Fujitsu s activities to raise environmental values of products. Sep 07,2005 Takeshi Koga Corporate Environmental Affairs Unit Fujitsu Ltd.

Transcription

1 Fujitsu s activities to raise environmental values of products Sep 07,2005 Takeshi Koga Corporate Environmental Affairs Unit Fujitsu Ltd. 1

2 Outline 1.Environmental activities for products 2.LCA label : EcoLeaf environmental label 3. LCC (Lifecycle costing) 4. Factor (Eco-efficiency) 5. Building of Environmental Value Chain 2

3 Environmental activities for products Lifecycle of products Raw materials parts ( Indexes of products) Assembly test Product packaging Distribution Use Disposition /Recycle Establishment of environmental management system Implementation of product environmental assessment Information disclosure Standardization of LCA EcoLeaf environmental label Economic value LCC Eco-efficiency FACTOR Evaluation Promotion Customer Supplier FUJITS 3

4 1.Environmental activities for products 2.LCA label : EcoLeaf environmental label 3. LCC (Lifecycle costing) 4. Factor (Eco-efficiency) 5. Building of Environmental Value Chain 4

5 LCA label : EcoLeaf environmental label Type environmental labeling program by JEMAI* Establishment of Product Specification Criteria in each product category ( PSC* 2 -WG) Making of label PSC committee 1 Evaluation from third party Review Committee Publication ( Internet, catalog, exhibition, etc.) Customer *1: Japan Environmental Management Association 5 for Industry *2: Product Specification Criteria

6 Trend of EcoLeaf environmental label in Japan The number of products with EcoLeaf environmental label Digital Printer-Duplicator Notebook Computer Facsimile Data Projector Digital Camera Analog Camera (with silver film) EP(Electrophotographic Printer) and IJ(Ink Jet) printer Single-Use Camera Electrophotographic Dry Process Photocopier (Fiscal year)

7 EcoLeaf environmental label certification Product Environmental Aspects Declaration FUJITSU LIMITED Inquiry about Products Inquiry about Environment [kg] CPU Display Memory HDD No. AS F FMV-718NU4/B [ k g ] 1.34 [ k g ] [ k g ] ( L C A, ) F PC MJ 6.35E E E E E E Mcal 1.52E E E E E E+02 kg 5.69E E E E E E+01 PC FMV-718NU4/B () kg 6.33E E E E E E+01 1 [ k g ] 3.4 [ k g ] 1.34 [ k g ] NG kg 1.27E E E E E E (U) kg 1.34E E E E-04 (1):, -5.97E E-04 () kg 1.18E E E E E E+00, (Fe) kg 1.29E E E E E-01 [kg] 1.18E+00 [kg] [kg] [kg] (Cu) kg 7.18E E E E E E E-01 ( ) 2.45E E E+00 (Al) kg 2.53E E E E E E E-01 ( ) 7.96E E (Ni) kg 5.89E E E E+00 S U S-5.89E E E E E-03 (Cr) kg 8.02E E E E E E E E+00 (Mn) kg 2.17E E E E E E E (Pb) kg 2.08E E E E E E (Sn) kg 0.00E E E E E E E E+00 (Zn) kg 2.05E E E E E E E-02 0 (Au) kg 0.00E E E E E E E E-01 Raw material Product Distribution Use Disposition/ (Ag) kg 0.00E E E E E E+00 Total 4.74E E E+00 kg 1.49E E E E E E+00 kg 1.32E E E E+00,VPS( -3.57E-02 Virtual 1.28E+00 Product Simulator),3CAD,,, -20 Production Recycle kg 4.18E E E E E E-01 soda ash() kg 2.60E E E E+00 PSC,(V:10.8V, -1.53E E-02 A:3000mAh)U,1= U V A 47/3,900,000 = U wood kg 2.20E E E E E E+00 Investigation includes a personal computer itself, manuals, application software, an AC adaptor, water kg 3.84E E E E+03 (1): -2.15E E+04 CO2 kg 3.82E E E E E E+02 and packaging. SOx, NOx SO 2,NO 2 SOx kg 5.04E E E E E E-01 NOx kg 5.53E E E E E-03 ( k W h ) 1.38E-01 Production (product) stage includes the production of LCD panel, the implementation of motherboard, ( k g ) ( k g ) N2O kg 3.42E E E E E E-03 CH4 kg 3.49E E E E E E E E E+03 and final assembly. CO kg 1.01E E E E E E-02 NMVOC kg 6.85E E E E E E-03 CxHy kg 1.42E E E E E E-03 Notes: dust kg 6.61E E E E E E-02 BOD kg Visit EcoLeaf website under JEMAI homepage at for full details including bel ow. (1) PT,, () COD kg N kg (2) - LCD, - () 2. Original LCA data is available on PEIDS: Product Environmental Information Declaration Sheet, and Product Data Sheet.P kg kg 2.46E E E E+00 (1):(,,) 4.04E E Unified rules and requirements for EcoLeaf LCA, for intended product category, are available as a PSC: Product Specification Criteria. kg 1.82E E E E E-01 4t 4t 1.64E+00 4t 4t 10t 10t 10t 10t kg 5.43E E E E E-02 ( k m ) ( k4.88e-01 g ) ( % w ) ( k g k m ) ( k m ) (kg) ( % w ) ( k g k m ) 4. All Unit Functions are based on Japan domestic data. This is due to a lack of base data for full establishment of localized Unit Functions for kg 9.47E E E E E E E E E E E E E+03 () kg 1.37E E E E E E+01 (2) oversea locations for now. () kg 1.07E E E E+00 (1) -1.72E E+01 (CO2) kg 3.91E E E E E E+02 (SO2) kg 8.91E E E E-02 LCDLCD -6.99E E-01 [Supplemental environmental information],, (2) 10t3, 22.4 %w, 60%w, 34.1%w 4 (1):,() 4.1, ( k W h ) 1.07E+02 1 :, Conformed to the International Energy Star Program. Manufactured at ISO14001 certified factories. FMV-718NU /4B Mobile Intel Celeron Processor 1.8GHz 14.1 TFT LCD display 128MB( Minimum) 20GB CD-ROM Built-in x24cd -ROM drive FDD LAN Built-in 3.5" floppy disk drive Built -in100base-tx/10base/t Ethernet Life Cycle Impacts Global warming impact(co2 equivalent) Acidification impact(so2 equivalent) Energy use *1: Product Environmental Aspect Declaration *2: Product Environmental Information Declaration 7 Sheet Global warming Impact (CO2 equivalent) P S C - N O (PEIDS) Product Environmental Information Data Sheet(PEIDS) PC AS PC kg 0.22kg 2760MJ PEAD* Public labels 1 PEIDS* Product Data Sheet 2

