ENERGY STAR in 2012: The Team, the Spec, and the Value Proposition

Transcription

1 ENERGY STAR in 2012: The Team, the Spec, and the Value Proposition Jonathan Passe and Dean Gamble ENERGY STAR Residential Branch U.S. Environmental Protection Agency February 28, 2012

2 A Time of Change Staff departures New specification implementation v3 in effect for new permits as of 1/1/2012 v2.5 continues for some 2011 permits until 7/1/2012 New training requirements for builders/raters New credentialing requirements for HVAC contractors New market landscape, with greater emphasis on HERS Index promotion

3 Change Brings Opportunities Different perspectives New areas of emphasis Improvements in the way we do business Themes for EPA in 2012 and beyond

4 Theme #1: Stability Experienced team running the program The program is staying at EPA ENERGY STAR remains the most recognized and trusted symbol for energy efficiency Celebrating 20 th Anniversary this year 85%+ consumer awareness Many builders have committed to staying with the program for v3

5 Numbers Update ~127,000 ES Homes in 2011 Comparable to last year Market share could rise from 2010 (30%?) ~ 4,700 active ES builder partners ~ 800 active Rater organization partners ~1,500 individual raters completed v3 training >400 credentialed HVAC contractors More being added every day

6 Theme #2: Coordination EPA team has long history of productive collaboration with the RESNET community Raters, Providers, Trainers, Software Manufacturers, Board of Directors, and Executive Director EPA team members participate on several key RESNET committees Technical, QA, ANSI Continued coordination is critical to our mutual success

7 Recent Coordination Efforts Working with RESNET s training infrastructure to prepare raters for v3 Rater PD credit for course Extensive work on Quality Assurance New procedures to enhance consistency Expanding opportunities to leverage HERS Index New v3 ENERGY STAR certificate Collaborating on RESNET s Registry Ongoing dialog on emerging technical issues (e.g., ventilation requirements)

8 Theme #3: Transparency (and Responsiveness) EPA is taking a pragmatic and proactive approach to addressing v3 implementation challenges raised by partners Clear paths for raters to provide input to EPA, get answers on technical issues Partners all across the country have already contributed to making the guidelines better Instituted formal revision process to ensure that all partners have access to policy updates in a consistent and timely manner

9 Theme #4: Support Emphasis on making sure that partners have the tools they need to be successful with v3 Field Guides Coordinating with DOE on new on-line Building Science Resource Webinar Training Series Range of topics technical, program implementation, marketing ~10,000 trained since 2008; often attendees per session New v3 consumer materials coming soon EPA is committed to working with raters to develop effective solutions as new issues are identified Let us know what you need!

10 Theme #5: Appreciation EPA team truly values our relationship with RESNET and the rating community Our organizations have grown up together Many raters have developed thriving businesses based on the ES program ES would not have achieved this high level of success without your support We look forward to our continued work together

11 A few words about Version 3 EPA believes in the importance of the v3 requirements, their value for builders, and their benefits for homebuyers We know v3 is hard work and a significant change for the industry We also believe it s worth the effort to build consistently high-quality, truly energy efficient homes Thank you for your continued efforts

12 ENERGY STAR New Homes, Version 3: ENERGY STAR New Homes: The Value Proposition

13 The Value Proposition 1. Better is Better 2. Your Sales Sidekick 3. Keeping it Real

14 1. ENERGY STAR New Homes: Better is Better

15 Mix & Match

16 Better is Better?

17 Thermal Enclosure System 1 Thermal Enclosure System A well-insulated and air-sealed home, with good windows and doors, reduces the amount of energy needed to keep the home comfortable.

