Company Profile of. Middle East Exclusive Partner. Eng. Ramzi Matar Managing Director Tel: solutions.
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1 of Middle East Exclusive Partner Eng. Ramzi Matar Managing Director Tel: n solutions.com solutions.com
2 1. Business, Administrative & Contact Information Business name : Black Swan Solutions Business Logo : Business type Company Registration Number : Limited Liability Company (LLC) : Tel : Fax : E mail : info@blackswan solutions.com Address : Nawras Business Centre Gardens Circle, Tla Al Ali Amman, Jordan P.O. Box , Amman 2
3 2. Introduction a. Company History Black Swan Solutions was established in 2012, upon securing its Partnership with Rockwell Automation Arena Simulation to exclusively distribute Arena Simulation products in the Middle East and Gulf region, namely; Jordan, Lebanon, Iraq, Saudi Arabia, UAE, Qatar, Palestine, Kuwait, Bahrain, Oman and Yemen. b. What the company does Black Swan Solutions at its current status is the Exclusive Regional Partner of Arena Simulation, reselling all products of Arena Simulation to Companies and Academic Facilities within the Middle East. accompanied by simulation originated services including, yearly Arena Products Maintenance & Support, Arena Simulation Software Training, Arena Simulation Project Jump start Accelerate, Simulation Turnkey Consultation Projects Enlightenment & Simulation modelling support services Sim Support. 3. Strategy a. b. Vision Statement To be a Pioneer change agent, providing outstanding, innovative solutions and services. Playing a significant role in the improvement of organizations; succeeding together with passion and trust, thus continuing to be part of their better future. Mission Statement We seek to provide a unique ground breaking client experience, through offering cutting edge value adding decision support solutions, accompanied by top notch services, to Companies who strive to achieve operational excellence. c. Values Our values define who we are and serve as a compass for our actions Excellence Pursue Growth and Learning. It's important to constantly challenge and stretch yourself and not be stuck in a job where you don't feel like you are growing or learning; that is how you get one step closer to Excellence. Whether you like it or not, things always change, we have come to realize that no matter how much better we get, we'll always have hard work to do, we'll never be done, and we'll never "get it right." That may sound negative, but it's not: we'll do our best to "get it right," and then do it again when we find out that things have changed. That is the cycle of growth, and like it or not, that cycle won't stop. Commitment Passion drives our commitment. We are committed because we are passionate about solving complex business problems and helping to shape the future of the Middle East. We are determined on serving our customers with the utmost dedication and helping them realize their objectives. We are persistent to do what we say we do; we create value. 3
4 Leadership Embracing and driving change. Leadership is a mission, driving Change is our purpose. We assume responsibility towards the progression of Businesses in the Middle East including our own. Our Leadership strength lies in our exclusivity of value adding solutions that promote and support change, leading the way for a better future for our customers, our community, ourselves as individuals, and as an organization. Efficiency We use resources to the fullest, waste nothing, and do only what we can do best. Efficiency is a task that we assume on ourselves. It demands constant and open communication and defines the way we work as individuals and as an organization. Lean businesses, small staffs and large jobs held by highly talented associates are all signs of the Efficiency at work. Mutuality A Mutual benefit will endure our relationships. We depend completely on the strength of our relationships with our customers, with fellow associates, suppliers, and the communities in which we live and work. We believe we will only achieve the best results if we are unselfish in these relationships and give a fair return. Our Customers are Our Partners, we share a mutual benefit. d. Economic Intent Our Customers in nature are Organizations within the Middle East, who are not satisfied with their current processes, who seek Excellence through continuous improvement, who seek to retain or gain a competitive advantage, and who seek Profits from a cost perspective. 4
5 4. Business Concept a. Business concept A contributor towards the progression of the Middle East Businesses, providing globally recognized Decision Support Solutions, accompanied by regionally differentiated Consultancy services. b. Products Arena Simulation Software Arena is a globally recognized decision support solution that delivers the technology required to support risk free decision making, in the form of a simulation project. A flowchartstyle modeling methodology, hierarchical modeling, and an extensive graphical library are just some of the features that make Arena the world s leading simulation system. Through a combination of process simulation and optimization technologies, Arena simulation software helps demonstrate, predict, and measure system performance specifically the effectiveness and efficiency of new strategies and test drive new business rules and scenarios in a controlled environment under varying conditions and decision criteria before implementation on "live" operations or customers. Leading organizations around the world, including 90% of Fortune 500 companies have come to rely on Arena to help them improve customer service, capitalize on new business opportunities, and maximize profits. Typically, organizations realize a return of more