PASSION. PURPOSE PURPOSE. IF YOU CAN T WILL LEAD YOU FIGURE OUT YOUR FIGURE OUT YOUR FOR YOUR PASSION DIRECTLY TO YOUR

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1 IF YOU CAN T FIGURE OUT YOUR PURPOSE FIGURE OUT YOUR PASSION. FOR YOUR PASSION WILL LEAD YOU DIRECTLY TO YOUR PURPOSE.

2 Life can be challenging. Achieving goals, or simply creating them, can sometimes feel beyond our reach. The good news is that no one has to do it alone! Life coaches provide the guidance that drives others to achieve their goals by utilizing their own potential and success. Whether clients need gentle persuasion, regular encouragement or just a little bit of tough love, the skills you gain as a Life Coach allow you to meet those needs and become the catalyst for accomplishment. How would it feel to help someone achieve the dream job that they thought was unreachable? Picture the satisfaction in guiding a stressed parent into a place where they found a balance in their life and were truly happy. What if you could help someone achieve their goal of losing 50 pounds, improving their health and self-image? Anything is possible, and as a Life Coach you can bring that realization to those who truly need it. This guide has been designed to demonstrate how you can achieve your own goals through a rewarding career in life coaching. What is Life Coaching all about? Life coaching, at its simplest, is helping others achieve success through guidance, goal-setting and discipline. The approach is similar to that of a coach who is developing an athlete to achieve victory in their sport a Life Coach provides a framework for personal growth and follows that with a disciplined program to pursue and achieve established goals. These personalised programs typically focus on identifying obstacles that are preventing a person s progression in a desired direction and removing those obstacles through changes in that person s approach to life. Life coaching can be applied to any type of situation, such as: Pursuing a new career or advancing in the current one Growing and maintaining a relationship Learning how to be a leader Starting a business Losing weight and becoming physically fit Developing professional or social interaction skills Becoming financially disciplined Life coaching provides people with a core of self-sufficiency and a positive outlook that they can carry with them the rest of their lives. In fact, a significant amount of Life Coaches are previous recipients of life coaching. The life coaching profession allows them the opportunity to provide others with the same tools and support that drove their own success. Ph F: Head Office: Suite 8/9 Level 1, 22 Darley Road, Manly, NSW, 2095.

3 What exactly do Life Coaches do? One of the primary roles of a Life Coach is to act as a guide for an individual who is struggling with organisation of their life or is confused about how to create a path towards their goals. However, life coaching is more than that. The process of coaching, by definition, involves providing guidance and support while working towards a specific result. The coach is there to develop measurable goals that relate to a desired outcome and to assist the individual in staying focused throughout the journey there. A Life Coach succeeds by helping a person bolster their own inner strength and turning that into motivation and drive. Think of it as a smouldering fire inside those who look to Life Coaches for help. The coach assists in breaking through the mental and emotional blockages that keep the fire from burning brightly. The power to succeed is inside everyone, and coaching is focused on helping others find this internal fire and learning how to keep it lit for a lifetime. How does Life Coaching Work? To begin a life coaching process, the coach and client will typically meet for an initial consultation session. During the session, the coach will listen to the background provided by the client and determine if there are specific goals that the client wants to reach. In addition, both the client and the coach will decide if they are a good fit for each other and if the client is ready to begin a working relationship. Following the initial consultation, a planning session will occur. The planning session will focus on developing a framework for success through achievement of reachable goals. Ongoing follow-ups are then used to gauge the client s progress and provide feedback and support. One benefit of life coaching is the varied means in which the work can be accomplished. Life coaching is primarily conducted through personal meetings and telephone conversations. Many Life Coaches utilise both means of communication, to balance the need for a strong working relationship against the need for efficient use of a client s time. Clients are extremely busy and appreciate the flexibility in contact options with their coach. It is often useful to begin the working relationship with face-to-face meetings and then transition to phone conversations once a structured plan is established. In many cases, Life Coaches are self-employed, and choose this style of working for convenience and for financial reasons. Flexibility in work hours, ability to establish a specific client base and the benefits of working from home are attractive reasons for running a life coaching business. Over and above the external benefits, however, is the benefit of personal development that evolves from coaching others. Life coaches build a strong, disciplined mental focus and personal understanding that translates to all aspects of life. Working with people from various backgrounds requires knowledge and patience, and this creates a lifetime of learning and fulfilment that comes from meeting the challenges of clients simply being human.