8 3D CAD system for LCA VPS*/Eco Design VPS Raw material / Manufacture Disposition/Recycle Manufacturing sites Use Distribution program to convert into environmental EcoLeaf label Software for EcoLeaf environmental label ( Provided from JEMAI) Output of data * : Virtual Product Simulator 8

9 Fujitsu s products with EcoLeaf environmental label The number of products with EcoLeaf environmental label in Fujitsu 4 Notebook computer MO* 1 8 Notebook computer (Fiscal year) Expansion * : Magneto-optical drives 9

10 1.Environmental activities for products 2.LCA label : EcoLeaf environmental label 3.LCC (Lifecycle costing) 4. Factor (Eco-efficiency) 5. Building of Environmental Value Chain 10

11 LCC (Lifecycle costing) LCA *: 1 Material collection Manufacture Assembly Use Recycling Disposal Environmental burden for life cycle Basic data of product evaluation LCC *: 2 Social cost (Using LIME* 3 ) + Manufacturing cost+usage cost + Disposition /Recycle cost Life Cycle Cost needed for life cycle Barometer of product choice *1: Lifecycle assessment *2 : Lifecycle costing *3: Life-cycle assessment method based on endpoint modeling LCA environmental burden data : Using results of EcoLeaf environmental label Costs for each stage A project of the Ministry of Economy, Trade and Industry supports this method. 11

12 What is Social cost Costs which society must bear ( Costs for recovery of damages by environmental burden : Costs for which responsible corporate cannot be specified) For example: *Costs for purification of rivers contamination *Costs for damages to ecological system Developed by Research Center for Life Cycle Assessment,National Institute of Advanced Industrial Science and Technology Applied LIME(Japanese effect evaluation method by calculation of damage) 12

13 Conceptual figure of LIME and the scope of this study ( Life-cycle Assessment Method based on Endpoint Modeling) Inventory Density in the environment Impact Category Category Endpoint Safeguard Subjects Single Index CO2 Lead SOx Oil Waste Density of greenhouse gas Density of poison in the air Global Warming Urban Air pollution Hazardous chemicals Waste Resource Consumption Thermal Stress Cancer Terrestrial ecosystem Crop Energy Basis of human living Human health Social assets Ecosystem Primary Productivity Biodiversity Single index The source: AIST today , Research Center for Life Cycle Assessment, National Institute of Advanced Industrial Science and 13 Technology

