Hadoop Solutions. Increase insights and agility with an Intel -based Dell big data Hadoop solution

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1 Big Data Hadoop Solutions Increase insights and agility with an Intel -based Dell big data Hadoop solution

2 Are you building operational efficiencies or increasing your competitive advantage with big data? Regardless of your industry, you can transform your business with faster, more powerful data insights using Dell solutions powered by Intel Xeon processors and Apache Hadoop. Did you know? Dell works with organizations that are just starting out on their big data journeys, as well as with groups that are scaling long-established big data clusters. Dell helps customers understand how to increase insight into any size and type of data and how to: Use a fully supported proof-of-concept solution at a Dell Solution Center. Capitalize on the unique technical and cost advantages of Hadoop to optimize existing Data Warehouses using Dell s RA for ETL offload. Deploy the ready-to-install Dell QuickStart for Cloudera Hadoop solution that s powered by Intel processors. Implement the turnkey Dell In-Memory Appliance for Cloudera Enterprise that also includes Intel processors. Design your own big data platform with offerings from Dell. Or take advantage of the Dell Cloudera Apache Hadoop Solutions, which global organizations have been using since 2011 to drive significant results. The Dell Cloudera solution is supported by PowerEdge servers with Intel Xeon processors. It also includes pretested and validated configurations, Apache Hadoop, and your choice of Cloudera software: Cloudera Distribution of Hadoop (CDH) or Cloudera Enterprise. Do you want to learn more about how to take control of your data using costeffective, secure and scalable solutions? On the following pages, see how organizations are improving research, mission-critical offerings and customer service with big data solutions from Dell. Test a solution at your location through the Dell Hadoop Pod Loaner Program.

3 Make informed decisions with a Dell big data solution that is: Faster to Deploy Speed implementation and improve results by taking advantage of tested and validated deployment blueprints for flexible, compute-dense configurations. Plus, you can save money by incorporating existing IT investments and consolidating analytical tools. Certified Enjoy peace of mind with a standards-based big data solution that s pretested and certified by Dell, Intel and Cloudera. You can also choose from comprehensive, industryleading technology options that work together seamlessly so you can minimize risk and revisions. Scalable Evolve solution capabilities quickly and affordably with end-to-end management tools and flexible technologies so you can deliver the insight, visualizations, predictive analytics and collaborative capabilities your employees and clients need today and tomorrow. Unlock business insights with a big data solution from Dell.

4 Seeing the big picture 1 Complete Dell Solution for Big Data Dell Cloudera Apache Hadoop Solution, powered by Intel Xeon processors Cloudera Distribution of Hadoop (CDH) Dell PowerEdge chassis Dell PowerEdge compute nodes, powered by Intel Xeon E processors $ Saves customers millions of dollars annually via increased efficiency Company profile Increase insight and agility to improve global supply chains with real-time visibility Speeds responsiveness by gaining a 360-degree view of global supply chains Company Industry Country Website Siemens Omneo Manufacturing & Supply Chain United States Siemens Omneo wanted to help manufacturers more quickly identify issues in global supply chains to minimize risks and improve product quality. To do so, the organization needed a highly flexible solution that could analyze disparate data from global suppliers and rapidly scale with ongoing growth. After evaluating numerous options, Siemens Omneo built its innovative big data offering with the Dell Cloudera Apache Hadoop Solution. With it, Siemens Omneo could accelerate deployment and save money by using a reference architecture based on Dell PowerEdge chassis and servers with high-density storage, memory and Intel Xeon processors. Plus, by choosing Cloudera Enterprise, Siemens Omneo could take advantage of open-source innovations in CDH as well as Dell support. Analyzes billions of product records in less than three seconds Scales to support 300 million new records each month Improves products as well as customer experience Our partnership with Cloudera, Intel and Dell enabled us to rapidly get a product to market. I would highly recommend this solution. View the full Siemens Omneo case study here

5 Helping customers stay secure 2 Complete Dell Solution for Big Data Dell Cloudera Apache Hadoop Solution, powered by Intel Xeon processors Cloudera Enterprise software Dell Networking switches Dell PowerEdge R720xd rack servers, powered by Intel Xeon E processors Facilitates reliable, real-time analysis of security events Company profile Company Industry Country Website Dell SecureWorks Information Security Services United States Increase insight and agility to improve IT security To protect clients IT from evolving global threats, Dell SecureWorks continually analyzes security event data that includes more than 100 billion new records each day. Given increasing performance, storage and service-level requirements, the organization needed a big data solution that was easy and cost-effective to scale. Dell SecureWorks achieved its goals with the Dell Cloudera Apache Hadoop Solution. Using a reference architecture, engineers quickly deployed a flexible Hadoop cluster based on Dell PowerEdge R720xd servers with Intel Xeon processors, Cloudera Enterprise software and Dell Networking switches. They are also speeding ongoing development of processes that detect and eliminate new threats using the MapReduce framework and soon, the Cloudera Impala query engine. Accelerates threat response times and resolution Improves security because analysts have accelerated insight into big data Boosts scalability and keeps the time-to-market of new offerings under 6 months Lowers storage costs to less than $.21 per gigabyte We can collect and more effectively analyze data with the Dell Cloudera Hadoop solution. That enables better protection. View the full Dell on Dell SecureWorks case study here