4 What skills are important for Life Coaches? Communication Coaching requires a back-and-forth flow of words and ideas between the coach and the client. Learning to evaluate a client s situation objectively, without bias, and communicate suggestions effectively is crucial for a Life Coach. Clients are often in a place of weakness when asking for assistance, and gaining their trust through understanding and compassion can start them on their journey in a positive manner. The struggles that they are experiencing are at the forefront of their mind and extremely important. If they understand that you see it that way too, the client-coach team is already on a path towards success. Listening Listening is an integral part of the life coaching process. Coaches learn to listen with focus, attuned to the issues on the surface, but also with intuition as to other aspects of a client s life that may be holding them back from success. Through the listening process alone, coaches provide support and compassion to the clients they serve, and provide a safe place to begin the building process. Positivity Maintaining a positive outlook on life can have a significant impact on those around us. Life Coaches know this as well as anyone, and use their positivity to foster motivation and inspiration in others. Those who hire Life Coaches often feel trapped and frustrated by their current situation, but being supported by someone who is consistently providing positive encouragement makes it difficult to fail. Compassion We all, at some point in our lives, face difficulties that can seem insurmountable. It is a part of being human. Life coaches provide compassion, understanding and a helping hand to those who are reaching out for guidance. Some of the greatest rewards of the coaching profession come from sharing the initial sense of vulnerability with a client and then walking with them step by step as they climb towards achievement through their own hard work.

5 What challenges do Life Coaches face? Life coaching, like any career, is not free from challenges. In fact, challenges are inherent to the process, as coaching centres on helping the client overcome personal and professional set-backs to chart them on a disciplined course towards a solution. Though a very rewarding and important process, working through client problems can be difficult. Creating an understanding of what needs to be accomplished is critical to the work. Comprehending these needs and developing solutions take patience, calmness and attention to the well-being of the clients. The clients are looking to the coach for guidance and to act as a stable ship in rough seas. Therefore, the ability to communicate well and build a working relationship with the client in which they feel trust in the coach is key to success in the profession. In order to build this trust, a coach must continually develop and maintain listening skills. The ability to listen with intention and develop empathy provides a platform where the client feels safe to discuss their hopes and fears. Through patience and understanding, achieving this level of communication can move the relationship to the point where the primary tasks of goal-setting and movement can begin. A common struggle with coaching is the tendency to give advice to the client. Since coaching focuses on helping the client hear their own inner voice that will guide them, advice based on personal experience is not typically useful. It is important for the client to build up their own ability to know what is best for themselves, and let their intuition provide the advice required to complete the tasks they need to accomplish in order to meet their own definition of success. Is Life Coaching the right career for me? A career as a Life Coach is similar to other careers that involve providing services to clients. Success will depend on attitude, motivation and willingness to work hard. The life coaching profession provides many benefits, such as: Ability to create a positive impact in the life of another person Personal growth Wide range of client backgrounds Flexible work schedule Option to work from home Ultimately, the decision to become a Life Coach is a personal one. The challenges of coaching come hand-in-hand with a lifetime of rewarding experiences and personal development. Ph F: Head Office: Suite 8/9 Level 1, 22 Darley Road, Manly, NSW, 2095.

6 How do I start working as a Life Coach? Life coaching is a very personal profession, in that the coach works one-on-one with a single client to achieve their goals, similar to a piano teacher or a personal trainer. As such, the majority of life coaches are self-employed. They enjoy the freedom of being their own boss, the flexibility of setting their own schedule and the choice to run their business out of their home if they like. Opportunities for life coaches have never been greater. We all face an increasing amount of stress from a world that seems to move faster on a daily basis. Add family responsibilities, health concerns and financial considerations to the mix and it can make for a lot of unhealthy pressure if not balanced properly. On a larger scale, corporations are increasingly interested in providing life coaching services for their employees. Increased productivity and enhanced morale are important to companies, and providing the employees with opportunities to balance their lives creates a positive situation for everyone involved. Providing services to these potential clients is achieved by letting them know who you are and what you do. Once they have a chance to meet you and see that you are truly interested in making a positive, lasting impact on their life you can begin to establish a trusting relationship. Providing a workshop for businesses, creating a coaching blog and attending networking functions are all ways to reach out to those who can benefit from your skills. Once you start providing services to others, your clients will pass their positive experience on to their friends and colleagues, creating a referral network based on quality coaching. How much can I expect to earn as a Life Coach? Being self-employed, life coaches are free to set their own rates for services. In general, the majority of life coaches charge approximately $150 to $650 per hour for their work. Assuming that a 60-minute call is held weekly with a client, this is a range of $280 to $500 per month for one client. Assuming that a life coach has a moderate workload of around ten clients, that is equivalent to $2,800 to $5,000 per month or $33,600 to $60,000 per year. The salary average in Australia for life coaches is around $70,000, with a worldwide salary range up to a high of approximately $275,000, which can be typical for life coaches who coach for corporations. Life coaches who become involved in corporate coaching normally charge around $500 per hour and coaches can expect monthly reimbursement ranging from $1,000 to $10,000 depending on the length and frequency of the training sessions. Overall, life coaches can earn very attractive salaries, depending on their target clients, experience and desired workload. It is a truly rewarding profession, where the satisfaction of creating a positive experience is combined with the potential to make a good living doing something you love. Ph F: Head Office: Suite 8/9 Level 1, 22 Darley Road, Manly, NSW, 2095.

