PLATFORM, SPORTS BETTING & INTEGRATED GAMES

Transcription

1 PLATFORM, SPORTS BETTING & INTEGRATED GAMES SYSTEM OVERVIEW 2016 E N T E R G A M I N G 1

2 CONTENTS System Components...3 Gaming Products...4 Key Features...5 Competitive Advantage...7 Channels: Retail...8 Channels: Internet Channels: Mobile Channels: Tablets and self-service devices All In One back office Affiliate System and Website References Certifications

3 System Components The system provides all features required for parallel internet and retail gaming/betting operation, and integrations with 3 rd party games. It consists of following modules: 3

4 Gaming Products Gaming content included within the platform: Managed Sports Betting Unmanaged Sports Betting (operators with internal bookmaker teams) Gaming content included within the group product offerings Full game set from Booming Games Microgaming game set Gaming content from any 3 rd party operators: 3D Casino games with unparalleled graphics quality for the internet market Poker, Bingo, Skill games, Backgammon, Lottery and Live Casino games provided by 3rd parties Any additional game provider selected by the operator can be integrated through the included open source API. 4

5 Key Features Multi-channel sales capability through the website,mobile, 3rd party websites, retail store networks, tablets, player terminals, itv Unlimited own domain and white label website instances. Each website instance can be hosted in remote locations with different visual representation. All instances are centrally managed. Support for combinations and revenue splits for all sales channels and agent trees Flexible game participation models: Internet user registration and balance based on deposits, play using Loyalty points, Subscriptions, Bonus play, Free play User registrations through Internet, mobile, terminal and retail PC s Option to play both as anonymous or named in retail shops (player barcode on card or smart card) Optional anonymous play using prepaid cards or anonymous loyalty points E-wallet: Shared e-wallet among all installed game engines, real time common wallet or fund transfer modes Multi-currency support in all types of transactions, deposit and loyalty point operation, bonus schemes, player limits and operator limits. Cash deposits/payments are optional enabled through retail networks Multi-language support for both static text/labels and dynamic data translations Multi-time zone support. Each back office user or player can select his time zone to see all events in local time. All transactions are save both the local users time and the operators time in separate fields 5

6 Build in sports betting engine: New game architecture to support combinations of external sources (feeds) PLUS internal automatic odds generation logic, resulting to an expandable set of many market types. Open architecture allows bookmakers to select at sport or tournament or event or market type level to be handled as feed automated (all markets from the feed) or as full automated (all markets from the feed plus internal auto generated markets) or as manual (main markets entered from bookmaker and sub markets generated automatic) Unique features like future bets and player odds market, support for live betting in all markets, parallel retail and internet operation. Central risk management, real time calculation of liabilities, game values monitoring, grouping of games related to bonus play, internet accounts and retail gaming High stakes and negotiations displayed in real time, warning limits, stop bet limits Bonus Engine for automatic customer award calculations, generate bonuses on deposits, on sales on specific sport/league/event/market, on loose actions, bonus types providing additional % (no cost bonuses) Affiliate modules with agent commission calculation based on sales, win percentages, flat, or combinations Back office administration, reporting and statistics modules 6

7 Competitive Advantage A software system should be a tool to help an operation to grow as fast as possible at low cost, without any compromize in terms of quality. We consider advantages of the system following key aspects: Short Time to market cycle and full featured from base version: Our policy is to install the full feature set, and to maintain-upgrade it to latest versions, even if the operator s short term plan does not require some features. For example, even if an operator uses only internet and retail, the player account is automatic capable to support mobile, iptv, self service terminals, café type terminals, tablets and social gaming channels. Such policy provides us the advantage to deliver changes faster when they will be required. It is followed in all main modules: Another example, bonus engine supports 50+ promotion types, and the operator can enable/use them step by step as one new surprise for customers per month. High performance and scalability at low cost: The platform has a proven scaling record from low traffic (startups or small ops) up to high availability systems (large or state owned operators). In all cases we use the same strict metrics downto milliseconds required only in high traffic systems, ensuring that small/mid ops will scale at low cost at the moment they will need it. Extendable sports betting product: Open architecture allows bookmakers to add new sports, market types, custom bets/special event bets and to customize the product offer as required for each local audience. Unique features: Future bets option (allow users to play chains of bets based on their potential future winnings) increases the sales and profitability margin of the operator, Cash Out, Player Market (a type of exchange), many odds % based bonuses, build in conversion from casino customers, use external player pools (social gaming pools) and other tools to boost sales and profitability 7