than times their investment in Arena and achieve these returns within a few weeks to a few months. Arena Simulation Software Editions and Tools: 1. Standard Edition Arena Standard Edition is designed for use throughout an enterprise, supporting both indepth analyses of a particular functional area (for example, manufacturing, logistics, customer service, and healthcare) and analysis of processes that span several functional areas. Templates include: Basic Process, Advanced Process, and Advanced Transfer Tools include: Input Analyzer, Output Analyzer, Process Analyzer, and Visual Designer Features of Arena Standard Edition: Easier to use flowchart style modeling environment is the ideal way to bring the power of modeling and simulation to business process improvement Designed for use t hroughout an enterprise for system analysis, optimization and planning Excellent flexible and scalable tool for improving business or manufacturing productivity Convenient spreadsheet interface to define data such as business variables, resources and schedules Helps you predict system performance based on key metrics such as costs, throughput, cycle times and utilizations Aids in identifying process bottlenecks Useful in planning staff, equipment or material requirements Who can use it? The Standard Edition offers Advanced modeling power for handling complex processes with intricate decision logic control over entity movement, custom statistics, user defined expressions, and interfacing with external data. 5
6 2. Professional Edition Arena Professional simulation software is most effective when analyzing complex, medium to large scale projects involving highly sensitive changes related to supply chain, manufacturing, processes, logistics, distribution, warehousing, and service systems. In addition, Arena PE is used to create customized simulation modeling products; that is, templates focused on specific applications or industries. With Arena Professional, customers develop custom templates that consist of "libraries" of modeling objects that make it significantly easier and faster to develop models that require repeat logic. Templates include: Basic Process, Advanced Process, Advanced Transfer, Flow Process, Blocks and Elements. Tools include: Input Analyzer, Output Analyzer, Process Analyzer, OptQuest for Arena, and Visual Designer Examples of applications include: Detailed analysis of complex manufacturing processes that include material handling intensive operations (fork trucks, Cranes, AGV systems, and labor) Analysis of Lean Six Sigma implementations, KanBan/Pull or Push systems Modeling complex customer handling activities such as passenger movement and baggage handling in airports, customer service in entertainment parks and other service systems such as Banks, Retail Stores. Improving local and global supply chain processes Detailed analysis of warehousing, logistics, or transportation, military and mining applications Creating a custom Arena based template for modeling logistics network of a global travel agency Creating a custom Arena based template for modeling manufacturing flow of a major manufacturer Who can use it? Arena Professional is targeted towards industrial or manufacturing systems engineers, business analysts, consulting firms providing services to a specific industry/application, or corporations with a dedicated simulation team. 3. Packaging Template The Arena Packaging Template is effective when analyzing high speed manufacturing packaging lines that are fundamental to the manufacturing processes of several industries, including food and beverage; pharmaceutical; tobacco; chemical; electronics; and health and beauty. The Arena Packaging Template is an add on option to Arena Standard Edition, and Arena Professional Edition. Examples of applications include: Predicting and validating overall line performance Evaluating the ROI of new technology and capital expenditures such as equipment Designing a new packaging line Troubleshooting an existing packaging line Determining line set up, changeover procedures, and maintenance programs Staffing analysis Who can use it? The Arena Packaging Template is targeted toward packaging engineers, industrial or manufacturing systems engineers who are closely associated with the design and operation of high speed packaging lines. 6
7 4. OptQuest for Arena OptQuest for Arena is an optimization tool (solver) customized and fine tuned for analyzing the results of simulation runs conducted in Arena (experimentation). OptQuest includes sampling techniques and advanced error control to find better answers faster, and incorporates state of the art algorithms based on tabu search, scatter search, integer programming, and neural networks. This well researched technology has been shown to be orders of magnitude faster than simpler approaches. OptQuest for Arena is an add on option to Arena Standard Edition. It is a standard feature of Arena Professional Edition. Examples of applications include: Calculating the best mix of resource capacities to maximize throughput in a system Requiring conditions, such as customer satisfaction measures (e.g., average waiting times no greater than some threshold), to be met for feasible solutions Minimizing costs/ maximizing profits while keeping customer service goals levels in check c. Services 1. Enlightenment (Turnkey Simulation Project Development) You have decided not to purchase a license, but still want to benefit from Simulation? Enlightenment ensures that you get just that, without having to pay for a developer license. When choosing Enlightenment, Black Swan s simulation experts would manage your simulation project and develop the Arena interactive model. Working closely with your project team to identify your key objectives, define your scope and deliver a fully validated model to satisfy your needs and deliver the expected value. We are also available to provide model analysis support and recommendations based on results. Results may include: Quick delivery of verified and validated model. Typical project ROI is times investment. Identify process improvement opportunities. Avoid costly mistakes. Test changes in realistic conditions. Understand how randomness and variability affects your system. Eliminate wasteful bottlenecks. Demonstrate the impact of change. Increase the ability to build consensus from all players. Enforce changes with confidence. Validate investment (equipment, resources, etc.) allocations. 