18 HVAC System 2 Heating, Cooling, & Ventilation System Heating and cooling equipment that is: High efficiency Properly designed and installed Combined with a duct system that s insulated, sealed, and balanced maintains comfort with less energy. Ventilation systems that remove lowquality air, provide outdoor air, and filter contaminants to improve indoor air quality

19 Water Management System 3 Water Management System A water management system that keeps the roof, walls, foundation, site, and building materials from getting wet improves durability and indoor air quality

20 Two Key Components in ENERGY STAR Homes Core Efficiency Measures System Inspection Checklists

21 Core Efficiency Measures Core Efficiency Measures Guarantees that efficiency measures are included in every qualified home. Both Prescriptive Path & Performance Path options are available.

22 System Inspection Checklists System Inspection Checklists Set standards for often-overlooked details that have a critical impact on efficiency, comfort, quality, & durability. Reflect 15 years of experience from EPA, researchers, industry, and thousands of partners like you.

23 Thermal Enclosure System 1 Less than two pages, verified by the Rater. Thermal Enclosure System Checklist Features High-quality insulation installation. High-performance windows & doors. Tightly sealed home. Reduced thermal bridging in walls.

24 What We re Avoiding Poorly installed insulation

25 What We re Avoiding Thermal bypasses

26 What We re Avoiding Uninsulated attic hatches

27 What We re Avoiding Missing insulation at attic eave

28 What We re Avoiding Attic air infiltration into the wall

29 Complete HVAC system 2 Two checklists; one verified by Rater and one verified by the HVAC designer and contractor. HVAC System QI Checklists HVAC contractor must be credentialed. Features A right-sized and properly installed heating, cooling, and duct system. A ventilation system that meets the industry standard. Reduced safety and air quality risks from combustion appliances.

30 What We re Avoiding Poorly installed ducts

31 What We re Avoiding Leaky ducts

32 What We re Avoiding Compressed ducts

33 What We re Avoiding Pressure imbalances

34 What We re Avoiding Combustion appliances coupled with the indoor environment or combustion appliances with no combustion safety testing

35 Water Management System 3 One page verified by the builder during construction. Water Management System Checklist Features Water-managed roof, walls, foundation, site, and building materials.

36 What We re Avoiding Missing & improper window flashing

37 What We re Avoiding Missing step & kickout flashing

38 What We re Avoiding Grading that slopes towards the home

39 What We re Avoiding Improperly installed site drainage

40 What We re Avoiding Improperly installed drainage plane

41 The Value of Checklists Just bureaucratic paperwork?

42 The Value of Checklists A simple medical inspection checklist was developed to reduce infections from intravenous lines The checklist included five steps; straightforward advice, no new science, nothing controversial The checklist was used by intensive care units in MI over 18 months It nearly eliminated intravenous line infections It saved ~1,500 lives It saved the hospitals ~$175 million in treatment costs

43 The Value of Checklists Can help avoid blind spots in complex environments People don t expect to make mistakes No one wants to do a bad job Ensure consistent delivery from design to installation Consider how they help you in other areas

44 Value for Builders Core Efficiency Measures System Inspection Checklists Greater quality and process control. Reduced costs from warranty issues & customer complaints. Maximum value for money invested.

45 Value for HVAC contractors Core Efficiency Measures System Inspection Checklists Reduced callbacks for comfort issues. Justification to invest in higher-value products and services.

46 Value for Homeowners Core Efficiency Measures System Inspection Checklists Lower utility bills. Better comfort, durability, and quality. A more livable home.

47 1. ENERGY STAR New Homes: Better is Better

48 2. ENERGY STAR New Homes: Your Sales Sidekick

49 Selling the Value What consumer wouldn t love to learn about checklists? FOR NOT YAWNING

50 Selling the Value Location Location Location Price Curb Appeal Amenities How many attributes do we need to differentiate the efficiency, comfort, quality, & durability?

