Smarter Systems & New Era in Storage Efficiency
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1 Ace Lopez, Chief Strategy Officer Storage Solutions GMU IBM Systems and Technology Group Smarter Systems & New Era in Storage Efficiency 2010 IBM Corporation 2010 IBM Corporation
2 Smarter Systems for a Smarter Planet Welcome to the decade of Smart Every decade or so in computing, there is a chance to redefine the playing field. We are in that phase of redefinition now 1 IBM Confidential 2010 IBM Corporation
3 Smarter Systems for a Smarter Planet Builds on IBM heritage of innovation and leadership in storage First magnetic hard disk drive IBM 305 RAMAC (Random Access Method of Accounting and Control). Capacity of the 305's 50 two-foot diameter disks was 5 megabytes. First distributed storage IBM 9337 Disk Array Subsystem is first reliable storage system using multiple, low-cost disk drives as single logical unit. Storage network virtualization IBM SAN Volume Controller provides single, centralized point of control over data in heterogeneous storage environments. First Intelligent data placement IBM System Storage Easy Tier first to automatically move most active data to faster solid-state drives for real-time analysis and less urgent data to tape. 2 IBM Confidential 2010 IBM Corporation
4 Smarter Systems for a Smarter Planet Welcome to the decade of smart Data is changing the game Scale and complexity bring new challenge Smarter systems for a smarter planet 3 IBM Confidential 2010 IBM Corporation
5 Smarter Systems for a Smarter Planet Today s data center is under pressure 7 out of 10 companies in the Global 1000 will need to modify their data centers to meet increased power and cooling requirements. 70 cents per dollar is spent maintaining current IT infrastructures rather than adding new capabilities. 78% of CIOs want to improve the way they use and manage their data. 4 IBM Confidential 2010 IBM Corporation
6 Smarter Systems for a Smarter Planet Scale and complexity bring new challenges A smarter planet requires real-time data analytics and security for unprecedented scale and complexity Data Transactions Security Terabytes of structured online data Simple online transactions with back end processing Online data security and intrusion detection Petabytes of unstructured data including real-time streams Complex transactions integrated with real time analytics Security analytics for intrusion prediction and prevention 5 IBM Confidential 2010 IBM Corporation
7 Smarter Systems are creating a storage efficiency challenge Zettabytes Storage requirements growing 20-40% per year Information doubling every months Exabytes Storage budgets up 1%-5% in 2010 Petabytes The information growth explosion meets budget reality Terabytes Gigabytes IBM Corporation
8 Smarter Systems for a Smarter Planet Traditional workloads are changing Korean credit card company BC Card has 40M cardholders generating transactions a year and processes 10M authorizations a day. 40 million cardholders 3B 3 billion transactions per year 7 IBM Confidential 2010 IBM Corporation
9 Smarter Systems for a Smarter Planet Traditional workloads are changing Two catalysts will dramatically change workload: Real-time fraud analytics and the addition of billions of mobile devices. BC Card needs to extract more value from data: Predict and prevent fraud Improve customer loyalty Lower cost per transaction by an order of magnitude Real-time fraud analytics Mobile devices as credit cards 8 IBM Confidential 2010 IBM Corporation
10 Smarter Systems for a Smarter Planet New workloads are emerging CenterPoint, a Houston-based utility, is ramping up to read 2.4 million smart meters at 15-minute intervals. 9 IBM Confidential 2010 IBM Corporation
11 Smarter Systems for a Smarter Planet New workloads are emerging Using Tivoli & WebSphere on BladeCenter, CenterPoint is migrating to Power Systems to handle operational analytics and scale. The insights generated will: Immediately detect outages 85 billion Lower operational costs meter reads per year Allow consumers to adjust consumption for optimum rates 8 terabytes of data 10 IBM Confidential 2010 IBM Corporation
12 Smarter Systems for a Smarter Planet Delivery models are expanding Centre estimates clinical images and electronic files from nearly 1M patients McGill University will consume Health 500 Centre terabytes today of announced data that must a five-year be available contract 24/7 with across IBM to multiple implement sites a private storage cloud to secure and store a growing amount of patient data 11 IBM Confidential 2010 IBM Corporation
