Rural Carriers: Evolve or Face Extinction? How Network Quality can make the Difference

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1 Rural Carriers: Evolve or Face Extinction? How Network Quality can make the Difference P3 communications, Inc. San Antonio, TX

P3 communications Facts and Figures P3 provides consulting, engineering and testing services for the ICT market MARKETS P3 communications is an independent and credible provider of technical

solutions P3 COMMUNICATIONS REVENUE In [Mio USD] GLOBAL BUSINESS Main markets are Europe, North America, India and Oceania Business in more than 50 countries Worldwide P3 Group presence P3

2 P3 communications Facts and Figures P3 provides consulting, engineering and testing services for the ICT market MARKETS P3 communications is an independent and credible provider of technical consulting ICT network engineering services device, network and service testing P3 communications is well known for excellence, swiftness, quality and innovative nature of its services and solutions P3 COMMUNICATIONS REVENUE In [Mio USD] GLOBAL BUSINESS Main markets are Europe, North America, India and Oceania Business in more than 50 countries Worldwide P3 Group presence P3 COMMUNICATIONS FACTS AND FIGURES P3 communications has subsidiaries in the USA, Canada, Australia, India and Serbia Local presence at 16 own office locations worldwide More than 500 employees 2

3 P3 communications in North America P3 communications is established in key markets across North America P3 COMMUNICATIONS, INC. 100% US subsidiary of P3 communications Germany Strong domestic and global relationship with Verizon Wireless and with all tier-1 carriers Started in 2009 to deliver US domestic device testing services for the wireless carrier device ecosystem Added Network Testing & Interference Mitigation services in 2010 Expansion into Network Engineering, Security and Consulting P3 COMMUNICATIONS, INC. Locations Morristown, NJ Durham, NC Dallas, TX Newport Beach, CA Mississaugua/Toronto, Canada Business Units Device Testing Interference Mitigation Network Measurement & Testing Network Engineering Network and Device Security 3

Our Customers P3 communications serves all major players in the telecommunications industry NETWORK

radio operators Public safety networks EQUIPMENT SUPPLIERS Network suppliers Platform vendors Network

supplier Chipset manufacturers and suppliers OTHER INDUSTRIES Automotive telematics service providers

4 Our Customers P3 communications serves all major players in the telecommunications industry NETWORK OPERATORS Mobile network operators Fixed network operators Cable operators MVNOs Professional mobile radio operators Public safety networks EQUIPMENT SUPPLIERS Network suppliers Platform vendors Network service suppliers Managed service suppliers TERMINAL AND CHIPSET SUPPLIERS Devices vendors Terminal supplier Chipset manufacturers and suppliers OTHER INDUSTRIES Automotive telematics service providers Aerospace inflight entertainment system suppliers Close collaboration with our sister company P3 North America 4

Evolve or Face Extinction? Carriers are facing evolutionary pressures with respect to network quality STARTING POINT The CCA [ ] works to educate [.

5 Evolve or Face Extinction? Carriers are facing evolutionary pressures with respect to network quality STARTING POINT The CCA [ ] works to educate [...] on the key issues that impact our member s ability to compete, survive, and thrive. All successful species on earth were relatively small, highly adaptable and achieved success by continually optimizing themselves with respect to their environment EXAMPLE FROM CENTRAL EUROPE 10 carriers operating networks on a relatively small area (Germany, Switzerland and Austria together have ~70% of the area of Texas) Heavy competition for ~98Mio inhabitants Commercial LTE launch in 2013 Network and service quality is a key factor in this environment Figuratively, continual self-assessments measured against current market conditions, and regular optimizations should be ingrained into the genetic make-up of carriers LTE is a game-changing technology With LTE now having been largely deployed by the bigger players, rural carriers should set new priorities 5

Market Transparency in a Competitive Environment Regular network quality assessment unveil carrier s competitive situation CONTINUOUS SELF-ASSESSMENT AND OPTIMIZATION Regular network quality

6 Market Transparency in a Competitive Environment Regular network quality assessment unveil carrier s competitive situation CONTINUOUS SELF-ASSESSMENT AND OPTIMIZATION Regular network quality assessment (quarterly) Independent network quality benchmark conducted by P3 Results published by the CONNECT magazine Test criteria continuously adapted to current market conditions and technology trends Carriers use publications to highlight their particular strengths BENCHMARKING Providing a well-trusted and accepted independent assessment and analysis of network optimization potential, strengths and weaknesses connect -winner is considered by operators to be an extremely valuable brand P3 supports the carriers optimizing their networks and strategizing for their investments 6