51 Brand Awareness

52 Selling the Value Cost-effective Meaningful improvement in efficiency Equal or better performance

53 Market Recognized Value Number of ENERGY STAR Qualified Homes

54 Market Recognized Value Market Share of ENERGY STAR Qualified Homes

55 New Marketing Platform Develop an aspirational and emotional appeal Back it up with a rational appeal Leverage the ENERGY STAR brand 1. Peace of Mind Better is Better 2. Enduring Quality 3. Wall to Wall Comfort 4. Proven Value

56 New Consumer Brochure

57 New Consumer Brochure

58 New Consumer Brochure

59 New Consumer Brochure

60 New Consumer Outreach Materials Factsheets Thermal Enclosure System Water Management System HVAC System Lighting & Appliances Independent Testing & Verification

61 New Consumer Outreach Materials Homeowner Certificate Details the standard features of an ENERGY STAR Home Includes the HERS scale and the HERS Index for the qualified home

62 2. ENERGY STAR New Homes: Your Sales Sidekick

63 3. ENERGY STAR New Homes: Keeping it Real

64 Keeping it Real We ve put our stake in the ground about the level of efficiency, comfort, quality, and durability that we need to associate with our label for the foreseeable future We want our program to be the best mass-market program for high-performance energy efficient homes ENERGY STAR New Homes is: Truly a market transformation program Truly a partnership

65 Program Revision Process We constantly receive feedback from partners about what works and what does not. Regular revision process leverages the feedback of thousands of partners to: Resolve partner questions Consistently share & enforce policy decisions Adapt the program as needed for success

66 Key Types of Revisions Additional time provided for challenging details Additional flexibility to meet same intent Removal of unintended barriers without impacting overall program intent

67 Examples of Key Changes Additional time to implement site-specific HVAC design & bedroom pressure balancing Requirement for raised-heel truss redefined as minimum required insulation levels Allowance to use less than 2009 IECC insulation levels in exchange for tighter home Allowance to use drywall adhesive to seal drywall to top-plate Removal of requirement for aggregate Increase in total duct leakage limit

68 Program Revision Process Revision frequency 3 Revisions released in expected for 2012 With each Revision: Program documents updated and posted Changes logged in Tracking Document Partners notified by with highlights Webinars

69 3. ENERGY STAR, v3: Keeping it Real

70 Good Government As-A-System Building America: Develops New Innovations and Best Practices Builders Challenge: Recognizes Leading Builders Applying Proven Innovations and Best Practices ENERGY STAR: Recognizes Builders Who Deliver Significantly Above Code Performance IECC Code: Mandates technologies and practices proven reliable and costeffective

71 ENERGY STAR Track Sessions So many great sessions at this year s conference! We hope you try to make time to attend some of ours Entire EPA ENERGY STAR Certified Homes team, and most of our support contractors, are here Please introduce yourself

72 ENERGY STAR Track Sessions Marketing to Homebuyers: Capitalizing on the Compelling New ENERGY STAR Value Proposition Presenters: Brian Ng, EPA and Jessica Steiner, Cadmus Critical Details in the HVAC System Quality Installation Rater Checklist Presenters: Dean Gamble, EPA and Steve Saunders, Tempo Air

73 ENERGY STAR Track Sessions Case Studies in Coordination: ENERGY STAR Partners & HVAC Contractors Working Together to Ensure Success Moderator: Dean Gamble, EPA; Panelists: Greg Cobb, Sonoran Air, Inc.; Mike Mancini, Meritage Homes; and Daran Wastchak, DR Wastchak ENERGY STAR for Multi-Family High Rise Buildings Presenter: Gayathri Vijayakumar, Steven Winter Associates

74 ENERGY STAR Track Sessions Home Energy Rater Essentials for v3 Presenters: Jennifer James and Jake Titus, ICF Program Panel: ENERGY STAR v3 Builder Leaders Moderator: Ga-Young Choi, EPA Panelists: Jacob Atalla, KB Home; Kreg Connor, Centex- Pulte, Central Texas; CR Herro, Meritage Homes; Travis Pate, Texas Classic Homes Getting the Home Envelope Right: The ENERGY STAR Thermal Enclosure and Water Management Checklists Presenters: Rick Gazica and Charlie Haack, ICF

75 Discussion ENERGY STAR for New Homes us at Now on Twitter and facebook.com/energystar