SAS ANALYTICS IN ACTION APPROACHABLE ANALYTICS AND DECISIONS AT SCALE TUBA ISLAM, SAS GLOBAL TECHNOLOGY PRACTICE, ANALYTICS

Transcription

1 SAS ANALYTICS IN ACTION APPROACHABLE ANALYTICS AND DECISIONS AT SCALE TUBA ISLAM, SAS GLOBAL TECHNOLOGY PRACTICE, ANALYTICS

2 SAS ANALYTICS IN ACTION TO DRIVE BUSINESS INNOVATION

3 SAS ANALYTICS IN ACTION Deployment Discovery Enables and empowers your business analysts, data scientists, managers Data Bridges the gaps between Data, Discovery and Deployment Minimizes time to market and maximizes value from analytics

4 SAS ANALYTICS IN ACTION USE CASES (AKA THE ART OF THE POSSIBLE)

5 APPROACHABLE ANALYTICS Barriers to the adoption of analytics Scarcity of analytical skills The need to grow analytical talent from within Tools that aren t right for the job Learning curve to create, share and collaborate Disjointed, inefficient workflow How can you fail fast & learn to refine quickly

6 APPROACHABLE ANALYTICS What makes it approachable? Modern, interactive, easy-to-use data manipulation, reporting, exploration and modeling Communication of results via Web, Office & Mobile Deployment on-premise or in the cloud

7 APPROACHABLE ANALYTICS Taking advantage of the science of data Players need to gain deep insight into an individual s consumption patterns and choices. information about a transaction is more valuable than the transaction itself While customer behaviours drive the need for innovation, new technologies provide the tools Source: KPMG International 2015

8 APPROACHABLE ANALYTICS Bridging the gap between IT and business Requirements-based Opportunity-based Integrate and Re-use Robust Top-down Approach Business Intelligence and Analytics Immediate Use Agile and Exploratory Bottom-up Experiments

9 APPROACHABLE ANALYTICS Taking advantage of all the involved roles Data Scientist Superhero Citizen Data Scientist

10 APPROACHABLE ANALYTICS Where to start from? Legacy Processes Approachable Analytics Do not replace legacy processes (yet) Introduce approachable analytics Identify your citizen data scientists and modelers Give access to all relevant data Challenge the existing processes Share and take decisions!

11 APPROACHABLE ANALYTICS Influence Exploration and modeling what does it bring? Relationships Eliminating guesswork with predictive analytics Contributions Data driven exploration

12 SAS ANALYTICS IN ACTION USE CASES (AKA THE ART OF THE POSSIBLE)

13 DECISIONS DECISIONS

14 THE PERCEIVED TRADE-OFF Speed Agility Quality Accuracy

15 DECISIONS AT SCALE TRENDS: FROM STRATEGY TO ACTION GLOBAL OPERATIONS PRICING DECISIONS MARKETS STRATEGIC PRODUCT LINES OPERATIONAL

16 DECISIONS AT SCALE TRENDS: THE SCIENCE OF DECISION MAKING Making the right decision with the right information at Growing Data Decision Management More Analytical Models the right time. Manage decision assets and learn from outcomes. Advanced Business Rules

17 WHAT IS AT SCALE? More Models More Granular Segments More Predictive Machine Learning Algorithms Model Tournaments Enable Non-Technical Users Integration Embedded Analytics Move Insights Closer to the Decision Maker Combine Models with Business Rules Using ALL the Relevant Data Creating More Attributes

18 DECISIONS AT SCALE AUTOMATE MODELING Take advantage of powerful machine learning algorithms and turn them into modeling templates

19 DECISIONS AT SCALE MAKE THE INTEGRATION GO SMOOTHLY The IT folks The Analytics folks!!!???!!! I just built 850 new models. When can you put them into production?

20 DECISIONS AT SCALE OPERATIONALIZE DECISION MAKING Models Rules Data Environment SCORE CODE , 500 db compliant instructions Score Output Rules

21 DECISIONS AT SCALE BENEFITS Better targeting Improved accuracy with more data, more models and more creativity! Reduced decision latency Integration between Data, Discovery and Deployment

22 SAS ANALYTICS IN ACTION USE CASES (AKA THE ART OF THE POSSIBLE)

23 THANK YOU! sas.com