Data Score How Network Quality makes the Difference Each Carrier shows a unique service quality fingerprint VOICE AND DATA SCORE 100% 90% 80% 70% 60% SMARTPHONE DATA IN CITIES YouTube SD Upload

7 Data Score How Network Quality makes the Difference Each Carrier shows a unique service quality fingerprint VOICE AND DATA SCORE 100% 90% 80% 70% 60% SMARTPHONE DATA IN CITIES YouTube SD Upload Throughput (10s) Vodafone O2 Browsing - live 100% YouTube HD 50% 0% Telekom Swisscom Sunrise Orange E-Pus Browsing - static File Download (3MB) File Upload (1MB) Download Throughput (10s) Telekom Vodafone E-Pus O2 A1 T-Mobile Drei 50% 50% 60% 70% 80% 90% 100% Voice Score REVEALING THE DIFFERENCE An independent and unbiased assessment reveals the significant differences in service and service quality offerings Each network shows a unique service quality fingerprint Smart investments and network optimizations are the instruments to form this unique personality Example O2: Worse than the top networks for highly demanding services (e.g. YouTube HD) But head-to-head with top networks regarding standard services Example Vodafone: Claims on speed (DL throughput) do not allow conclusions about other services like YouTube 7

8 Percentage of Perfect Score Percentage of Perfect Score Percentage of Perfect Score Development of Relative Network Quality Continual self-assessments measured against current market conditions and routine optimization show significant effect on market positioning CONNECT-HISTORY: GERMANY CONNECT-HISTORY: AUSTRIA 100,0% 90,0% 80,0% 70,0% 60,0% 50,0% 40,0% Year Deutsche Telekom Vodafone D2 E-Plus Telefónica O2 100,0% 90,0% 80,0% 70,0% 60,0% 50,0% 40,0% Year A1 Mobilkom Austria Orange T-Mobile Austria Hutchison 3G CONNECT-HISTORY: SWITZERLAND 100% 90% 80% 70% 60% 50% 40% Year VALUE OF QUALITY Investments in network quality pay off To keep leadership and customer loyalty or To catch up to competition Differentiation by network quality is clearly visible and is communicated to the market Swisscom Sunrise Orange 8

9 Leveraging network quality as a competitive advantage Network quality is a perfect differentiator APPROACH COMMUNICATION Assess and analyze your quality Strategize for your unique quality profile Optimize your network Shooting star of the year! Benchmark your quality Talk about it Very Good 9

Conclusions The simple formula for success: Assess, Analyze, Strategize, Optimize LEARNINGS P3 customers have had tremendous success with this simple formula:

Independent auditing and publication can expose these advantages to customers REGULARLY PERFORM NETWORK OPTIMIZATIONS Increase performance integrity Assure

insight into product and service offerings React quickly to environmental changes INDEPENDENT NETWORK ASSESSMENT Getting a regular and unbiased network

10 Conclusions The simple formula for success: Assess, Analyze, Strategize, Optimize LEARNINGS P3 customers have had tremendous success with this simple formula: Assess, Analyze, Strategize, Optimize Small carriers can differentiate even compared to the big ones when concentrating on their particular strengths Independent auditing and publication can expose these advantages to customers REGULARLY PERFORM NETWORK OPTIMIZATIONS Increase performance integrity Assure quality Reduce risk Reduce cost Create a lean operating environment An optimized network will keep customers PERFORM QUARTERLY SERVICE REVIEWS Gain regular insight into product and service offerings React quickly to environmental changes INDEPENDENT NETWORK ASSESSMENT Getting a regular and unbiased network assessment is the basis for network optimization and service reviews Well-thought-out optimizations and investments in network and service quality are key to stay on top of the game 10

11 Your Contact USA NEW JERSEY P3 communications Inc. 412 Mt. Kemble Ave., Suite G20s Morristown, NJ USA GERMANY - AACHEN P3 communications GmbH Postfach Aachen Germany WEB info.communications.inc@p3-group.com Internet: YOUR CONTACT Dirk Bernhardt dirk.bernhardt@p3-group.com Phone: Peter Seidenberg peter.seidenberg@p3-group.com AUSTRALIA SYDNEY P3 communications Pty Ltd Level 20, Tower A, The Zenith Centre 821 Pacific Highway Chatswood NSW 2067 DISCLAIMER This document contains P3 communications, Inc. proprietary information and shall at all times remain the property of P3 communications, Inc. It shall be distributed and used only by the subcontractor staff registered on the distribution list of this document. The subcontractor is not allowed to copy this document without P3 communications, Inc. prior written consent. It shall not be used, distributed or copied by any other third part without P3 communications, Inc. prior written consent. 11

Merging Mitel Networks and Aastra Technologies FAQs for Customers

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