13 Smarter Systems for a Smarter Planet Delivery models are expanding IBM will centralize and virtualize data into single storage environment. The centre can: Give doctors a comprehensive view of all patient data stored in multiple repositories and in many formats Centrally manage and consolidate storage resources Scale storage capacity easily and efficiently to meet future demands 12 IBM Confidential 2010 IBM Corporation
14 Smarter Systems for a Smarter Planet Organizations need to rethink technology strategies Performance Integration and optimization System accelerators In memory and flash Scaling Dynamically adjust capacity at sustained performance Data Efficiency Analytics Encryption Compression 13 IBM Confidential De-duplication Virtualization Integration of servers, storage and networking Management Intelligent workload placement and mobility Security Trusted cloud and secure virtual infrastructure Availability High availability across data Managed Services Managed Resiliency Server Managed Outsourcing Data Center End User Support Cloud Storage Development and Test Pre-integrated Smart Analytics System PureScale Application System 2010 IBM Corporation
15 Smarter Systems for a Smarter Planet Data is changing the game Scale and complexity bring new challenges Smarter systems for a smarter planet 14 IBM Confidential 2010 IBM Corporation
16 Smarter Systems for a Smarter Planet IBM Smarter Systems Broadest systems portfolio with leadership offerings in every segment February March July October Power Systems Deep integration and optimization at every level for 5X performance and 7X power efficiency with Power7 System x System level innovation for x86 computing through 5th generation of Enterprise X- Architecture zenterprise Highly virtualized, inherently resilient, secure environment and industry s first multi-architecture platform System Storage Extensive block, file and tape capabilities for smart movement and management of data 15 IBM Confidential 2010 IBM Corporation
17 Smarter Systems for a Smarter Planet Today s most complete line up of storage offerings Tape Storage Entry / Mid-range High End Appliances Library Systems DS5000 DS8000 ProtecTIER Deduplication Media and Drives Virtualization Encryption DS3000 N Series XIV SONAS Real Time Compression SAN Volume Controller Easy Tier Underpinned by continuous investments and innovation 16 IBM Confidential 2010 IBM Corporation
18 Smarter Systems for a Smarter Planet IBM investments in capabilities that unlock vast potential of data Analytics Largest commercial math department $12B since 2005 on 20 acquisitions IBM Smart Analytics System-all platforms Encryption Tivoli Key Lifecycle Manager IBM Institute for Advanced Security Homomorphic encryption Compression Real-time data compression from Storwize acquisition Deep Compression for DB2 De-duplication ProtecTIER from Diligent acquisition HyperFactor algorithms and in-line processing Archive Storage Acquisitions: 2007 Softek, Princeton Softech and Novus Consulting Group 2008 XIV, FilesX and Diligent 2010 Storwize, Inc. Intelligent Archive integrated system appliance Global Archive Solutions Center 17 IBM Confidential 2010 IBM Corporation
19 Smarter Systems for a Smarter Planet Easy Tier Demo 18 IBM Confidential 2010 IBM Corporation
20 Smarter Systems for a Smarter Planet Footnotes 1 Internal IBM performance measurements. 2 Rolling four quarters from IDC Worldwide Storage SW Tracker 2Q10. 3 Rolling four quarters from IDC Worldwide Storage SW Tracker 2Q10. 4 Rolling four quarters from IDC Worldwide Tape Tracker 1Q10. 5 Rolling four quarters from IDC Worldwide Storage SW Tracker 2Q10. 6 Gartner MarketScope for Storage Services, North America, IBM Confidential 2010 IBM Corporation
21 Storage efficiency strategies and best practices Stop storing so much Move data to the right place Store more with what s on the floor IBM Corporation
22 A set of essential technologies enables storage efficiency Stop storing so much Data Compression Data Deduplication Move data to the right place Automated Tiering Automated Data Migration Store more with what s on the floor Storage Virtualization Thin Provisioning IBM Corporation
23 Stop storing so much 1 sent = 120 copies stored 12 Companies store 12 copies of every and its attachments Weekly and monthly backups can generate 10x 10x more copies IBM Corporation
24 Stop storing so much Compression and Deduplication use less physical storage Store data more efficiently Lower Operating Expenses: Power, cooling, floor space Keep more data online for analytics and fast restores IBM Corporation
