done in FATIMA project to improve agricultural resource management from a sustainability point of view. General Public: several thousand. Environmentalist NGOs: 2 organizations, a hundred of members. B.1.3 Specialization of the strategy Basic materials required: Brochure: overview of the project, for general purpose. Technical bulletin: in deep description of the project and results, for people with a more technical profile. Meeting guide: general structure of the topics (including some text, and visual material, pictures, diagrams, video) for the workshops, farmers meetings and lessons. Others: video, pictures, press releases to provide journalist with material ready to be used. Schedule: all activities should begin before summer Farmers: Current farmers: first phase innovative leaders specific workshops (success indicator 10 farmers). Second phase, in cooperation with agribusiness partners, farmers meetings (success indicator 200 farmers). Setting up young farmers: 2 courses, in each 4 hours of teaching about topic related with FATIMA (success indicator 60 young farmers)

53 Agribusiness: Big cooperatives: meeting with the presidents and proposal of training for their farmer advisory services staff (success indicator 3 meeting, 2 training days). Fertilizer companies: meeting with the technical director and proposal of training for their technical staff (success indicator 2 meeting, 1 training session). Irrigation equipment companies: specific meetings and proposal of cooperation to implement water variable rate in one of their irrigation equipment (success indicator 3 local meeting, 1 cooperation agreement). Crop protection and seeds companies: meeting with the technical director and proposal of training for their technical staff and to hold farmers meetings (success indicator 2 meeting, 2 training session, 10 farmers meetings). Policy makers and other authorities: Policy makers: specific meetings to introduce FATIMA and offer our collaboration in any training activity or discussion groups related to FATIMA topics (success indicator 4 meetings). Other authorities: specific meetings to introduce FATIMA and offer our collaboration in any training activity or discussion groups related to FATIMA topics (success indicator 2 meetings). Students from agricultural institutes and university: University of Castilla La Mancha School of Agronomic: organization of a conference, for students, on the topics of FATIMA (success indicator 20 students). Center of Professional Studies of Aguas Nuevas: organization of a conference, for students, on the topics of FATIMA (success indicator 10 students). Consumers and general public: General Public: publish reports in the newspapers of the region and be interviewed on the radio (success indicator 2 newspaper reports and 2 radio interviews). Environmentalist NGOs: specific meetings to introduce FATIMA and stablish regular communication channels (success indicator 2 meetings, regular communication with at least 1 NGO). B.2 Piana di Tarquinia (Lazio) B.2.1 Current situation The Italian pilot area, Piana di Tarquinia, is located inside the Maremma Etrusca Water User Associations, near the city of Tarquinia, in the Lazio Region, less than 90km from Rome. It s a plain area characterized by tourism and agriculture activities. The Etruscan cemetery of Tarquinia is an UNESCO World Heritage list from 2004; the agriculture of the area is intensive and various with a range of irrigated and rainfed productions mainly tomatoes, vegetables, durum wheat, vineyard. For irrigated production, the Marta river is the main source of water, strongly regulated through a network of channels and dams designed to guarantee water supply. Better irrigation and nutrient efficiency is however necessary to improve farming system profitability, overcome pressures on resources and preserve environmental and water quality in aquifers. The typical problems of the area are due to groundwater pollution and water management. Both in quality than in quantity perspective. As a matter of fact the area has been identified as nitrates vulnerable zone (EU Nitrates). FATIMA project will tackle these problems by providing fertilizer and water management recommendation to both farmers and institutional stakeholders