2. Sim Support (Daily Consulting Support) Sim Support is Black Swan Solutions, on call simulation assistance program. A one on one advice and assistance offered by a Black Swan Solutions Simulation expert to help our Arena Simulation customers in overcoming a certain modeling, simulation or animation problem as they face it. Sim Support is a fully customized program that exactly meets your needs, whether you were new to simulation or experienced. Typical assistance may consist of: Developing model code, building sample models, interfacing with outside data sources, advanced training techniques, project methodology, and help with animation, etc. 7
8 3. Accelerate (Project Based Simulation assistance) You have purchased a developer license, went through the free training, want to make sure everything gets done correctly and quickly to add the expected value on your very first project. Accelerate speeds up the process of your model development while making sure that you take part in every step. With Accelerate Black Swan s Simulation Experts will set you on the right track, while making sure you understand how it s being done, so you can do it the next time, every time! Results: Expedite current and future model development time. Overcome current modelling roadblocks. Improve in house simulation expertise. Complete current modelling project successfully. Speed up simulation modelling learning curve. Increase ability to quickly build models for future projects. 5. Business competitiveness Our Competitive advantage lies in our differentiation. We differentiate ourselves from others in the Market with our specialization in Decision Support Systems and distribution exclusivity of the latest technology value adding trends as in world leading solutions, on top of our regionally differentiating consulting services at competitive costs. 6. Quality policy & objectives Black Swan Solutions is committed to drive change and deliver a unique customer experience, thus achieving total customer satisfaction and operational excellence whether when providing products or accompanied services. Our Mission is to provide a unique ground breaking client experience, through offering cuttingedge value adding decision support solutions, accompanied by top notch services, to Companies who strive to achieve operational excellence. To fulfill this mission, Black Swan Solutions will continuously seek to extend and improve its product offerings by acquiring the latest of strategic value adding decision support solutions to make available for our customer within the Middle East, delivered by; retained highly qualified and talented human resources driven by the values of Black Swan Solutions. 7. Service Pledge At Black Swan Solutions; Passion drives our commitment to deliver We Pursue growth and learning to achieve Excellence Leadership is our mission, driving change is our purpose A Mutual benefit will endure our relationships, Customers are Partners We use resources to the fullest, waste nothing, and do only what we can do best That s what YOU should expect from US. 8
9 8. Business Model Our Business Model is derived from our values, We believe in direct open (face to face) communication to be the best channel to present our offerings and develop our relationships with our prospective partners. We understand the learning needs of our prospective partners; therefore we offer our free of charge training with every purchase and minimall y charged additional services to make sure that our products add the expected value. We know our capabilities and understand the capabilities of our prospective partners; therefore we offer our Turnkey consulting project service Enlightenment that satisf y the pursuit of Excellence objective for our prospective partners. We understand the learning challenges faced when getting familiar with anything new, therefore we offer our two after sales programs Accelerate and SIM Support. 9. Management & Ownership a. Management structure Black Swan Solutions is a Project based Structure. i.e.) Teams are assembled according to the needs of every engagement. b. Ownership Structure Black Swan Solutions, is 100% owned by Jordanian individuals. c. Directors Ramzi Matar Eng. Matar is the founder of Black Swan Solutions and holds the position of Managing Director and Senior Consultant. Before founding Black Swan Solutions, Ramzi worked in multiple manufacturing industry environments until Ramzi holds a MSc. Engineering Management with Distinction from the University of Wollongong in Dubai, and a BEng. Electronics Engineering with Honors from the University of Huddersfield / UK. Attachments and supporting Documentation (available on request) Copy of detailed curriculum vitae or resume of partners, owners & management. Copy of identity documents of directors and shareholders. Company/CC documents Maps showing location. Any other relevant substantiating documentation. Thank you for taking the time to go through this business profile. If there are any questions or comments, please feel free to contact us. 9
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