25 Stop storing so much IBM Real-time Compression Appliances shrink active data Shrinks active data up to 80% without degrading performance Supports active data, unlike other storage compression solutions Improve performance of I/O-bound applications Helps keep more data online for improved analytics and decision making IBM Real-time Compression Appliances 35 Patents granted or pending IBM Corporation
26 Stop storing so much IBM ProtecTIER Deduplication optimizes backups and restores Unmatched Efficiency: Shrink backup data on disk up to 25 to 1 Unmatched Performance: Up to 1000MB/sec IBM ProtecTIER TM TS7610 Appliance priced and packaged for mid-sized environments Our backup window shrank immediately. Now, the typical restore request takes five minutes. Karl Barth, Director of Systems and Operations IBM Corporation
27 Move data to the right place IBM Easy Tier automates storage tiering and data movement Improve performance up to 3x Solid-State Storage using as little as 2% solid-state storage* Hard Disks * Audited Storage Performance Council benchmark using IBM DS IBM Corporation
28 Move data to the right place Optimize price/performance for all workloads Innovative IBM solutions fill the gaps Hard Disk Solid-state storage IBM Easy Tier Highest cost per TB Tape & Virtual Tape IBM ProtecTIER Deduplication IBM Real-time Compression Lowest cost per TB IBM Corporation
29 Move data to the right place Optimize price/performance for all workloads IBM pre-integrated solutions can reduce costs Data migration between tiers Automated and policy driven Hard Disk Solid-state storage Highest cost per TB Tape & Virtual Tape IBM Scale-out NAS Lowest cost per TB IBM Information Archive IBM Corporation
30 Store more with what s on the floor Increase storage utilization. Shrink floor space requirements Increase the effective capacity of your storage Increase data density in your data centers Control both Operating and Capital Expenses IBM Corporation
31 Store more with what s on the floor IBM XIV builds virtualization into the storage system Performance scales with capacity Designed to perform well at >90% capacity Up to 63% lower 3-year TCO than competitors If we need to add a new application, we can provision the storage very easily without worrying about the technical side of things. That s really the wow factor Uli Müller IT Director EURONICS Deutschland eg IBM XIV TM Storage System IBM Corporation
32 Store more with what s on the floor IBM builds virtualization into the storage infrastructure Improve utilization up to 30% by pooling storage Extend advanced functionality to your existing storage IBM SAN Volume Controller Online data migration virtually eliminates downtime IBM System Storage SAN Volume Controller has an updated Graphical User Interface and support for up to 256 storage systems. IBM HP EMC As a managed service provider, we can take advantage of the IBM System Storage SAN Volume Controller s ability to cater to each customer s requirements individually, according to SLAs Markus Peltz, Configuration Manager, IDS Scheer IBM Corporation
33 Store more with what s on the floor IBM System Storage DS8800 DS8800 Enhancements New 2.5 small form factor drives 50% more drives per enclosure IBM POWER6+ processors 8Gb/sec host and device adapters DS8800 Benefits Up to 40% better performance Save floor space with nearly twice the drive density Reduce costs with up to 36% less energy consumed Host over 1,000 drives on up to 40% less floor space than IBM DS8700 with 3.5 in. disks Front view High Density Enclosures, 2.5 in. Drives Management Console (cover removed) IBM Corporation Primary Power Supplies Batteries POWER 6+ Controllers I/O drawers
34 Store more with what s on the floor IBM s own experience: IBM cut block storage costs by 50% IBM increased storage utilization 50% up to 90% from 50% with storage virtualization, thin provisioning, and pooling IBM Corporation
35 Storage efficiency is about making money, not just saving Oil and gas companies can analyze up to 2x more information online than competitors who have to wait for data to come off of tapes using Landmark Petrostor powered by IBM Real-time Compression Appliances IBM Corporation
36 IBM Corporation
37 IBM Storwize V7000 A new era in midrange storage begins today Modular midrange storage that grows with you 1 to 10 (2U) Enclosures High performance storage that is Easy to set up and manage Awesome GUI Advanced storage efficiencies EasyTier Thin Provisioning FlashCopy Transparent Data Migration External Virtualization (Optional) IBM Corporation