54 Further reported problems by the farmers are uncertainty for the future, high costs of production especially due to water costs, the fear the old Etruscan way of would not be inherited by young people and ground water pollution. B.2.2 Target audiences Target audiences in pilot area are: Farmers: Components of water basin management. Citizens: tourists- consumers, tourists who are users of archeological area and seaside infrastructure. Students: primary for environmental feeling and from agricultural institutes for new technology and management. Policy makers: Authority of water basin management, local and regional authority, river basin management authority B.2.3 Specialization of the strategy Specialization of the strategy in Piana di Tarquinia will follow the same pattern as in the Spanish pilot. Additional specialization will be provided during the course of the project. Local champions: Charismatic, aware of the risk but ready to face the challenges, curious of new technology, involve in the local community association to help other farmers of the territory, respect for the environment, he loves his soil and he wants to evaluate his own soil even though he is open to technology. He is a risk taker. He is a hunter, president of the water association, charismatic. Slogan: 1 From Space to Soil Going to the future/ 2. Classical heritage and technological future Satellite will change farming / 3. FATIMA The new agricultural secrets/ From past to the future Satellite will change Farming / From classical heritage to technological future B.3 Thessaly B.3.1 Current situation Pinios river basin - General Description The Pinios River Basin is located in Thessalia in central Greece, covering an area of km² of which ha are agricultural land (36%) and forests (19%). It is considered to be the principal agricultural region of Greece, as its plain is the most intensely cultivated and productive agricultural area in the country. The economy of the Thessaly region depends strongly on agriculture as a relatively high percentage of the population is partly or fully employed in agriculture. The capital of the region is Larissa with inhabitants and other major cities are Trikala and Karditsa. The climate of Pinios river basin is continental at the western and central side and Mediterranean at the eastern side. Winters are cold and wet and summers are hot and dry with large temperature variation between these two seasons. Mean annual precipitation over the Thessaly region is about 700 mm and it is distributed irregularly in space and time. The mean annual precipitation varies from about 400 mm at the central plain area to more than 1850 mm at the western mountainous areas. Generally, rainfall is rare from June to August. Mountainous areas receive significant amounts of snow during the winter months and transient snowpacks are developed

55 The landscape is characterized by the intensive agriculture in the plain. Fertile soils in general with low organic matter concentrations receive large amounts of fertilizers uniformly independently on the spatial soil variation. Around 55% of the agricultural land is irrigated. Usually, the dry periods are accompanied with high temperatures, which lead to higher evapotranspiration rates and dry soils. These conditions inversely affect both the natural vegetation and the agriculture of the region resulting in irrigation cutbacks, overexploitation of groundwater and significant losses of crop yields. Agriculture is by far the main water consumer representing the 90-95% of the annual water demand of the area, with irrigated land covering half of the total cultivated area. There is limited availability of irrigation water during the summer growing season leading to water over exploitation and illegal drillings. Depletion of ground water levels increases cost of irrigation. In general soils have low organic matter concentrations (<1.8%) that influence both productivity and resilience. Fertilizers and pesticides are uniformly and excessively applied independently on soil spatial variability. Soil degradation coupled with the climatic characteristics and the pressure of intensive agriculture has led some areas in Pinios river basin at the final stage of desertification, which highlights the delicate balance and interdependence between people and the environment. Small size of the farms (around 5 ha in average) and single plots (1ha) constitute major obstacles for the design of sustainable farming systems. Excessive pumping, and inefficient irrigation coupled with soil mismanagement on the farm level, endangers not only the fragile ecosystem of Pinios River Basin but also the economy of the Thessaly plain and the wellbeing of the local society. Other problems defined during workshop are the lack of water resources, the low educational level of farmers but they have experience, lack of environmental sensibility (Crop yield maximization), lack of infrastructure and lack of state support, high production costs, high fluctuation in agricultural production, too much privatization of the agricultural sector, salty soils, bad drainage that causes damages to houses and strong winds. B.3.2 Target audiences Farmers: Especially new farmers that could have an interest in new technologies and are susceptible in new mentalities regarding soil and water management. Although most of farmers are aware of the water scarcity problem and soil management issues in the Pinios River Basin, they should be better informed about the impacts of water /soil resource deteriorations and the methods of saving costs with effective irrigation and fertilization practices. Fatima proposed fertilization strategy that takes in to account spatial variability of fertilization needs in the Greek pilots has to highlight both to the environmental and economic viability. Policy makers: The challenge has to be of a long- term strategy which does not sacrifice the viability of the environment and the society that depends on it on the altar of quick profit and make shift solutions. What is of the essence is a long term strategy that regards water/soil resources as a unity and respects the capacities and timing of nature. Fatima tools for efficient fertilization at farm level has to be included in the long term design of agriculture systems and promoted by appropriate policies. Local Agribusiness: The economic feasibility of FATIMA tools in Greek pilots is the key feature for the promotion of them from local agribusiness that constitutes the link with local agriculture community. Citizens (consumers): Citizens have to realize the environmental benefits of this FATIMA project, which also reduces the production costs leading to regional economic development

