Strategic Ways to Engage Your Staff and Board in Volunteer Success to Fulfill Your Mission

Transcription

1 Strategic Ways to Engage Your Staff and Board in Volunteer Success to Fulfill Your Mission Best Friends Animal Society No More Homeless Pets Conference 2014 October 25, 2014

2 Imagine a world in which your organization has all the resources it needs to: Serve more clients Help more animals Deliver more programs Strengthen staff Spread your message more widely Increase financial stability Page 9 Chapter 1 Understanding the World of Boomers

3 What are you seeing?

4 Trends and Issues Time Technology Economic Challenge Generational Shift Resultsfocused Collaboration Flickr: Hopkinsii

5 Time

6 Technology Flickr: Hopkinsii

7 Challenging Times Flickr: Hopkinsii

8 Generational Flickr: scooterroo2002 Trends & Issues in Volunteer Engagement

9 Flickr: scooterroo2002 Traditionalists (Greatest & Silent Generation) Million Baby Boomers Million Generation X Million Millennials (Generation Y) Million

10 Ignored trends equal missed opportunities. Ben Baker, npengage.com Flickr: Hopkinsii

11 Perfect Storm Economics Culture Demographics Technology

12 Volunteering in America During 2012: 64.5 million, 26.5%, of Americans, volunteered Highest level in five years 32.4 volunteer hours per resident 7.9 billion hours of service valued at $175 billion 51.0% of residents donate to charity Volunteers are almost twice as likely to donate to charity as nonvolunteers Flickr: *Micky Volunteering in America 2013 Corporation for National & Community Service

13 Women Men Millennials Generation X Baby Boomers Older Adults Veterans Parents % who Volunteer 29.5% 23.2% 22.0% 30.1% 28.2% 24.4% 26.1% 33.5% # of Volunteers 37.3 M 27.2 M 14.0 M 20.5 M 21.6 M 10.3 M 5.2 M 22.4 M Hours of Service 4.5 B 3.4 B 1.4 B 2.2 B 2.8 B 1.8 B M 2.4 B Flickr: *Micky

14 Volunteering in Your State Download Your State s Data Volunteering in America 2012 Corporation for National & Community Service VolunteeringInAmerica.gov Flickr

15 Changing the Volunteer Management Paradigm Volunteer Management Volunteer Engagement Flickr: lumaxart

16 A New Paradigm Management Engagement Recruitment Cultivation and Networking Placement Negotiation and Agreement Supervision Support

17 A New Paradigm Management Engagement Review Measurement Recognition Acknowledgment Retention Sustainability

18 JFFixler Group 2014 Today s Volunteers Want to... Have Flexibility Use Their Skills Make an Impact Work with Colleagues

19 New Volunteer Roles Consultant Provide professional skills and/or content expertise Coach/Mentor Share wisdom and advice in a content area Provide support Trainer Impart knowledge and understand adult learning Evaluator Examine results and impact Focus on quality improvement Project Manager Facilitate a process from beginning to end Team Leader Volunteers leading volunteers Create and manage team culture

20 Demographics and Interests of Today s Volunteers Organizational Needs and Priorities

21 Barriers to Volunteer Engagement

22 Obstacles vs. Barriers Reluctance to change It s more trouble than it s worth No time to coordinate skilled volunteers Staff members worry about their own jobs Not a strategic priority Just haven t thought about it

23 Assessment of Organizational Volunteer Engagement Organizational Commitment Please rate how frequently each statement applies to your organization. Volunteer engagement is defined as a priority in the strategic plan. Always (5) Frequently (4) Sometimes (3) Rarely (2) Never (1) I Don t Know (0) Staff perceives the benefits of engaging volunteers as worth the time and effort. Our organization allocates appropriate resources for volunteer engagement, including budget, space and tools. Volunteer engagement professionals (e.g. volunteer coordinators, managers, or directors) have a position in the organizational structure that reflects the importance of the human assets they source.

