Assignment 1 Formal Report

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1 Assignment 1 Formal Report Hyun Hee (Clara) Kim Audience: Disney World Vendors Front-line Service Employees

2 Table of Contents Section 1: Grid & Sketches Section 2: Understanding the Audience Section 3: Color Palette & Font Style Section 4: Iteration of Cover Page Table Of Contents Content Area Section 5: Final Iteration

3 Section 1 Grid & Sketches Grid and Sketches of the layout. Since my audience is Disney World, I tried to keep my grid and sketches not too text heavy.

4 Section 1: Grid & Sketches Sketches 3 COLUMN LAYOUT

5 2 COLUMN LAYOUT Grids I thought a lot between 3 columns and 2 columns grid. In the beginning I wanted to have two column because I thought three column will be too small for readers to read the content. However, after drawing out multiple sketches I realized that 3 columns actually had more freedom in design choices. Therefore, I decided to go with 3 column. Section 1: Grid & Sketches

6 Section 1: Grid & Sketches TITLE PAGE TABLE OF CONTENTS

7 Section 2 Understanding the audience Two Audiences I had was vendor and Front-line Service Employee. So I tried to focus on what they would want to see in the report.

Section 2: Understanding the audience Who is the audience?. Front-line Service Employees They are the people who is in charge of customer experience.

section that is for the Front-line Service Employee. Vendors To them, the main focus is profit. How much their product will sell.

8 Section 2: Understanding the audience Who is the audience?. Front-line Service Employees They are the people who is in charge of customer experience. They work closely with the customers, so I tried to have the image that really represents Disney : using silhouettes and images from the disney and pixar movies in the section that is for the Front-line Service Employee. Vendors To them, the main focus is profit. How much their product will sell. For example, how much it will take for the industrial ecology to take place and how it will effect their product sales. So, I tried to have section for vendor to be very straightforward by placing a lot fo graphs into it.

9 Section 3 Color & Fonts I used color and font to balance out the report. I wanted the report to be fun and lightherated but still have some serious report feeling to it.

10 Section 3: Color & Fonts Color Scheme? Originally, I have wanted to go with the Peter Pan Color Scheme because I wanted to carry out the theme of traveling to a natureworld (as it was indicated in the tittle). However, overall the color was too dark. So, I changed to color scheme of Cinderella. However, the color of Cinderella was too pastel and it felt that color was too weak. After searching for different color scheme for awhile, I deicded to combine the two together. A color palette that has the greenish tone from Peter Pan and Blueish tone from Cinderella. Font Choice? Walt Disney Report Walt Disney Report Walt Disney Report Walt Disney Report Walt Disney Report Walt Disney Report Walt Disney Report Century Century Garamond Palatino Gil Sans Helvetica Neue Optima I chose Centruy SchoolBook which had the most report like style out of the six choice given. I wanted to balance out the lighthearted atmosphere images give off by having more serious tone with the font.

11 Section 4 Iterations These are the diffdrent iterations I have for different parts of the booklet: Cover Page, Table of Contents and Content Area.

12 Section 4: Iterations COVER PAGE Different Iterations of the cover page.

13 TABLE OF CONTENTS Different Iterations of the table of contents. Section 4: Iterations

14 Section 4: Iterations CONTENT AREA ITERATIONS

15 Section 5 Final Design Final Iteration/Design of my booklet. I have implemented all the design choices I have explained in this documentation.

16 Walt Disney presents GUIDE TO SAVE NATUREWORLD

18 Table of Contents Find Your Hero Why do we care? How do we do it? The New Future

20 Saving the environment one cycle at a time. Last season, Disney faced decrease in its sales due to the negative image it acquired from its vast food and energy waste. In order to regain its customers, Disney came up with a solution: industrial ecology. Through industrial ecology, a study of industrial ecosystem, disney has creaeted a way to decrease waste; take waste from one system and convert it in a way so that it can be used as something useful in another system. Experts stated that with industiral ecology, Disney will be able to reduce waste by 40% and energy consumption by 30% within a year. This report will explain in detail why we need industrial ecology and how it can be implemented.

21 First Step FIND YOUR HERO! Recently, there has been a massive controversy around safety of environment. Industrial Ecology, could be a hero who can guide us to happiness of our customers. Technology and Engineering can become a HERO who saves envionment 06 Find Your Hero

Prior 12 month TOP 5 DISNEY FOOD Prior 12 month 6% 15% 15% 15% 30% 10% 35% 20% 8% 20% Barrel Plunger Standing Valve Standing Valve Ball Standing Valve Seat Traveling Valve Traveling Valve Ball

It shows the breakdown of customer satisfaction in different category. Figure 2. It shows the breakdown of top 5 disney food.

Natural ecosystems have evolved so that any available source of useful material or energy is used by some organism in the system.

