PrimaLoft Fall/Winter 2016 PressKit

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Hortense Lynch
6 years ago
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1 PrimaLoft Fall/Winter 2016 PressKit

2 Welcome PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign system, the International OEKO-TEX Association and the Sustainable Apparel Coalition s Higg Index.

3 FW 16/17 News: PrimaLoft Gold Insulation Active

4 PRIMALOFT GOLD INSULATION ACTIVE - WITH BREATHABLE COMFORT AND FOUR-WAY STRETCH FOR FW 2016 Proprietary Insulation Solution Expands Brand s Active Platform For High Output Activities MUNICH - LATHAM, N.Y. - December 2015: PrimaLoft, Inc. ( the world leader in providing comfort solutions with high-performance insulations and fabrics, expands its active platform with the launch of PrimaLoft Gold Insulation Active, providing breathable four-way stretch performance and unmatched warmth designed specifically for high-output adventures. Its proprietary construction enables excess heat and moisture to escape, keeping users comfortable and dry. In addition, product designers may use a wider variety of stretch shell, breathable outer and liner fabrics, resulting in more year-round choices for manufacturers, retailers and consumers. PrimaLoft Gold Insulation Active is bluesign certified and will debut at ISPO Show in Munich, PrimaLoft booth # A Specifically, a proprietary finish and manufacturing process locks tiny PrimaLoft fibers in place, preventing fibers from migrating through fabrics, allowing for use with more breathable, open weave and stretch materials. Engineered for high-aerobic actions like running, hiking or skiing, this soft, packable and water-resistant insulation regulates wearers comfort levels during intense activity. With its optimal thermal efficiency, PrimaLoft Gold Insulation Active can be worn all year long eliminating the need for repeatedly putting on or taking off layers during outdoor activities, allowing consumers to remain completely focused on their experience. The addition of PrimaLoft Gold Insulation Active to our roster of technologies is a natural progression in our innovation pipeline, said Jochen Lagemann, Managing Director PrimaLoft Europe & Asia. This technology builds upon the success of PrimaLoft Silver Insulation Active, giving our brand partners more versatility in their designs meeting a growing consumer demand. Our job as the leading comfort solution company is not only to observe the trends in the market, but also, to be ahead of today s trends which are calling for lighter fabric and greater adaptability. With PrimaLoft Gold Insulation Active, outdoor enthusiasts have more freedom of movement and will be comfortable, warm and dry during high-aerobic activities.

5 Marc Fischer, Senior Director BU Outdoor Western Europe at adidas said: adidas Outdoor is the athletic brand in the outdoors, for those who live without limits and conquer new territories; for those who like to do a wide variety of Outdoor sports in all kind of weather conditions. Our terrex products with PrimaLoft Gold Insulation Active are highly versatile and innovative products. With this new and performance-orientated solution from PrimaLoft, outdoor enthusiasts can engage in many different activities, to achieve a new personal best or to simply have a fun day in the mountains. Well-known launch partners for PrimaLoft Gold Insulation Active include: adidas Bergans of Norway Billabong Gore Bike und Running Lacroix Marmot Rab Red Fox Schöffel Degree7 L.L. Bean Tierra Merrell Under Armour Eddie Bauer

6 FW 16/17 Products including PrimaLoft Gold Insulation Active //adidas // terrex Ndosphere Flex Hooded Jacket (m/w) // //Billabong // Men's Polar Star Jacket // //Bergans // Konsberg Jacke (m/w) // //Schöffel // Men's Ski Pant St. Johann // Men's Ski Jacket Sölden // Ladies Ski Jacket Keystone //

7 FW 16/17 Products including PrimaLoft Gold Insulation Active //Marmot // Men's Paragon Jacket // //Tierra // Move Jacke (m/w) // //Gore Tex // SUNLIGHT LADY GWS Jacke und Weste // //Rab // Xenon X Jacke (m/w) //

8 Press Contact - United Kingdom For more information please visit PrimaLoft.com PrimaLoft Facebook, Twitter and Instagram. East River PR Sue Reay Ellie McParlin Tel: +44 (0) sue@eastriverpr.co.uk ellie@eastriverpr.co.uk PrimaLoft GmbH Mehlbeerenstrasse Taufkirchen

The evolution of performance. The evolution. insulation for sleeping bag

The evolution of performance. The evolution. insulation for sleeping bag The evolution of performance The evolution insulation for sleeping bag performance insulation material is the result of ADVANSA s extensive experience in developing and manufacturing technical fibres for