24 Completely True (5) Mostly True (4) Somewhat True (3) Not at All True (2) Don t Know (0) Assessment of Organizational Volunteer Engagement Download the assessment at jffixler.com Organizational Commitment Volunteer engagement is explicitly included in our strategic plan. Our senior leadership actively talk about volunteer engagement when discussing organizational goals and strategy. Volunteer engagement professionals have a position of influence in the organizational structure (i.e., are represented on the senior management team, are welcomed into crossdivisional meetings, etc.). We allocate enough money, space, and tools for volunteer engagement.

25 Completely True (5) Mostly True (4) Somewhat True (3) Not at All True (2) Don t Know (0) Assessment of Organizational Volunteer Engagement Download the assessment at jffixler.com Creating Strategic Volunteer Roles We regularly assess organizational goals and needs to identify opportunities to engage volunteers in that work. We engage volunteers in roles that leverage their skills (such as team leaders, project managers, pro bono consultants, skilled laborers, technology experts, etc.). We offer flexible schedules and/or virtual volunteer opportunities. We have written position/project descriptions for current and future volunteer opportunities.

26 Completely True (5) Mostly True (4) Somewhat True (3) Not at All True (2) Don t Know (0) Assessment of Organizational Volunteer Engagement Download the assessment at jffixler.com Cultivating Volunteers We have a volunteer cultivation plan and it is reviewed regularly. We support and encourage individuals to take on new roles in order to stay connected with us over the years. Staff and volunteers are trained and supported in how to effectively cultivate volunteers. We use our board and its committees to connect us to skilled volunteers.

27 Completely True (5) Mostly True (4) Somewhat True (3) Not at All True (2) Don t Know (0) Assessment of Organizational Volunteer Engagement Download the assessment at jffixler.com Evaluation, Recognition, and Acknowledgment We regularly measure and evaluate volunteer impact. We acknowledge individual volunteer contributions and impact through creative and personally meaningful ways. Volunteer impact is routinely shared with leadership, partners, funders, and the community at large.

28 Developing a Volunteer Engagement Plan Discovery/Research Collaborative Retreat Finalizing the Plan Using the Plan Ongoingly Best Friends Volunteer Engagement Plan Vision and Values 3 Key Issues: Engagement Competency, Relationship-Building, and Mobilizing Volunteers

29 Needs Assessment What problems or challenges is your organization experiencing? What would you like to increase, replicate, or expand? What skills or resources would your staff need to fulfill your dreams? Flickr: Auntie P

30 AHA Moments Flickr: alamoko

31 Case Statement Case Statement Rationale Needs Focus Consistency Promotion

32 Case Statement Background Speaking points Elevator Speech Connection to mission Powerful stories Examples Significant allies or supporters

33 Case Statement Creating the Case Statement Create your own vision of what will be different Create a case statement

34 Background Why is a volunteer engagement initiative a priority? What needs have developed? What conditions have changed?

35 Connection to mission How will strategic volunteer engagement help fulfill your mission?

36 Success stories Who does this well? Are there examples in your organization or partner organizations?

37 Elevator Speech What is your vision for engagement? Why should I care? Can you explain it in 30 seconds? In plain English? Flickr: Irargerich Flickr: lrargerich

38 Case Statement Creating the Case Statement Plan where to use the case statement Tell powerful stories early and often

39 The future is not some place we are going to, but one we are creating. The paths are not to be found, but made, and the activity of making them changes both the maker and the destination. John Schaar Flickr: Qba from Poland

40 Resources from JFFixler Group Free Ready-to-use Tools & Templates Free InnoVate Blog Free Webinars Free Innovative Volunteer Strategies E-newsletter The Boomer Volunteer Engagement Book Series Free Articles Group-Articles Vanguards of Excellence: Case Studies from the Field October 29, 2014 Leveraging Volunteer Talent for Organizational Change November 19, 2014 All webinars presented from 11am Pacific/2pm Eastern

41 Thank You!