Eco-innovation Closing the gap between research and markets

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1 Eco-innovation Closing the gap between research and markets EACI, European Commission Eco-innovation Market replication unit Anita Fassio, Project officer Ecoinnovacion: factor de diferenciacion en el sector agroalimentario Valencia, 16 de febrero 2011

2 Who are we?

3 What do we do? CIP: Competitiveness and Innovation Programme EIP: Entrepreneurship and Innovation Programme

4 Eco-innovation New services - greening businesses New processes - cleaner production New management methods, technologies and products «All forms of innovation reducing environmental impacts and/or optimising the use of resources»

5 Eco-innovation market replication projects Support innovative ideas which have been technically demonstrated and can be turned into marketable green products and services These need incentives to penetrate the market Potential for replication and wider application must be demonstrated Budget ~ 200 million ( ) Good for business, good for the environment

6 Main target group: SMEs 23 million SMEs in the EU The backbone of the economy 99% of all enterprises 1/3 world market shares Yet causing 60-70% of the EU s industrial pollution

7 Key elements Bridging the gap between RTD and commercialisation Market orientation - leverage factor and replication crucial Substantial environmental benefits - Life cycle assessment thinking

8 Key elements Risk sharing for green ideas (50% of total costs co-funded). Approximate project size: 1.4m total costs Direct funding (no intermediaries) Flexible - no partnerships required but EU added value important Funding contracts are drawn up rather quickly

9 Four priorities Materials recycling Sustainable building products Food and drink Greening business/ smart purchasing Resource Efficiency transversal in all priorities

10 Materials recycling Rationalising the use of resources by improving processes to prevent waste Improving the sorting of waste in order to raise its quality to the same level as the quality of virgin raw materials Imagining new applications for ultimate waste and by- or sideproducts

11 Building Sector Construction materials which reduce consumption of resources and production of waste Technologies for reuse and recycling of debris and waste materials Insulation materials using recycled waste Efficient use of water

12 Food and Drink Sector Cleaner and innovative products, including packaging, processes and services aiming at higher resources efficiency, reduction of waste and greenhouse gas emissions, or/and increasing recycling and recovery Improved efficiency in the water consumption and wastewater treatment

13 More open priority for transversal ideas from the market Current areas of work: Green Business Sector New products (e.g. bio-plastics) New production processes (e.g. ceramic or leather industry) Greening services (e.g. in tourism, printing, production of electronic and electrical equipment).

14 The EU Food and Drink industry The number one manufacturing industry in the EU Out of a total of 310,000 companies, more than 99% are SMEs Driving force for growth and diversity of food and drink products However: investment on innovation represents only 0.37% of F&D output Extreme fragmentation of the industry Contributes to some 23% of global resource use, 18% of greenhouse gas emissions and 31% of acidifying emissions Complex food chain with many stages and players Improvement needed in: Innovation expenditure Environmental performance of products and processes Water conservation, energy efficiency, waste reduction, packaging Integrated involvement of all life-cycle stages and players

15 Overview ongoing Food and Drink projects Themes covered in projects Industrial waste water treatment / efficient use of water: meat, dairy, wine, olive and fruit juice bottling industries Bio-waste reuse/ treatment to produce fertilizers and other valuable by-products Food packaging and labelling sustainable materials for bottles, bottle stoppers, nets, and new laser mark technology to replace paper labels Eco-innovation in logistics New ICT technologies aimed at the monitoring of food conditions during transport

16 Example 1 - WINENVIRONMENT Reducing the impact of wine production Answer to the wine producers needs: Application of 2 technologies to reduce water consumption in the cellars (filtration and recovery system) Implementation of an environmental and quality management methodology for vine cultivation and wine production 3 demostrations in 5 countries Environmental objectives: reduce by 20% the use of phytosanitary products and pesticides reduce the use of water in the cellars by 30%

17 Example 2 - Briter-Water: bamboo remediation for food industry grey water Large scale bamboo farming for phytoremediation of grey water from Refresco fruit juice bottling plant and dairy effluents. Advantages and innovation: less land required; lower cost of investment and operation; no sludge produced; can then be commercially harvested. Environmental objectives: Completely remove nitrogen and phosporus Considerably reduce BOD and COD Carbon capture

18 Example 3 - GREENBOTTLE A new type of milk bottle made of a mix of recycled paper outer shell and plastic that can be easily separated and sorted Complete supply chain consideration Closed loop paper supply Ensure disposal is consistent with recycling criteria throughout the EU

19 Performance indicators Improved environmental performance Better use of natural resources Economic performance / market replication

20 Beneficiaries Eco-innovation Market Replication >80% private sector participation 2008 & % 90% 17% 80% 70% 60% 50% 40% 30% 14% 28% 26% Private Sector: 85% Large Medium SMEs Small SMEs Micro SMEs Public Sector/Universities 20% 10% 15% 0% 20