56 B.3.3 Specialization of the strategy Greek pilot experiments are conducted in farms managed by agronomists farmers: Giorgos Samaras for cotton and corn experiments. Nikolaos Tserlikakis for the wheat experiments. Summer 2015 and winter experiments has already became known in the local community of Platykampos and Nea Lefki respectively. Informal talks with local farmers about the Fatima new fertilization strategy has already made The 2 nd Regional Meeting that will be organized in Larisa in summer 2016 will be dedicated in dissemination of Fatima proposed tools for efficient irrigation and fertilization to specific invited stakeholders. Targets: 30 Farmers, 10 Policy makers, 15 local agribusiness, 10 experts. After completion of summer 2016 experiments a campaign to local and national media (3 newspapers, 3 TV stations) will be conducted presenting the experimental results and the proposed Fatima tools for efficient irrigation and fertilization management with environmental and economic benefits. Furthermore, the selected local campion is an educated farmer this is why he cares about the environment. He supports the reducing in the use of fertilizers, so to have less pollution and spend less. He wants to convince the state to help farmer to get out of te crises. He asks the state to be trusted and believed. He took the family farm after his study to make the farm environmentally sustainable. B.4 Avignon B.4.1 Current situation Traditional farmers are not open to adopt new technologies which create a huge waste of water. In particularly in South of France conventional farming, like use of pesticides or other phytosanitary products when it could have alternative solutions more adapted for the environment. Farmers need to be informed of the possibilities they have to be more specific and equally productive. B.4.2 Target audiences New generation of young farmers. Motivate the by showing benefits of the result, the new method. They need to see and not only read a simple paper. B.4.3 Specialization of the strategy Jerome Grangier, French farmer. The use of new tools, new methods. He likes what he does, he has an attitude to improve. He knows the conditions of his plot (plants, kind of soil, water). He is very connected to the land. He uses water efficiently 56 77

