Social MediaTraining Slides. India

Transcription

1 Social MediaTraining Slides India

2 TABLE OF CONTENTS - What is Social Media - Benefits - Objectives - Snap shots of Types of Social Media - How to integrate into business - Facebook Guidelines - How to Present You - Making you and the Herbalife brand look great - Action Plans 2

3 SOCIAL MEDIA Refers to online sites that integrate technology, social interaction and the sharing of words, pictures, videos and audio, including: multimedia and social-networking sites such as Twitter, Facebook, YouTube etc. 3

4 BENEFITS OF SOCIAL MEDIA Expand your business and manage your customers online. Communicate with current customers from around the world. 4

5 SOCIAL MEDIA OBJECTIVES 1. Increase brand awareness. 2. Generate brand affinity (personal & emotional connection) through shared identity with brand attributes. 3. Build Herbalife s credibility as a leader in health & fitness. 4. Support associates own social media initiatives. 5

6 SOCIAL MEDIA EXPLAINED WITH HERBALIFE Facebook Twitter YouTube Instagram LinkedIn Google+ Updates, news & stories Updates, news, stories, live coverage Videos for information or entertainment User-generated pictures Company/ industry news & networking Interests & stories Can t wait to get my hands on my Herbalife shake tonight! Doing #yoga #HerbalifeRocks Here I am making a chocolate banana Herbalife shake. Here s a cool picture of me at a #Herbalife event! I m a wellness coach and Independent Herbalife Associate I ve joined a circle of healthy active lifestyle fanatics 6

7 Make first Impressions and building communities

8 INTEGRATE SOCIAL MEDIA INTO YOUR BUSINESS Hub Develop local leadership structure. Support each other and share your experiences to grow stronger. Social Media - Document your Journey - Deliver results - Retain inside the online community Local Community Create local communities with engagement and retention. Establish fun activities based on enjoying a healthy, active life and ongoing training. Business Continue building your business with Use, Wear, Talk. People will be inspired by your results and will reach out to you to find out how they can become part of your Herbalife community. 8

9 SOCIAL MEDIA IS JUST LIKE REAL LIFE Be Friendly Authentic Humble Celebratory Motivating Positive Don t be x Cold or too focused on sales x Untrustworthy, false or fake x Judgmental, cruel or smug x Boastful or a know-it-all x Discouraging x Negative 9

10 STRENGTHEN YOUR ONLINE COMMUNITY Focus on sharing experiences with your social connections. People care about: Results Recognition Socialization Community 10

11 COMBINE YOUR EFFORTS Build your community at your Nutrition Club. Meet new people at Success Training Seminars and Leadership Development Weekends. Unite your connections at Herbalife Extravaganza! 11

12 DOCUMENT THE JOURNEY Personal development Show your transformation with Herbalife (including necessary disclaimers) Demonstrate how you embrace a healthy, active life. Illustrate that teamwork helps you reach your body confidence goals. Local community Plug people in (and show them what they re missing). Post images before and after events. Demonstrate event growth. 12

13 Facebook Guidelines

14 TOP SOCIAL CHANNELS 14

15 CHOOSING THE RIGHT ACCOUNT TYPES: 1. Personal Profile Most common type of account Designed for individuals 2. Page Advanced user 3. Group Connects your personal profile with people who share your interests and activities. Extend your network beyond your initial Facebook friends 15

16 TIPS: Pages: You can only limit and target who sees what you share based on filters like Age, Gender, Location, Language etc. 16

17 TIPS: Groups: These are private spaces where you can share updates, photos, documents and message other group associates. 17

18 SECURE Personal Profile: Check your Privacy Settings to make sure that only information you want to make pubic is viewable by everyone on Facebook. You can pick and choose the audience for the things you share on Facebook. 18

19 BE THE BRAND When adding a Facebook profile picture, make sure the photo you choose is appropriate & looks professional. Suggest a picture of yourself wearing or using a Herbalife brand in the proper setting. 19

20 IDENTIFY YOURSELF Identify yourself as an Independent Herbalife Associate in the About You section with unrestricted, publicly accessible profile settings. Use the correct logo to show the world you are an Independent Herbalife Associate. Include personal information on your profile description. People want to connect with you as a person before talking business. 20

21 DOMAIN NAME, ADDRESSES & WEBSITES Make sure not to use "Herbalife, "HLF", Company s Logo, DMO or any of our Herbalife product names as part of your Facebook account name, URL or address. 21

22 ONLINE MEDIA- SOCIAL NETWORKING When posting contents regarding Nutrition Clubs, Product and Income Testimonials, as well as details related to Herbalife Marketing Plan; choose who sees what you share. Therefore, restrictions must be applied. Postings must only be accessible by individuals who are personally known by the Associate. 22

23 PRICES, SALES & PROMOTION FORUM Social media sites should not be used as a forum to conduct sales transaction. Therefore, this is NOT a platform to conduct business. Don t use social media for price advertising. Social Media is best used as a way to share information about product and business opportunities. 23

24 ABIDE BY NUTRITION CLUB ACTIVITIES AND GUIDELINE Associates using social media are limited to promoting services offered at the Club and may only include the following details: Name of Club Club Operator Phone Number REMEMBER: Any other information specific to Nutrition Clubs which is posted publicly is not permitted. 24