21 Call planning 2011 Fourth Call: 28 April with a closing on 8 September 2011, 17h00 Electronic submission (EPSS) Evaluation: end of 2011 First projects start May % funding rate of eligible costs Max 3 years contract duration

22 Eco-I versus FP 7 Research Post research Adaptation for market uptake Industrialisation First commercial deployment Market demonstration Basic research Applied research Prototyping/first practical use of technology Technology demonstration Knowledge gathering 22

23 Eco-I versus IEE First application of solution and market uptake Integrated approach covering various environmental aspects (resource efficiency including water, energy and raw materials ) Life-cycle approach Explicit SME and private sector focus Market uptake important Promotion & dissemination of wellproven intelligent energy solutions Energy focus: energy efficiency & renewable energy sources, including transport Stimulates action through better market conditions & admin. procedures, training, awareness raising, policy analysis etc No investment project, no RTD Impact and contribution to 2020 EU energy targets important 23

24 Eco-I versus LIFE + Priority on private sector, businesses CIP umbrella Market competitiveness and market uptake Replication is crucial Integrated environmental impacts (e.g. water only one ascpect) Mainly public sector Policy development and Implementation of legislation Dissemination, awareness raising, capacity building Land-use, urban planning and water management Environmental solutions but market uptake is not vital 24

25 How to Apply for Funding 2011

26 What do you need to start? A good idea that matches with CIP Eco-innovation objectives A thorough reading of the Call and the following supporting documents: Frequently Asked Questions (9 pp) Guide for proposers (40 pp, explaining all steps) Application Forms access through the online submission system EPSS

27 Realistic costing is required! Direct staff costs hourly costs must equal actual salary (from pay slips) + social charges Be sure you can substantiate staff costs (eg: copies of payslips) Equipment and infrastructure (depreciated, only parts for innovative action) Sub-contracts to specialised professionals but not core tasks up to 35% of total eligible costs Meetings and travel budget should be reasonable Other specific cost (not: electricity & gas) 7% of the total eligible direct costs for overheads/indirect costs

28 Which are the parts of a proposal? You must use the forms provided: Part A: Administrational information Part B: Work description Part C: Budget and indicators Annexes Letters of Intent Legal documents Attention: to be successful you need to provide sufficient answers to all award criteria! Follow the structure of the forms, expecially Part B/C

29 How will proposals be evaluated? Fair and equal treatment of all proposers: Based on the criteria announced in the Call Confidential process, no conflicts of interest Independent external experts as advisers Transparency: You will receive a feedback on your proposal arguing each award criterion and its score Four successive checks: 1. Eligibility criteria (yes/no) 2. Exclusion Criteria (yes/no) 3. Selection criteria (yes/no) 4. Award criteria (scores with thresholds)

30 Call for proposals 2010: Some Eligibility Criteria Any legal person who is located in one of the following countries: 27 EU Member States EFTA countries, which are members of the EEA: Iceland, Liechtenstein, Norway, Plus (provided the MoU is in force): Albania Croatia Former Yugoslav Republic of Macedonia Israel Montenegro Serbia Turkey Further countries depending on bilateral agreements Emphasis on SMEs One partner is formally sufficient, but: EU added value!

31 Call for proposals 2010: Selection and Exclusion Criteria Applicants must show that they have the FINANCIAL capacity to complete the action. Submit balance sheets (not needed for public organisations) => YES or NO Applicants must show that they have the TECHNICAL capacity to complete the action. Submit information on key personnel, description of organisation, previous experience, etc.) => YES or NO Applicants must sign a declaration, that they are not bankrupt etc.

32 Call for proposals 2010: Award Criteria You need to reach the threshold of each criterion (x of 10) and a total threshold of at least 34 Relevance of the action (7 of 10): alignment with Call priorities and environmental policies, innovation, substantial environmental benefits & SMEs Quality of the proposed actions (6 of 10): Soundness and coherence of project from the technical and project management perspective; Impact on target audience (6 of 10): Replication during and after the project, exploitation & business approach Budget and cost-effectiveness (6 of 10): appropriate level of effort per task/partner, justified costs, notably equipment/ co-financing European added value (6 of 10)

33 No formal criterion on international partnership. However, European added value of Eco-Innovation projects is part of the award criteria: Value generated by the project being a EU-funded project as compared to local, regional & national actions EU dimension of the market barriers Level of European cooperation in the project

34 Timeline : from proposal to signature of Grant Agreement 8 September 2011 May 2011 Call for proposals Evaluation of proposals Contract negotiation Project implementation 28 April 2011 January 2011

35 Eco-Innovation website as source of information Newsflash subscription Call for proposals Guide for proposers Frequently asked questions Grant Agreement and Financial Guidelines Info days + slides/recordings Contact including 2-page summaries for feedback Link to EPSS Under construction: projects database Contact: eaci-eco-innovation-enquiries@ec.europa.eu

36 Thank you very much For questions: contact our mailbox at

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