14 Categories of Social cost Emission(Consumption) of 1kg of any substances Human health Money can be paid to prevent shortening of human life( $A) Damage of $A Social assets Money can be paid to prevent decrease of asset value( $B ) Damage of $B Primary productivity Money can be paid to prevent decrease of production photosynthesis by plant( $C ) Damage of $C Biodiversity Money can be paid to prevent extinction of a sort( $D) Damage of $D Social Cost=A$+B$+C$+D$ (Damage by $ for consumption of 1kg) ( Integration index) 14

15 Total cost Per a notebook computer ($) Internal cost Social cost Lifecycle cost Raw materials Manufacture Distribution Use Disposition/Recycle Total 1,363 2 ( include to raw material ) ( include to raw material ) , , ,405 Each costs are calculated by LIME 15

16 Example of world s distribution quantity of notebook computer Million$ Raw material production Product production 7-17 Distribution Use Disposition/Recycle B iodiversity P rimary productiv ity S o c ial assets H u m a n h e a lth Social cost is about 726 million dollars. * The number of World s distribution of notebook computer in fiscal 2003( by IDC): 150 million 16

17 Comparison of notebook computer with refrigerator Internal cost Social cost Lifecycle cost Refrigerator (300~ 400l) 2, ,500 Notebook computer (FMV718NU4/B) 1, ,405 ($) Point of measures Lifecycle cost Social cost Internal cost Refrigerator To make effort to reduce social cost Notebook computer To make effort to reduce internal cost 0 Refrigerator Notebook computer (FMV718NU4/B) 17 P C ( F M V N U 4 / B )

18 Corporate activities Goal of lifecycle cost Product Product A Product C B... Product H... Product X Internal cost + Social cost Lifecycle cost Financial accounting EMA Specific products All products 18

19 1.Environmental activities for products 2.LCA label : EcoLeaf environmental label 3.LCC (Lifecycle costing) 4. Factor (Eco-efficiency) 5. Building of Environmental Value Chain 19

20 Factor Aim at new richness by eco-design As measures to solve tasks such as resource exhaustion, global warming - As target value of product development- Factor = Eco-efficiency= Eco-efficiency of evaluated products Eco-efficiency of standard products Value of products/services Environmental burden 20

21 Specifications of evaluated notebook computer FMV-5120NA/X FMV-718NU4/B Sales year Weight (kg) CPU (GHz) Old product New product Memory (MB) HDD (GB)

22 Services Express services by specifications of hardware Environmental burden (CO2) Environmental burden = (138kg-CO2) = 0.84 Services New product Old product (164kg-CO2) = comparison of CPU(GHz) comparison of Mmemory(MB) + comparison of HDD(GB) 3 New product Services = = 19 Old product 22

23 Factor of notebook computer Factor Services ( New product/ Old product) Environmental burden( New product/ Old product) = 19/0.84 = 23 times Factor =23 times Services increased 19 times F M V N A / X F M V N U 4 / B Environmental burden reduced 16%

24 1.Environmental activities for products 2.LCA label : EcoLeaf environmental label 3.LCC (Lifecycle costing) 4. Factor (Eco-efficiency) 5.Building of Environmental Value Chain 24

25 LCA Result from EcoLeaf (1) Product Environmental Aspects Declaration FUJITSU LIMITED Inquiry about Products Inquiry about Environment Optical Disc Drive( PSC No. BB-02) DMO13LT DMO13LT No. BB Type External drive (USB bus power ) Media Data transfer rate (max.) Interface Weight Dimension(projection excluded ) 1.3GB/640MB/540MB/230MB/128MB Write: 1.4MB/s ec, Read: 4.2MB/sec USB2.0/USB1.1 Main body 0.22kg, others0.48kg 104mm(W) 118mm(D) 20mm(H) Life Cycle Impacts Global warming (CO 2 equivalent) k g ( k g ) Acidification (SO2 equivalent) k g ( k g ) Figures in ( ) indicated environmental impact with recycle effect * 3 Energy use M J ( M J ) Global warming impact (CO2 equivalent) [kg] Raw material production 2.22 Product production Distribution Use Disposition/ Recycle Recycle effect Obtained First in the MO industry MO drive: 2 products (From Sep. 2004) Data from the World Supply Chain For instance Products are assembled in Thailand and shipped to Japan. Manufacturing Overseas vendor (Thailand) Transportation EXEL Japan Ltd. The data includes a drive, accessories, and packaging m a t e r i a l s. T h e d a t a d o e s n o t i n c l u d e t h e e n v i r o n m e n t a l b u r d e n s o f t h e m e d i a i t s e l f. E n v i r o n m e n t a l b u r d e n s o f t h e u s e stage is calculated the tasks of writing of 1.3GB media(one side) per day and readin g o f 1. 3 G B m e d i a ( o n e s i d e ) p e r d a y. Notes: 1. Original LCA data is available on PEIDS: Product Environmental Information Declaration Sheet, and Product Data Sheet. 2. Unified rules and requirements for EcoLeaf LCA, for intended product category, are available as a PSC: Product Specification Criteria. Visit EcoLeaf website under JEMAI homepage at for details. 3. "Recycle Effect" illustrates an indirect influence to other products/services. 4. Basic Units used for calculations are based on Japan domestic data at this time though products are shipped from Thailand, due to a lack of base data to establish localized Basic Unit for overseas locations adequately. [Supplemental environmental information] Mounting of printed circuit board and assembly are processed at ISO14001 certified factories. 25