25 DECEPTIVE POSTINGS & CLAIMS Remember that all claims, representations and testimonials made: Must be lawful, truthful and not misleading. Must be consistent with claims and representations made in current Herbalife marketing publications, and on current Herbalife product labels. Must abide by law, (even orally) always be accompanied with appropriate disclaimers. Must not include any medical, therapeutic or curative / medical claims about Herbalife products. Reminder: Always use the required disclaimers for all types of claims (income, lifestyle, and product efficacy), placed prominently on every post on which the claim appears using no less than 10-point type font size. IMPORTANT: Claims & Representation Rules applies to all forms of media such as the Internet, printed materials etc. 25

26 WEIGHT MANAGEMENT CLAIMS When posting online, add official disclaimer text. I met my weight goal using Herbalife products, eating better and leading a more active life. These results are not typical. Individual results will vary. * These results are not typical. Individual results will vary. 26

27 PRODUCT CLAIMS Example: When posting online, add official disclaimer text: * Herbalife products are only nutritional food supplements. These products are not intended to treat, cure or mitigate any specific diseases, disorders, or condition. Anyone with a medical condition should consult their physician with regard to the suitability of the said nutritional food supplements. * * Triple Berry Complex is not available in India market, above information provided is for depiction purpose only. 27

28 THIRD PARTY INTELLECTUAL PROPERTY You may not use or disparage third parties trademarks, trade names or product names (or any variation) as well as text, photo, images, videos or graphics unless prior written consent from the owner is obtained. 28

29 REFERENCED AS THIRD PARTY PROPERTY All third party intellectual property must be properly referenced as the property of the third party and Associates must adhere to any restrictions and conditions the owner places on the use of such property. 29

30 RESPECTING PRIVACY Always respect the privacy of others in your postings. No associate shall do anything detrimental to the reputation or image of the Company, its products, Associates, trademarks, trade names or goodwill. Example: It is inappropriate to contact people with unwanted content or requests. Sending bulk messages Excessively posting links or images to people s timeline Sending friend requests to people you don t know personally At all times, Associates must comply with all privacy laws and social media policies when using images or recordings of other individuals. 30

31 STILL PHOTOS: CORPORATE EVENTS Still photos taken by Associates at Company-sponsored meetings or events may be used on Herbalife Associate's and social media websites. You may share qualified trips' photos, please include lifestyle/income disclaimer- "Income applicable to the individual(or examples) depicted and not average" Proud to be part of more than 20,000 Independent Herbalife Associate participants from APAC Extravaganza! Thanks to Herbalife, my lifestyle has been changed and I am able to enjoy my Vacation in Istanbul with my friends. *Income applicable to the individual(or examples) depicted and not average. 31

32 AUDIO/ VIDEO RECORDINGS: CORPORATE EVENTS Herbalife provides a variety of professional photos that are available for Associates to download at Resource Gallery (or any localized name), video.herbalife.com and a variety of professional video/audio recordings of Company-sponsored events that are available for Associates to download. Such photos & recordings provided by Herbalife are acceptable for posting on both personal and social media websites, or share to your social media account. What drives your destiny? 32

33 SPORTS SPONSORSHIP When promoting all Herbalife-sponsored teams and athletes: Associates may ONLY use Marketing Tools provided by Herbalife which may NOT be altered in any way. The approved materials are uploaded to Resource Gallery (or any localized name) at MyHerbalife.com for your download. 33

34 HOW TO PRESENT YOU MAKING YOU AND THE HERBALIFE BRAND LOOK GREAT Look your best in everything you post- Show the best YOU and protect your online image. Build the Brand - Be professional; choose wholesome images, show off the brand and take pride in your appearance. Have Fun - As your social media friends get to know you, you can let your personality shine! 34

35 HOW TO PRESENT YOU MAKING YOU AND THE HERBALIFE BRAND LOOK GREAT Protect the Brand - Make sure you are wearing branded apparel to identify and promote yourself as a Associate. Use the correct Herbalife logo, brand consistency makes Herbalife more recognizable. Build relationships- Base your business on relationships not transactions, and customers will always come back to you. By establishing an enduring connection you are adding value and creating a real friendship 35

36 HOW TO PRESENT YOU MAKING YOU AND THE HERBALIFE BRAND LOOK GREAT Interact Comment on other people s status updates by offering advice and encouragement Like! Promote Let your contacts know that they can find you on Facebook. A great way to spread the word is to include a Facebook icon that links to your Facebook page on your signature. 36

37 HOW TO PRESENT YOU MAKING YOU AND THE HERBALIFE BRAND LOOK GREAT Consider Think about your posts carefully before publishing. Once you have put something online sometimes it s out of control. Enjoy, and Keep our Tone of Voice - Be Credible and Professional! Keep our tone of voice ; Fun, Friendly, Energetic, Motivating, Positive and Inspiring! 37

38 FOLLOW HERBALIFE OFFICIAL SOCIAL MEDIA CHANNELS Twitter Twitter.com/Herbalife Facebook Facebook.com/Herbalife Instagram Instagram.com/Herbalife YouTube YouTube.com/Herbalife Blog DiscoverHerbalife.com Sharable content to teach you and your connections how to enjoy a healthy, active life. Interact with Herbalife Social Media. Check out our official accounts for the latest news. For more social media guidelines, please visit MyHerbalife.com. 38

39 ACTION ITEMS Check out the website and download all the information about Social Media, guidelines, assets and social media contents. Check out if you have an account for Social Media. If you don t have it yet, you can create one. Review your notes from the training and create a timeline for implementation. Remember our brand attributes and our tone of voice. Click, Like, Share and Comment! Have Fun! 39