57 B.5 Dehtare B.5.1 Current situation The pilot area Dehtáře is situated in the south- west Bohemo- Moravian Highland (Czech Republic), at N E, close to Pelhřimov town. The fields in Dehtáře are not irrigated, which is a special feature of this case study compared to all other FATIMA pilot areas. The experimental site was established in late 1970 s for the research of linkages between land use and management in various geomorphological zones and water quantity and quality dynamics. Dehtáře has an area of 59.6 ha, with tile drained areas occupying 19 ha (~32%). The catchment area is mainly agricultural land (89.3%). Minor forested areas (3.3%) lie at its northwestern and northern borders. Grassland (20.3%) covers the southern part of the catchment, as well as the adjacent lowest lying southwestern area, which is tile- drained. The remaining area (69%) is arable land, which is used mainly for production of cereals. The catchment geomorphology belongs to the erosion- accumulation relief type. The altitude ranges between 497 and 550 m. Dehtáře site is located within the Svihov drinking water reservoir catchment, on the Zelivka river. Svihov reservoir is Czech largest surface drinking water supply for Prague and Central Bohemia. The whole Zelivka river basin is designated as a nitrate vulnerable zone. The main crops are cereals (winter wheat, spring barley), winter rape, potatoes and red clover. In the vicinity of Dehtáře, there occur some agri- environmental problems related to farming management. Surface, drainage and groundwater pollution by nitrates persists. In the year 2015, a lack of precipitation and thus available soil water content occurred. This year, a problem with shortage of potable water araised in some nearby villages and potable water was distributed in tanks. On the other hand, in the same region, flood protection measures are desirable to prevent property damages after torrential rains in some years. As in many other sites in the region, there are problems with functioning and maintenance of land drainage. A prevailing challenge still to be addressed is soil erosion. Kojčice farm, a local traditional agricultural cooperative, engaged in Fatima, is eager in new technologies as well as machinery for precise farming. However, as many of the farmers around, they need information what is worth / necessary to do regarding the new farming approaches in the view of maintaining / enhancing crop yields with simultaneous soil and water conservation. A typical current approach is the excessive and homogeneous use of fertilizer with a little regard to different yield potential of fields with different soil conditions. B.5.2 Target audiences Farmers: Our story is important for local farmers. We think our story could be interesting for other people in Kojčice cooperative and also for other farmers in the region because FATIMA methods are targeted to cost minimization and improving yields, while preserving soil and water resources. Approach: farmer workshops, field days, information on farmer web pages. Other stakeholders: We also consider arranging a workshop with Vltava river basin authority representative, since precision farming management in FATIMA pilot Dehtáře will be tested also how it can contribute to minimize the impact of fertilization on water quality. Incorporation of precision farming in watershed plans could have a positive effect on water quality improvement. Approach: meetings, information on web pages, results in scientific papers Students and general public: Students are a promising target group, with a certain way of influence of the neighbouring opinion (e.g. parents, teachers). Approach: meetings, information on web pages

58 B.5.3 Specialization of the strategy Specialization of the strategy in Dehtare will follow the same pattern as in the Spanish and Greek pilot. Additional specialization will be provided during the course of the project. Local champions: Agronomist Milan Vaněček and Pavel Svárovský (Engineer in charge of machinery) from the Kojčice cooperative. They are open for new ideas, know the agricultural management very well and are willing to adopt FATIMA requirements. These guys are capable to show the results from FATIMA explain the benefits and motivate other farmers to provide data needed for upscaling FATIMA approach to large fields. B.6 Marchfeld B.6.1 Current situation 1) Long tradition of farming. Difficult to change things, people are proud of their farm. Conservative type of farming. New, young farmers who are more environmentally aware. High amount of organic farmers (highest in Europe). 2) Water is not seen as an environmental problem but as an economic one. 3) Closeness to Vienna. Producers and consumers are really close to one another - > Adamah Biohof ( and food cooperatives. 4) Prices of products are controlled from outside (big seller are SPAR). 5) People can t drink tap water but farmers don t connect it to their own. B.6.2 Target audiences Consumers. Message: environmental water foot print, energy foot print, responsible use of natural resources. Approach: through big sellers like SPAR, Hofer, Rewe, Billa, Merkur. Farmers. Message: Benefits of FATIMA tools and services. Approach: through fertilizer companies, through AGES when they sent a sample for soil analyses and AGES farmer workshops, through farmers associations General public: Approach through media press release center at BOKU and AGES B.6.3 Specialization of the strategy Young farmers Landjugend Large farm with a young farmer who is taking over the farm now A female organic farmer. Laura knows her, has been a politician before Adamah. Helene could contact them! Have also a consumer contact! B.7 Menemen (lower Gediz basin) B.7.1 Current situation The Menemen Plain in the Lower Gediz River Basin is located in Izmir province. The area is intensively agriculturally used the main crops are cotton, wine and maize - and irrigated mainly by furrow irrigation. The plain is formed by the material carried by the Gediz river. The layers are not distinctive. Soil is classified into 15 series of entisol and inceptisols. The soil is especially risch in nutrients and productive where there is no drainage problem