8 Channels: Retail Main Features Flexible sales : Cashier PC or Cashier Terminals or Self Service Terminals Ease of deployment Simple user GUI Fast bet play actions Shop employee shifts, real time cash balance and expected payments Accounting reports with all summary and detailed transactions with multi currency and multi time zone support Agent trees and agent commission reports Both named players and anonymous play options Player registrations and deposits for the internet Withdrawals and betslip payments 8

9 Live Betting and 24/7 promotions in wall mounted TV or Monitor displays Printouts of the betting program (wall prints, promotions, detailed per day/sport, full detailed sub markets on customer demand) Localization for static GUI and dynamic data. Events and printouts in local language and time zone. All transactions are saved and retrieved in both local branch and central operator time zone. High security - Hardware and IP locking Form and report designers for further receipt customizations 9

10 Channels: Internet Unlimited white label website instances. Each website instance can be hosted in remote locations with different visual representation. E-wallet: Shared e-wallet among all installed game engines, real time or fund transfer modes. Multi-currency support, combined real deposit and loyalty point operation, bonus schemes, player limits and operator limits. Credit card processing, Paypal, Money bookers support.cash deposits/payments are optional enabled through retail chains. 10

11 Channels: Mobile The mobile solutions operate on the common wallet Player Account Management system, with all functions of the website. The user registers once and plays on all available channels (web browser, mobile, retail, tablets and self service terminals using a customer id) Mobile customization options: - Operator logo, colors and screen layouts - Legislation related requirements - Different main screen event type selection options can be customized, to match the exact GUI specification of the operator s website - Open API for full customization of the GUI 11

12 Channels: Tablets and self-service devices Tablet: for ipad and Android tablets, using the same Player Account as in all available channel applications Terminal or custom tablets / touch screen devices: intended for end users in retail shops/gaming halls, using the same Player Account or temporary anonymous player cards PC: for PC s installed in retail shops or casino s, with the same Player Account and player authentication through card readers or user names/passwords 12

13 All In One back office All channels are managed through a unified back office Sports betting Trading applications Live Betting Management Automatic odds generation Betradar,Betgenius and other feed integrations Accounting / reporting Affiliate Management Retail store management Multi currency operation and setup Build in CRM & integrations with 3rd party CRM tools Build in CMS 13

14 Affiliate System and Website The affiliates system includes: - Affiliate Management Back-office in order for operational teams to manage the affiliate setup, commercial programs, marketing material, monitoring and earnings distribution - Affiliate website in order for affiliated sites to register & apply for affiliate deals, retrieve marketing material, monitor earnings, request payment, communicate with operator. - Fee calculation processes / comission schemes (subject of customization in each installation), unlimited master sub agent trees 14

15 References Operator Date Installation type/ Number of users Revenue values/ Max Bet throughput Betting Company SA (Subcontractor OPAP) The system was installed to serve the informational channels for internet, mobile and Teletext for all supported countries, with >2 Million end users billion (2010 annal report) Max 700 bets/second ENGaming, Online betting, certifyed by LGA Avg 12 million / Malta users year Max 50 bets/second Favorit Bet, Russia Lerners, Romania Retail betting 1500 betting shops Retail betting 450 betting shops 742 million (2010) Max 85 bets/second Avg 3 million / year Max 120 bets/second Intralot, France Online Betting site certifyed by ARJEL users Revenue cannot be disclosed due NDA with the operator UB-G & partners Russia Intralot, Poland Retail and web betting, 14 white labels, 6000 sales points (1500 internal / 4500 on sub agencies) Retail and online for reail shops and online betting for one of largest licensed operators in Poland USD $ 8 billion (2014) Revenue cannot be disclosed due NDA with the operator Max 220 bets/second 15

16 Certifications The system has been certified and licensed by following organizations: - LGA, Malta, internet betting - ARJEL, France, internet betting - Russian Federation State license for retail betting - Polish State license, internet and retail betting - Belarussian State license, retail betting Certification processes applyed: - Functional requirements compliance of each legislation - Internet Security - Black box penetration tests - Advanced security - White box penetration tests, and penetration tests after source code review) (ARJEL, France) - Responsible gaming compliance - Compliance regarding player data security, encryption - Payments and credit card processing security 16