6 Facilitating breakthroughs with next-generation HPC 3 Complete Dell Solution for Big Data Cloudera Distribution of Hadoop (CDH) Bright Cluster Manager Dell Compellent SC8000 Storage Center controllers Dell Networking S4810 switches Dell Networking Z9000 switches Dell PowerEdge M1000e blade enclosure Dell PowerEdge M420 servers, powered by Intel Xeon E processors Dell PowerEdge M620 servers, powered by Intel Xeon E processors Dell PowerEdge R720xd servers, powered by Intel Xeon E processors Dell Services Supports big data analysis that was previously impossible Company profile Increase insight and agility to transform research potential and improve lives Speeds research by weeks with 30 teraflops and 80 percent faster provisioning Company Industry Country Website Arizona State University (ASU) Education United States ASU needed to boost the flexibility and scale of its HPC cluster to expand multidisciplinary collaboration and support increasingly complex research models in genomics and other fields. To support big data analysis, engineers deployed Dell PowerEdge R720xd servers running CDH. Another part of the cluster provides HPC capabilities via Dell PowerEdge M620 servers. To boost transactional speeds, engineers added Dell PowerEdge M420 servers plus 2 petabytes of cluster storage via Dell Compellent arrays. All of the servers feature Intel Xeon processors. To accelerate overall cluster performance, engineers connected servers with Dell Networking S4810 switches and used 40GbE Dell Networking Z9000 switches for the cluster s core. 70% Reduces HPC storage costs by 70 percent Combines HPC and Hadoop in a unified fabric for next-generation data science Helps ASU remain a top research institution I m no longer limited to looking at only some types or parts of data. Now I can see the whole picture and make sense of it. View the full ASU case study here

7 Rebuilding a research powerhouse 4 Complete Dell Solution for Big Data Dell Cloudera Apache Hadoop Solution, powered by Intel Xeon processors Dell PowerEdge compute nodes, powered by Intel Xeon PhiTM processors Dell Networking S4810, Z9000 and Z9500 switches Transforms research potential with more than 350 teraflops of theoretical performance Company profile Company Tulane University Industry Higher Education Country United States Website Increase insight and agility to accelerate critical research After Hurricane Katrina devastated its campus, Tulane University needed a new HPC solution to run complex computational models required for groundbreaking research in fields such as oncology, genetics, biology and nanotechnology. And it needed HPC to work on new projects such as the federal brain-mapping initiative. Tulane met its schedule, performance and price requirements with an innovative HPC environment that s based on the Intel -powered Dell Cloudera Apache Hadoop Solution. The cluster includes 124 Dell PowerEdge server nodes with Intel Xeon processors running the Lustre file system and Hadoop. To boost simplicity, engineers connected servers to the network with a Dell Networking Z9500 core switch, which delivers GbE ports in just 3RU and keeps latency at 600 nanoseconds. 40x Speeds results from months or years to just days Transfers data 40x faster Increases opportunities for collaboration, grants and projects Enables university to recruit top faculty and students The Cypress cluster, based on Dell technology... puts us on a new level, and it is a huge recruiting tool for us. View the full Tulane University case study here

8 A powerful new foundation for creating customer campaigns 5 Complete Dell Solution for Big Data Dell Apache Hadoop Solution, powered by Intel Xeon processors Apache Hadoop software Dell PowerEdge R720xd rack servers, powered by Intel Xeon E5 processors Delivers 360-degree, real-time view of clients from traditional and online sources Company profile Increase insight and agility to transform customer insight and relationships 60% Reduces TCO by 60 percent Company Industry Country Website Merkle Customer Relationship Marketing United States To help its clients improve marketing efforts and customer interactions, Merkle needed a big data solution that could analyze consumer information in corporate systems and public sources such as online profiles. By gaining a more holistic view of customers, Merkle could also create predictive models that anticipate consumers shopping behavior. Merkle replaced numerous analytical tools with one Dell Apache Hadoop Solution. As a result, it could take advantage of Dell s expertise and reference architectures to speed implementation and training. Sized to scale to 1 petabyte, the cluster uses Apache Hadoop to efficiently store, process and provision multistructured data with Dell PowerEdge R720xd servers powered by Intel Xeon processors and Cloudera software. Improves scalability by boosting IT flexibility and simplifying development Stores any kind of data and processes it 10x faster Facilitates innovation by uncovering patterns and connections in information We can gather larger amounts of data, and our analysts and statisticians can mine that data in ways they couldn t before. View the full Merkle case study here

9 With an Intel -powered Hadoop solution from Dell, you can take advantage of reference architectures and engineered solutions that reflect years of design and development experience, as well as insights gleaned from leading global organizations that already use Hadoop. What does this mean for you? IT Manager Chief Marketing Officer Chief Financial Officer Build your big data infrastructure right the first time, faster and with less risk Deliver the performance and insights your users expect today and tomorrow Simplify and accelerate development with standards-based IT and certified architectures Minimize complexity and data center requirements to save time and money Boost staff efficiency with integrated management tools Offload tasks and simplify support for multivendor environments with Dell Services Increase competitiveness with new and faster insights into patterns, trends and demand Compare existing data sources with new ones including clickstreams and social media posts Improve customer understanding and service levels Create innovative data-based services for customers as well as employees Boost business agility by gaining a highly flexible and scalable IT infrastructure Measure and improve marketing spend Boost ROI by speeding implementation and simplifying future development Reduce TCO by consolidating tools, streamlining processes and decreasing training Avoid forklift replacements by leveraging existing investments Minimize licensing costs by combining third-party and opensource technologies Lower risk with configurations that have already been tested and certified Save money by increasing efficiency on all levels with greater insight Learn more about how you can transform your organization with a Dell big data solution.

10 @Dell #DellStory View all Dell Case Studies at dell.com/customerstories Also visit: Dell.com/Hadoop Also visit: Intel.com/bigdata DELL MAKES NO WARRANTIES, EXPRESS OR IMPLIED. Dell Inc. Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.