26 LCA Result from EcoLeaf (2) Product Environmental Aspects Declaration FUJITSU LIMITED Inquiry about Products Inquiry about Environment ujitsu.com/ CPU Display Memory HDD CD-ROM FDD LAN FMV-718NU/4 B No. AS Mobile Intel Celeron Processor 1.8GHz 14.1 TFT LCD display 128MB( Minimum) 20GB Built-in x24cd-rom drive Built-in 3.5" floppy disk drive Built-in100BASE-TX/10BASE/T Ethernet Life Cycle Impacts Global warming impact(co2 equivalent) Acidification impact(so2 equivalent) Energy use 138kg 0.22kg 2760MJ Obtained First in the PC industry Notebook PC: 22 products (From Jun. 2003) Desktop PC: 1 product (From Apr. 2005) PC Display: 1 product (From Apr. 2005) TOTAL 24 products Data from the World Supply Chain [kg] 140 Global warming Impact (CO2 equivalent) Investigation includes a personal computer itself, manuals, application software, an AC adaptor, and packaging. Production (product) stage includes the production of LCD panel, the implementation of motherboard, and final assembly Raw material Product Distribution Use Disposition/ Total Production Recycle Manufacturing Overseas vendor (Taiwan) (Main China) Transportation EXEL Japan Ltd. Recycle Fujitsu Kasei Ltd. Notes: 1. Visit EcoLeaf website under JEMAI homepage at for full details including below. 2. Original LCA data is available on PEIDS: Product Environmental Information Declaration Sheet, and Product Data Sheet. 3. Unified rules and requirements for EcoLeaf LCA, for intended product category, are available as a PSC: Product Specification Criteria. 4. All Unit Functions are based on Japan domestic data. This is due to a lack of base data for full establishment of localized Unit Functions for oversea locations for now. [Supplemental environmental information] Conformed to the International Energy Star Program. Manufactured at ISO14001 certified factories. 26

27 LCA Result from EcoLeaf (3) CO2 emission of the each stage (FMV-718NU4/B) kg-c O 2 / U n it Material from Suppliers Paper Battery Printed circuit board Green process Other processing LCD panel mfg PCB mounting Product assembly OFF Energy saving Operation/Standby Plastics Non-ferrous Treatment(+ Ferrous Deduction(-) Material mfg Product mfg Trans. Use Disposal/Recycle Material" and Product" manufacturing stages are the key element of Note PC. 27

28 Fujitsu s Environmental SCM Procure from suppliers actively promoting EMS Obtain third party certification such as ISO14001 Operations using Fujitsu s EMS Self-evaluation of environmental protection activities and setting of targeted actions 2,000 companies 1,000 companies 2002y 2003y 28 (Suppliers for the entire Fujitsu group)

29 Environmental Approach in the Enterprise Corporate Sustainability Green products Green procurement Green Factories Environmental Management System Environmental awareness of each and every employee 29

30 Environmental Approach in Society Sustainability of Society Corporations Efforts Environmental Protection Agencies and Organizations Environmental awareness of individuals 30

31 Completing the Overall Value Chain Business activity Individuals Distribution Sales Green market Environmental awareness Manufacturing Environmental value chain Use Procurement Development and Design 31 Collection Cost of environmental value Society

32 Fujitsu s concept of value chain Supply products Supplier FUJITSU Customer Supply service Supply products Voice of customer LCA EMA LCC EMS Factor SCM Partnership with supplier Communication with customer Establishment of environmental market 32

33 33