59 The main challenges are increasing pressure on the water resources and pollution of water and soil. Frequent drought conditions lead to an over- exploitation of groundwater and endanger the income of farmers, who follow a strategy of risk minimization by applying high water and fertilizer dosages. The average irrigated plot size in the pilot area is small with 1.3 ha. The government has already taken measures to avoid the further splitting of fields. Almost all plots (98%) are irrigated with furrow irrigation. Only for vineyards and vegetables drip irrigation systems are installed. River water from the Gediz river is the main source of water for irrigation. Less than 10% of the plots in the pilot are irrigated with groundwater. The general strategy of farmers in this region is risk minimizing in terms of achieving the desired yield. They do it by over- fertilizing and over- irrigating as they fear to lose yield. More inputs haven t brought more money. Less inputs give safer environment especially cleaner water. B.7.2 Target audiences The number of members of Menemen Left Bank Water Users Association is about These will be indirect users of the project tools and services. Mean age range is and nearly all of the members are male because the dominant plant pattern is field crops. According to the president, low percentage of vegetables in the area lowers the number of female members. The number of extensively monitored plots will be totally about 50 for different crops during project period and these farmers will be potentially direct users of the project services. These farmers are open to new techniques and volunteers of dissemination of the FATIMA products. Because the plots in the area very fragmented, regional irrigation management and in field fertilization management will be focused. Due to old and low tech irrigation applications, decision support of regional irrigation water management will be a more effective FATIMA service. On the other hand, decision support for fertilization management in small plot fields will be more interested by the farmers. First, technology levels of current input management in wheat, corn and cotton growing techniques will be identified and classified. Later a monitoring system of small plots will be established. Small size plots of the same farmers as well as neighboring plots which show difference of FATIMA services will be compared. The difference between farmers and plots and the reasons will be identified. B.7.3 Specialization of the strategy Brochures and leaflets are easy to prepare and hand out. To extend web site use requires demonstration or short training of the project tools & services. Workshops and meetings in the field for new techniques are common in the area. Therefore 1000 leaflets to inform the specific and general audience about purpose, progress and findings of the project; at least 1 training for demonstration of the project tools and services for owners of extensive commercial plots; and 2 field days (one for wheat and one for maize and cotton) in 2016 are required. Newspaper and local TV will be invited. Newsletters will be prepared after each regional meetings and each milestone activities. Branded and promotional items like pens and notepads together with leaflets, factsheets and news letters will be used in every evets. Local project team and stakeholder advisory panel will develop and foster linkages between 5 of the farmers who member of core/focus group and to transfer new techniques according to adaptive learning by day by day communication (informal talks, semi structured interviews, round table discussions, brain storming whenever required). Neighbouring farmers as well will be potential users according to law of neighbour. Both the 5 focus group and extension of the users will be developed by snow ball technique

60 Owners of the extensive commercial plots for wheat, corn and cotton will be about 50 farmers. And around 10 companies of seed, fertilizer, machinery, marketing, etc. might involve in dissemination activities. Farming communities, policy makers, science&technology peers and professional associations of public institutes and NGO s Farming communities will be invited to the events (workshops and the meetings). The second regional meeting will be held at the beginning of February 2016 with stakeholders. The leaflets will be distributed to the participants. Before this event the leaflets will be prepared and distributed to the farmers who are actively participated to the project. Informal talks to the local farmers have been started at the beginning of the project and they will be continued during project to sustain project campaigns. Beside local dissemination the project will be introduced to professionals at international level in UTAEM s international training courses by presentations. Local champions: Bridge between researchers and farmers. Selling points: 1) Head of WUA in the area well know farmer, also originally from the pilot area. He comes from farmers family. He is well know by the community of farmers and respected. 2) He is interested in the FATIMA project, wants to be part of it, because he took part in other similar projects. 3) He has power to convince the farmers in the area if we ll succeed the project, as farmers do not trust researchers. ANNEX C Key Consortium Dissemination Contacts Table 9: Pilot Regional Managers Country Name and Surname address Spain Vicente Bodas vicente@cital.es Italy Silvia Vanino vanino@inea.it Greece Christos Tsadilas tsadilas@lar.forthnet.gr Turkey Dilek Kahraman dkahraman2000@yahoo.com Austria Heide Spiegel adelheid.spiegel@ages.at Netherlands Bianca van der Kroon bianca.vander.kroon@vu.nl France André Chanzy andre.chanzy@avignon.inra.fr Czech Republic Fučík Petr fucik.petr@vumop.cz 60 77