7 Course Details The is designed to provide you with the opportunity to build a solid career or business as a Coach. The subjects have been carefully chosen to provide a deeper level of understanding of human behaviour in addition to the key principle of c ching. The Certifications is in the entry level qualification for people who knows that they want to enter a part-time or full-time career or busine Enhance your capability with the. This certification will develop your knowledge and understanding through the study of key areas, including personal growth, communication, motivational psychology and relationships. Start Date Duration Delivery Immediate Online Unit Code Unit Title Utilise relevant psychological based models in understanding human behaviour Apply an understanding of motivational psychology with coaching clients Understanding the principles of Neuro-Linguistic Programming (NLP) Operate within acceptable coaching practices, styles & legal & ethical responsibilities Prepare & undertake an initial Personal Coaching session with a client Design, plan and deliver Personal Coaching sessions

8 About Australian Institute of Coaching Our Mission: The Australian Institute of Coaching offers their students programs to succeed as a coach, enhancing their career and business Many of our graduates continue on to publish work and develop a career as a professional delivering keynote presentations, workshops and Our Values: Service, Integrity, Leadership, Community, Growth, Sustainability and Professionalism. More information: If you would like to take action towards starting your journey as a Life Coach please our take action team on info@australianinstituteofcoaching.com.au or call Frequently Asked Questions When can I enrol? As the course is delivered online, you can enrol and start learning immediately. You will be sent login details so that you can undertake the course at your own pace from wherever you are at home, at work, on holidays or anywhere you have access to the web. What s the course about? provides you with the skills and experience to start a career in either as an addition to your current role or as a separate business opportunity. The course covers aspects of human behaviour and motivation to give you a greater understanding of people, how they think and how they act (or react), what motivates them and what makes them afraid of change. You will be provided with a Toolbox of Templates to get you started including a design for your first and subsequent coaching sessions. You will also gain business skills in addressing customer needs, marketing your services and establishing business networks. How is the course run? Where are the classrooms? There are no classrooms. All your theoretical learning is conducted online. If you need support, a dedicated education and student support team are available to answer your queries by phone or . They are there to help you walk through any difficult parts of your study, and set you back on the right path. They are only a phone call or away. How much time does the course take to complete?

9 Will I get a qualification at the end? Is the course Government Accredited / Nationally Recognised? There are no government standards regulating This is why Australian Institute of Coaching has been established to raise the standard and improve the profile of life coaching in Australia. Therefore, as a non-accredited course, FEE-HELP is not available for our students. However, the course has been designed so that you can quickly develop your skills as a life coach as you learn, and start to make some money so you can pay off your course as quickly as possible over the time you are studying. Is the course internationally recognised? Can I make a living from Life Coaching? Yes, you can definitely make Life Coaching your business or use your life coaching skills to enhance your career. As your client list grows it can become your sole occupation. Alternately you can value-add to your current clients (e.g. if you are a personal trainer, hairdresser, beautician or similar occupation) and earn extra income to increase your wealth. If you are employed, life coaching skills are a definite advantage when you are interacting with your boss and co-workers, and indeed may lead to better promotion prospects or engagement in a section such as the Employee Relations Department. When can I start in my own business? You can start Life Coaching in your own business as soon as you have completed the coaching skills units of study (i.e. after 5 units have been completed). How do I find Clients? What are the methods of payment for the course? We accept Visa, MasterCard and Direct Transfers for the course tuition. Is there a payment plan option? Yes there certainly is. Please ask us about this when we speak. However the payment plan is not available with special offers. What is Australian Institute of Coaching (AIC)? Australian Institute of Coaching is an organisation dedicated to raising the standard and improving the profile of life coaching in Australia. It is a membership organisation which provides ongoing professional development and access to resources and other life coaches working in the industry. It assists life coaches in developing their skills as a coach, and shows you how to make the most of your training experience. As one of the most influential industry voices, Australian Institute of Coaching offers you the opportunity to continue to develop your skills and become more confident in your ability to help others achieve their goals. Industry consultation AIC has been developed in response to expressed industry need for good quality training in life coaching focused on improving the standard and raising the profile of life coaches in Australia. The course has been developed by professionals in consultation with industry experts. The online course is supported by practical workshops and other industry events to improve your skills as a coach facilitate networking and allow you to learn from other life coaches, thereby increasing your ability to market and grow your client base.

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