22 Prior 12 month TOP 5 DISNEY FOOD Prior 12 month 6% 15% 15% 15% 30% 10% 35% 20% 8% 20% Barrel Plunger Standing Valve Standing Valve Ball Standing Valve Seat Traveling Valve Traveling Valve Ball Traveling Valve Seat Rides Food Quality 20% 20% 8% 15% 35% Pump - Change Capacity Pump - Low Production Rod - Failure Tubing - Leak Well - Inflow / Outflow Problem Figure 1. It shows the breakdown of customer satisfaction in different category. Figure 2. It shows the breakdown of top 5 disney food. Industrial ecology is the study of industrial systems (materials and energy flows) from the perspective of natural ecosystems. Natural ecosystems have evolved so that any available source of useful material or energy is used by some organism in the system. Animals and plants live on each other and on each other s waste matter. These systems do, of course, leave some waste materials, or fossil fuels would not exist. But on the whole, the system regulates itself and consumes what it produces. Neither technology nor technological know-how are in short supply. The primary opportunities come from the continued, sustained application of existing technology to identified problems. 07 Find Your Hero

23 Second Step WHY DO WE CARE? It has been come to our customer s attention that our company is partially responsible for the serious pollution that transformed some areas into uninhabitability. We need to gain back our customer s trust in our company. The only way to get what you want in this world is through HARD WORK -Tiana- 08 Why do we care?

Human economic activity has been characterized by an open and linear system of materials flows, where materials are taken in, transformed, used, and thrown out.

24 Human economic activity has been characterized by an open and linear system of materials flows, where materials are taken in, transformed, used, and thrown out. Tools, clothing, and other products have been forged and fashioned from natural plant, animal, and mineral materials. Worn-out goods and materials left over from the production process have been dumped in backyards and landfills. ven archaeologists find discarded reminders of the past scrap stone, flints, and potsherds - in the rubbish dumps of the Neolithic period. People moved to new habitats when the old locations became unsuitable because of accumulated wastes. Today, there are more of us and fewer new places to which to move. We face serious pollution in many locations and have poisoned some areas into uninhabitability. As human populations grow, discarding waste material is becoming increasingly problematic. 09 Why do we care?

Currently, when products wear out or are replaced by newer models, they are usually thrown away. They may be used as landfill or incinerated or they may litter the landscape.

25 It s Never too late for change One way for industry to be more self-sufficient and less wasteful is to improve the efficiency of materials use. It seems worthwhile to examine both production processes and product designs to see if the use of materials (and energy) can be improved. Currently, when products wear out or are replaced by newer models, they are usually thrown away. They may be used as landfill or incinerated or they may litter the landscape. Regulatory pressures and shifting public opinion have spurred the industrial and engineering community to initiate efforts aimed at closing the materials loops more effectively and improving energy-use efficiencies. Automobile manufacturers such as BMW and Volkswagen have designed cars for easy disassembly and recycling. Companies such as Hewlett-Packard, Canon, and Xerox have begun to take back their own used components, such as toner cartridges, and to manufacture new ones using refurbished components and recycled materials from the old ones. These companies are designing new products with Reuse, Remanufacture, and Recycling in mind. The industrial ecology perspective is beginning to influence designers of manufacturing processes. recaptured and recreated ware being designed so that they can be reused at the end of their 10 Why do we care?

26 11 Why do we care?

27 Third Step HOW DO WE DO IT? To make Industrial Ecology possible, cost of eliminating or reusing must balance against the cost of disposal. And such cost must be an agreeable price that takes account of indirect cost -- such as effect of wastes on the environments. 12 How do we do it?

28 Cost of eliminating or reusing must be balanced against the cost of disposal. Disposal costs bring up the question of how companies should take account of indirect costs such as the effect of wastes on the environment. These issues have generally been handled by regulatory control of emissions but could equally be dealt with by including the costs of environmental damage in a firm s bookkeeping. The bookkeeping approach would provide an incentive to minimize such costs, and it might force a truer comparison of the costs of alternative schemes. However, it has proved very difficult to find suitable, agreed-upon measures for such costs. 13 How do we do it?

29 Fourth Step The New Future We know the problem and we have a solution. Then what happens now? We must take our plan into reality. Fairy tales can come true. You gotta make them happen, it all depends on YOU. -Tiana- 14 Thew New Future

There are numerous means of protecting the environment from industrial wastes.

30 Industrial ecology views industry s impact on the environment in terms of a comprehensive system that uses and disposes of materials. We can learn to close the materials loop more efficiently by thinking on a larger scale about the flow back into industry of materials that would otherwise be discarded into the environment. There are numerous means of protecting the environment from industrial wastes. We can, for example, forgo the benefits of a potentially harmful material or we can seek to replace it with a more benign substitute. We can redesign products with the intention of reusing materials and components. It is not yet clear what mix of remedies will most economically minimize the impact of industrial materials on the environment. The various possibilities hold out great promise, but there are complex problems and barriers to be overcome as we develop and implement a new, ecologically sound model for the management of materials in industry. 15 The New Future

31 WALT DISNEY 3111 World Dr, Orlando, FL Resort (407)

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