38 Available for the first time in a midrange offering SAN Solid-State Storage Hard Disks IBM Storwize V7000 Storage Virtualization Incredible Ease of Use Easy Tier IBM Corporation
39 Storage Efficiency at Every Level Optimized Storage for all workloads 1) Stop storing so much 2) Move your data to the right place Hard Disk Solid-state storage Real-time Compression Storwize V7000 IBM Easy Tier ProtecTIER Deduplication 3) Use more with what you have on the floor Storage Virtualization Thin Provisioning IBM Corporation
40 Smarter Systems for a Smarter Planet Summary The data center is being transformed by explosive growth of data, number of transactions and increasing concerns about security. IBM offers a full line of Smarter Systems that address client s immediate needs and future demands. IBM s investments in storage innovation provide the technologies to help businesses efficiently and effectively manage data for competitive advantage. 39 IBM Confidential 2010 IBM Corporation
41 IBM Helps You Improve Storage Efficiency at Every Level Stop storing so much Data Compression Data Deduplication Move your data to the right place Automated Tiering Automated Data Migration Store more with what you have on the floor Storage Virtualization Thin Provisioning IBM Corporation
42 Josh Morton Sprint, Vice President, IT Enterprise Services Gaining Efficiency with Storage Virtualization and Thin Provisioning 2010 IBM Corporation 2010 IBM Corporation
43 IBM Corporation
44 Legal Information and Trademarks The following terms are trademarks of International Business Machines Corporation in the United States, other countries, or both: IBM, IBM Logo, on demand business logo, Enterprise Storage Server, xseries, BladeCenter, eserver, ServeRAID and FlashCopy, System Storage, Tivoli, Easy Tier The following are trademarks or registered trademarks of other companies. Intel is a trademark of the Intel Corporation in the United States and other countries. Java and all Java-related trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc., in the United States and other countries. Lotus, Notes, and Domino are trademarks or registered trademarks of Lotus Development Corporation. Linux is a registered trademark of Linus Torvalds. Microsoft, Windows and Windows NT are registered trademarks of Microsoft Corporation. SET and Secure Electronic Transaction are trademarks owned by SET Secure Electronic Transaction LLC. UNIX is a registered trademark of The Open Group in the United States and other countries. Storwize is a trademark of Storwize Inc., an IBM company, and used under license by IBM. * All other products may be trademarks or registered trademarks of their respective companies. Notes: Performance is in Internal Throughput Rate (ITR) ratio based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput improvements equivalent to the performance ratios stated here. IBM hardware products are manufactured from new parts, or new and serviceable used parts. Regardless, our warranty terms apply. All customer examples cited or described in this presentation are presented as illustrations of the manner in which some customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics will vary depending on individual customer configurations and conditions. This publication was produced in the United States. IBM may not offer the products, services or features discussed in this document in other countries, and the information may be subject to change without notice. Consult your local IBM business contact for information on the product or services available in your area. All statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only. Information about non-ibm products is obtained from the manufacturers of those products or their published announcements. IBM has not tested those products and cannot confirm the performance, compatibility, or any other claims related to non-ibm products. Questions on the capabilities of non-ibm products should be addressed to the suppliers of those products. Prices subject to change without notice. Contact your IBM representative or Business Partner for the most current pricing in your geography. 43 This 43 presentation and the claims outlined in it were reviewed for compliance with US law. Adaptations of these claims for use in other geographies must be reviewed by the local country counsel 2010 for IBM Corporation compliance with local laws.
