Hospitality Contract and Event Management

Transcription

1 Unit 14: Hospitality Contract and Event Management Unit code: T/601/1798 QCF level: 5 Credit value: 15 Aim This unit will enable learners to gain understanding of contract and event management in the hospitality industry, including the diversity of the services and products, and factors that optimise business performance. Unit abstract The unit is designed to raise awareness of the diversity and complexity of the sector and the internal and external factors that influence its success. Learners will be given the opportunity to investigate these factors in the context of finances, sales and marketing, human resources, health, safety and hygiene and the provision of a quality product, that meets the needs of customers and the client. This unit will address the scope of strategic, operational and financial decisions which influence an operation s success. Learning outcomes On successful completion of this unit a learner will: 1 Understand external factors that affect planning and management in the event and contract sectors 2 Understand the operational issues which affect the success of event management 3 Understand the client and contractor relationship 4 Understand the financial processes involved in tendering for and implementation of events. 77

2 Unit content 1 Understand external factors that affect planning and management in the event and contract sectors Diversity of sector: employee catering; hospital catering; school meals; conference centres; location and outdoor events; banqueting; private functions Types of service provision: food and beverage services; accommodation services; reception; facilities management; linen and laundry; cleaning; administration; hotel services; maintenance; security; purchasing; human resource services Component elements of the contract/event: menu design; food and beverage service style; staffing; timing; space layout; decoration; entertainment; lighting and sound External factors: socio-cultural; economic; political; technological; environmental; legal 2 Understand the operational issues which affect the success of event management Elements of project management: action planning; product knowledge; decision-making; scheduling; administration; client liaison; component elements of the event; liaison with internal/external providers (executive chef, restaurant/bar manager, HR manager, front office, AV technician, florist, artiste/agent) Food and beverage systems: suitability of menu design; type of food service system for a particular contract and event catering situation; suitability of purchasing; delivering and storage systems Marketing and sales issues: product placement; merchandising; market share; targeting Human resource issues: workforce; worker to management ratio; job skills and tasks; work patterns; full-time or part-time employees; casual staff; training Health, safety and hygiene: standards of equipment; utensils and supplies available; problems with catering off site ; legislation affecting transportation of cook-chill, cook-freeze food materials Customer issues: service; service styles; interface skills; needs and expectations; client and contractor relationship Quality issues: standards of service; product quality; service quality; measurement of quality 3 Understand the client and contractor relationship Client and contractor relationship: interpersonal skills; negotiating; bargaining during the contract and event Type of contract: cost plus; fixed price 78 BH Edexcel BTEC Levels 4 and 5 Higher Nationals specification in Hospitality Management

3 4 Understand the financial processes involved in tendering for and implementation of events Contracts: nature of contracts; writing specifications; negotiating contracts; fulfilling contract requirements; breach of contract Financial issues: budget setting and targets; competitive tendering; bidding for contracts; competitiveness; economies of scale; contract law; profit generation; nil profit; subsidies Business generation: tendering; opportunities for expansion; satisfaction of current contracts; acquisitions and mergers; non-profit contracts; profit contracts Corporate targets: management targets; financial targets; business performance targets; business expansion targets; quality targets 79

4 Learning outcomes and assessment criteria Learning outcomes On successful completion of this unit a learner will: LO1 Understand external factors that affect planning and management in the event and contract sectors LO2 Understand the operational issues which affect the success of event management Assessment criteria for pass The learner can: 1.1 discuss the main characteristics of the contract and event catering sectors 1.2 assess external factors affecting planning and management in the event and contract sectors 2.1 discuss the elements of project management which are necessary to ensure effective management of events 2.2 discuss the type and level of service associated with a variety of events 2.3 assess the health, safety and hygiene problems which can affect the operational success of an event 2.4 consider how marketing, human resources and quality control are applied in the organisation and delivery of a successful event LO3 Understand the client and contractor relationship 3.1 assess the importance of a good client and contractor relationship to ensure successful contract catering 3.2 assess the factors that impact on the success of the contract and client relationship 3.3 review the different types of contract LO4 Understand the financial processes involved in tendering for and implementation of events 4.1 discuss the process involved in drawing up contracts 4.2 assess the financial issues which affect the implementation of a contract 4.3 discuss the process of business generation within contract and event management 4.4 evaluate business success and achieving corporate targets in contract and event management 80 BH Edexcel BTEC Levels 4 and 5 Higher Nationals specification in Hospitality Management

5 Guidance Links This unit can be linked successfully with: Unit 5: Food and Beverage Operations Management Unit 8: Marketing in Hospitality Unit 13: Conference and Banqueting Management. This unit links to the following Management NVQ units: A3: Develop your personal networks B8: Ensure compliance with legal, regulatory, ethical and social requirements D2: Develop productive working relationships with colleagues and stakeholders E1: Manage a budget E2: Manage finance for your area of responsibility E3: Obtain additional finance for the organisation E5: Ensure your own action reduce risks to health and safety E6: Ensure health and safety requirements are met in your area of responsibility E7: Ensure an effective organisational approach to health and safety F9: Build your organisation s understanding of its market and customers F10: Develop a customer focused organisation. Essential requirements Case study materials, some drawn from the trade press, are an essential resource. Employer engagement and vocational contexts It is important for centres to develop supporting relationships with local commercial providers, as they are a good source of visits and visiting speakers. 81