By: Khairul Hisyam Kamarudin and Ibrahim Ngah

Transcription

1 UTM High Impact Research on Royal Belum (TRANSROYAL) By: Khairul Hisyam Kamarudin and Ibrahim Ngah International Conference on Sustainability Initiatives (ICSI) 2015 in conjunction with 8th ASEAN Environmental Engineering Conference (AEEC), Kuala Lumpur, Malaysia, August 2015

2 Introduction Literature Review What is OVOP? OVOP programme in Malaysia Orang Asli of Belum-Temengor and Kelulut Honeybees Project OVOP Framework for Kelulut Honeybees Project for Orang Asli s B40 Households Summary

3 Key focus in the Malaysia Human Development Report 2014 to tackle the issue of Bottom 40 percent (or termed as B40) through inclusive development approach (Kamal Salih et al., 2015). Similar agenda also mentioned in the 11 th Malaysia Plan (11MP), MP report inclusive development strategy to address the need of B40 group (there are currently 2.7 million B40 household in Malaysia in year 2014 (EPU, 2015). This group vulnerable to issues of social exclusion, barriers to social mobility and economic insecurity in development plans.

4 The Ministry of Finance Malaysia (The Sun newspaper: 10/6/2015, p.16)

5 One village one product is a simple and easy terminology representing a straight forward meaning of local development approach one community creates one marketable product by utilizing potential resources of the region, with identical brand, by using own/local resources and brush up the product, upgrade the value, establish the own brand, and merchandise in the global markets (Igusa, 2010). OVOP intended to promote development of actual rural activities/products based on their current conditions i.e. capability for working as collective unit and optimizing the use of local resources which the community are currently possess.

6 OVOP concept is originated from the Oita Prefecture in Japan in 1979 through continuous hard works and strong commitment from Governor Hiramatsu of Oita himself (Claymome, 2011; Kurokawa et al., 2010; Fujioka, 2006). Under OVOP programme, every small local community (usually at village level) aims at developing a distinctive and identical product through positive idea and innovative attitude and by utilising local resources to the fullest extent possible. The product will then be produced according to a set of acceptable standards in order to satisfy both domestic and international markets. As a result, the movement is expecting to contribute to local economic development of a community through improvement of income generation among its population (Claymome, 2011; Igusa, 2010).

7 Source: Igusa (2010)

8 Source: Igusa (2010)

9 Source: Igusa (2010)

10 Development of OVOP programme begins in Kedah state, Malaysia in 1992 under the initial pilot project called One District One Product (ODOP) programme, a slightly modified concept from original OVOP movement in Oita, Japan (Igusa, 2010). ODOP programme is an initiative introduced by then Prime Minister, (Tun) Dr. Mahathir Mohamed after his visit to Oita prefecture in December 1991 to view the progress and achievement of OVOP movement in Japan. Source: Igusa (2010)

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12 Preliminary Visit (June 2014) Meeting with head of village and potential respondents + build rapport + village profile (village report) + unstructured interview + background of Kelulut honeybees project + site visit + started in 2013 with 10 participants

13 Preliminary Visit (June 2014) Meeting with head of village and potential respondents + build rapport + village profile (village report) + unstructured interview + background of Kelulut honeybees project + visit participants of project

14 Moveable Nest/beehive where honey is produced Kelulut bee

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16 Step 1: Identify needs, resources and readiness of community towards OVOP programme/honeybees Step 7: Progress monitoring/roi Step 6: Integration of project into local economic sectors (tourism, etc) Proposed project approach (to be included into rural action plan) Step 2: Identify Local Champion Local Community Leadership + local organizational structure + rural action plan Business Model: OVOP Step 5: Strategic partnership and quality services Step 3: Develop local organization suitable for OVOP plan/honeybees project Community to community learning process Step 4: Develop product and own brand (Jenama Unggul)

17 Figure: Proposed framework for OVOP plan for Kelulut honeybees project. Kamarudin & Ngah (2015) Self-Reliance + Creativity Local Community Realization of One Village, One Product/Service through selfinitiative actions utilizing potential resource of the region Leadership + local organizational structure + rural action plan NGOs Fund + volunteer + campaign + awareness Business Model: OVOP R&D + consultation University / Researchers Globally accepted products that reflect of the local flavour and culture Local but Global Promotional + marketing + networking Industry / Private Sectors Establish strategic partnerships Giving prospects + training + facilities + incentives + market development Government (MoF, MoA, KKLW) Foster of proactive people with a challenging and creative spirit (Entrepreneurship) Human Resource Development

18 Kampung 2020 (Maju, menarik dan menguntungkan) 11 Malaysia Plan ( ) Rural Transformation Plan Sustainable Development Proposed OVOP plan Diversification of local economic base Entrepreneurship Application of green technology and ICT Human capital development Current achievement Issues and challenges Kampung 2015

19 Author with Sensei Kunio Igusa. Picture taken during collaborative research trip to Pahang in 2013 Dr. Khairul Hisyam Kamarudin UTM RAZAK SCHOOL of Engineering & Advanced Technology UTM, Kuala Lumpur khairulhkamarudin.wordpress.com Prof. Dr. Ibrahim Ngah Centre for Innovative Planning & Development (CiPD) UTM Skudai, Johor