APC Strategic Plan Update

Transcription

1 APC Strategic Plan Update Michelle Simpson Director of Economic Development

2 Overview 2 The Process Overview The Recommendations Enhancing the Atlantic Regional Brand Question and Answer

3 Purpose of Today s Presentation 3 Our focus is to share the progress on the strategic plan revisions and gather your feedback.

4 2017 Strategic Plan 4 THE PROCESS

5 Key Messages About The Strategic Plan 5 The plan is still based on the original work completed by the Chiefs and APC staff. The EDOs have been a part of the process at the AGS roundtables and in reviewing the draft revisions to the plan. These are updates to reflect the global, federal, provincial, and community work being done, and ensuring participation from the Atlantic Communities.

6 Our Goal 6 To gather the APC Member Community Feedback and develop the strength in the collective voice. To get ONE ATLANTIC VOICE out to Industry and Government. To express and promote what we are ready for, and where change needs to happen. Forward Thinking..

7 The Process Evolution 2008 Strategy Planning 2017 Strategy Planning 7 One federal document driving the agenda Global, federal, provincial, community, and industry docs FGS Chiefs & APC FGS FGS FGS FGS FGS NS PE NB PQ NL CED CED CED CED CED APC SP Chiefs & APC APC SP EDO Engagement

8 The EDO Feedback Process 8 Engage a consulting team to review and provide recommendations for an updated strategic plan July 27 th. Draft recommendations presented to APC staff for August 31 st. Review recommendations with EDOs to gather feedback at Strategic Connections Conference, September 12th, Review at All Chiefs Forum on September 28th, 2017.

9 The Importance of EDO Feedback Being Part of the Conversation Participation in Atlantic Growth Strategy Roundtables 9 Growing our Atlantic Community Voice Growing our regional economy Valuing our culture and traditions Mobilizing our Communities for Growth Encouraging our communities to participate in economic development projects locally, regionally, and beyond through partnerships and research.

10 Sustainability Model (STAR) A holistic view of economic growth based on the United Nations Industrial Development Organization (UN IDO) Valuing sustainable socio-economic growth as a factor when exploring economic opportunities. 10 1) economic prosperity, 2) social well-being, 3) interconnectedness with the environment, 4) respect for cultural and traditional beliefs, and 5) incorporation of spiritual traditions. Sustainable Economic Development An Interconnected Model (STAR MODEL) 5. Incorporates Spiritual Traditions 4. Respect for Culture and Traditional Beliefs 1. Seeks Prospects that are Economically Sustainable 2. Creates Social Well-Being 3. Respect for Interconnectedness with the Environment

11 2017 Strategic Plan 11 THE RECOMMENDATIONS

12 The Changes This is an active document with: 12 Modified writing for retention Addition of a Performance Measures Section to offer ideas to member community projects to help monitor progress Shared Success Stories to show communities examples to help innovative thinking.

13 Recommendations Overview 13 Communications and Content Communications: Enhancing the Impact of the Regional APC Brand Strategic communication pillars Imagery and symbol messaging reinforcement Social Media hashtag to cultivate growth The language chosen was carefully crafted to attempt to respect and reflect the member communities past, present and future direction for sustainable economic development.

14 Key Messages The goals when changing the content of the strategy were to do the following: 14 Align the language for symmetry Align the Vision with the Guiding Principles: this is where we took the greatest liberty. We saw a tremendous amount of alignment between these two, but minor differences in the language, so we adjusted the Vision to match the Guiding Principles. Unified: wherever possible the benefit of economies of scale, collaboration, horizontal and vertical integration, partnerships and agreements were aspired.

15 Sample Wording Change Goal # GOAL #4 To establish and maintain sound baseline information on the Atlantic Aboriginal economy, that provides evidence of progress and opportunity. Monitor and evaluate regional socio-economic progress and opportunities.

16 Proposed Strategic Communications Recommendations 16 ENHANCING THE IMPACT OF THE REGIONAL APC BRAND Atlantic Policy Congress of First Nations Chiefs Secretariat (APC)

17 17 APC Value Proposition Research Policy Voice Partners

18 Imagery Strategy Imagery and Symbols A focus on WATER & LAND representing: Atlantic, Continuity, Resources, and Depth, and Impact. 18 A focus on CULTURE, TRADITIONS, AND SPIRITUAL PRACTICES representing our collective values and seven generations.

19 Example Shared Success Stories 19

20 Strategic Documents 20 Chiefs Briefing Note One Page Executive Summary 2017 Strategic Plan Report 2017 Strategic Plan - Actionable Items Document 2017 Social Media Campaign Strategy

21 Questions 21 F O R M O R E I N F O R M A T I O N C O N T A C T M I C H E L L E. S I M P S O A P C F N C. C A