61 Table 10: Key consortium contact per country Country Partners Name and address Spain UCLM Anna Osann: Alfonso Calera: Jose Gonzalez Piqueras: Laura González: Mario Belmonte: Mancebo Irene Arellano Alcazar: Julio Villodre: Loli Ubide: David Cifuentes: Jesús Garrido: Juanma Moreno: Isidro Campos: Raúl Moreno: Javier Sánchez: Spain ITAP Horacio López Córcoles: Wenceslao Cañadas: Amelia Montoro: Fernando de la Cruz Tercero: Ramón López Urrea: Spain ALIARA Vicente Bodas: María Calera: Nuria Jimenez: Sergio Sanchez Prieto: Italy CREA- INEA, CREA- RPS, ARIESPACE Silvia Vanino: Pasquale Nino: Stefano Fabiani: Claudio Liberati: Rosario Napoli: Roberta Farina: Fabio Tittarelli: Stefano Canali: Bruno Pennelli: Guido D Urso: durso@unina.it Carlo De Michele: carlo.demichele@ariespace.com Greece GNHM, DIMITRA, AUA, DRAXIS Christos Tsadilas: christotsadilas@gmail.com Lefteris Evaggelou: levagel@env.aegean.gr Stamatis I. Stamatiadis: stam@gnhm.gr; Eleftheria Tsantila: maripop@gnhm.gr Nicos Dalezios: dalezios@uth.gr; dalezios.n.r@gmail.com; Nicholas Dercas: ndercas@otenet.gr; ndercas1@aua.gr; Machi Symeonidou: msimeonidou@draxis.gr Evangelos Kosmidis: kosmidis@draxis.gr Lazaros Xenidis: lxenidis@gmail.com 61 77

62 Turkey UTAEM Dilek Kahraman, Ms: Dr. Nejat Özden, Mr: İdris Uslu, Mr: Mehmet Gündüz, Mr: Gözen Yüceerim, Ms: Mehmet Yılmaz, Mr: mehmet- Nuri Candan, Mr: Turkey EA- TEK Nilgun Harmancioglu: Cem Polat Cetinkaya: Ali Gül: Filiz Barbaros: Alper Elçi: Sirin Guven: s- r- France INRA André Chanzy Austria BOKU Francesco Vuolo: Laura Essl: Austria AGES Heide Spiegel: Taru Lehtinen: Netherlands VU Pieter van Beukering: Bianca vd Kroon: Czech Republic VUMOP Petr Fučík Renata Duffková Milan Vaněček (farmer) Latvia BOSC Karel Charvat: Zbyněk Křivánek: Kaspars Skalbegrs: or Uģis Grīnbergs: Vojtech Lukas: Czech Republic METCENAS Zuzana Boukalova: Jiri Kvapil: Helena Buresova: Pavel Misek: Jan Těšitel Portugal 2eco Paula Antunes Rui Santos Germany SIGMA Nicos Spyropoulos: Bulgaria Redcoast Antonis Glampedakis 62 77

63 ANNEX D Templates and printable promotional material Figure 11: FATIMA leaflet front page Figure 12: FATIMA leaflet rear page Figure 13: FATIMA leaflet folding 63 77

64 Figure 14: FATIMA poster 64 77

65 Figure 15: FATIMA Newsletter template 65 77

66 Figure 16: FATIMA press release template 66 77

67 Figure 17: FATIMA conference folder 67 77

68 Figure 18: FATIMA pen and USB Figure 19: FATIMA hat 68 77

69 Figure 20: FATIMA T- shirt 69 77