Mehmet Huseyin Bilgin Hakan Danis. Editors. Entrepreneurship, Business. and Economics - Vol. 1. Proceedings of the 15th Eurasia Business

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1 Mehmet Huseyin Bilgin Hakan Danis Editors Entrepreneurship, Business and Economics - Vol. 1 Proceedings of the 15th Eurasia Business and Economics Society Conference Springer

2 Part I Entrepreneurship and Small and Medium-Sized Enterprises Entrepreneiirial Opportunities Perception and Intentions within European Innovation-Driven Economies Under the Shadow of a Financial Crisis Maria A. Perez Alonso, Jose Carlos Sanchez, and Dimitrios Maditinos Participation and Sharing Economy: The Spanish Gase of #Compartirmola Josep Martmez-Polo, Jesüs T. Martmez-Sänchez, and Jose Manuel Noguera Vivo Destimuiants of the Convergence Process Illustrated with the Example of the Level of Participation of Polish SMEs in the Seventh Framework Program and Preparedness to Participate in the Horizons 2020 Programs 23 Monika Fabidska Is Franchising an EfBcient Tool for Entrepreneurship in the Knowledge Economy? 33 N. Oyku Iyigun and Milena Keskin Development of Social Entrepreneurship in Lithuanian Enterprises Jolita Greblikaite The Development of Creative Industries in Poland Comparison with the European Union. 57 Magdalena Ratalewska Surveying Entrepreneurship Orientation Through Teamwork Assignments: The Gase of Kfupm Students 69 M-Said Oukil ix

3 Involvement of the SMEs in the 7th Framework Programme of the European Union: Case Study for Romania Daniela Biro (Vasile) and Monica Dudian Key Success Factors for Small and Medium Size Enterprises in a Context of Global Supply Chains Egle Stonkute and Jolita Vveinhardt The Technoiogical Entrepreneurship Capacity and Partnering as Elements of an Open Culture of Small and Medium-Sized Enterprises: Case Study of Poland Anna Adamik and Katarzyna Szymanska Success Indicators and Factors for Small and Medium-Sized Enterprises in Chelyabinsk Region of Russia Dmitri Pletnev and Ekaterina Nikolaeva Taxation and Transaction Costs as Factors of Business Success in Medium-Sized Enterprises in Russia Victor Barhatov, Ekaterina Nikolaeva, and Irina Belova Strategie Decision-Making in the Bakery Market: Experience of SMEs in Kazakhstan Bayanslu Markhayeva Part II Human Resources Managing Employee's Resistance to Change: A Conceptual Model Based on Human Capital Perspective Alexandra Catalina Nedelcu and Cristian Bu u What Did You Expect to Happen? Aligning HR Practices with Knowledge Management Outcomes Pia Hurmelinna-Laukkanen, Jorge F.S. Gomes, and Heidi Olander Business and Tourism Students' Considerations on Future Career Iorgulescu Maria-Cristina and Jäpescu Allna Ioana In-Service Training System Organization Improvement at Customs Administrations Mara Petersone, Aivars Vilms Krastins, and Karlis Ketners Key Facts about Motivation on Romanian Employers Tampu Diana Larisa Strategie Partnerships for the Development of Competitive Labor Force Through Vocational Education and Training. Ilze Buligina and Biruta Sloka

4 xi The Role of Social Media in Employer Branding 245 Ay e Begum Otken and Elif Yolbulan Okan Economic and Educational Crisis: Challenges for Students in Portugal and Croatia 261 Jelena Legcevic, Rute Abreu, and Fätima David Part III Management Empirical Indicators for Evaluating the Concentration Degree on the Market: Case Study on Romanian Automotive Market Cristian Bu?u, Mihail Bu u, and Alexandra Catalina Nedelcu Leading Risk Management Determinants of Small and Medium-Sized Enterprises (SMEs): An Exploratory Study in Poiand Gorzen-Mitka lwona Acknowledging Diversity, Patterns and Cohesion 299 Vränceanu Carmen-Andreea and Leca Irina A Dashboard for Lean Companies: A Proposed Model with the Collaboration of Ten Large Italian Enterprises 317 Andrea Payaro and Anna Rita Papa The Degree of Sustainable Development of Public Transport in Mfyor Polish Cities 327 Marta Kadlubek, Dariusz Krzywda, and Wioletta Skibinska Corporate Social Responsibility/Sustainability Reporting Among the Fortune Global 250: Greenwashing or Green Supply Chain?. 347 John Kennedy Lewis Accessing the Chinese Market: Best Practices 363 Eva Perea Business Process Modeling for Sales Processes Automation 375 Alexandra Maria Ioana Florea, Vlad Diaconx a, and Iuliana Dorobäf Analysis of Information Systems in the Aspect of Managing Logistic Processes of Supply Chain 385 Dagmara Bubel Risk Management at Lithuanian Farms 399 Laura Girdziute and Astrida Miceikiene

5 Part IV Marketing and Tourism The Online Strategy of Romanian Higher Education Institutions: Present and Future Adela-Laura Popa, Naiana Nicoleta farcä, and Teodora-Mihaela Tarcza Consumer Ethnocentrism in Polish Service Sector: A Study of Socio-demographic Determinants 427 Agnieszka Hat The Influence of the Fit of Export Marketing Strategy and Competitive Strategy on Export Performance from Mediation and Moderation Perspectives ^ 449 Regina Virvilaite and Beata Seinauskiene The Impact of Country-of-Origin on Brand Positioning for Luxury Goods 467 Stoenescu Roxana-Denisa, Cäpätmä Gabriela, and Cristea Adina The Dependencies Between Internal and Externa! Communication of the Organization: The Problem of Coherence 485 Anna Rogala The Nationality and the Type of Celebrities Endorsing Products Versus Ethnocentric Attitudes of Polish Consumers 501 Ewa Jerzyk and Kamil Wyczynski Being Successful in International Markets: The Role of International Marketers' Competencies 515 Ana Maria Soares and Fernando Santos Eduardo Information Asymmetry and the Effectiveness of Marketing Communications on Health-Oriented Food Market 525 Renata Nestorowicz Determination of Factors Affecting Petrol Station Brand Choice in Lithuania <535 Lina Pileliene and Arvydas Petras Bakanauskas The Medical Tourism and Health Tourism, Future Business for Romania Celia Dana Besciu ^ Hashtag Progress: The Digital Fingerprint of Web 2.0 on Tourism and Hospitality Industry Management A Case Study for Romania Adina Popescu, Dan Popescu, and Cristina State ^

6 xiii The Impact of Turkish TV Series on Turkey's Image: Evidence from Eastern Europe 565 Mehmet Huseyin Bilgin, Ender Demir, and Davor Labas A Study on the Spatial Distribution of India Tourism Resources and Tourism Product Innovation Based on the Background of Industriai Convergence 579 Yan Li