45 NOTICES AND DISCLAIMERS Copyright 2010 by International Business Machines Corporation. All rights reserved. No part of this document may be reproduced or transmitted in any form without written permission from IBM Corporation. Product data has been reviewed for accuracy as of the date of initial publication. Product data is subject to change without notice. This document could include technical inaccuracies or typographical errors. IBM may make improvements and/or changes in the product(s) and/or program(s) described herein at any time without notice. Any statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only. References in this document to IBM products, programs, or services does not imply that IBM intends to make such products, programs or services available in all countries in which IBM operates or does business. Any reference to an IBM Program Product in this document is not intended to state or imply that only that program product may be used. Any functionally equivalent program, that does not infringe IBM's intellectually property rights, may be used instead. THE INFORMATION PROVIDED IN THIS DOCUMENT IS DISTRIBUTED "AS IS" WITHOUT ANY WARRANTY, EITHER OR IMPLIED. IBM LY DISCLAIMS ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NONINFRINGEMENT. IBM shall have no responsibility to update this information. IBM products are warranted, if at all, according to the terms and conditions of the agreements (e.g., IBM Customer Agreement, Statement of Limited Warranty, International Program License Agreement, etc.) under which they are provided. Information concerning non-ibm products was obtained from the suppliers of those products, their published announcements or other publicly available sources. IBM has not tested those products in connection with this publication and cannot confirm the accuracy of performance, compatibility or any other claims related to non-ibm products. IBM makes no representations or warranties, ed or implied, regarding non-ibm products and services. The provision of the information contained herein is not intended to, and does not, grant any right or license under any IBM patents or copyrights. Inquiries regarding patent or copyright licenses should be made, in writing, to: IBM Director of Licensing IBM Corporation North Castle Drive Armonk, NY U.S.A IBM Corporation
46 Special notices This document was developed for IBM offerings in the United States as of the date of publication. IBM may not make these offerings available in other countries, and the information is subject to change without notice. Consult your local IBM business contact for information on the IBM offerings available in your area. Information in this document concerning non-ibm products was obtained from the suppliers of these products or other public sources. Questions on the capabilities of non-ibm products should be addressed to the suppliers of those products. IBM may have patents or pending patent applications covering subject matter in this document. The furnishing of this document does not give you any license to these patents. Send license inquires, in writing, to IBM Director of Licensing, IBM Corporation, New Castle Drive, Armonk, NY USA. All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only. The information contained in this document has not been submitted to any formal IBM test and is provided "AS IS" with no warranties or guarantees either expressed or implied. All examples cited or described in this document are presented as illustrations of the manner in which some IBM products can be used and the results that may be achieved. Actual environmental costs and performance characteristics will vary depending on individual client configurations and conditions. IBM Global Financing offerings are provided through IBM Credit Corporation in the United States and other IBM subsidiaries and divisions worldwide to qualified commercial and government clients. Rates are based on a client's credit rating, financing terms, offering type, equipment type and options, and may vary by country. Other restrictions may apply. Rates and offerings are subject to change, extension or withdrawal without notice. IBM is not responsible for printing errors in this document that result in pricing or information inaccuracies. All prices shown are IBM's United States suggested list prices and are subject to change without notice; reseller prices may vary. IBM hardware products are manufactured from new parts, or new and serviceable used parts. Regardless, our warranty terms apply. Any performance data contained in this document was determined in a controlled environment. Actual results may vary significantly and are dependent on many factors including system hardware configuration and software design and configuration. Some measurements quoted in this document may have been made on development-level systems. There is no guarantee these measurements will be the same on generally-available systems. Some measurements quoted in this document may have been estimated through extrapolation. Users of this document should verify the applicable data for their specific environment. Revised September 26, IBM Corporation
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